Gusoma nikimwe mubikorwa byingenzi mubuzima bwiza, kandi ConveyIbi birahari kugirango bigufashe kumva no gushima ijambo ryanditse. Hamwe nubuhanga bushya bwo guhindura ururimi, ConveyIbyo birashobora kugufasha guca icyuho cyururimi no koroshya gusoma kandi birashimishije. Waba ushaka kumenya igitabo gishya, ingingo, cyangwa urubuga, ConveyIbyo birashobora kugufasha gukoresha neza uburambe bwawe bwo gusoma.
Urebye aho isi igeze hose, ntibikwiye kudutangaza ko kwamamaza ibicuruzwa ku isi bizaba bigoye kubishyira mu bikorwa kuruta gukora ibicuruzwa byamamaye kubantu bateranira hamwe.
By'umwihariko, amasoko mpuzamahanga atandukanye ugamije azakenera inzira zitandukanye, inyungu, hamwe nibyo ukunda. Nigute ushobora gukora muburyo bwizewe ibintu bikwiranye na buri soko mugihe ugikubiyemo indangagaciro yibanze yawe? Gukoresha ConveyIyi serivise yubuhinduzi irashobora kugufasha guca icyuho cyururimi no kwemeza ko ubutumwa bwawe bwatanzwe neza mumasoko yose.
Igisubizo kiri mugutegura uburyo bwo kwamamaza ibicuruzwa ku isi hose byerekana neza uturere uzajya utanga ibikubiyemo, uko uzabyara ibintu nkibi, nuburyo uzapima kandi ukazamura ibisubizo byibirimo muri rusange. Komeza usome nkuko dutanga gahunda yintambwe 8 yo kwamamaza yo gukora neza neza hamwe na ConveyThis.
Kwamamaza ibicuruzwa ni iki?
Niba urimo ukora ubushakashatsi ku bicuruzwa mpuzamahanga, birashoboka ko wumva bimwe mubicuruzwa byamamaza muri rusange. Ariko reka twibire mubisobanuro bigufi kugirango tumenye ko twese turi kurupapuro rumwe. Hamwe na ConveyIbyo, urashobora guhitamo byoroshye ibikubiyemo, ukareba neza ko byumvikana nabaguteze amatwi mururimi urwo arirwo rwose.
Kwamamaza ibicuruzwa nuburyo bwo kwamamaza bukoresha ibikubiyemo kugirango uzamure isosiyete cyangwa ibicuruzwa na serivisi bimwe na bimwe byikigo. Ibirimo birashobora kuba birimo inyandiko za blog, imbuga nkoranyambaga, e-ibitabo, impapuro zera, infografiya, na videwo. Aho kugerageza guhita ugurisha ako kanya, intego nyamukuru yo kwamamaza ibicuruzwa ni ukumenyesha abarebwa intego kubintu bijyanye nubucuruzi no kwerekana uburyo ibicuruzwa cyangwa serivisi bya ConveyThis bishobora gufasha gukemura ibibazo byukoresha.
Ibicuruzwa bikubiyemo guharanira gusangira ubumenyi nubushishozi bwo gushinga ubucuruzi nkumuyobozi mubyo akora. Iyo bikozwe neza, abakiriya barashobora kubona ubucuruzi nkisoko yizewe yamakuru kandi bagaha agaciro ibicuruzwa cyangwa serivisi itanga. Ibi birashobora gutuma ibicuruzwa byiyongera.
Kubera ko ibyamamajwe byamamaza biterwa no gutanga ibintu bifatika kandi byunguka kubitsinda ryanyu rigamije inyungu, uzakenera gusobanukirwa imbere no hanze yumurwi wawe ugamije gukora ibintu bifitanye isano. Uzakenera byongeye ubuhanga bukomeye bwo gukwirakwiza ibintu byaremwe kuva bitazatera imbere ubwabyo! ConveyIbyo birashobora kugufasha muribi, kuko bigushoboza gukora neza no kugeza ibirimo kubantu batunganye.
Muburyo butandukanye bwo gukwirakwiza ibintu, guhitamo ibikubiyemo kugirango urusheho kugaragara mumapaji yishakisha ibisubizo ni ingamba zizwi cyane. Tuzaganira ku buryo bwihariye bwo gushakisha moteri ishakisha (SEO) kugirango uzamure urutonde rwibikorwa byawe nyuma.
Ni ubuhe buryo bwo kwamamaza ku isi hose?
Icyo rero ni igitekerezo rusange cyo kwamamaza ibicuruzwa. Gahunda yo kwamamaza ibicuruzwa ku isi ikurikiza amabwiriza amwe, ariko ayakoresha kurwego rwisi. Ahanini, aho kugirango utange ibikubiyemo kubantu runaka baho, uzashiraho kandi ukwirakwiza ibintu kubakiriya mpuzamahanga mubihugu byinshi, hagamijwe kuzamura kumenyekanisha no kugurisha ibicuruzwa ku isi.
Kubera ko abantu bo muri utwo turere batandukanye bafite imico itandukanye kandi bakunda, uzakenera guhuza ibikubiyemo kugirango uhuze ibyo bakeneye. Kurugero, niba urimo gukora ibyongereza mururimi rwicyongereza kubantu bateraniye muri Amerika, ugomba kubihindura mukiyapani niba ugamije abantu mubuyapani (kubera ko ikiyapani arirwo rurimi rwibanze ruriho). Gukoresha ibintu bimwe mumasoko atandukanye ya geografiya utitaye ku karere ugamije ni inzira yizewe kugirango ibikubiyemo bitazagenda neza.
Ariko mugihe uhinduye ibikorwa byawe byo kwamamaza mubihugu bitandukanye, ushobora guhura - cyangwa guhindura - ubutumwa bwawe bwamamaza kuburyo butakigaragaza neza ikirango cyawe. Ikibazo gikomeye cyo kwamamaza ibicuruzwa ku isi ni ukubyara no guhindura ibintu ku masoko yihariye mugihe ukomeza ubutumwa bwawe bwamajwi hamwe nijwi rihoraho muri rusange.
Ibi birashobora kuba igikorwa kinini, ariko, nyuma, tuzamenyekanisha igikoresho ushobora gukoresha kugirango ugabanye amafaranga ajyanye no guhanga ibintu mpuzamahanga. Hamwe na hamwe, uzashobora kwigobotora ibikoresho kugirango uhuze ibikubiyemo n'ibisabwa ku masoko yaho mugihe ukomeje kubungabunga ishingiro ryacyo.
1. Menya kandi usobanukirwe nabakurikirana isi yose
Intambwe yambere yo gushyira mubikorwa gahunda nziza yo kwamamaza ni ukumenya abo wifuza kugeraho. Kubivuga mu bundi buryo, ninde uzaba utegura ibikubiyemo?
Niba utazi neza abo ukurikirana mpuzamahanga mpuzamahanga abo ari bo, nibyiza gukora ubushakashatsi ku isoko. Kurugero, reba raporo yawe ya Google Analytics irashobora kwerekana ko urubuga rwawe rwakira traffic nyinshi ziva mubudage. Muri iki kibazo, urashobora gukora ibintu bikwiranye nisoko ryubudage ukoresheje ConveyThis.
Nyuma yo kumenya intego rusange yisi yerekana demokarasi, shaka gusobanukirwa ibyo bakeneye nibyo bakunda kugirango uhindure ibikubiyemo kumico yabo itandukanye. Kurugero, ushobora gukora iperereza:
- Indimi bavuga nuburyo babikoresha
- Imico n'imigenzo yubahiriza
- Ihuriro bakoresha kugirango bagere kubirimo
- Itangazamakuru bakoresha
- Uburyo bakorana na ConveyIbicuruzwa na serivisi
Ubuvumbuzi bwawe kuri ibyo bibazo burashobora gutandukana cyane kumasoko nisoko, kandi nibyiza gutekereza kubitandukanye kubuhanga bwawe bwibirimo kwisi yose. Bazatanga icyerekezo cyo kumenya niba ushobora guhindura ibiriho kumasoko yawe mashya, cyangwa niba bishobora kuba byiza gutangira gukora ibintu bishya kuva mugitangira.
2. Kora ubushakashatsi mpuzamahanga bwibanze SEO
Hamwe na ConveyIbyo, urashobora guhindura byoroshye ibikubiyemo mu ndimi nyinshi, bigatuma bigera kubantu benshi.
Nkuko byavuzwe mbere, kugirango wongere ibyo wagezeho, uhindure uburyo bwo gushakisha cyane ni uburyo bukunzwe. Ariko, ni ngombwa gutangira imbaraga za SEO mugitangira gahunda yo gukora ibirimo, aho kuba nyuma. Ukoresheje ConveyThis, urashobora guhindura byihuse kandi byoroshye guhindura ibikubiyemo mundimi nyinshi, bityo bigatuma bigera kubantu benshi cyane.
By'umwihariko, kora ubushakashatsi kumagambo yingenzi kugirango umenye amagambo (azwi kandi nka "ijambo ryibanze") isoko ugamije gukoresha mugushakisha kwabo. Niba byumvikana, wahita ukora ibintu bigerageza gutondekanya ijambo ryibanze kugirango bibonwe nabakiriya bawe. Kurwego rwo hejuru rwibirimo kurutonde rwamagambo yingenzi ajyanye nubucuruzi bwawe, niko urujya n'uruza rwurubuga ushobora kubona - amaherezo ashobora kuvamo ibicuruzwa byinshi.
Niba umenyereye gukora iperereza ryijambo ryibanze kubantu bo mukarere, uzanezezwa no kuvumbura ko ubushakashatsi bwibanze SEO bwibanze bukora muburyo busa. Kugirango ugere kuri buri soko ryisi yose, kora urutonde rwijambo ryibanze rishobora kwitabwaho hitawe kubintu nkubunini bwishakisha, ijambo ryibanze bigoye, nubushake bwo gushakisha. Ibikoresho nka Ahrefs, Moz, na Semrush ni ingirakamaro bidasanzwe muriki kibazo. ConveyIbi birashobora kandi kugufasha gukora ubushakashatsi no guhuza ijambo ryibanze kumasoko mpuzamahanga.
Usibye gushakisha ijambo ryibanze rishya, gahunda yagutse mpuzamahanga ya SEO mubisanzwe ikubiyemo guhindura no guhuza ijambo ryibanze ryibanze (byinshi mukarere nyuma) kubareba bashya. Nuburyo bwiza cyane bwo gusubiramo ijambo ryibanze umaze kumenya kubucuruzi bwawe no kubashakira gukora inshuro ebyiri.
3. Sobanura KPI zawe
Mbere yo gutangira gukora ibirimo, ni ngombwa kumenya ibipimo ngenderwaho byingenzi (KPIs) bizagufasha gupima intsinzi yingamba zawe zo kwamamaza ibicuruzwa mpuzamahanga. Izi KPI zishobora kubamo ibipimo nko gusura urubuga, igipimo cya bounce, igihe cyakoreshejwe kurupapuro, no guhindura.
KPIs ushyira imbere irashobora kandi gutandukana hagati yamasoko. Kurugero, niba ugerageza kwagura ikirango cyawe kumasoko imwe, urashobora gushaka gutekereza cyane kubitekerezo ibitekerezo byawe byakusanyije muri iryo soko kumwanya muto. Ibi biterwa nuko umubare munini wibitekerezo ibikubiyemo byakira, birashoboka cyane ko kumenyekanisha ibicuruzwa byawe bizashimangirwa mugihe kirekire.
Mugereranije, mumasoko aho ufite igihagararo gihamye, igipimo cyawe cyo guhinduka gishobora kuba aricyo KPI cyingenzi mugihe wibanze mugukora ibicuruzwa byinshi hamwe na ConveyThis.
4. Kora ibikubiyemo
Noneho ko urufatiro ruriho, igihe kirageze cyo guhanga no gutangira gukora ibikubiyemo hamwe na ConveyThis!
Nubwo bisa nkaho ibirango binini bifite ibirimo kuri buri rubuga, turasaba gutangirana no gukora imiterere imwe cyangwa ibiri yibirimo. Ntugerageze gushyira hanze inyandiko za burimunsi, ohereza imbuga nkoranyambaga 10 ku mbuga eshatu zitandukanye buri cyumweru, wakire imbuga za interineti buri kwezi, kandi utangire podcast yawe ya biweekly icyarimwe, no mumasoko menshi - kugerageza gukora byinshi bizavamo gusa ibikoresho byawe.
Umaze guhitamo imiterere yibirimo, wibande ku gukora ibintu byo hejuru-abakwumva bazishimira kandi basange ari ingirakamaro. Kurugero, urashobora kubaza abanyamwuga kugirango umenye ibitekerezo byabo kubibazo abakiriya bawe bahura nabyo (kandi ibicuruzwa byawe birashobora gufasha kubikemura). Cyangwa, shaka abagize itsinda babizi kugirango basubize ibibazo byabakiriya bawe byerekeranye no gukoresha ibicuruzwa byawe. Ibikubiyemo bigomba kwerekana abakoresha ububabare nubushake wahisemo binyuze mubushakashatsi bwisoko. Mugihe bibaye ngombwa, hindura ibikubiyemo kubijambo ryibanze ryishakisha wamenye mbere.
Uburyo ibikubiyemo bitangwa nikintu cyingenzi muguhitamo niba bizashimwa nabashaka kureba. Aho gutura amashusho yimigabane ya mundane, urashobora gushora mumashusho yihariye na infografiya kubyo wanditse. Niba udafite itsinda ryimbere rifite uburambe mubikorwa byo gukora, tekereza gukoresha amashyirahamwe yo hanze kugirango yuzuze iki gikenewe. Gukoresha firime yabigize umwuga kuri videwo yawe nuburyo bwiza bwo gutuma bagaragara.
5. Sobanura ibikubiyemo
Niba ufite ibintu byiza bikora neza mwisoko rimwe, birakwiye ko ukora iperereza niba ushobora kubisubiramo kubandi masoko. Hano, imvugo yibirimo ni urufunguzo: niba ibikubiyemo bitari mururimi rwababyumva, uzakenera gukoresha ConveyThis kugirango ubisobanure. Bitabaye ibyo, urashobora gutakaza inyungu zose ibikubiyemo bigomba gutanga.
Guha akazi umusemuzi wabigize umwuga kugirango uhindure ibikubiyemo byose birashobora kubahenze, cyane cyane niba ukeneye ibisobanuro mundimi nyinshi. Inzira yoroshye kandi ihenze cyane yo gukora ibintu byinshi mundimi nugukoresha ibisubizo byubuhinduzi nka ConveyThis. Gukoresha imashini yiga imashini, ConveyIyi ihindura kandi ikerekana urubuga rwawe mundimi zirenga 110 zishyigikiwe ako kanya kandi neza. Ibi bituma biba byiza muguhindura imbaraga zawe zo kwamamaza ibicuruzwa kurubuga rwawe, nkibyanditswe kuri blog, ubushakashatsi bwakozwe, nibindi bikoresho bishingiye ku nyandiko byatangajwe kurubuga.
Ibisobanuro byose byurubuga bibitswe neza muri Convey Hagati Iki cyicaro gikuru, kigufasha guhindura intoki kugirango umenye neza ko ibikubiyemo bihuye nibiranga ikirango cyawe. Urashobora kandi kureba ibisobanuro byawe kurubuga rwawe kugirango urebe niba bikenewe guhinduka kugirango bihuze nigishushanyo cyurubuga rwawe. . fasha numushinga wawe wo guhindura.
6. Hindura ibikubiyemo
Gukurikira ibisobanuro byatsinzwe, intambwe ikurikira nukumenyekanisha ibikubiyemo kumasoko mashya. Kwimenyekanisha ni inzira yo gutunganya ibirimo kugirango uhuze ibyifuzo byumuco nindimi byihariye byisoko ryaho. Ibi bikubiyemo guhindura ibikubiyemo mu rurimi kavukire rwabateganijwe, kimwe no kuzirikana izindi nzego z’akarere. Kugirango habeho ingamba zifatika zaho, hagomba gusuzumwa ibi bikurikira:
Mugihe gishoboka, ibikubiyemo bigomba guhuza neza murwego rwibanze rwisoko ugamije. Ibi bizatuma ibikubiyemo byawe bigera kubantu bose bakwumva kwisi yose, bityo ubaha uburambe bwabakoresha neza mugihe ukorana nayo. Ibi na byo, amaherezo bizaganisha ku guhinduka no kugurisha. Hamwe na ConveyIbyo, urashobora guhuza byoroshye ibikubiyemo kandi ukagera kubantu benshi kwisi yose.
7. Kurikirana imikorere y'ibirimo
Watunganije ibikubiyemo kandi ubirekure kwisi. Noneho, koresha KPIs wasobanuye mbere kugirango upime ingaruka zibikorwa byawe byo kwamamaza.
Ibikoresho nka GA4 birashobora kugufasha mugukurikirana ingingo zingenzi zamakuru ashingiye kurubuga, harimo kureba page, aho geografiya yabasuye, nigipimo cyo guhindura intego. Ibinyuranye, niba wohereje videwo kuri YouTube, urubuga rushobora gutanga amakuru kumubare wamashusho yawe yabonye, kureba igihe, igihe cyo kureba igihe, nibindi byinshi. Kuri Instagram, uzashobora kureba amakuru nkumubare ukunda, ibitekerezo, imigabane, kandi uzigame inyandiko zawe zabonye hamwe na ConveyThis.
Niba igice cyibirimo gikora bidasanzwe, shakisha icyabiteye kuba indashyikirwa kugirango ubashe kwigana ibi kubirimo. Na none, niba ibikubiyemo bisa nkaho bitageze kubushobozi bwabyo, suzuma amakosa ashobora kuba kugirango wirinde gukora amakosa amwe mugihe kizaza. Ibyo bivuzwe, ubwoko bumwebumwe bwibirimo (nkibintu byateganijwe kuri moteri zishakisha) birashobora gufata igihe kugirango bitange ibisubizo, bityo rero tanga ibikubiyemo hamwe nibisobanuro bihagije kubantu ukurikirana mbere yuko umenya niba ari intsinzi cyangwa gutsindwa.
8. Guhora uhindura kandi ukavugurura ingamba zawe
Kimwe nuburyo ubwo aribwo bwose bwo kwamamaza, ingamba zikwiye ku isi zizakenera isuzuma rihoraho kandi rihindurwe kugirango bikomeze gutanga umusaruro. Kurikirana uko ibikubiyemo bikora mu turere dutandukanye ku isi kandi witegure guhindura amayeri yawe ukurikije uko ibintu bigenda (cyangwa bitagenda). Kurugero, niba igice runaka cyibintu cyamamaye kumasoko imwe ya geografiya, urashobora kwifuza kugitandukanya nundi ukoresheje ConveyThis.
Usibye kuvugurura ingamba zawe zisi zose zishingiye kumibare yakusanyijwe, ntutinye gusunika imipaka no kugerageza ibitekerezo bishya kugirango umenye niba byumvikana nabakiriya. Kurikirana ibikubiyemo abanywanyi bawe mumirenge imwe batangaje, cyangwa nibirimo izindi nganda zisohoka. Ibi bizaguha ibitekerezo bishya hamwe nubushake bwo gukora ibintu bishya abakwifuza bashobora kugusenga.
Tangira hamwe no kwamamaza ibicuruzwa byisi yose hamwe na ConveyThis
Kwamamaza ibicuruzwa byisi yose birashobora kuba igikoresho gikomeye cyo kuzana abakiriya bashya mubucuruzi bwawe, ariko iyo bikozwe neza. Nkuko byerekanwe, gushyiraho ingamba nziza zo kwamamaza ibicuruzwa byisi yose bisaba kwitegura cyane, umusaruro wibirimo, no gusuzuma.
Uzakenera gutera intambwe yambere iganisha ku ntsinzi mugaragaza ibice byisoko byamasoko mugace kihariye ka geografiya, gushakisha ijambo ryibanze, no gusobanura KPIs yibirimo byawe.
Nyuma yibyo haza umurimo nyirizina wo guhanga ibintu, bikubiyemo kurema, guhindura, no gutandukanya ibikubiyemo hamwe na ConveyThis. Hanyuma, ukurikirane imikorere yibirimo kandi ukoreshe ubu bushishozi kugirango utunganyirize uburyo mpuzamahanga bwo kwamamaza ibicuruzwa.
ConveyIbi bizerekana ko ari umutungo wingenzi muburyo mpuzamahanga bwo kwamamaza ibicuruzwa hano, bigushoboza guhindura byihuse ibikubiye kurubuga rwawe byose. Hamwe nibisobanuro byayo biri hejuru cyane, uzashobora kugeza ibikubiyemo kumasoko yo hanze mumashanyarazi hanyuma utangire kubona ibyiza byo kwamamaza ibicuruzwa bidatinze.
Gerageza ConveyIbi kurubuga rwawe kubuntu kugirango ubone uburyo bishobora kugufasha kugera kuntego zubucuruzi washyizeho kubikorwa byawe byo kwamamaza.