Inama zo kunoza ingamba zawe zoherejwe hamwe na ConveyIbi

Muri zimwe mu ngingo twohereje mbere, twavuze ku ngaruka zo kwiga ingamba zitandukanye zo kwamamaza zikoreshwa mubucuruzi bwawe, inzira nyinshi zo guhindura urubuga rwawe bigatuma bigenda neza mugihugu ugamije, kandi tunatanga bimwe inama zo gucunga ibikorwa byawe iyo bigiye ahagaragara.

Uyu munsi, iyi ngingo irashobora kuba irimo zimwe murizo ngingo zivanze nizimenyerewe cyane kubanyarubuga nabasemuzi bose. Ni ngombwa kwibuka ko iyo uhinduye urubuga, ntabwo ugurisha ubutumwa bwawe gusa mururimi rugenewe, uhuza kandi nabantu bashya bashobora gusobanura intsinzi yawe muri iki gihugu gishya. Hano haribintu byumuco dushobora kubaha no guhindura kurubuga rwacu kugirango abumva bumve murugo iyo basuye urubuga.

Tekereza kuri ibi ku isegonda, ni ryari bwambere wunvise ijambo "Localisation", ibivugwamo, ibisobanuro nicyo byahindutse mumyaka, byakoreshejwe neza mubikorwa byubucuruzi bwawe cyangwa ntibizwi? ? Iyo tuvuze kugura abakiriya birasabwa kumenya no gusobanukirwa isoko ugamije. Umaze kugira ibisobanuro bihagije byo gutegura ubukangurambaga bwo kwamamaza kugirango ubakureho, uvugurura urubuga rwawe kugirango ube inshuti ya SEO, nibwo kwimenyekanisha bifata umwanya wabyo.

Ingamba zo kwimenyekanisha

Guhindura ingamba zawe zo kwamamaza utiriwe urenga ku buringanire hamwe n'ibipimo ukorana n'amajwi asa nkaho bitoroshye kubigeraho. Guhindura ingamba zawe bizongera amahirwe yo kubona abakiriya, kubakomeza no kubaka ubudahemuka kimwe no gushaka abashobora.

Birazwi neza ko wamenye abakiriya bawe, inyungu zabo, intego zabo zo kugura ibicuruzwa byawe nimpamvu zituma basubira kurubuga rwawe. Bavuga kandi ko icyangombwa ari kwiga kuvuga muburyo bumva ko bamenyekanye, benshi mubakiriya bahitamo gusura urubuga mururimi rwabo.

Kwimenyekanisha birashobora gusobanurwa mu nkoranyamagambo nk "inzira yo gukora ikintu cyaho mu miterere cyangwa kukibuza ahantu runaka".

Niba duhinduye gato icyerekezo hanyuma tugerageza gushyira mubisobanuro mubucuruzi bwawe, birasa nkaho guhuza n'imiterere y'ibicuruzwa byawe, serivisi cyangwa ibikubiyemo kumasoko yawe cyangwa igihugu. Impinduka zirimo urubuga rwawe, blog, imbuga nkoranyambaga, ubukangurambaga bwo kwamamaza nibindi byose kugirango uhuze ibyo abakiriya bawe bakeneye.

Kwimenyekanisha bifitanye isano nuburyo ukoresha ibintu byahinduwe ariko birenze ururimi, bigomba gukora byinshi hamwe numuco wabo wihariye, ibyo bakunda imibereho hamwe nubuswa. Niba ubitekerezaho, aho utuye bigusaba kumva igihugu na societe uzaha ibicuruzwa byawe, dore ko ubusobanuro budahagije.

Noneho ko tumaze gusobanura no kwimenyekanisha biha ubucuruzi bwawe ibitekerezo bitandukanye rwose mubijyanye ningamba zo kwamamaza no guhanga ibintu bikamenyesha abakiriya bawe kukumenyesha, ndashaka kubagezaho ibintu bimwe na bimwe dushobora gutekereza ko ari inyungu zingamba nziza zaho.

Uburyo bukwiye bwo kwimenyekanisha buzagufasha gutanga uburambe bwiza bwabakiriya mugutangaza ubutumwa bwiza kurwego rwisi yose utabuze umwirondoro wawe.

Wizere cyangwa utabyemera, gukora ku ngamba nziza zo kwimenyekanisha byerekana ubwitange bwawe kuri iri soko rishya, ugashiraho igihe kirekire cyo kwizerana kandi bizongera amafaranga winjiza.

Ibintu bibiri mbona ari ngombwa kubijyanye no gutezimbere kwawe:

1. Gusobanura aho biherereye

2. Gutegura Ingamba zawe

Tumaze gusobanura icyo Localization isobanura n'ingaruka igira mubucuruzi bwawe ndetse nabakiriya bawe, igihe kirageze cyo kugufasha kumva uburyo ibi byakora mubikorwa bigufasha muri gahunda yingamba zaho.

Watangirira he?

Ubucuruzi bwawe nkibindi bucuruzi byinshi bimaze kunyura muriyi nzira bigomba gutekereza ku bintu byinshi mugihe utegura ingamba zifatika zaho, dore byinshi muribi bintu byingenzi byagufasha gutsinda.

Abakwumviriza

Nkuko byavuzwe haruguru, inzira nziza yo gutegura ingamba zaho ni ukumenya no gusobanukirwa isoko rigamije. Ubutumwa wohereje kubateze amatwi bashya burashobora kubabaza no kwangiza izina ryawe niba byumvikana nabi, amashusho numuco numuco nabyo biri mubigize. Ikintu cyiza rero gukora ni ubushakashatsi bwimbitse ku isoko ugamije.

Kugirango umenye isoko ugamije uwo ari we, wibuke ko ushobora kugenzura Google Analytics kugirango urebe urujya n'urubuga rwawe, aho ruva kandi nibwo utangiye ubushakashatsi bwawe kuburyo ubucuruzi bwakomera hamwe niyi ntego nshya.

Wizere cyangwa utabyemera, gukorana numufatanyabikorwa waho kure yo kuba umunywanyi, mubyukuri byaguha uburambe, bwibanze hamwe nibitekerezo.

Mugihe ukora ubushakashatsi urashobora kubona amakuru yingenzi kubijyanye nibisabwa kubicuruzwa byawe, amarushanwa, uburyo bwo guhaha, imico ihuye cyangwa itandukaniro, imyitwarire, ururimi, gusobanura amabara nibindi. Umaze kumenya ibi nibisobanuro byose ukeneye, urashobora kubaka ingamba zihamye.

Ubuhinduzi & Kwimenyekanisha

Niba urimo usoma ibi, ni ukubera ko washakishije amakuru amwe yerekeranye no guhindura urubuga, aho uherereye cyangwa wenda kubera ko washakaga kumenya byinshi kuri serivisi za ConveyIyi serivisi ukoresheje inyandiko za blog. Ariko niba hari aho ConveyIbishobora kugufasha, ni ugusemura no kwimenyekanisha, nyuma ya byose, iyo umaze gusobanura isoko ugamije, niba udashobora kuvugana nabo mururimi rwabo kavukire, amahirwe yubucuruzi ntabwo azagenda neza imwe.

Kuri ConveyThis, plugin y'urubuga itanga igisubizo cyibitangaza kubisobanuro byurubuga rwawe, byatangijwe na mashini, igenzurwa nababigize umwuga hamwe na ofcourse, banatezimbere aho uherereye, bareba neza ko ibikubiyemo byumvikana nkibisanzwe bishoboka kubavuga kavukire mugihugu cyawe ugamije.

Localisation nayo igomba gukoreshwa kumashusho yawe, gusa wibuke uburyo ahantu h'urubura rwaba ruteye mu kindi gihugu aho bafite icyi muri Noheri cyangwa uko abagore bo muri koreya bamenyekanye bakumva uramutse ukoresheje icyitegererezo cya koreya kumashusho yawe niba ugerageza kwinjira isoko ryabo.

Ubusobanuro bwawe nibumara gukorwa, SEO ni ngombwa rwose kuboneka kuri moteri zishakisha, hanyuma ukeke icyo, ConveyIbyo bizatuma bishoboka na none, uzaboneka nabakiriya bawe.

Irushanwa

Nibyiza, tekereza ku bicuruzwa binini ku isoko rimwe wifuza kwinjiramo, mbere yuko utekereza ko nta mwanya uhari, wige imbaraga z'ubucuruzi bwawe niki kigutera guhagarara neza mumarushanwa. Niki kandi nigute itandukaniro ryibicuruzwa byawe nibyabo, inyungu, ibyiza, tekereza icyakurura abakiriya bawe kubicuruzwa byawe, icyubaka moteri yabo. Birashobora kuba byoroshye nko kunoza ubufasha bwabakiriya no kwizerwa bizahindurwa mubakiriya kwizerana nubudahemuka.

Wibuke ko abakiriya bawe uburambe aribintu byerekana niba bagura ibicuruzwa byawe cyangwa bakava kurubuga batabifite. Ibi birashobora gukora itandukaniro hagati yubucuruzi bwawe nubucuruzi bwaho.

Guhuza indangagaciro yikimenyetso cyawe nuburyo bwiza bwo kwigaragaza, numara kubona ubunyangamugayo nuburyo bwo guhuza abakiriya bawe, ntibazashidikanya.

Ibirimo ukurikije isoko

Ibi bigomba kuba byoroshye kubyumva, iyo umaze gukomanga ku rugi rwamahanga, biragaragara ko ibyo bakeneye ninyungu zabo bitandukanye nigihugu cyawe, niyo mpamvu uzakenera ubundi buryo ukurikije isoko ugamije. Kwiga kumico yabo bizaguha ibimenyetso birambuye ushobora kuba washyira mubikorwa byaho kandi wenda izindi ngingo ugomba kwirinda.

Kugirango umenye neza ko ubukangurambaga bwawe bugenda neza, menya neza ko ukoresha imbuga nkoranyambaga, iyi igomba kuba imwe mu ngingo zingenzi zitumanaho ndetse n’imikoranire nyayo uzagirana nabakiriya bawe, kora uko ushoboye kugirango ubashishikarize gufata ingamba gusangira inyandiko zawe.

Urebye imbuga nkoranyambaga, gutangaza ibirimo, kumenyekanisha ikirango cyawe, no kuvugana nabakiriya bawe bisaba ubumenyi bumwe na bumwe, kwiga igihe n’aho ugomba gutangaza amakuru yawe, kugurisha, gutanga, inyandiko cyangwa ikindi kintu cyose uteganya, ni ngombwa, kora rero ubushakashatsi bushingiye imbuga nkoranyambaga zizwi cyane mu gihugu ugamije.

Noneho ko tuzi kwimenyekanisha byerekana ikibazo cyiza kubucuruzi ubwo aribwo bwose, iyo umaze gushyiraho ingamba zikwiye, ushobora kubanza kubigerageza.

Witegure kubitekerezo kandi ubone inama, ntutegereze impinduka mugihe gito, iyi nzira yo kwishora ifata igihe na disipuline, gerageza rero kwibanda kukunoza imyumvire yawe kubyerekeye iri soko rigamije, ahari umufatanyabikorwa waho yafasha byinshi byinshi, menyekanisha bimwe mubirimo kurubuga rwawe ubifashijwemo numusemuzi wabigize umwuga, shakisha ibintu bigutera guhagarara neza no kubishushanya muburambe bwa serivisi zabakiriya kandi wibande kubyukuri, ubahe ibintu byukuri byaho binyuze mumiyoboro ikwiye yabantu kimwe no kumurongo. .