Mu rwego rwo gusemura, gutanga inyandiko mu rundi rurimi ruva mu rurimi rukomokaho birenze gusimbuza amagambo. Gufata uburyo, imigendekere, amajwi, hamwe na tenor yibikoresho hamwe icyarimwe bisobanura igikwiye kuba ubusobanuro bwiza. Ibinyuranyo, ndetse na software yateye imbere uko byagenda kose, ikunze kwibeshya kumasoko yanyuma kuko imashini zishushanyije kuburyo zikurikiza urukurikirane rwamategeko namategeko mugihe ubusobanuro bwabantu bugenda butanga amakosa make mugihe kijyanye nubwiza, ni byiza. Ariko, bivuze ko abakiriya bahora banyuzwe nibisubizo byabasemuzi bose? Tekereza ku bintu bikurikira.
Nyir'ububiko kuri Shopify ushaka kubona abantu benshi ahitamo gushaka umusemuzi wabigize umwuga kumurimo wo guhindura blog ye. Ni ukubera ko ashaka kongeramo ururimi (r) kandi ashaka kwemeza ko abona ibisubizo byiza kuruta guhindura imashini. Iyo wemeye akazi, umusemuzi akorana umwete kandi ashize amanga ashyiramo imbaraga zose. Bitandukanye nibyo yari yiteze, nyiri iduka yatengushye cyane ibisohoka. Hanyuma ahitamo gushaka undi muntu ukora akazi. Na none, yatengushye kuko umusemuzi waje nyuma yari afite imirongo yamakosa nkumusemuzi wambere.
Wigeze uba mubihe nkibi mbere? Niba ari yego, ugomba rero gusoma iyi ngingo kuko ni iyanyu gusa!
Ubusobanuro bubi ni ubuhe?
Ubusobanuro bubi nubusobanuro ubwo aribwo bwose butagaragaza ibice cyangwa inyandiko yose yinkomoko neza bihagije mururimi rugenewe nkuko byateganijwe. Ibi birashobora kuganisha ku kudahindura cyangwa gutanga ibitekerezo n'ubutumwa bwiza muburyo butari bwo. Ubusobanuro butuma bigora abasomyi b'indimi zombi kumenya cyangwa gutahura ariryo soko cyangwa ibyahinduwe biri kurundi ruhande ubusobanuro bwiza. Menya ko bishoboka cyane ko ibisobanuro bishobora kuba bitarimo iota yamakosa kandi bikomeza kuba bibi. Ubusobanuro bubi bwibicuruzwa byawe na serivisi bizagereranya ubucuruzi bubi.
Gusimbuza umusemuzi wumuntu uriho ntabwo bivuze ko uburyo busanzwe bwubuhinduzi buzakomeza kandi bukomezwa mumirimo ikurikira ikorwa nabandi.
Kubwibyo, muriyi blog, uziga kubyerekeye urutonde rwibintu 3 byingenzi. Ibi bintu, niba kandi bisuzumwe neza bizafasha kugabanya ibishoboka byose kugirango ubusobanuro bwawe bwangiritse. Ibi ni nkibi bikurikira:
Ikintu cya mbere (1): Kuyobora umusemuzi kubyerekeye ibikorwa byawe; guhererekanya ubumenyi
Kubaza umwubatsi kubaka inzu yawe kuva kera utaguhaye ibishushanyo mbonera hamwe nibisobanuro kuri we bizaba bibi.
Mu buryo nk'ubwo, niba utegereje ko umusemuzi aguha ibisubizo bivuye mubitekerezo bye bidafite amakuru asobanutse kubucuruzi bwawe bizagushikana kumurimo wo guhindura ibintu bibi kandi bibi.
Ugomba gukoresha ibisobanuro byumusemuzi kubyerekeye ibyifuzo byawe byo kugurisha bidasanzwe (USPs), icyitegererezo cyubucuruzi bwawe, intego zawe, abo ukurikirana hamwe nibindi bintu byingenzi ufashe. Ubundi wasangazwa nibyo atanga kuko adafite amarozi yo gukora. Umusemuzi wumuntu ni nkumukozi ufite ibikoresho nkenerwa ariko akeneye gusobanurwa muburyo bwa serivisi ushaka ko atanga. Kubika ibisobanuro byingenzi namakuru ajyanye nubucuruzi bwawe kubasemuzi bizangiza byinshi kuruta ibyiza.
Abahinduzi b'abantu bakora neza mugihe ubahaye ibisobanuro byose bikenewe mubucuruzi bwawe. Igihe cyose ugerageza gushaka umusemuzi ubutaha, ntukabuze icyangombwa kimwe niminota iramuturutseho. Gutanga ibisubizo wifuza kubasemuzi biterwa no kumenyana nintego zawe nyamukuru niyerekwa.
Ikintu cya kabiri (2): Kohereza Dos kandi Ntukore Ukurikije aho uherereye
Umusemuzi wabigize umwuga agomba kuba azi ururimi rwinkomoko kimwe no mururimi rugenewe. Birashimishije ko niyo hamwe nibyo, ashobora kuba atari umuhanga mubijyanye nubumenyi bwimiterere, umuco n’ibidukikije byashoboraga kuba bifitanye isano no gukoresha buri ndimi. Niba aribyo, rimwe na rimwe, abasomyi baho basoma ibyo bikoresho byahinduwe barashobora gutungurwa kandi birashoboka ko bababazwa iyo bahuye munzira nuburyo umusemuzi atanga cyangwa yerekana amagambo, interuro cyangwa imvugo. Inshuro nyinshi, guhindura cyangwa guhagararira amagambo amwe muburyo butari bwo bihinduka ikibazo cyamakimbirane mubantu bafite ibitekerezo bitandukanye kandi badahuje umuco cyangwa umuco umwe.
Kugira ngo tubyerekane neza, imiterere yicyongereza cyumunyamerika itandukanye niy'abongereza. Muri Amerika, 'Ikiruhuko' ntabwo ari kimwe n '' ibiruhuko 'n' 'amacumbi' ntabwo bisa n '' amagorofa '. Kubwibyo, ugomba kureka abakwumva bakarushaho gusobanuka kubasemuzi no kumenya dosiye nibidakorwa mururimi rwicyongereza kuko Abanyamerika bavuga ukundi. Ibi bigomba gukorwa nubwo imvugo yinkomoko yemerera guhinduranya amagambo nkaya idahinduye ibisobanuro byumwimerere. Ibi bishimangira ko nubwo inshuro nyinshi, ijambo rihwanye rishobora kuboneka mururimi rugenewe, ibyo ntibishobora kuba bifite ibisobanuro nyabyo, byerekana intego nziza cyangwa bitanga ingaruka nziza cyane kugirango tumenye ubutumwa bugenewe nyir'ubucuruzi.
Amabwiriza yambere agomba guhabwa umusemuzi kugirango ashobore gukora neza akazi ke kandi azane umusaruro ushimishije kuko azirikana imyumvire y’amadini cyangwa umuco yabateze amatwi.
Ikintu cya gatatu (3): Menyesha Umusemuzi hakiri kare niba ushaka ijambo-ku-jambo
Ijambo ryo guhindura ijambo, rizwi kandi nkubusobanuro busanzwe, ni uguhindura inyandiko kuva mururimi rwaturutse ku rurimi rwerekanwe utiriwe ushyira mu gaciro 'imyumvire' yinkomoko yinkomoko. Ibi bivuze ko ururimi rwinkomoko rwahinduwe uko ryakabaye utiriwe utekereza gutanga ibitekerezo byukuri. Ishusho ikurikira irerekana urugero rwukuntu interuro “Uraho” mucyongereza izahindurwa, ijambo ku rindi mu rurimi rwigifaransa. Muriyi ngero, uzavumbura ko ibisohoka bitameze nkuburyo byakoreshejwe mururimi rugenewe; Igitekerezo ça va
Ijambo ryo guhindura ijambo ntabwo buri gihe ari ryiza. Kurugero, guhindura ijambo ijambo ijambo ijambo rishobora guhindura amagambo yururimi rwinkomoko ukundi ariko birashobora kunanirwa kohereza ibisobanuro nyabyo byamagambo nkaya yose.
Nubwo ubusanzwe atari byiza, nyamara mugihe cyo guhindura ibikoresho bya tekiniki, impapuro zamasomo, inyandiko zubumenyi cyangwa amategeko, birasabwa cyane. Impamvu nuko ibikoresho nkibi bisaba kubahiriza byimazeyo no guhuza ninkomoko yinkomoko nta gutandukira kwongera cyangwa gukuramo ikintu icyo aricyo cyose mumyandiko yumwimerere.
Ntabwo aribyo mugihe uhindura blog, paji zurubuga nibindi bicuruzwa bikunda isoko. Mugihe ibisobanuro bidashobora kuba ijana kwijana (100%) byukuri, mubisanzwe nibyiza gutanga amagambo, interuro nibisobanuro muburyo bwo kuganira. ConveyThis, umusemuzi wurubuga atanga ibisobanuro byiza cyane hamwe nuburyo bwo guhinduranya umwuga numusemuzi wumuntu.
Wibuke ko turi mwisi yubucuruzi uyumunsi, hari ubwoko bwibicuruzwa na serivisi bitandukanye. Amazina y'ibirango, ibirango, na motto nibyo byose bigaragara hirya no hino. Ibintu gakondo kimwe n’umuco gakondo bigena ibyo bitekerezo kubera ko ibyo bicuruzwa na serivisi biterwa n'imibereho n'umuco. Barwanya abumva umuco runaka. Niyo mpamvu, ubucuruzi bushobora kuba abakiriya n’indangagaciro, imigenzo, imigenzo, imyizerere ishingiye ku idini, amahame mbwirizamuco, gahunda z’imibereho na politiki, n'ibindi bikunda kugira ingaruka ku byagurishijwe.
Ubucuruzi bumwe, inshuro nyinshi, kubera impamvu zitandukanye zahisemo ubusobanuro buzahuza neza ninyandiko yumwimerere. Niba aribyo, nyir'ubucuruzi agomba kumenyesha umusemuzi hakiri kare ibyo yahisemo. Ubundi, umusemuzi arashobora gufata icyemezo cyo guhindura ibyanditswe mumajwi no muburyo yumva ko ari byiza kandi byiza gutanga ibitekerezo mubikoresho byatanzwe.
Kuri iyi ngingo, niba dushaka kuvuga mu ncamake ibyaganiriweho kugeza ubu, umusemuzi arashobora gutanga umurimo mubi w’ubuhinduzi aramutse yangiwe kubona amakuru akenewe kimwe n’icyerekezo gikwiye kijyanye n'icyerekezo cyawe, abumva intego, aho ubucuruzi bugeze kandi intego zavuzwe kuko guhindura neza no kwerekana amazina yawe yikirango, ibirango, na motto uhereye kumyandikire yumuco numuco kugeza kurundi rurimi rugamije abumva muri uwo muco uzavuga byinshi kubirango byawe.
Nibyiza kandi kugira umuntu ufite ubumenyi bwambere kubijyanye nubucuruzi bwawe numurenge wacyo bisa nkigukorera imirimo yubuhinduzi bwawe kuko ibi rwose bizagira ingaruka zikomeye kubigomba gutangwa ni ukuvuga ushobora gukenera kongeraho ko ufite uburambe mubucuruzi ibisobanuro bifitanye isano nibisabwa kugirango akazi. Kubwibyo, ubutaha umusemuzi aguhaye akazi keza, reba niba wagerageje gushyira mu bikorwa ibintu bitatu (3) byavuzwe muri iyi ngingo mbere yo gushinja umusemuzi kuko ubusobanuro bubi ntabwo buri gihe ari amakosa yuwasemuzi.