Gutandukanya isoko yo mu burasirazuba bwo hagati: Ingamba zo gutsinda hamwe na ConveyIbi

Menya ingamba zo gutsinda mugushakisha isoko ryiburasirazuba bwo hagati hamwe na ConveyThis, ukoresheje AI mubisobanuro byerekeranye numuco.
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Nk’uko Wikipedia ibivuga, Uburasirazuba bwo hagati ni akarere “kambukiranya imipaka”. Ibi byerekana ko agace kitwa Uburasirazuba bwo hagati kagizwe nibihugu byo kumugabane utandukanye. Uzemera ko kubera ubwinshi bwayo, hariho imico, indimi, amahame, indangagaciro, n'imigenzo itandukanye. Izi ngingo zerekana ko Uburasirazuba bwo hagati ari rimwe mu masoko azamuka kandi yihuta ku isi.

Uburasirazuba bwo hagati nubucuruzi butumira akarere kubirango bikize. Ibiranga ibintu byiza birashobora kwishimira aya mahirwe meza. Ubushakashatsi buherutse gukorwa n’ubushakashatsi bwa Goldstein bwerekanye ko muri aka karere hari ibicuruzwa byongerewe no kugura ibicuruzwa byiza kandi byiyongera ku baguzi bagera kuri 70%. Iyi mibare yerekana ko amafaranga akoreshwa mu burasirazuba bwo hagati arenze kure ay'amasoko manini (ni ukuvuga 53% y'abaguzi) ahantu nk'Ubuyapani, Amerika n'Uburayi.

Hariho amahirwe menshi yubucuruzi muburasirazuba bwo hagati cyane cyane kubashobora gukoresha amahirwe nkaya yo gucukumbura imiterere yacyo. Ikintu kimwe ugomba kwitondera nukugira igitekerezo kibi kandi kibi cyo kugereranya ubucuruzi bwiburasirazuba bwo hagati. Gushimangira intsinzi ishobora guterwa ahantu hashobora kuba inzu yabaturage barenga miriyoni 400 baba mubihugu 17 bitandukanye nuburyo bubi bwo gutsinda mumasoko meza.

Niyo mpamvu muri iki kiganiro, tuzajyana hamwe mu burasirazuba bwo hagati kugira ngo dusuzume ibintu turebe uburyo aho iri soko ryiza-ryiteguye gusarurwa rishobora gukorwa byoroshye kandi neza.

Uburasirazuba bwo hagati

Ubusobanuro butandukanye bwiswe ijambo "Uburasirazuba bwo hagati". Nubwo, benshi bari bakoresheje cyangwa bahuye nijambo, nyamara birabagora kumenya ibihugu bigwa muri kano karere. Impamvu imwe nyamukuru hariho ingorane mugusobanura ijambo ni politiki. Reka turebe muri make inyuma yuburasirazuba bwo hagati.

Ijambo "Uburasirazuba bwo hagati" ryatangiye kubaho mu kinyejana cya 19 ubwo abashinzwe ingamba z'umutwe wa gisirikare w'Ubwongereza bagerageza gusobanura agace kari hagati y'Uburasirazuba bwa kure na "Uburengerazuba" (Uburayi). Niyo mpamvu, bitandukanye n'utundi turere dufite imipaka isanzwe nko gutandukanya, Uburasirazuba bwo hagati butagira imipaka isanzwe bityo rero, bukunda guhinduka mugihe.

Qatar, Bahrein, Koweti, Misiri, Isiraheli, Arabiya Sawudite, Iraki, Yorodani, Siriya na Libani byose byari ibihugu byonyine byemewe nk'Uburasirazuba bwo Hagati. Ariko, uko ibihe byagiye bisimburana, Leta zunze ubumwe z’Abarabu, Kupuro, Yemeni, Turukiya, Oman, Palesitine na Irani byinjijwe mu bisobanuro byari bisanzweho kuri iryo jambo. Abantu benshi bizeraga ko akarere gafite imiterere imwe; uburyo bwa stereotype butari ukuri kuko kariya gace gafite ibihugu bifite imico itandukanye.

Kugira ngo tubigaragaze, akarere gafite amoko menshi aho abenshi ari Abanya Azerubiya, Abanyakorde, Abanyaturukiya, Abarabu n'Abaperesi mu gihe amwe mu matsinda mato ari Tats, Copt, Baloki, Zazas n'ibindi. Ikintu cyaranze uburasirazuba bwo hagati ni benshi cyane y'ubuto bwayo. Serviceplan mu bushakashatsi bwayo yavuze ko muri ako karere hari urubyiruko rugera kuri 50%. Deloitte yavuze kandi ko abantu bavutse hagati ya 1981 na 1996 (ni ukuvuga imyaka igihumbi) bafite ubutunzi burenze ubw'abageze mu za bukuru kandi bakunda kugura biri hejuru y’izindi myaka. Uzemera ko abaturage bato kandi bakize ari ikintu cyingenzi cyo gukora ubucuruzi muri kariya karere.

Ubushishozi ku Isoko ryo mu Burasirazuba bwo Hagati

Abaguzi bo muri kano karere usanga bashigikira ibicuruzwa byiza. Igishimishije, ubushakashatsi bwa Goldstein bwagaragaje ko Uburasirazuba bwo hagati bwashyize ku mwanya wa cumi ku isi mu bijyanye no gukoresha ibicuruzwa byiza. Kimwe mu bintu byashyigikiye ibi ni uko akarere, kuva mu mateka, kazwiho ubucuruzi bwacyo kandi ko bagena intsinzi y’umuntu ndetse n’imiterere yabo bitewe n’umutungo utunze afite. Iyi mitekerereze iracyakwirakwizwa muri iki gihe. Kurugero, abantu 52% bo mubarabu bo muri Arabiya Sawudite bemeza ko inzira nziza yo gupima intsinzi nibyagezweho ari amafaranga nibikoresho bifite. Ntibitangaje kubona hari inyungu ziyongera mu kugura ibicuruzwa n'ibicuruzwa byiza mu karere.

Birasanzwe kubona ibikoresho hamwe nabashushanya bambara nkibicuruzwa byibanda kumasoko yabo meza kandi ibi bisa neza. Ibindi bicuruzwa nabyo bigurishwa cyane nibicuruzwa byubwiza. Mu buryo bukwiriye, Amaso ya Riyadh mu Kuboza 2018 yavuze ko Uburasirazuba bwo Hagati bwashyize ku mwanya wa mbere mu bandi ku isi mu bijyanye no gukoresha ibicuruzwa n’imyambarire n’ubwiza.

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Ibintu bigomba kwitabwaho mbere yo kwinjira mu isoko ryo mu burasirazuba bwo hagati

  1. Isano ry'umuco: niba uteganya kumenyekanisha ibicuruzwa byawe na serivisi muri kano karere, hari umuco gakondo uhuriweho ugomba kumenya neza. Kimwe muri ibyo ni amasano yumuryango, imipaka yumuco igaragara nkagaciro mukarere. Abantu bo mukarere bashima umubano wumuryango, usobanutse, wizerwa kandi wubaha. Niyo mpamvu benshi mubafite ubucuruzi biyandikisha mugukoresha insanganyamatsiko ijyanye nimiryango mumatangazo yabo kugirango berekane ko bashishikajwe nubusabane bwimiryango. 

Undi ni ukwakira abashyitsi. Abatuye muri kariya karere bakirana ubwuzuzanye ndetse no kubashyitsi. Iki gikorwa gikurikiranwa nigihe abagenzi bakirwa kandi bakacumbikirwa mukarere kera mumateka.

Ibindi bikorwa byumuco bigaragara mubantu bo mu burasirazuba bwo hagati ni ibiganiro mu magambo. Abakiriya bo muri kano karere bakunda gushigikira umuntu wamamaza kumunwa (hamwe namagambo yavuzwe) kuruta kubamamaza hanze nko gukoresha icyapa.

Iyi mico gakondo yatumye bishoboka ko abatuye akarere bizeye kandi bakagirana umubano wa hafi nubwo umuco wiburengerazuba ugerageza gucengera.

Ikintu gishimishije muri kano karere nuko muri iki gihe barimo kubona ubwiyongere bw’umubare w’abakoresha ikoranabuhanga na interineti. Ibi byaboroheye guhuza nisi yo hanze. Iki nikintu cyumuco wiburengerazuba.

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Umuvuduko no koroshya gukoresha interineti byatumye ikoreshwa rya e-ubucuruzi mukarere. Nanone, imbuga nkoranyambaga zifasha guhindura umuco. Mubisanzwe, abantu bo muri ako karere hari ukuntu babitswe ariko hamwe no gukoresha imbuga nkoranyambaga, barushijeho kwigaragaza.

  • Imyizerere ishingiye ku idini: nubwo abaturage ba Isiraheli bakurikiza idini ry’Abayahudi nyamara abantu benshi bo muri ibyo burasirazuba bwo hagati bavuga ko ari Islam. Ntabwo bivuze ko andi matsinda y’amadini adahari ariko bahagarariwe gato. Igice cyo mu burasirazuba bwo hagati cyiganjemo Islamu babona idini ryabo nk'inzira y'ubuzima. Ni ukuvuga, babona ari indangamuntu n'umurage. Kubwibyo, igiye kugira urwego rugira ingaruka kumasoko muri kariya gace. Niba ugabanije ingaruka z’amadini muri kano karere, aho ushobora guterwa. Niba utumva imyizerere yabo ishingiye ku idini urashobora gusanga ikirango kibababaza. Iyo witaye cyane kubikorwa byabo by'amadini, uzatsinda intsinzi yawe. Fata nk'urugero muri Ramadhan, ukwezi kwisonzesha kwabayisilamu, ibirango byinshi bifashisha ayo mahirwe kugirango uhuze nabayisilamu. Urugero rusanzwe rwibirango ni McDonalds . Muri iki gihe, Abayisilamu bakoresha amahirwe yo guhuza nabandi ku mbuga nkoranyambaga bityo bakongera gukoresha cyane imbuga nkoranyambaga.
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Umuntu agomba kuvugururwa no kuganira nimpinduka mubyo byemewe mumadini. Kurugero, habaye igihe cyo kwizihiza Valentine nticyemewe muri Arabiya Sawudite. Ariko, iri tegeko ryavanyweho nyuma yigihe runaka.

  • Gukoresha Ururimi: indimi zifite abantu benshi babavuga ni eshanu. Mubisanzwe, dufite abantu bavuga icyarabu, Berber, Persian, Persian, Kurdish na Turukiya. Nubwo bishoboka kuri urwo rurimi rumwe ruvugwa mu bihugu bitandukanye byo muri ako karere, nyamara hariho itandukaniro ryindimi nkizo. Kandi, usibye indimi zavuzwe hejuru, hariho indimi zihariye ahantu runaka. Kurugero, Tuniziya ikoresha cyane cyane mururimi rutanu rwashyizwe ku rutonde ariko igifaransa nkuburyo bwabo bwo gutumanaho. Kubwibyo, mugihe utuye muri kano karere, ibintu nkibi bigomba kwitabwaho.
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Kandi na none, indimi zimwe zanditswe uhereye iburyo ujya ibumoso. Indimi nkizo ni Igiheburayo, Igifarisi n'Icyarabu. Kubwibyo, igisubizo cyiza cyubuhinduzi, nka ConveyThis , gishyigikira indimi zanditswe uhereye iburyo cyangwa ibumoso zigomba gukoreshwa mugutanga urubuga rwawe mukarere nkako. Ibicuruzwa hirya no hino ku isi, harimo n'ibiri mu karere ko mu burasirazuba bwo hagati, ubu bifashisha serivisi za ConveyThis kubera ko byoroshye gukoresha kandi nibintu byinshi bishimishije.

  • Icyerekezo cyemewe n'amategeko / Amategeko:
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Amategeko yo mu burasirazuba bwo hagati akwiye kwitabwaho mugihe atekereza kubucuruzi muri kariya gace. Ibihugu bimwe, sibyose, mukarere byubahiriza amategeko ya Shariya . Ariko, mugihe uhindura ibicuruzwa byawe mubice nka Arabiya Sawudite, Misiri, Iraki, Pakisitani, Irani, na United Arab Emirates ikoresha amategeko ya Shariya, umuntu agomba kwitondera cyane ibizagurishwa cyangwa byamamazwa. Urugero, amategeko, yanga ubwicanyi, kuryamana kw'abahuje igitsina, gufata ku ngufu, gusambana, kugambanira, kwambarana n'ibindi. Ingingo

Amategeko ya shariya ntabwo ari ugutera ubwoba umuntu ahubwo ni ukumenyesha ubucuruzi aho hagomba kwitabwaho mugihe ubucuruzi bwabo. Niba inzira yabo yizwe neza kandi igakurikizwa, ikirango cyawe kirashobora kwishimira isoko mukarere.

Umwanzuro

Mubintu byose byavuzwe haruguru, ntagushidikanya ko Uburasirazuba bwo hagati ari ubutaka bwera kubucuruzi. Nyamara, ibintu byose nibintu byavuzwe muri iyi ngingo birakwiye ko tubisuzuma neza mugihe ugerageza kwiherera mukarere.

Menya ko Uburasirazuba bwo hagati bufite imbaraga kandi ibintu bimwe na bimwe bijyanye n'akarere bikunda guhinduka hamwe nigihe. Niyo mpamvu ugomba kwitondera ibibera hirya no hino hanyuma ugahinduka nibihinduka mugihe ki.

Menya neza ko ibicuruzwa byawe biganira nabaguzi bawe hamwe nabakiriya bawe mururimi numuco wimitima yabo. Nubwo kumenyekanisha ibicuruzwa byawe na serivisi bishobora kugaragara nkaho bitoroshye, ibisubizo byaho nka ConveyIbi nibisubizo byizewe bishobora kugukorera ibyo byose byoroshye. ConveyIbi bishyigikira indimi zitandukanye harimo nizikoreshwa mukarere. Urashobora kugira akantu kibi biranga ibyiringiro mugerageza ConveyIyi mpano zitangwa kubuntu .

Tanga igitekerezo

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