Nibyiza kumenya ko witeguye kubona umwanya ku isoko ryisi yose kuko kugirango ugire ubucuruzi bwo kumurongo bugenda neza, uzakenera ingamba mpuzamahanga zo kwamamaza mpuzamahanga.
Nukuri, hari amahirwe menshi kubucuruzi bategereje gushakishwa. Ibi ni ukubera ko ikoreshwa rya interineti ryagiye ahagaragara cyane kuruta mbere hose kandi igitekerezo cyo kwisi yose kigenda cyiyongera.
Muri iki gihe, biroroshye kubona amakuru aturutse mu mpande zose z'isi. Urashobora gushakisha ahantu h'isoko ushobora kuboneka kumurongo, ugashakisha urujya n'uruza mu gukoresha imbuga nkoranyambaga nka Facebook, Twitter, Instagram n'ibindi. y'isi, ndetse ikoresha serivisi zo gutanga ziboneka henshi muri iki gihe. Ninimpamvu yatumye ubucuruzi bwinshi muri iki gihe bwiyemeje kujya kwisi yose. Igisubizo kiragaragara kuko ubucuruzi bwanze kujya ku isi bwabonye iterambere ryihuta ugereranije n’abinjiye mu bwato ku isi.
Kurugero, imibare ikurikira ivuga amajwi:
- Aziya y'Amajyepfo y'Uburasirazuba ubu ifite abakoresha interineti barenga miliyoni 360 . (ni ukuvuga bibiri bya gatatu by'abaturage bo muri ako karere)
- Facebook ubu ikora ibisobanuro bigera kuri miliyari 20 kumunsi.
Hagati yigihe cyimyaka ibiri kuva 2010, abakoresha Facebook mururimi rwigiportigale bahamya kwiyongera 800%.
Mbere yo kwinjira muburyo ushobora gutsinda muburyo bwo kwamamaza mpuzamahanga, reka dusobanure ijambo.
Igikorwa icyo aricyo cyose cyubucuruzi giteza imbere kwamamaza no gukora ibintu, ibicuruzwa, serivisi, ibicuruzwa, ibitekerezo, cyangwa abantu kurenga imipaka yigihugu byoroshye bizwi nkubucuruzi mpuzamahanga .
Noneho nyuma yo gusuzuma ibisobanuro byamamaza mpuzamahanga, reka twibire mubyo wakora kugirango uteze imbere ubucuruzi bwawe mpuzamahanga.
Impamvu sosiyete yawe igomba guhindura isi yose
Inyungu zo kwinjira mumasoko mpuzamahanga cyangwa guhindura sosiyete yawe kwisi yose ni myinshi kandi ntishobora na rimwe gushimangirwa. Zimwe muri izo nyungu ni:
- Uzagira amahirwe yo kwagura ibikorwa byawe bityo ubone uburyo bwo kugera kumasoko yagutse.
- Iyo uranga mpuzamahanga, ikirango cyawe kizubahwa cyane, cyubahwe kandi kibonwe nkicyubahiro.
- Uko ufite kwagura ibikorwa byawe, niko bishoboka cyane kongera imigabane yawe ku isoko.
- Uzagira amahirwe yo kwagura imiyoboro yawe yumwuga bityo wongere amahirwe yawe yo gukorana nibirango bizwi kwisi yose.
- Harimo izindi nyungu nyinshi…
Kubaka isoko mpuzamahanga kunshuro yambere
Abaguzi ku isoko ry’amahanga baraboneka byoroshye kwakira ibicuruzwa bishya biva mu gihugu cyabo, nubwo ibyo bidashobora kuba buri gihe ariko biracyari ukuri. Kwinjira ku isoko mpuzamahanga kubitekerezo gusa bizaba bibi cyane.
Kurenza ikindi gihe cyose, ahantu mpuzamahanga ku isoko hagaragaye kwiyongera mu myaka icumi ishize biturutse ku kwiyongera kw’amaduka ya eCommerce, amaduka yo kuri interineti, n’ahantu hatagira imipaka.
Niki noneho kizagufasha kubaka isoko mpuzamahanga ? Ugomba kugira gahunda yubucuruzi mpuzamahanga yateguwe neza. Ukuri nuko bitazoroha kubucuruzi buciriritse cyangwa buciriritse kubaka gahunda mpuzamahanga yo kwamamaza cyane cyane mugihe babikora kunshuro yambere. Impamvu nuko badafite ubumenyi buhagije, ibikoresho bihagije nubutunzi kugirango bashireho urufatiro bashobora gushingiraho no gukomeza ubukangurambaga mpuzamahanga bwo kwamamaza.
Aho watangirira no kwamamaza mpuzamahanga
Intambwe yambere kandi yambere kwamamaza mpuzamahanga bigomba gutangiriraho ni ugukora no kubungabunga urubuga rwindimi nyinshi kubirango byawe. Nibice byingamba mpuzamahanga zose zitagomba gufatwa nintoki. Ariko, niba ushaka gukora urubuga rwindimi nyinshi ukoresheje uburyo bwo guhindura intoki, ugomba gukoresha igihe kinini namafaranga.
Hoba hariho igisubizo co gufasha muribi? Yego. ConveyIbi biroroshye gukoresha plugin ishobora kugutwara iki gikorwa kuri wewe. Utarinze guhangayikishwa nawe, ConveyIbyo bizaguhindura byoroshye kandi byoroshye kurubuga rwawe muminota mike. Ifite uburyo bwo kumenya nkuburyo bwa Hybrid ni ukuvuga guhuza abantu hamwe nimashini kugirango bisohore ibisobanuro nyabyo kandi binonosoye ibisobanuro byumushinga wawe kugirango abakwumva bashobore kwishimira ibintu byaho. Niba ushaka gukora neza, urashobora no gutumira abagize itsinda kandi / cyangwa gutumiza abasemuzi babantu babishoboye kugirango bafashe umushinga wawe imbere yikibanza cyawe cya ConveyThis. Nibyo byoroshye, byihuse kandi byoroshye.
Nigute washyiraho ingamba mpuzamahanga zubucuruzi
Impamvu buriwese yinjira mumasoko mpuzamahanga aratandukanye kumuntu umwe. Nukuvuga ko buri bucuruzi bufite ingamba zidasanzwe zo kwamamaza ku isi. Ba nyir'ubucuruzi rero bashobora kwizera amayeri yabo yihariye, intego na gahunda.
Kurugero, rwiyemezamirimo arashobora guhitamo gukoresha serivise yabatanga ibicuruzwa hanze kugirango asuzume uko nuburyo gukora ubucuruzi kumasoko yagenewe bizaba bimeze. Mugihe undi ashobora gufata icyemezo cyo kugurisha icyarimwe ahantu hatandukanye bafite ururimi rumwe cyangwa rusa.
Noneho, reka tuganire kubitekerezo bimwe bishobora kugufasha gushyira mubikorwa no guteza imbere amahame yo kwamamaza akoreshwa mukubaka gahunda irambye yo kwamamaza.
Icyifuzo 1: Kora Isoko
Ugomba kuba ufite ubumenyi bwimbitse kubijyanye nicyerekezo cyumuco n'umuco byisoko. Ubushakashatsi nk'ubu buzagufasha kumenya neza imyitwarire n'ibikenerwa by'abakiriya bawe bityo urashobora guhuza ingamba mpuzamahanga ku isoko mpuzamahanga ku byavuye mu bushakashatsi bwawe.
Na none, ubushakashatsi bwawe bugomba kuba bukubiyemo gushakisha abo uzaba bahanganye niba ari abasangwabutaka aho isoko ryagenewe cyangwa atari. Ugomba kuba ushobora kumenya no gusuzuma uburyo bakora neza nibiki bituma bakora neza. Na none, gerageza gutandukanya ibitagenda neza hanyuma urebe uburyo ushobora kubyaza umusaruro inyungu kugirango intsinzi yawe igerweho.
Ibikenewe, imyitwarire yo kugura, ibyihutirwa, ibyo ukunda, na demografiya yamasoko mpuzamahanga aratandukanye ahantu hamwe. Mubyukuri bigiye kuba bitandukanye cyane nisoko murugo. Ubushobozi bwo kumenya no gutandukanya itandukaniro ningirakamaro mukumenya inzira ikwiye ushobora kugera kubo wifuza.
Igitekerezo cya 2: Sobanura cyangwa usobanure aho uhari
Gutomora aho uherereye bivuze ko ugomba gufata icyemezo cya:
- Haba gufungura ishami ryikirango cyawe cyangwa gufatanya nabenegihugu
- Uburyo uzita kubikorwa byiterambere
- Serivise zo gutanga hamwe na / cyangwa ibigo ushobora gukoresha
- Gushakisha no gukoresha abatanga isoko cyangwa ntabwo.
. N'ibindi byinshi.
Birashoboka, kuriyi ngingo, ushaka kongera gusuzuma kumurongo no kumurongo. Hamwe nibyo, uzashobora kumenya ingaruka zose zishobora guteza ibibazo, bityo ukore mbere yo gutegura no gutegura gahunda izagufasha kubikemura.
Igitekerezo cya 3: Hindura ibicuruzwa byawe mpuzamahanga
Nyuma yo gukora ubushakashatsi no gusobanura neza aho uherereye, icyo ugomba gukora gikurikiraho ni ikintu nukubona uburyo bwiza ushobora guhuza cyangwa guhuza ibikorwa byawe byo kwamamaza. Ibiciro byawe, kuzamurwa mu ntera, ibicuruzwa na serivisi bigomba guhuzwa n’isoko rigenewe mu mahanga.
Nigute ushobora kubikora nukoresha serivisi zinzego zibanze kuri gahunda yawe yo gutumanaho no kwamamaza. Ibi bizashoboka kandi byoroshye kuriwe guhuza ingamba zawe ahantu bireba.
Igitekerezo cya 4: Shora mubintu bikurura abumva
Gushora mubintu bizatuma abumva baho bakwegerwa nibirango byawe birimo ubusobanuro kimwe no kwimenyekanisha. Kwimenyekanisha bivuga inzira yo kurema kimwe no guhuza ibikubiyemo ahantu runaka muburyo abenegihugu bashobora guhuza byoroshye nibirimo.
Ubuhinduzi burenze gutanga inyandiko mu rundi rurimi ruva mu rurimi rwaturutse. Ntabwo birenze ubushobozi bwo kuvuga ururimi rumwe. Harimo gushyira amahame ndangamuco n'indangagaciro, itandukaniro rya politiki nubukungu, bitandukanye mubikorwa bitandukanye. Hamwe nibyo, uzashobora kwemeza ko byose byafashwe mugikorwa cyawe.
Ntiwibagirwe ko ubifashijwemo na ConveyThis, urashobora gufata ikirango cyawe kwisi byoroshye kandi byihuse nkuko twabikoze hamwe nibirango bikoresha serivisi zacu.
Igitekerezo cya 5: Kora isubiramo ryibipimo byingenzi byerekana imikorere (KPIs) hanyuma uhindure ukurikije
Mugihe gito, birashoboka mubihembwe, menya neza ko KPI yawe isubirwamo. Hamwe nibyo, uzashobora kugenzura ibyo wagezeho ugereranije nibyo witeze nigihe uzabasha kugera kuntego zawe.
Wibuke kugira gahunda yo gusubira inyuma ushobora guhora usubira inyuma mugihe habaye impinduka muri gahunda yawe cyangwa ntigenda nkuko byari byitezwe. Ibibazo byose cyangwa bariyeri ziza muburyo bwawe bwo kwamamaza mpuzamahanga, reba nk'amabuye yo gukandagira hanyuma ukore uburyo bwo kongera ingamba.
Hanyuma, niba ushaka gutsinda, uzakenera guhuza ibicuruzwa byawe mpuzamahanga nubucuruzi bwimbere mu gihugu. Nukuri ko kujya kwisi bishobora kugaragara nkibigoye, ariko biroroshye cyane mugihe ukoresheje igikoresho cyiza. Uragerageza kwishyiriraho isoko mpuzamahanga?