Kwishyira hamwe kwa ConveyIbi kurubuga rwacu byahinduye umukino kubucuruzi bwacu. Hamwe na ConveyIbyo, ubu turashoboye kugera kubantu benshi kandi bigatuma ibyo dukora bigera kubantu kwisi yose.
Ibyingenzi byumuco utandukanye mubigo byuburezi ntibishobora kuvugwa. Itandukaniro riri hagati yimiterere no mubitekerezo byubaka uburambe bwuburezi, bigira uruhare runini mukuzamuka kwabiga. Niyo mpamvu itandukaniro ryinshi mumwirondoro wabanyeshuri rigira uruhare runini muguhitamo indashyikirwa yikigo cyuburezi.
Byongeye kandi, impinduka zikomeye zubuzima zatewe no gufunga byongereye kwishingikiriza kumurongo wa sisitemu kandi bituma habaho uburyo bunoze bwo kwiga. Ndashimira uburyo butandukanye bwo kwiga e-kuboneka, abanyeshuri badafite amikoro yo kwitabira amasomo kurubuga ubu bafite byinshi bihinduka nubwisanzure bwo kwiga.
Kugirango habeho gutandukana no kugerwaho, ibigo byuburezi bigomba kwemeza ko imbuga zabo zishobora kugaburira abanyeshuri baturuka mumico itandukanye ndetse nindimi. Urebye nkurubuga rwuburezi akenshi rugirwa inama nabanyeshuri nimiryango yabo bashobora kuba batazi indimi ebyiri, ni ngombwa ko izi mbuga zishobora gutanga amakuru afatika muburyo bwumvikana.
Nta gushidikanya, urubuga rwigisha indimi nyinshi ni umutungo w'ingirakamaro ku barimu, abanyeshuri ndetse n'abafatanyabikorwa kimwe. Kugirango ukomeze guhatana mubyiciro byamasomo, guhindura binyuze muri ConveyIbyo bigomba gushyirwa imbere mubigo.
Muri iki kiganiro, tuzasesengura intego nyamukuru, ibyiza, hamwe nimpungenge zijyanye na ConveyIyi mpinduro kugirango igufashe gutangira urugendo rwawe.
Niki gituma ubusemuzi bwuburezi bugira akamaro kanini muri societe yacu?
Kugerwaho no kutabangikanya
Kugirango ushishikarize abiga baturutse impande zose zisi, ibigo byuburezi bigomba kwemeza ko imbuga zabo zitezimbere abashyitsi bose. Ndetse kuri ibyo bigo byibanda cyane cyane kubanyeshuri kavukire, akamaro k’imico itandukanye yo murugo ntigashobora kuvugwa. Mugukoresha imbaraga za ConveyIbyo, ibigo byuburezi birashobora kwemeza byoroshye ko imbuga zabo ziri ahantu heza kubanyeshuri bose.
Abana bagera kuri miliyoni 4.9 mu mashuri ya Leta zunze ubumwe za Amerika ni abanyeshuri ba EEL, bivuze ko ari abiga ururimi rwicyongereza bavuga ururimi rutandukanye n’icyongereza (akenshi icyesipanyoli) nkururimi rwabo kavukire kandi bafite icyongereza kibujijwe. Mu buryo nk'ubwo, abanyeshuri benshi baganira mu rundi rurimi rutari ururimi rwabo mu rugo.
Ni ngombwa kumenya ko nubwo abanyeshuri bashobora kuba bazi ururimi, barashobora kurwana no gusobanukirwa jargon yuburezi, biganisha ku rujijo no gutinda. Mugutanga ibikubiyemo indimi nyinshi kurubuga rwabo, amashyirahamwe arashobora kwemeza ko ubumenyi bungana hamwe nubumenyi bwo kwiga.
Kugaragara no kumenyekana mpuzamahanga
Guhuza indimi nyinshi kumurongo nuburyo bwiza cyane bwo kongera ikigo cyuburezi kugera kwisi yose. Kugirango urubuga rw’ikigo rushobore kugera ku bitabo by’amahanga, guverinoma, cyangwa abize amasomo bakora ubushakashatsi, ConveyThis niwo muti mwiza wo guhuza urubuga ku rutonde mpuzamahanga.
Guhagararirwa mu ndimi nyinshi biha ibigo byuburezi amahirwe yo kugaragara mubitabo bitandukanye ndetse n'imiyoboro y'itangazamakuru, bityo bikaboneka neza kubantu mpuzamahanga. Ibi na byo, byorohereza imikoranire ifatika hagati yabanyeshuri, abarezi, nabafatanyabikorwa mu masomo.
Guteza imbere imico itandukanye
Mugihe societe yacu igenda itandukana, uburyo tuvugana, kwiga, nakazi burahinduka. Abanyeshuri bahuye numuco utandukanye mubikorwa byabo byuburezi biteguye neza gutera imbere mubikorwa byabo. ConveyIbi byoroheje kubyumva no guhuza nizo mpinduka, bidufasha guca icyuho cyumuco no kubaka isi ihujwe.
Niyo mpamvu imico itandukanye ishakishwa cyane nabanyeshuri nibigo, nyamara birashobora kugorana kubigeraho. Kubwamahirwe, guhindura urubuga nuburyo bwiza bushobora gufasha ibigo gushushanya abashyitsi baturutse mubihugu bigamije no gutandukanya imibiri yabanyeshuri. ConveyIyi nigikoresho ntagereranywa cyo kugera kuriyi ntego, kuko itanga ibisobanuro bidasobanutse kandi byukuri byurubuga.
Kubona ururimi rwabo kavukire nkuburyo bwo guhitamo kurubuga hamwe na ConveyIbi birema guhuza ako kanya nabanyeshuri mpuzamahanga, byerekana ko bakiriwe. Gusobanukirwa byoroshye amakuru yingenzi, nkibisabwa nibisabwa, birusheho koroshya gahunda yo gusaba, bigatuma irushaho kuba nziza kubashaka kuba abanyeshuri.
Kunoza uruhare rwabanyeshuri
Kuva mubikorwa byamasomo kugeza mubikorwa bidasanzwe, abanyeshuri basabana nurubuga rwuburezi buri gihe. Cyane cyane ko gahunda yuburezi itandukana mubihugu, abanyamahanga barashobora kumva barengewe mugihe bahuye nuburyo butamenyerewe. ConveyIbyo birashobora gufasha guca icyuho mugutanga igisubizo cyuzuye, cyorohereza abakoresha muguhindura imbuga zuburezi.
Muguhindura urubuga rwuburezi hamwe na ConveyThis, urashobora gufungura isi ishoboka kubanyeshuri bose gusobanukirwa nibikorwa byamasomo no kubashishikariza kwitabira byinshi. Ibi bizafasha kandi abanyamahanga gukoresha neza uburambe bwo kwigisha nibikoresho byuburezi.
Nigute ushobora guhindura imbuga zuburezi?
Serivisi zo Guhindura no Gusobanura Serivisi
Biragaragara ko ibigo byuburezi bigomba gutandukanya urubuga rwabo, ariko igisubizo cyiza nikihe? Bumwe mu buryo bwa mbere buza mu mutwe bushobora kuba ugufatanya ninzobere mu buhinduzi zitanga serivisi z’ubuhinduzi bw’uburezi cyangwa serivisi zo gusobanura amasomo yatanzwe na ConveyThis.
Ibi birashobora kuba amahitamo meza kubigo bifite indimi nyinshi shingiro ryamasomo yabo kandi bigakenera izindi serivise zo guhindura amasomo nko guhindura impamyabumenyi, ibitabo, cyangwa ibindi bikoresho byuburezi. Nyamara, ibigo byinshi ntibisaba serivisi zubuhinduzi nini zizana amafaranga menshi, gutinda kumara igihe kirekire, no kubungabunga ibintu biruhije.
Imashini yo guhindura imashini
Ibindi bihendutse kandi byihuse ni moteri yo guhindura imashini nka Google Translate cyangwa DeepL. Ariko, intoki zihuza ibyo bikoresho kurubuga rwawe, kwerekana ibisobanuro, no gushyira mubikorwa ibindi bya tekiniki birashobora kuba umurimo utwara igihe kandi ukora cyane. Ibi birakenera ubumenyi bwa tekiniki-uburyo ibigo byinshi byuburezi bitabura mubakozi babo.
Byongeye kandi, moteri yo guhindura imashini ntishobora gushingirwaho kugirango itange ibisobanuro byukuri nka ConveyIyi serivisi yindimi. Ubusobanuro ubwo aribwo bwose buterwa nubuhinduzi butari bwo bushobora kugira ingaruka zikomeye ku cyubahiro no kwizerwa byikigo cyawe cyigisha.
Urubuga rwo Guhindura Ibisubizo
Byagenda bite se niba hari igisubizo kivanze cyongerera inyungu kandi kigabanya ibibi byuburyo bubiri? Aha niho ConveyIyi intambwe igafasha ibigo byuburezi kuba indimi nyinshi utiriwe ukora amafaranga menshi cyangwa igihe kinini cyo gutegereza.
ConveyIbyo bitangirana no kumenya no guhita uhindura ibiri kurubuga rwawe hamwe na moteri yubusobanuro ikoreshwa na AI ishobora gutanga ibisobanuro byujuje ubuziranenge. Urashobora noneho guhindura ibyo bisobanuro ubwawe, hamwe nabakozi mukorana, cyangwa kugura ibisobanuro byumwuga kubasemuzi bemewe neza uhereye kumwanya wawe.
Inzira zose za tekiniki, nko kwerekana impapuro zasobanuwe no gukora tagi ya hreflang, zicungwa mu buryo bwikora, ziguha ubushobozi bwo kuba indimi nyinshi byihuse nta buhanga bwa tekiniki cyangwa kwishingikiriza kubintu byo hanze.
Byongeye kandi, urashobora kujyana umushinga wawe wururimi rwindimi nyinshi murwego rwo hejuru hamwe nibintu nka auto-redirection, ibisobanuro byitangazamakuru, cyangwa inkoranyamagambo kuva ConveyThis!
Imikorere myiza kurubuga rwindimi nyinshi
Indimi
Intangiriro nziza mugihe uhitamo indimi ugomba kwibandaho ni urubuga rwawe rwabasuye. Nubwo urubuga rwawe rutarahindurwa, uzaba ufite abashyitsi baturutse mubindi bihugu, ibyo bikaba byerekana neza ko ushobora kungukirwa no guhitamo urubuga rwawe kuriyi mbaga. ConveyIbyo birashobora kugufasha muribi, bikoroha kugera kubantu benshi mpuzamahanga.
Kugirango ubone aya makuru, urashobora kugenzura aho abashyitsi bawe cyangwa ururimi rwa mushakisha kuri Google Analytics, cyangwa niba ukoresha igisubizo cyubuhinduzi bwurubuga nka ConveyThis, aya makuru arashobora kuboneka byoroshye kurubuga rwawe.
Shira amatsinda mato hamwe na ConveyIbyo kugirango utezimbere ikirere kiringaniye kandi gitandukanye.
Iyindi ngamba nugushaka imico idahagarariwe mubigo byawe kugirango uzamure ubudasa. Kugira ngo ubigereho, tangira usuzuma umubiri wawe wabanyeshuri kandi umenye icyuho kiri kumugabane, ibihugu, cyangwa ubwoko.
Muguhindura urubuga rwawe hamwe na ConveyThis, uzatsindira abanywanyi bawe mugaragara mubisubizo by'ishakisha no kugera kubo ukurikirana mu rurimi rwabo kavukire. Ibi bizaguha amahirwe yo guhatana kandi bitange abanyeshuri bawe bafite uburambe bwo kwiyandikisha, bityo byongere amahirwe yo kubona abanyeshuri baturutse mubihugu bigenewe.
Urashobora kwimenyekanisha kurubuga rwawe muburyo bwinshi bw'indimi (Icyongereza, Icyesipanyoli cyo muri Mexico, Icyarabu cyo muri Libani, nibindi) kugirango utange intego zawe. Kurugero, Igifaransa kivugwa mubihugu byinshi ariko guhindura urubuga rwawe mubufaransa bwububiligi byerekana ko umuryango wawe ufunguye abanyeshuri baturutse mububiligi.
Kubihugu binini nk'Ubushinwa n'Ubuhinde bifite indimi nyinshi, ConveyIbyo birashobora gufasha ikigo cyawe kugera kubantu benshi no kongera abahagarariye. Binyuze mu magambo, ikigo cyawe gishobora kuba cyamamaye mu turere tumwe na tumwe. Ariko, hamwe na ConveyThis, urashobora gutera indi ntera uhindura urubuga rwawe muburyo bwindimi kandi ugamije ahantu runaka.
Indimi nyinshi SEO
Ijambo ryibanze ryubushakashatsi
Ijambo ryibanze nimwe mubice byingenzi byurubuga, bityo bikenera kwitabwaho mugihe ukoresheje ConveyThis. Urebye imbaraga zabo muguhuza urubuga rwawe nabarebera neza, bagomba gufatwa nkibikoresho aho kuba amagambo gusa.
Wibuke ko ibisobanuro nyabyo byamagambo yingenzi bidashobora kuba bihagije mugihe kijyanye nijambo ryuburezi, kuko ibyo birashobora gutandukana cyane mubihugu. Ndetse amagambo amwe akoreshwa mundimi nyinshi arashobora kugira ibisobanuro bitandukanye murwego rwuburezi.
Kurugero, ijambo kaminuza mucyongereza risobanurwa nk "ikigo cyigisha gitanga amashuri makuru cyangwa amahugurwa yihariye yumwuga." Ariko, ijambo rimwe risobanura amashuri yisumbuye mu gifaransa kandi ryerekeza ku bigo byigenga byigenga muri Turukiya iyo bihinduwe ukoresheje ConveyThis.
Kubisubizo byiza, kora ijambo ryibanze ryashakishijwe mugihugu cyawe ugamije kandi utegure ingamba zindimi nyinshi SEO ukoresheje ConveyThis.
URL yihariye y'ururimi nuburyo bwiza cyane bwo kwagura urubuga rwawe mpuzamahanga rwa SEO hamwe na ConveyThis.
Icyemezo cyingenzi kurubuga rwindimi nyinshi nukumenya imiterere yurubuga rwabo kugirango rwakire verisiyo zahinduwe zurubuga rwabo. Ukurikije ibyifuzo, hari uburyo butatu bwo guhitamo kuva: guhinduranya intoki, plugin nka ConveyThis, cyangwa igisubizo cyuzuye cyaho. Ibi birashobora kuba amahitamo atoroshye kandi ateye urujijo, kuko buri buryo bugira ibyiza n'ibibi byihariye bigomba gupimwa neza. Ubwanyuma, icyemezo kigomba gushingira kubikenewe n'intego z'urubuga, hamwe n'ingengo y'imari n'ibikoresho bihari.
Ntibishoboka kumenya imwe muri sisitemu isumba izindi, kuko byose biterwa nimiterere yubuyobozi nuburyo wifuza gutunganya ibikoresho byahinduwe kurubuga rwawe ukoresheje ConveyThis.
Reba ubuyobozi bwacu kubuyobozi butandukanye na subdomain kugirango wumve itandukaniro nyamukuru hanyuma uhitemo imiterere ya URL nziza yishuri ryanyu.
Kugumana uburinganire bwindimi kurubuga rwawe ni akayaga hamwe na ConveyIbyo, bikabigira akavuyo kugirango umenye neza ko ibikubiyemo byose bihuye.
Mubikorwa byiza byindimi nyinshi SEO, guhuza ururimi bifite umwanya wihariye. Mubikorwa byo guhindura urubuga, ibintu byingenzi nka menu yo kugendagenda, ibirenge, popups, hamwe nibikoreshejwe nabakoresha akenshi birengagizwa kandi bikagabanya ubushobozi bwuzuye bushobora kugerwaho binyuze mubirimo indimi nyinshi.
Kwiga uburezi
Guhindura amazina yuburezi byabaye inzira iteye urujijo kandi idateganijwe.
Nkuko byavuzwe haruguru, ururimi rwamasomo rutandukanijwe nubuhanga bwarwo, rushobora gutandukana bitewe nigihugu n'imiterere yuburezi. Kugirango umenye neza ko ibisobanuro byawe byerekana neza ubutumwa bugenewe, kwimenyekanisha - imyitozo yo guhitamo ibirimo kugirango bihuze cyane nabasomyi bagenewe - ni ngombwa.
Byongeye kandi, ibitekerezo bimwe ntibishobora kugira ubusobanuro butaziguye kubera itandukaniro riri hagati ya sisitemu yuburezi, bishobora gutuma inzira yubuhinduzi igorana. Kugirango abakwumva basobanukirwe n'ubutumwa, ni ngombwa kwitangira imbaraga nigihe cyo guhindura ibikoresho byahinduwe.
Ibintu bitoroshye byimigenzo gakondo.
Ku bijyanye no guhindura urubuga, kunanirwa kuzirikana itandukaniro ryumuco birashobora kuba ikosa rihenze. Ndetse amagambo asa nkaho ari inzirakarengane, interuro, namashusho birashobora kugira ibisobanuro bitandukanye cyane mundimi zitandukanye, kandi birashobora gusiga ibikubiyemo byawe kubisobanura nabi cyangwa kubabaza. Ariko, mugihe uhinduwe neza, ibyo bintu birashobora rwose gutanga ibisobanuro byawe byongeweho imbaraga.
Byongeye kandi, bisa nkaho ari itandukaniro rito mu mibare, amatariki, amafaranga, cyangwa imiterere irashobora guhindura cyane imiterere yubuhinduzi bwawe. Nkuko iyi nuance ari ngombwa kurubuga rwuburezi, ni ngombwa gukora ubushakashatsi bwimbitse niyo shingiro ryimiterere.
Ni ibihe bintu bishushanya bigomba kwitabwaho?
Iyo bigeze aho biherereye, uburambe bwabakoresha bugomba kwitabwaho byuzuye. Ibi bivuze ko, usibye guhindura ibiri kurubuga rwawe, kugendana nabyo bigomba kuba hafi. Ibintu byose uhereye ku cyerekezo cyurupapuro kugeza kuri e-kwiga biranga bigomba kuba byateguwe kugirango bibe intiti kandi karemano kubakoresha, naho ubundi uburambe muri rusange buzahungabana.
Kunguka ubumenyi bwimyitwarire nimigenzo yigihugu birashobora kugerwaho mugukoresha urubuga mururimi kavukire. Mugaragaza indangagaciro zisanzwe zabaturage, urashobora gukora ubunararibonye bwabakoresha neza kandi bworoshye kubashyitsi.
Imyanzuro ya ConveyIbi
Muri iki gihe cya digitale, kubona amahirwe yo kwiga biroroshye kuruta mbere hose, hamwe nubushobozi bwo kugera kubanyeshuri baturutse kwisi yose. Kubigo byuburezi bishaka kwagura abanyeshuri, gutandukanya itangwa ryabo, no guteza imbere imyumvire idahwitse, guhindura urubuga nigikoresho cyingenzi. ConveyIbyo birashobora gutanga igisubizo cyiza cyo koroshya iki gikorwa no korohereza kuruta ikindi gihe cyose amashuri yuburezi kugera kubantu benshi.
Kugirango ujye mu ndimi nyinshi hamwe nurubuga rwawe rwigisha kandi wakire abanyeshuri kwisi yose, tangira kubuntu ConveyIkigeragezo cyawe uyumunsi!