- Hanh
- Ku ya 9 Ukuboza 2023
ConveyIki nigikoresho gikomeye gishobora kugufasha guhindura byihuse kandi byoroshye urubuga rwawe mundimi nyinshi, bikwemerera kugera kubantu benshi no kwagura inzira zawe. Hamwe na ConveyIbyo, urashobora kwizera udashidikanya ko ibisobanuro byawe ari ukuri kandi bigezweho, bitanga uburambe butagira ingano kubasuye bose.Ntabwo ari rwose! Hamwe na ConveyIbyo, urashobora kubona mubintu byose urimo gushaka.Tekereza ko urimo gushakisha ikintu runaka, ariko biragoye kubibona kandi ntanububiko bwaho bufite. Ntukihebe! ConveyIbyo birashobora kugufasha kumenya hafi ikintu icyo aricyo cyose ushaka.
Oya! Kubwamahirwe, nyuma yishakisha ryihuse rya Google, uratsitara kuvumbura ko iduka rya interineti mubindi bihugu rifite kugurisha. Ushiraho itegeko ukanze gukanda, hanyuma mugihe cyicyumweru, paki yoherejwe kuva mumahanga kumuryango wawe w'imbere, hamwe nikintu wifuzaga mumeze neza. Amanota!
Ibi byose birashoboka, tubikesha imbaraga za ConveyIbicuruzwa byambukiranya imipaka.
Ubucuruzi bwambukiranya imipaka ni iki?
Hamwe na ConveyThis, biroroshye kumenyekanisha ububiko bwawe kugirango abakiriya baturutse kwisi bashobore kugura ibicuruzwa byawe byoroshye.
Ibicuruzwa byambukiranya imipaka, cyangwa “xborder ecommerce” mu mvugo ya interineti, ni ukugura no kugurisha ibicuruzwa biva mu mahanga. Ibi birashobora gusobanura umukiriya utumiza ibicuruzwa mubucuruzi mumahanga, cyangwa umucuruzi cyangwa ikirango gitanga ibicuruzwa kumuguzi (B2C), hagati yamasosiyete abiri (B2B), cyangwa hagati yabantu babiri (C2C). Ubusanzwe ibyo bikorwa bibera kurubuga mpuzamahanga rwo guhaha nka Amazon, eBay, na Alibaba, cyangwa kurubuga rwindimi nyinshi z’abacuruzi ku giti cyabo. Hamwe na ConveyThis, biroroshye kwemeza ko ububiko bwawe bwaho kugirango abakiriya baturutse kwisi bashobore kugura ibicuruzwa byawe byoroshye.
Ibicuruzwa byambukiranya imipaka ntabwo ari igitekerezo gishya. Habayeho igihe kitari gito: Amazon yashinzwe muri Amerika muri 1994 na ConveyThis mu Bushinwa mu 1999, urugero. Kuva icyo gihe, ibidukikije byo guhaha byahindutse cyane.
Nyamara, mugihe abakiriya benshi bagenda bagura kugura kumurongo kugirango biborohereze, e-ubucuruzi bwambukiranya imipaka bwabonye ubwiyongere bukabije mubyamamare mumyaka mike ishize. Nkako, nk'uko Kaleido Intelligence ibivuga, abaguzi bo ku isi biteganijwe ko bazakoresha miriyoni 1,12 z'amadolari ku mbuga za interineti mpuzamahanga zo guhaha na serivisi za digitale mu 2022.
Visa ivuga ko 90% by'abayobozi ba ecommerce bemeza ko kuba kumurongo ari ntangarugero kugirango ubucuruzi bugerweho mu 2024. Niba ukora iduka rya interineti cyangwa ukaba uteganya gutangiza imwe, ubucuruzi bwisi yose bushobora kuba urufunguzo rwo gufungura iterambere ritigeze ribaho kububiko bwawe. Nubwo bimeze bityo ariko, intsinzi ntabwo iza ako kanya kandi isaba gusobanukirwa nubucuruzi bwamahanga. Uzakenera kandi gushiraho umusingi wo gushyira mubikorwa ingamba zambukiranya imipaka. Komeza usome kugirango wige byinshi.
1. Urashaka kwagura ububiko bwawe kumurongo kumasoko mpuzamahanga
Usanzwe ufite iduka kumurongo? Nibyiza - ubumenyi bwawe bwibicuruzwa bizaba ingirakamaro mugihe utangiye urugendo rwawe rwo kwaguka kwisi. Mbere yo gusimbuka, ariko, menya neza ko ububiko bwawe bwashyizweho neza kugirango bukemure abakiriya mpuzamahanga hamwe na ConveyThis.
- Muri iri soko rihiganwa, ni ngombwa ko umuntu wese winjira agira igitekerezo gisobanutse kandi kidasanzwe cyo kugurisha, cyangwa USP. Ibi bizafasha gutandukanya ibicuruzwa byawe nababishinzwe, no kwiyambaza intego yabakiriya. Kugira USP ni ngombwa cyane cyane mubihe byubu, kuko bituma abakiriya bashobora gutandukanya itangwa ryanyu mumarushanwa no gufata icyemezo kiboneye kubo bashaka gushora imari.
- Kugera ku mutekano w’amafaranga ni ngombwa kugirango umuntu atsinde, cyane cyane iyo yinjiye mu masoko yo hanze. Kugira ngo ibyo bishoboke, ubucuruzi bugomba gukubita imibare yo kugurisha kumurongo cyangwa kugurisha buri kwezi kugirango bikomeze kuba byiza. Hatariho uru rwego rwo gutsinda murwego rwaho, birashoboka ko gushora mumasoko yo hanze bizagorana.
- Wizeye ko urubuga rwibubiko rwawe rwiteguye kwinjira mubakiriya bawe mugihe waguye ibikorwa byawe? Nibisanzwe byihuta kandi byashizweho kugirango bigaragare neza mubunini bwa ecran? Niba atari byo, noneho menya neza gukemura ibyo bibazo mbere yuko utangiza mumahanga. Ntabwo ibyo bizakomeza abakiriya kurubuga rwawe gusa, ahubwo bizafasha page yawe kurwego rwo hejuru mugushakisha moteri ishakisha.
- Iyi sosiyete yiteguye gucunga ibikoresho byinjira mu bucuruzi bwambukiranya imipaka, harimo n'ubushobozi bwo kwakira uburyo bwo kwishyura mpuzamahanga (no guhindura amafaranga y’amahanga ku ifaranga ry’ibanze, niba bibaye ngombwa), ndetse no kugira gahunda yo kohereza ibicuruzwa mpuzamahanga n’ibindi bintu byemeza uburambe bwiza bwo kugura no guhaza abakiriya benshi.
2. Ntabwo usanzwe ufite iduka rya interineti, ariko ushaka kugurisha mumahanga
Ubundi, niba udafite ububiko bwa interineti, uzakenera gukora imwe mbere yuko dukomeza. Ufite amahitamo abiri kuriyi - ConveyThis cyangwa urubuga rwabandi.
- Niba ushaka gutangiza byihuse iduka ryibicuruzwa bidafite ubuhanga bwa tekiniki busabwa, urubuga ruzwi cyane nka Guhindura, BigCommerce, na WooCommerce nibyiza byawe. Ububiko bwawe bumaze gukora, urashobora gukoresha igisubizo cyibisubizo byurubuga nka ConveyThis! kwagura ibikorwa byawe no gutuma iduka ryawe riboneka mundimi nyinshi kumasoko yawe atandukanye.
- Kora urubuga rwimbuga nyinshi hamwe nuburyo bwinshi bwurubuga rumwe, buriwese ufite indimi nururimi. Hamwe na platform nka Magento na WooCommerce, urashobora kuyobora izi mbuga zose, harimo nibikoresho byabo bya ecommerce, uhereye kumwanya umwe.
Impanuro: Niba udafite uburambe bwiterambere ryurubuga, birasabwa kujyana nuburyo bwambere, nukuvuga gushiraho ububiko bwawe hamwe nurubuga rwibicuruzwa. Bizoroha cyane kuruta kugerageza gushiraho imiyoboro myinshi kandi bisaba akazi gake.
Ni izihe mbogamizi zicuruzwa ryambukiranya imipaka?
Utitaye ku kuba uri inkozi y'ibibi cyangwa inararibonye mu bucuruzi, ni ngombwa kumenyera ibicuruzwa byambukiranya imipaka mbere yo gutangiza ubucuruzi mpuzamahanga. Nubwo bishobora kuba byiza cyane, birashobora kandi kuba umurimo utoroshye. Kugufasha mubikorwa byawe, dore ibintu bine ugomba gusuzuma no kwitegura mugihe utangiye umushinga wubucuruzi bwambukiranya imipaka:
1. Ibisabwa ku masoko yo hanze
Abantu bava mumico itandukanye kandi bafite imico itandukanye bafite uburyohe nuburyo butandukanye, kubwibyo rero ni ngombwa kwemeza ko hakenewe ibicuruzwa byawe hamwe n’abakiriya bakomeye ku masoko mpuzamahanga ugamije hamwe na ConveyThis.
Nubwo inzoga zumuzi ari ibinyobwa bikoreshwa cyane muri Amerika, ntabwo bikunzwe cyane mubuyapani. Rero, niba ukora iduka rya interineti rigurisha byeri yumuzi, birashobora kuba byiza wirinze kwibasira isoko ryUbuyapani.
Urashobora gutangazwa no kubona ko amashyirahamwe amwe kumurongo adakora ubushakashatsi bwisoko ryubucuruzi muri kano karere mbere. Ahubwo, bemera ko kubera ko ibintu byabo bigurishwa nka hotcake mugihugu cyabo, icyo gihe ibyo bintu nabyo bizakundwa mumahanga. Iki nikimwe mubibazo byingenzi bishobora kuvuka kuko isoko ryibicuruzwa ryihariye bidasanzwe mubihugu bitandukanye kandi ntiriyobore ubushakashatsi bwisoko mbere yo kugurisha rishobora no kurangira kurangiza ubucuruzi kuko amasezerano birashoboka ko atazaba menshi cyane.
Nibyiza, iki gitekerezo gishobora kwerekana ko gihenze mugihe bigaragaye ko atari byo. Kugirango ugabanye akaga ko gutangiza ububiko bwawe bwo kumurongo ahantu habi, menya neza ko ugomba gukora iperereza kubisabwa n’amahanga ku bicuruzwa byawe kuko gukora iri sesengura bishobora no kugufasha kuvumbura amasoko mashya atari no ku ikarita yawe ubanza! Gufungura urubuga rwawe kugirango rwakire amasoko yisi bivuze ko hashobora kubaho ibicuruzwa byinshi bishoboka.
2. Inzitizi mpuzamahanga
Mbere yo kwiyemeza gushiraho igihagararo mugihugu runaka, banza usuzume icyo amabwiriza y’ibanze avuga yerekeranye no gukorera ubucuruzi bw’ibicuruzwa.
Ibyo biterwa nuko ibihugu bitandukanye bishobora kugira amabwiriza yukuntu ibintu bimwe bishobora kugurishwa no gukwirakwizwa kumasoko yakarere. Kurugero, kwinjiza ibicuruzwa bya foie ntabwo byemewe mubuhinde, mugihe Canada ibuza kugurisha amata mbisi cyangwa adasukuye. Hamwe na ConveyIbyo, urashobora kworohereza urubuga rwawe kugirango wuzuze ibisabwa na buri gihugu ugamije.
Bitandukanye, menyera amabwiriza yaho kumasoko ugamije. Ibi nibyingenzi cyane niba ukeneye kubona impushya cyangwa impushya zo gutumiza ibicuruzwa byawe. Kubikora birashobora gufasha kwemeza ibicuruzwa bya gasutamo neza, kandi ukirinda ibicuruzwa byawe bidafatirwa kumupaka - cyangwa birushijeho kuba bibi, byafashwe nta ngurane zishobora kubangamira uburambe bwabakiriya bawe.
Indi mbogamizi ishobora kuvuka murwego mpuzamahanga ni amategeko yimisoro. Amategeko yimisoro agenga ifaranga ryamahanga arashobora gutandukana nigihugu. Ibi birashobora kugira ingaruka kubiciro byibicuruzwa bigurishwa, kandi niba umusoro winyongera utumva abakiriya mugihe baguze, ibi bishobora kugira ingaruka mbi kuburambe bwabo.
3. Kohereza
Kuvumbura uburyo bwo kwinjiza ibicuruzwa byawe mumaboko yabakiriya bawe nigice cyingenzi mugukora ibicuruzwa byambukiranya imipaka. Reba niba uzashobora kubitwara mubihugu wifuza bitaziguye, cyangwa niba ukeneye gufatanya nundi muntu utanga ibikoresho. Ibikoresho byiringirwa kandi byizewe mubyukuri nibyingenzi kugirango bigerweho neza.
Rimwe na rimwe, gufatanya na Convey yahoIyi itanga irashobora kuba nziza. Ufashe ubu buryo, urashobora kubona imiyoboro ihari yo gutanga ibicuruzwa byihuse, bitandukanye no kugerageza gutwara ibicuruzwa ahantu utamenyereye wigenga.
Uburyo bwawe bwo gutanga buzanagufasha kubara amafaranga yatanzwe, bityo imiterere y'ibiciro byawe. Kurundi ruhande, urashobora kumenya ko ikiguzi cyo gutanga kubintu runaka gihenze cyane, kandi ugatekereza kwamamaza ibindi bintu kwisi yose aho.
4. Kwambuka imipaka
Bivugwa muri make, gushiramo uburyo bwiza bwo kwishyura kubakiriya bawe bashya ni ngombwa kugirango wongere ibicuruzwa byawe ku isi hose. Tekereza udashoboye kwishyura muburyo ukunda, cyangwa bibi, ureba ikiguzi cyikintu mumafaranga utamenyereye. ConveyIbyo birashobora kugufasha kwirinda ikibazo nkiki.
Kugenzura niba ibikubiyemo byahinduwe neza mururimi rugenewe abaterankunga bawe mpuzamahanga birashobora kuba umurimo utoroshye, ariko hamwe na ConveyThis, guhinduranya amafaranga no kuzirikana uburyo wishyuye bwambere bwisoko ryagenewe isoko, nk'amakarita y'inguzanyo cyangwa PayPal, byoroshe .
5. Serivise y'abakiriya
Iki nikintu gikomeye kubakiriya bahitamo kugura hamwe nawe - cyane cyane niba udafite umubiri mubihugu byabo. Nigute abakiriya bashobora kuvugana nawe kugirango bagufashe cyangwa kwitabaza kugura imipaka yabo? Kugirango wemeze ubunararibonye bwabakiriya, ugomba gukora uburyo bunoze bwo gutanga serivisi kubakiriya kugirango wizeze abaguzi kumurongo ko bazitabwaho niba hari ibitagenda neza kubyo batumije.
Uburyo bumwe nugukoresha amatsinda yabakiriya yabigenewe kugirango bakemure ibibazo byingoboka kubakiriya bawe kwisi, cyane cyane mururimi rwabo kavukire. Kurundi ruhande, niba utumva ufite umutekano mubushobozi bwawe bwo gushaka abakozi bazi neza indimi kavukire zabakiriya bawe, urashobora kandi gutanga serivisi kubakiriya bawe mubigo byinzobere. Igisubizo cyoroshye, ariko, ni ugukoresha ConveyIbyo kugirango utange ibisobanuro byikora bya imeri ya serivise yawe.
Ntiwibagirwe guhuza ububiko bwawe bwo kumurongo kumasoko yisi yose
Usibye gukora iperereza kubibazo bine byambukiranya imipaka hejuru, uzirikane ko abakiriya bakunda guhitamo kugura mururimi rwabo kavukire. ConveyIbyo birashobora kugufasha guca icyuho cyururimi no kwemeza ko abakiriya bawe mpuzamahanga bashobora kumva byoroshye urubuga rwawe.
Mu mwaka wa 2020 ubushakashatsi bwakozwe “Ntushobora gusoma, Ntuzagura - B2C”, ikigo cy’ubushakashatsi ku isoko CSA Research cyavumbuye ko abaguzi barenga 8.700 bo mu bihugu 29 bagaragaje ibitekerezo byabo, bagaragaza ko:
- Nubwo hashobora kubaho ubuziranenge bwo mu rwego rwo hasi, 65% by'ababajijwe baracyerekanye ko bakunda ibikubiye mu rurimi rwabo kavukire.
- Umubare munini w'abaguzi bahitamo kugura ibicuruzwa birimo ibisobanuro mu ndimi zabo kavukire, bitangaje 76%.
- Abaguzi batangaje 40% banga kugura kurubuga rutari mururimi rwabo kavukire.
Icyo bivuze ni uko niba ugamije kugeza ubucuruzi bwawe kumurongo mubindi bihugu, noneho iduka ryawe rya interineti rigomba kumenyekanisha ururimi rwabakiriya bawe mpuzamahanga. Byongeye kandi, ibikubiye mububiko bwawe bigomba guhindurwa neza - ndetse nibisobanuro bito cyane, nkibicuruzwa byawe - kandi ukanazirikana ubuhanga bwumuco bwisoko ryawe.
Gukora ibi byose nibyingenzi mugushiraho kwizerwa kumasoko mashya, cyane nkumukinnyi mpuzamahanga. Ni mugihe umaze kugirirwa ikizere nabakiriya bawe mpuzamahanga nibo bazaguha ubucuruzi bwabo.
Witeguye kwinjira mu bucuruzi bwambukiranya imipaka hamwe na ConveyIbi?
Kwishora mu bucuruzi bwambukiranya imipaka ni ibyiringiro bishimishije. Niba bikozwe neza, ntushobora kuzamura ibicuruzwa byawe kumurongo gusa, ahubwo ushobora no kwagura ibikorwa byawe kwisi yose. Ibi birashobora kuba byiza cyane mugukora ikirango kirambye gikundwa nabantu bose ku isi mumyaka iri imbere, kandi muri iki gihe, kugira umwanya ku isi ni ngombwa cyane kugirango habeho ikirango cyizewe. Hamwe nubufasha bwa ConveyThis, urashobora guhuza byoroshye ibikubiyemo kugirango ugere kubantu benshi kandi wongere ubushobozi bwawe mpuzamahanga.
Gusarura ibyo bikorwa byubucuruzi byisi yose bitangirana nubushakashatsi bwuzuye no gutegura mbere yo gutangiza ububiko bwawe bwo kumurongo mpuzamahanga. Witondere ibitekerezo bifatika nkibisabwa n’amahanga ku bicuruzwa byawe, uburyo bwo kubigeza mu mahanga (harimo imbogamizi zose zo kubikora), nuburyo bwo gutanga serivisi nziza kubakiriya.
Uzakenera kandi guhindura urupapuro rwibubiko rwa interineti kugirango ubihuze kumasoko ugamije. Ukoresheje uburyo budasanzwe bwo guhindura imvugo yimashini, ConveyThis itanga igisubizo gikomeye cyurubuga rwibanze kumurongo wibicuruzwa byinshi bizwi cyane nka Shopify, WooCommerce, Squarespace nibindi.
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