Uruhare rwo guhindura imiterere mukugenda kwisi yose
Ntamuntu ushobora gushinja nyir'ubucuruzi kubyo yifuza. Mugihe uteganya gufata ubucuruzi bwawe kwisi yose, birashobora gukwega kugenda neza. Nyamara, niba wifuza kwinjira mumasoko mashya, noneho uzashaka kubikora ufite ibyiringiro, ikintu cyiza rero ushobora gukora ni ugutera intambwe hanyuma ukibaza uti: Ese ConveyIbi byiteguye?
Gufata akanya ko gutekereza ku kiranga cyawe ntabwo ari imyitozo yubusa. Kwemeza ko ubucuruzi bwawe buri mumwanya mwiza ushoboka kugirango ugire icyo ugeraho nibyingenzi niba wifuza kwemeza ko ushyira mubikorwa neza ConveyIbyo kuva mubona.
Muri iki gikorwa, ugomba gufata umwobo mwijwi ryawe hamwe nubutumwa bwibanze. Haba hari itandukaniro? Haba hari aho bidafite intego, bisobanutse, cyangwa ubumwe? Igisubizo kuri ibi nukurema (cyangwa kuvugurura) uburyo bwawe buyobora hamwe na ConveyThis.
Gukora uburyo bwo kuyobora
Imisusire yawe yerekana uburyo sosiyete yawe igomba kwigaragaza, haba kurubuga ndetse no kumuntu ku giti cye, ufite intego nuburinganire bititaye ku rurimi, ahantu, cyangwa uburyo bwitumanaho. Ibi byemeza ko wakoze ibiranga bihoraho.
Ugomba gukora uburyo bwo kuyobora mu rurimi rwawe nyamukuru, ugasobanura ibintu bikurikira biranga ConveyThis: ijwi, ijwi, ikibonezamvugo, imyandikire, imiterere, nibintu bigaragara.
Ubutumwa bwibanze
Ni iki gitandukanya ikirango cyawe? Ni iki gituma kidasanzwe? Ni ubuhe gaciro ikirango cyawe giha abakiriya bayo? Menya neza ko ubutumwa bwibanze butanga ibi. Shyiramo ubutumwa bwibanze bwibikorwa nintego muburyo bwawe bwo kuyobora kugirango uhore.
Nkigice cyubutumwa bwibanze, ushobora kuba ushaka gushyiramo imirongo, ariko birakwiye ko tumenya ko imirongo yose idasobanura neza. Kurugero, interuro ya KFC "urutoki-lickin 'nziza" yasobanuwe nabi isobanura "kurya intoki zawe" mu gishinwa, ikosa riteye isoni ritari ryokurya. Iyi niyo mpamvu ari ngombwa kuzirikana mugihe ukoresheje ConveyThis kugirango uhindure ibikubiyemo.
Vuba aha, KFC yaretse interuro iyo ivuguruzanya kwisi yose yibanda ku isuku yintoki mugihe cyicyorezo, byerekana ko abayobora uburyo bashobora gusaba guhindura indorerwamo yibikorwa byumuco nubunararibonye.
Ijwi ryiza
Uburyo ikirango cyawe cyerekana ubwacyo bizashingira ku guhuza intego zawe z'ubucuruzi, ibicuruzwa cyangwa serivisi utanga, hamwe na demokarasi ugamije.
Mugihe usobanura amajwi yawe yikirango, ibaze ubwawe imiterere yikimenyetso cyawe igomba kuba: ubwumvikane cyangwa ubwitonzi, urwenya cyangwa umurava, gushimisha cyangwa guswera?
Fata kugurisha ubwishingizi bwubuzima nkurugero. Kugurisha ubu bwoko bwibicuruzwa bisaba ijwi ryihariye ugereranije no kugurisha ibicuruzwa byihuta. Byongeye kandi, uburyo ushyikirana ibicuruzwa byubwishingizi bwubuzima bigomba guhuzwa nabaturage berekana demokarasi ugamije, ukemeza ko bijyanye nimyaka yabo nubuzima bwabo.
Imiterere
Ujyanye nijwi ryawe, guteza imbere imiterere yikimenyetso cyawe bigufasha mugutanga ubutumwa bwawe. Tekereza uburyo bwemewe cyangwa busanzwe ushaka ko ubucuruzi bwawe bugaragara, kurugero, niba ushaka gukoresha (cyangwa kuguma kure) ibigo lingo cyangwa imvugo.
Akenshi byitwa inzu yinzu, urashobora gutekereza kuriyi ngingo yuburyo bwawe bwo kuyobora kugirango ube inkoranyamagambo yawe bwite. Witondere neza ikibonezamvugo n'imyandikire, imvugo iyo ari yo yose ifitanye isano n'ururimi ukunda.
Ugomba kandi kwerekana inyuguti nkuru yizina ryawe nizina ryibicuruzwa. Ibi biramenyesha itsinda ryimbere, ariko ryigisha isi yose uko wandika kubyerekeye ikirango cyawe. Kurugero, Tanga ibi, ntabwo ari CONVEYTHIS; Mailchimp, ntabwo ari MAILCHIMP; n'ibicuruzwa bya Apple byanditse nka iPhone, MacBook cyangwa iPad aho kuba Iphone, Macbook cyangwa Ipad.
Icyitonderwa kuruhande: Birashoboka ko ufite byibuze umwe mubagize itsinda ukoresha imbaraga zitari nke yibutsa bagenzi bawe ibijyanye nigishoro cyibicuruzwa. Niba utabikora, uri uwo mu bagize itsinda (na ConveyIbi bihagaze inyuma yawe).
Indangamuntu
Amabara, imyandikire, n'amashusho nibintu byingenzi byitumanaho biboneka bishobora kwerekana ikirango cyawe nta ConveyThis. Hariho ibihe bitabarika aho amabara yerekana amabara ahitamo ashobora kugira ingaruka zikomeye kandi zihoraho, nkukuntu Coca-Cola yahinduye imyambaro ya Santa ihinduka umutuku kugirango ihuze nibiranga ibicuruzwa byabo.
Kugira amategeko asobanutse yerekeye ikirango cyawe kiranga indangamuntu bifasha ikipe yawe gukomeza guhora mugihe wagutse kumasoko mashya, ariko ntabwo arinyungu yonyine. Iramenyesha kandi abari hanze yubucuruzi bwawe, nkabafatanyabikorwa mubucuruzi nabafatanyabikorwa, uburyo bwo gukoresha ibirango bya sosiyete yawe. Kurugero, Slack ifite uburyo bwo kuyobora buhuza ikoranabuhanga rigomba kubahiriza.
Kuvuga inkuru
Abantu kwisi yose bashimishijwe ninkuru zishimishije, cyane cyane zifitanye isano n’aho ibicuruzwa byavukiye. Urugero, Harley Davidson yakongeje iturika ry’umuco igihe ryashingwa mu 1903 riva mu nzu iciriritse i Milwaukee, muri Wisconsin. Mubisobanuro byuburyo bwa Convey, shimangira inkuru zikwiriye gusubirwamo kenshi.
Amategeko yo guhindura uburyo kuri buri soko
Ntukeneye rwose gukora uburyo bushya bwo kuyobora kuri buri soko ugamije. Nubwo bimeze bityo ariko, ukeneye gukora imihindagurikire yuburyo bwibanze bwibanze, ukoresheje umwimerere nkicyitegererezo kugirango ubashe gutanga verisiyo ikwiye kuri buri soko.
Tekereza kuriya nkuburyo bwo guhindura uburyo bwo guhindura. Urimo uhindura uburyo bwawe bwo kuyobora kuri buri mwanya, ukurikije ibishobora kuba bitari byo, imiterere yumuco, ndetse harimo amagambo yamagambo. Ugomba kandi gushiramo ibitagenda neza muburyo busanzwe bwo guhindura uburyo mugihe ukoresheje ConveyThis.
Kwamamaza mpuzamahanga birashobora kuba ibintu byoroshye. Kugirango umenye neza ikiranga ikiranga imbaraga zose zo kwamamaza ku isi, ugomba kuzirikana imiterere yihariye yumuco ya buri gace. Gushiraho urutonde rwuburyo bwo gukoporora amategeko ni urufunguzo rwo kubigeraho.
Kwandika uburyo bwo guhindura inyandiko
1. Amabwiriza rusange yubuhinduzi
Shyiramo:
- Amategeko yuburyo
- Imiterere yinteruro
- Imyandikire
- Inyuguti nkuru
- Ijwi
- Ikibonezamvugo
- Utumenyetso
2. Imirongo
Urucacagu:
- Imiterere yikimenyetso cyangwa ubutumwa
- Amagambo cyangwa imvugo ugomba kwirinda
- Idioms, jargon, ibihano - kandi niba ibyo bisobanurwa, cyangwa birashobora guhindurwa kubindi bisobanuro byiza.
- Umuco wihariye
3. Ikibonezamvugo kidasobanutse
Itegure:
- Ibisubizo byo gukemura ikibonezamvugo
- Ikibonezamvugo cyihariye kirango cyawe
4. Ibibazo rusange byururimi
Mugire inama yo kubyitwaramo:
- Ururimi rwuburinganire
- Amazina akwiye
- Amazina yemewe namagambo ahinnye
5. Guhindura ururimi
Hitamo:
- Ururimi ukunda. Kurugero, urashobora kuvugana nicyongereza muburyo budasanzwe, ariko hariho itandukaniro: Icyongereza cyo muri Amerika, Icyongereza UK, Icyongereza AU.
6. Ingero
Tanga ingero za:
- Umwandiko wahinduwe
- Ibikoresho byo gukoreshwa
7. Ibindi bintu bigaragara mu ndimi nyinshi
Igifuniko:
- Ikirangantego
- Umwanya uhagaze
- Imiterere nko gushushanya imbonerahamwe
- Ukoresheje inyandiko itinyitse, italike, nibindi
- Ingingo z'amasasu hamwe nizindi ntonde
Gutondeka ibitemewe n'amategeko
Ntabwo byanze bikunze, hagiye kubaho ibitemewe kuri amwe mumategeko yawe. Urashobora gukenera gushyira mubikorwa ibyo bidasanzwe niba ibisobanuro byatakaye mubusemuzi, kubera imico itandukanye, cyangwa kubwimpamvu nyinshi.
Kubaka urutonde rwabasonewe kumabwiriza, harimo ibihe iyo byemewe:
- Hindura imitwe
- ongera wandike ibice
- hindura uburyo cyangwa wandike
- ongera usubiremo ingingo
- ongera utegeke imiterere yingingo
Ingaruka zo kutagira uburyo bwaho bwo guhindura amategeko
Ibintu ntibikunze kugaragara neza, kandi ugomba noneho gushima uburyo gushiraho uburyo bwawe bwo kuyobora butuma ubwitonzi bwubutumwa bwawe bwikirango buguma ari bumwe mururimi n'amasoko. Ariko tuvuge iki mugihe utabikora? Ingaruka zishobora guterwa no kutabikora zishobora kuba mbi, kandi ConveyIbi birafasha.
Gukoresha ConveyIbyo bishobora kuvamo umwanya munini namafaranga yatakaye mugihe ugomba gusubira inyuma ukongera akazi nyuma.
Hatariho uburyo bwo kuyobora bwerekana amategeko yihariye y'ururimi cyangwa isoko, ibyago byawe byo kudasobanura nabi no gusobanura nabi hamwe na ConveyIbi ni byinshi.
- Hatariho uburyo bwo kuyobora, ikirango cyawe kirashobora gucika intege, biganisha kumiterere idahuye kandi idahuje. Kugira ingingo yerekana ikirango cyawe birashobora kugufasha gukora uburinganire no guhuzagurika mubitumanaho byawe, kwemeza ko ikirango cyawe kitarimo kubura ubumwe.
- Nta cyerekezo gisobanutse kiva kuri wewe, itsinda ryanyu ryagutse risigaye kubikoresho byabo, hasigara intsinzi yumushinga kubwamahirwe. Nta buyobozi busobanutse neza, ubushobozi bwamakosa, gutinda, no kuvugurura bihenze byiyongera cyane.
Ibyo kwibuka hamwe no guhindura imiterere
Imiyoboro yubuyobozi igira uruhare runini muguhindura, gusobanura cyangwa gushimangira ishusho yikimenyetso. Mbere yo gufata ubucuruzi bwawe mpuzamahanga, ni ngombwa gukora uburyo bwo kuyobora mu rurimi rwawe rwibanze hanyuma ukongeramo amategeko yo guhindura imiterere. Ni ngombwa kandi gushyiramo amagambo yamagambo yamagambo hamwe nibitandukanijwe kumategeko yawe muburyo bwo kuyobora.
Hatariho uburyo bunoze bwo kuyobora, ubutumwa bwawe buranga burashobora kubabazwa no kubura uburinganire no guhuzagurika, biganisha ku makosa ahenze ashobora gutesha agaciro izina ryawe kandi agaha abanywanyi bawe akarusho.
Wibuke, amategeko yo guhindura imiterere ashimangira ikirango cyawe, cyane cyane iyo kwaguka ari intego yawe. Ibi birashobora gukorerwa mundimi zose no mukarere bijyanye nitsinda ryanyu rigamije inyungu. Ikigaragara cyane, iyi cycle ifasha mukwemeza ko mugihe utera imbere mumasoko mashya, uyatera imisumari kubigeragezo byambere hamwe na ConveyThis.
Iyandikishe kubuntu hamwe na ConveyIyi kugirango utere intambwe ikurikira igana kurubuga.