Birazwi neza ko kuri rwiyemezamirimo uwo ari we wese gushyira ibicuruzwa bishya ku isoko buri gihe ari ingorabahizi, kubera ko hari ibintu byinshi bishobora kugira ingaruka kuri gahunda yacu yubucuruzi , harimo nibisabwa. Niba uteganya gushyira ahagaragara ibicuruzwa bishya, urashaka kumenya neza ko uzi icyicaro cyawe hamwe nibishoboka kugirango ubone isoko ihagije kubisabwa kugirango wirinde igihombo kinini. Muri iyi ngingo, uzasangamo impamvu nyinshi zituma kubara ibikenewe ku isoko bizagira ingaruka kuri gahunda yawe neza niba usuzumye amakuru arambuye.
Kumenya akamaro ko kumenya intsinzi cyangwa gutsindwa kwibicuruzwa byacu bishya kumasoko, ni ngombwa kumva icyifuzo cyisoko byadufasha kumenya ibintu bimwe na bimwe byubucuruzi bwacu nkingamba zo kugena ibiciro, ingamba zo kwamamaza, kugura nibindi. Kubara ibyifuzo byisoko byatumenyesha umubare wabantu bagura ibicuruzwa byacu, niba bafite ubushake bwo kubyishyura, kubwibi, ni ngombwa kuzirikana ibicuruzwa byacu bihari gusa ahubwo nibituruka kubanywanyi bacu.
Isoko ryamasoko rihindagurika kubera ibintu byinshi, bigira ingaruka kubiciro. Abantu benshi bagura ibicuruzwa byawe bivuze ko bafite ubushake bwo kurihira kandi ibi byongera igiciro cyacyo, igihe gishya cyangwa n’impanuka kamere byagabanya ibyifuzo kimwe nigiciro. Isoko ryisoko ryubahiriza ihame ryo gutanga no gusaba amategeko. Nk’uko Isomero ry’Ubukungu n’Ubwisanzure ribivuga “ Itegeko ryo gutanga rivuga ko ubwinshi bw’ibicuruzwa byatanzwe (ni ukuvuga amafaranga ba nyir'ibicuruzwa cyangwa ababikora batanga kugurisha) bizamuka uko igiciro cy’isoko kizamuka, kandi kigabanuka uko igiciro cyagabanutse. Ku rundi ruhande, itegeko risabwa (reba ibisabwa ) rivuga ko ubwinshi bw'icyifuzo gisabwa bugabanuka uko igiciro kizamuka, naho ubundi ”.
Mugihe ukora ubushakashatsi ku isoko ni ngombwa gutekereza kubantu benshi bashoboka, nubwo byoroshye kwibanda kubantu bakunda ibicuruzwa byawe, hazabaho abantu bashobora kwishyura ibicuruzwa runaka ariko ntibabikore Sobanura intego yawe. Kurugero, abantu bamwe bashishikajwe cyane nubwiza bwibikomoka ku bimera ariko ntibishobora kumenya niba ibicuruzwa byacu bishimishije cyangwa bidashimishije isanzure ryabakiriya. Isoko ryisoko rishingiye kubirenze ibyo umuntu asabwa, amakuru menshi ukusanya amakuru yizewe.
Isoko ryo gukenera isoko rishingiye kubiciro byibicuruzwa, umurongo wa "x" ugereranya inshuro ibicuruzwa byaguzwe kuri kiriya giciro naho umurongo "y" ugereranya igiciro. Umurongo ugereranya uburyo abantu bagura ibicuruzwa bike kuko igiciro cyacyo cyiyongereye. Nkuko tubikesha myaccountingcourse.com Isoko ryo gukenera isoko ni igishushanyo cyerekana ubwinshi bwibicuruzwa abaguzi bifuza kandi bashoboye kugura kubiciro bimwe.
Waba ushaka kubara isoko ryawe kurwego rwibanze cyangwa rwisi, bikubiyemo gushaka amakuru, amakuru hamwe nubushakashatsi bujyanye numurenge wawe. Urashobora gukenera uburyo butandukanye bwo gukusanya amakuru, urashobora kwitegereza isoko kumubiri ndetse ukanakoresha ibinyamakuru, ibinyamakuru, amaduka acuruza ibicuruzwa nimbuga nkoranyambaga kugirango umenye ibigenda ndetse nibyo abakiriya bawe bari kugura mugihe runaka. Urashobora kandi kugerageza bimwe mubigeragezo nko kugurisha ibicuruzwa kubiciro byagabanijwe ukareba uko abakiriya bawe bitwara, kohereza ubushakashatsi ukoresheje imeri cyangwa kurubuga rusange nigitekerezo cyiza kubicuruzwa cyangwa serivisi gusangira nabakiriya kandi kugirango babyohereze kubo bahuza. , kubaza icyo batekereza kubintu bimwe na bimwe byibicuruzwa byawe, bumwe murubwo bushakashatsi bwabafasha murwego rwibanze.
Iyo bigeze ku bucuruzi bwaho bufite ubushake bwo kuzamura isoko, kubara isoko ku isi yose binyuze muburyo bwavuzwe haruguru byerekana intambwe yingenzi yo gusobanukirwa abakiriya, abanywanyi kandi byanze bikunze. Ibi byabafasha kwaguka no gukura kurwego rwisi ariko hari inzira zoroshye zo kugera kubantu benshi? Birashoboka kugurisha ibicuruzwa byacu mumujyi wiwacu? Nigihe tekinoloji igira uruhare muri gahunda yacu yubucuruzi.
Bigenda bite iyo tuvuze kuri e-ubucuruzi ?
E-ubucuruzi nkuko izina ryayo ribivuga, byose bijyanye nubucuruzi bwa elegitoroniki cyangwa interineti, ubucuruzi bwacu bukorerwa kumurongo no gukoresha interineti kubicuruzwa byacu cyangwa serivisi. Hano hari urubuga rwinshi muri ubu bwoko bwubucuruzi no kuva mububiko bwa interineti kugeza kurubuga rwo kugurisha serivise zawe, urubuga nka Shopify , Wix , Ebay na Weebly rwabaye isoko nziza kubashoramari bifuza ubucuruzi kumurongo.
Inkomoko: https://www .
Ubwoko bwa E-ubucuruzi bwicyitegererezo
Tuzasangamo ubwoko butandukanye bwubucuruzi bwa e-bucuruzi bitewe nubucuruzi - imikoranire yabaguzi. Nkuko tubikesha shopify.com dufite:
Ubucuruzi ku Muguzi (B2C): iyo ibicuruzwa bigurishijwe kubaguzi.
Ubucuruzi Mubucuruzi (B2B): muriki gihe abaguzi nibindi bigo byubucuruzi.
Umuguzi ku Muguzi (C2C): mugihe abaguzi bashize ibicuruzwa kumurongo kubandi baguzi kubigura.
Umuguzi kubucuruzi (C2B): hano serivisi itangwa mubucuruzi numuguzi.
Ingero zimwe za Ecommerce nugucuruza, kugurisha, kugurisha ibicuruzwa, kugwiza abantu, kwiyandikisha, ibicuruzwa bifatika, ibicuruzwa na serivisi.
Inyungu yambere yuburyo bwa e-ubucuruzi birashoboka ko ari ukuri kubakwa kumurongo, aho umuntu wese ashobora kugusanga, aho yaba ari hose, ubucuruzi mpuzamahanga burafata rwose niba ushaka gutangira gahunda yawe. Iyindi nyungu nigiciro gito cyamafaranga, tekereza, wakenera urubuga aho kuba ububiko bwumubiri nibintu byose bisaba kuva mubishushanyo kugeza kubikoresho n'abakozi. Abagurisha neza biroroshye kwerekana kandi birumvikana, byoroshye guhatira abakiriya bawe kugura ibicuruzwa bishya cyangwa ibyo tubona ko ari ngombwa mububiko bwacu. Izi ngingo zirashobora kugira itandukaniro rinini mugihe dutangiye gahunda yubucuruzi cyangwa kubashaka gufata ubucuruzi bwabo kuva ahantu hagaragara kugera kumurongo wubucuruzi kumurongo.
Ntakibazo cyubwoko bwubucuruzi ushaka gutangira, birashoboka ko wifuza ko bushingiye kubicuruzwa bifite icyifuzo gihamye, tuzi ko isoko rihinduka kuko ibicuruzwa bimwe nibihe ariko hariho ibicuruzwa cyangwa serivisi bifite icyifuzo gihamye mumwaka. . Mugihe amakuru yingenzi aturuka kubakiriya bawe, muri iki gihe, hari inzira nyinshi zo kubona amakuru yingirakamaro nkimbuga nkoranyambaga na moteri zishakisha.
Nigute imbuga nkoranyambaga na moteri zishakisha byafasha?
Ibi birashoboka ko arimwe muburyo bworoshye kandi bwihuse bwo guhuza abakiriya bawe kandi ukanabamenya neza kurushaho. Muri iki gihe dufite porogaramu nyinshi nka Twitter , Pinterest , Facebook cyangwa Instagram kugirango dusangire kandi dushakishe amakuru, ibicuruzwa na serivisi dukunda.
Koresha imbuga nkoranyambaga kugirango winjize ijambo ryibanze hanyuma ushakishe inyandiko nyinshi zijyanye niryo jambo ryibanze, inyandiko zagufasha kubona amakuru kubitekerezo byabantu, ibyo bategereje hamwe numutima wabo kubyerekezo bimwe na bimwe, ibicuruzwa cyangwa serivisi. Gushakisha ubushakashatsi, raporo zinganda namakuru yo kugurisha ibicuruzwa kubushakashatsi gakondo bwa Google byaba intangiriro nziza, ibisubizo byadufasha kumenya ibisabwa kubicuruzwa byihariye mugihe runaka, ni ngombwa kandi kuzirikana ibiciro hamwe nabanywanyi.
Koresha moteri ishakisha ibikoresho byo gutezimbere nka:
Nk’uko Google's SEO Starter Guide ibivuga, SEO ni inzira yo gukora neza urubuga rwawe kuri moteri zishakisha ndetse nizina ryakazi ryumuntu ukora ibi kugirango abeho.
Ijambo ryibanze Surfer , Google Chrome yongeyeho kubuntu aho ukura amakuru yimpapuro zishakisha moteri yamakuru, yerekana ingano yishakisha, ibyifuzo byingenzi hamwe nigereranya ryimodoka kama kuri buri rupapuro.
Urashobora kandi kwandika ijambo ryibanze kugirango ubone abakoresha gushakisha kenshi bijyanye nizo ngingo kuri Google Trends , iki cyaba igikoresho gifasha amakuru yaho.
Igikoresho nka Google Ijambo ryibanze ryagufasha gushakisha ijambo ryibanze kandi ibisubizo byaba bishingiye kumirongo yishakisha manda ya buri kwezi. Uzakenera konte yamamaza Google kubwibi. Niba igitekerezo cyawe ari ugutera ikindi gihugu, birashoboka kandi niki gikoresho.
Mubisubiremo, twese twagize gahunda yubucuruzi nibitekerezo bishya byibicuruzwa, bamwe muritwe dushaka gukora ubucuruzi bwumubiri abandi bazatangira kwihanganira ubucuruzi kumurongo. Ntabwo ari ngombwa kwiga gusa ibyashingiweho nibiki byadufasha gutangiza ubucuruzi bwatsinze ariko nanone kumenya kubakiriya bacu nibiki byabaha kunyurwa nibicuruzwa byacu. Nubwo kwitegereza gakondo bikora neza, muri iki gihe tubara imbuga nkoranyambaga na moteri zishakisha zidufasha muri iki gikorwa kandi byose bishingiye kubyo abakiriya bacu bakunda. Gutangiza ibicuruzwa byacu bikurikira bishingiye ku kubara neza kw'isoko ryadufasha kudufasha kuzamura ubucuruzi bwacu murwego rwibanze cyangwa kwisi yose kandi rwose bizarinda igihombo.
Noneho ko uzi akamaro k'ubushakashatsi busaba isoko, niki wahindura muri gahunda yawe y'ubucuruzi?