Hariho inyungu zitabarika kugurisha ibicuruzwa byawe kumurongo cyane cyane iyo ibicuruzwa byawe bijya mumahanga. Ubu buryo bwubucuruzi bwisi yose buguha amahirwe adasanzwe kubucuruzi bwawe gutera imbere kuburyo bugaragara.
Mugihe ushobora kuba uhangayikishijwe nuko internet ifite uruhare runini mugurisha kwisi yose, ugomba kumenya neza ko vuba aha abantu benshi cyane bakoresha interineti. Mubyukuri, abantu barenga miliyari 4.5 bakoresha interineti kwisi yose.
Urashobora kuba "unaniwe" isoko ryaho, ushakisha amahirwe yo gucukumbura isoko mpuzamahanga cyangwa gupima uburyo bwaboneka kugirango ushishikarize abakiriya benshi kumurongo mbere yo gushiraho imiterere ifatika mumahanga. Aho kwicara utekereza, ubu ni igihe cyo gufata ingamba.
Ugomba gushaka uburyo bwo kubona umugabane ku isoko rya e-ubucuruzi ryiyongera ku isi. Kugirango ukore ibi, ingamba mpuzamahanga zo kwamamaza zigomba gukoreshwa. Niyo mpamvu hakenewe byinshi kugirango dutangire kwaguka ku isoko ryo hanze kugirango bigende neza.
Niba ushaka gutangira, genda unyuze muburyo burambuye kuburyo ushobora kwagura isi yose ubucuruzi. Ni ngombwa cyane kwibuka ko uburyo butandukanye ku masoko atandukanye bugomba kuba icyemezo kurwego mpuzamahanga. Ibintu bishobora kugufasha ni:
1. Reka Isoko Rinini nubushakashatsi bwibicuruzwa bibe umurimo wibanze wubucuruzi bwawe.
Andika isoko wifuza: ntukeneye isesengura ryiza cyangwa rihenze no kugisha inama kubanza. Ugomba kugereranya amakuru yawe nisoko wahisemo ukabona ahantu runaka ushobora kubona abaguzi benshi hamwe nigipimo cyo guhindura kandi agaciro kabo karenze ikigereranyo.
Kora ubushakashatsi bwimbitse kumurongo: Mugihe ubonye isoko wifuza, tangira gutegura ingamba zawe ukora ubushakashatsi bwimbitse kumurongo. Hifashishijwe imigendekere ya Google, urashobora kumenya icyo abakiriya bawe bashobora guhitamo bashishikajwe no gushakisha google. Ibi bizagushoboza kubona insanganyamatsiko zibereye no kumenyera ijambo ryibanze ryishakisha riva muri Google. Na none, uzashobora gusuzuma umubare nuburyo runaka, birashoboka ko bifitanye isano, ibicuruzwa bishakishwa nabakiriya bawe.
Ikindi kintu ugomba gukomeza kureba ni abanywanyi bawe basanzwe batanga ibicuruzwa byawe cyangwa ibicuruzwa bisa. Ubushakashatsi hanyuma urebe icyo bakora icyiza n'ikibi, hanyuma usuzume ibicuruzwa byawe na serivisi kugirango uhuze icyuho.
Koresha ibikoresho bya software: kubera ko ijambo rigenda rirushaho kuba ikoranabuhanga, urubuga rwinshi rwa interineti nibikoresho byoroshe byoroshye kandi bihendutse ubu birahari kubantu bose. Porogaramu ishobora gufasha abagurisha kumenya ubushishozi ku masoko irahari. Barashobora kugufasha kwitegereza amarushanwa ayo ari yo yose, inyungu zishobora kugerwaho, isoko rigamije kandi bakagufasha kugira ibyo uhindura ku masoko ya e-ubucuruzi.
Uzashobora kugira ihitamo rikomeye ryisoko rishingiye kumibare yabonetse kandi uzashobora kumenya mbere na mbere serivise cyangwa ibicuruzwa bizagurishwa cyane mumahanga.
2. Tegura ingamba zawe z'ubucuruzi, imikorere yubucuruzi nibintu byemewe n'amategeko
Hitamo ahantu heza ku isoko ryawe: ugomba kwibaza uti: "Ni ubuhe buryo bwo kugabura ibicuruzwa byanjye bizafata?" “Bite ho kugira iduka rikoresha kuri interineti?” “Ububiko bwanjye bwo kuri interineti Guhitamo bushingiye?” Gusubiza ibi bibazo bizagufasha kubona ahantu heza ku isoko ryawe. Buri kibazo gishobora kwegerwa kidasanzwe. Ibi bizavugwa nyuma.
Inshingano nyinshi: uko kwaguka mubucuruzi bwawe niko inshingano zingana. Reba nawe ubwawe niba gusa ushobora gukora imirimo yose ijyanye nubucuruzi bwawe cyangwa uzakenera ubufasha. Kandi wibuke ko amaboko yinyongera asaba umwanya winyongera hamwe ninshingano zamafaranga.
Urashobora gushaka gukoresha serivise zohereza hanze muriyi ngingo.
Ingengo yimari n’imari:
Gupima ubushobozi bwawe mubijyanye nubukungu hanyuma ushyireho bije ikwiranye nubunini bwawe. Urashobora kugira bije itandukanye kumasoko yaho no kumasoko mpuzamahanga.
Ibibazo byemewe n'amategeko:
Wige kubyerekeye amategeko n'amabwiriza y'ahantu ugenewe. Ibibazo byemewe n'amategeko bihanahana amafaranga, serivisi za gasutamo, imisoro n’imisoro ahantu hatandukanye cyane cyane iyo ugurisha kumurongo mpuzamahanga. Isuzuma ryitondewe ryibibazo byamategeko rikubiyemo kumenyeshwa ibijyanye na politiki yo kurinda amakuru, gahunda y’ibiciro, politiki y’ubwishingizi, kuvunja amafaranga hamwe n’amafaranga yo kwishyura aboneka ahantu runaka.
Kurugero, PayPal yahagaritse kwakira ubwishyu kubafite konti mubihugu bimwe. Urugero rw'icyo gihugu ni Nijeriya. Niba ubaye ufite ubucuruzi bwawe muri kiriya gihugu kandi ukaba ushaka kujya ku isi yose, ntushobora gushyira PayPal nk'irembo ryo kwishyura.
Gukemura ibicuruzwa, kugaruka na serivisi zita kubakiriya:
Inshingano y'ingenzi mugihe cyo kugurisha kwisi yose ni ukwita kubyo abakiriya bawe bakeneye. Harimo, ariko ntabwo bigarukira gusa, gusubiza kubibazo, gutunganya ibicuruzwa no kohereza, no kwemerera igihe cyabakiriya kugarura ibicuruzwa mugihe batanyuzwe.
Ibiteganijwe gutangwa bigomba kuba byoroshye kandi byanditse neza. Ugomba kugira politiki yo kugaruka isanzwe. Urashobora guhitamo guhitamo gusimbuza ibicuruzwa no gusubiza amafaranga yumukiriya. Byaba byiza dushyizeho igihe ntarengwa cyo kugaruka kubicuruzwa no gupima ibiciro bizabarwa mugikorwa cyo kugarura no kugemura ibicuruzwa.
Kandi, serivisi zita kubakiriya bawe zigomba guhabwa ibitekerezo byiza. Uzatanga serivisi zita kubakiriya 24/7? Cyangwa igiye gushingira kumwanya wakazi numunsi wakazi waho? Ni uruhe rurimi inkunga y'abakiriya izatangwa? Ibi bibazo bigomba gusubizwa mugihe uteganya inkunga ya serivisi zabakiriya bawe.
3. Shakisha Isoko
Amazon:
Niba utekereza kugurisha ibicuruzwa byawe kuri Amazone ku rwego mpuzamahanga, nyuma uzavumbura ko atari ibintu bigoye. Dore intambwe nke zishobora kukuyobora gutangira kugurisha mpuzamahanga kuri Amazone:
- Kora ibisubizo byawe bwite. Noneho hitamo ibicuruzwa nu mwanya wamasoko kuri Amazone uzagurisha.
- Shimangira kandi uhindure isesengura ukoresheje igikoresho cya Amazone .
- Kora abagurisha Amazone, hanyuma ukore urutonde rwibicuruzwa byawe.
- Hitamo niba ushaka gukoresha Isohozwa na Amazone cyangwa Kuzuza kuba uburyo bwabacuruzi.
Ibyo aribyo byose! Nibyiza kugenda.
eBay:
Niba udashaka gukoresha Amazone, urashobora guhitamo eBay nkubundi buryo bwo kugurisha kwisi yose. Gutangira kugurisha kuri eBay, hepfo nibikenewe:
- Kugira konte yemewe kandi yukuri.
- Menya neza ko ufite konte ya PayPal.
- Shimangira kandi uhindure isesengura ryawe ukoresheje igikoresho cyubushakashatsi cyagenewe eBay.
- Andika ibicuruzwa byawe mubyiciro bikwiye. Nyamuneka menya ko hari ibyiciro bimwe bigurishwa mpuzamahanga nkubusonerwe.
- Shiraho kandi wemere serivisi zo kohereza ahantu runaka kuri buri rutonde rwibicuruzwa.
- Hitamo akarere utanga.
Biroroshye? Nibyo.
Gura:
Bitandukanye nuburyo twavuze haruguru, kugira isoko mpuzamahanga kumurongo ukoresheje Guhindura ni akazi gato kurenza abandi. Ariko, impamvu imwe ugomba kugerageza Guhindura ni uko ikwemerera kugurisha ibicuruzwa kumasoko yagenewe. Bamwe birabagora gutangira gukoresha Guhindura ariko urashobora kubigerageza ukurikiza intambwe zikurikira.
- Kora konti yo Guhindura
- Shakisha subdomain kumwanya mpuzamahanga shiraho ububiko bwawe busanzwe cyangwa ubone indangarugero nshya.
- Hindura indangarubuga yawe nshya cyangwa subdomain ukurikije ibiciro byibicuruzwa byawe, amafaranga aboneka, amakuru yugurisha, igihe cyagenwe nibindi. Mugukora ibi, domaine yawe nshya izaba nziza.
- Gerageza kubona aho abantu basura page hanyuma ubereke kubicuruzwa bahisemo cyangwa ibicuruzwa bibereye ukoresheje IP redirect.
- Muri domaine yawe nshya cyangwa subdomain, kora ibyo uhindura kugirango uhuze igihugu ugenewe muri Google ishakisha.
Kandi ibyo aribyo byose. Urashobora gutangira kugurisha kwisi yose.
Ububiko bwawe bwite bwo kumurongo: kubera ko ari icyifuzo cyawe cyo gukundwa n’amahanga ku bakiriya bawe ku isoko ryawe ukoresheje ububiko bwa interineti, igikurikira kandi cyingenzi gukora ni uguhuza ibikorwa byawe . Ibi bivuze ko ugomba guhuza ibikorwa byawe nabakiriya bawe mugutekereza icyo wari gushimishwa uramutse ubaye umwe ugura. Ibi bizagufasha gutanga uburambe bwuzuye kandi bwagaciro bwo kugura wubaha ububiko bwawe bwo kumurongo ahantu hagenewe isoko mpuzamahanga.
Mugihe iyi mfashanyigisho nubuyobozi mpuzamahanga bwa e-ubucuruzi bugufasha kugurisha kwisi yose, reka turebe muri make intambwe zimwe na zimwe zo kwamamariza urubuga rwa e-bucuruzi. Aba ni:
- Tanga kandi utezimbere uburambe bwo guhaha hamwe nindimi nyinshi.
- Vuga rwose ko wemera kugura ibicuruzwa aho ariho hose kwisi.
- Reka ibiciro byibicuruzwa byawe bibe mumafaranga azenguruka mukarere.
- Tegura kandi ukore igipimo cyibicuruzwa byawe ukoresheje ibiranga ibicuruzwa. Kurugero urashobora gukoresha GTIN reba cyangwa Asinlab kugirango uhindure ISBN cyangwa andi ma code yububiko bwawe.
- Menyesha abakiriya bawe ko ufite uburyo burenze bumwe bwo kwishyura hanyuma uhitemo ibyo ukunda cyane.
- Kugira urubuga rwihariye kuri buri soko rwemeza ko buriwese afite izina ryibanze.
- Menya neza ko ufite gahunda zubatswe neza zo kohereza no kugaruka.
- Tegura kandi utange serivisi iboneye yo kwita kubakiriya.
Wibuke ko hari inyungu zitabarika kugurisha ibicuruzwa byawe kumurongo cyane cyane iyo ibicuruzwa byawe bijya mumahanga. Niyo mpamvu udakwiye kubura inyungu zitangaje. Tangira kugurisha kwisi yose uyumunsi.