Behind the Scenes of Our AppSumo Launch: How ConveyThis Grew Stronger
Make Your Website Multilingual in 5 Minutes
No card details
When you build a product you truly believe in, there’s a special kind of thrill that comes with sharing it with the world. For us at ConveyThis, that moment came when we partnered with AppSumo — the launchpad where SaaS dreams either soar or stumble.
We knew the stage was big, the audience discerning, and the stakes high. What we didn’t expect was just how much the journey would challenge us, shape us, and ultimately make us stronger. This is the story of our AppSumo ride — the wins, the bumps, the late nights, and the lessons that still guide us today.
Why AppSumo Mattered to Us
ConveyThis began with a simple idea: make website translation effortless. Businesses everywhere want to reach global audiences, but localization has always been messy, technical, and expensive. We wanted to fix that.
AppSumo gave us the perfect opportunity to test our vision on a global stage. Their community of “Sumo-lings” is smart, vocal, and unfiltered — exactly the kind of feedback loop every startup needs. If our product could survive AppSumo, we knew we’d have something truly valuable.
Lesson 1: Expect the Feedback Storm
We launched with confidence, armed with a detailed plan. And then reality hit.
The first wave of user feedback was both exhilarating and humbling. Many loved the simplicity of ConveyThis, while others asked for faster translation speeds, more flexible tiers, the option to merge multiple accounts, or an all-in-one plan. Each comment revealed perspectives and needs we hadn’t fully considered.
Suddenly, our inbox was overflowing with support tickets and AppSumo questions. Instead of resisting, we leaned in. We listened, categorized, and turned that wave of feedback into a plan of action. What began as noise quickly became clarity. AppSumo didn’t just validate our product — it pushed us to refine it, feature by feature, until it was sharper than ever.
Lesson 2: Customer Support Is Everything
We quickly learned that features alone don’t win hearts — people do.
Some users onboarded smoothly, while others struggled. Instead of hiding behind automated responses, we leaned into personal support. A quick, friendly message like,
“Hey, I see you’re stuck with Glossary feature — let me help you with setting it up!” turned frustration into loyalty.
Those conversations were gold. Every support ticket and email revealed opportunities to improve. Based on AppSumo feedback, we refined our UI, redesigned dropdowns, and clarified instructions, introduced widget color customization via HEX codes, and gave users flexibility to place the widget anywhere they wanted. And that was just the beginning.
What started as support turned into a feedback engine, showing us that people don’t just buy software — they buy experiences.
Lesson 3: The Power of Community
AppSumo isn’t just a marketplace; it’s a movement.
We discovered a passionate group of users who didn’t just use ConveyThis — they championed it. They spotted bugs, shared success stories, and even recommended us to their networks. That kind of support fueled us through the long nights and tough sprints.
But it went deeper than encouragement. The AppSumo community helped shape our product roadmap months in advance. Their feedback directly inspired features like hiding the widget on excluded pages, simplifying domain setup, improving analytics, sharpening the Visual Editor design, and adding customization options such as custom CSS and unique fonts for each language.
We realized we weren’t just building for users; we were building with them. And that made all the difference.
Lesson 4: Connection Beats Features
In a sea of SaaS products, it’s not enough to shout about features. What resonated was storytelling.
We began highlighting how real businesses were using ConveyThis to reach new markets. It wasn’t about translation speed or tiered pricing — it was about entrepreneurs connecting with new customers in Paris, Tokyo, or São Paulo for the very first time.
That shift from product to people changed everything.
Lesson 5: Scaling Hurts (in a Good Way)
The moment AppSumo’s spotlight hit us, growth came fast. Our servers strained, our infrastructure wobbled, and our team scrambled.
It wasn’t easy, but it forced us to prepare for the kind of scale we had always dreamed about. The takeaway? If you’re launching on AppSumo, prepare for growth before it arrives — because it will.
Lesson 6: Patience Pays Off
The first week of an AppSumo launch is a blur of excitement and chaos. But the real success comes over time.
Not every feature we introduced was perfect, not every update was a hit. But by staying patient, improving consistently, and listening to our users, we built trust. And that trust is worth more than any one-time spike in sales.
The Milestones That Mattered
Looking back, a few moments stand out:
– The Launch: Our leap of faith into the AppSumo marketplace.
– The First Wave of Feedback: Tough but priceless.
– Community Wins: Sumo-lings championing us online and off.
– Scaling Up: Growing faster than we thought possible.
– Bundles & Flexibility: Finding strategies that worked for everyone.
Each milestone wasn’t just a checkpoint — it was a step toward becoming a better company.
Looking Ahead
Our AppSumo journey wasn’t perfect, and that’s exactly why it was transformative. It gave us the courage to listen harder, move faster, and think bigger.
We’re continuing to improve ConveyThis — from expanding integrations to refining translations — because our mission remains the same: make global communication effortless.
A Note of Gratitude
To the AppSumo team, to the Sumo-lings who believed in us, and to every customer who gave us feedback (both glowing and critical) — thank you.
Your voices didn’t just help us grow; they shaped who we are today.
If you’re an entrepreneur thinking about launching on AppSumo, our advice is simple: do it, but be ready to learn. The experience will challenge you, stretch you, and ultimately make you stronger.
And if you’re just discovering ConveyThis — welcome. We’d love for you to join our journey.
Summarize this post with:
Ready to Get Started?
Translation, far more than just knowing languages, is a complex process.
By following our tips and using ConveyThis , your translated pages will resonate with your audience, feeling native to the target language.
While it demands effort, the result is rewarding. If you’re translating a website, ConveyThis can save you hours with automated machine translation.
Try ConveyThis free for 3 days!
CONVEYTHIS