ConveyThis vs Webflow Localization: Best Option for Fast Webflow Translation
ConveyThis vs Webflow Localization: side-by-side comparison of features, pricing, translation workflow, and SEO to help you pick the right solution
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Introduction
Webflow now offers a native Localization solution that lets teams build and manage localized experiences directly inside the Designer. At the same time, third-party tools like ConveyThis continue to offer a faster “set-and-scale” path for teams that want automation, a separate translation dashboard, and flexible URL/SEO options.
So which route makes more sense for your site in 2026?
This comparison breaks down the key differences between ConveyThis and Webflow Localization across automation, translation management, collaboration, SEO, and pricing.
The core difference in philosophy
Webflow Localization is a native, visual-first localization layer. You can switch between locales inside Webflow, customize static pages and CMS content per locale, and localize images/alt text with deep design control. It also supports machine translation as a first pass, then manual refinement, and uses localized subdirectories with SEO support like hreflang and localized metadata.
ConveyThis, by contrast, positions itself as a no-code, CMS-agnostic localization workflow that plugs into Webflow quickly and handles automated content detection, translation memory, visual editing, exclusions, import/export, and multilingual SEO from a separate dashboard. It emphasizes an “automatic workflow” where new pages and updates are detected and queued without manual triggers.
What makes ConveyThis a strong fit for Webflow teams
1. “Set-and-forget” automation
ConveyThis highlights automatic detection of new pages and updates, paired with machine translation and translation memory. This is appealing if your site changes frequently and you want continuous language coverage without manually initiating localization steps.
Webflow Localization can also use machine translation, but it’s fundamentally designed around building and managing localized versions inside the Webflow environment. The workflow is powerful, but can feel heavier for teams who prioritize speed and automation over in-Designer control.
2. Translation management outside the CMS
ConveyThis offers a centralized dashboard and visual editor for managing translations across content, media, and SEO, keeping translation workflows separate from Webflow project permissions.
That separation can be a benefit for agencies or marketing teams that want to avoid granting higher-level Webflow access to every translator.
3. Fine-grained exclusions + glossary control
ConveyThis provides:
- A Glossary for “always/never translate” rules,
- A Whitelist to translate only specific pages,
- Excluded Pages rules (start/end/contain/equal),
- And a no-translate class for skipping specific elements.
If your site has mixed-language brand terms, legal blocks, or market-specific pages, this level of control can reduce manual cleanup.
4. Multilingual SEO options
ConveyThis states it supports multilingual SEO with language-specific URLs, automatic hreflang, and localized metadata, using subdirectories or subdomains.
Webflow Localization also strongly supports localized SEO. Webflow’s help documentation outlines multiple mechanisms (HTML lang tags, page-level tags, and sitemap hreflang) and emphasizes that these are automatically updated on publish.
So the difference is less about whether you can get good SEO and more about how you want to manage it — inside Webflow vs. via an external localization layer.
Where Webflow Localization may win
1. Deep per-locale design freedom
Because it’s native, Webflow Localization is built for teams that want to change styles, images, and element visibility per locale — not just translate text. The official feature materials emphasize localization of static pages, CMS items, images, and alt text within the Designer.
If your localized experience requires meaningful layout or brand-expression changes per region, that’s a compelling advantage.
2. A single platform stack
For teams already all-in on Webflow, native Localization can simplify governance, QA, and publishing by keeping everything in one place. That reduces tool sprawl and can help large, design-led organizations operate with fewer external systems.
Feature comparison
Here’s a simplified, decision-focused view:
| You need… | ConveyThis | Webflow Localization |
|---|---|---|
| Fast no-code install | Strong focus on quick setup and external dashboard workflow | Native to Webflow, but requires adopting the locale-based model inside the platform |
| Automatic detection of new/updated content | Yes — highlighted as part of the automatic workflow | Machine translation available; overall workflow is tied to Webflow’s locale management |
| Glossary + “never translate” rules | Yes | Webflow supports glossaries per its broader localization FAQs/features |
| Exclude specific pages/blocks | Yes — whitelist, excluded pages, element-level rules | Plan/feature-dependent; managed within Webflow’s localization structure |
| Export/import workflows | Listed as a key capability | Webflow supports integrations and APIs; export workflows depend on the approach used |
| Strong multilingual SEO | Yes — claims automatic hreflang, metadata, clean language URLs | Yes — native localized SEO + hreflang handling |
| Per-locale design/visual variations | Supported, including media replacement | Likely best-in-class inside Webflow for design-centric changes |
Pricing models
This is where the biggest structural difference appears.
Webflow Localization
Webflow prices Localization as an add-on based on the number of locales:
- Localization Essential is listed at $9/month and includes machine translation, CMS + static localization, localized SEO, and style localization
- Localization Advanced is listed at $29/month and adds asset localization, localized URLs, and automatic visitor routing
This model can be attractive if:
- You have a relatively controlled number of locales,
- You want everything native,
- And you’re comfortable with Webflow’s locale-based content structure.
ConveyThis
ConveyThis pricing is presented primarily around word and language limits across tiers. For example:
- Business: 3 languages and 100,000 words,
- Pro: 5 languages and 400,000 words,
- Optimum: 14 languages and 1,000,000 words.
This model can be attractive if:
- You need more languages at predictable word caps,
- You’re scaling across multiple sites/domains,
- Or you want a dedicated translation workflow outside the Webflow seat model.
Who should choose what?
Choose ConveyThis if you:
- Want a faster, more automated translation workflow with a dedicated dashboard
- Need robust page/segment exclusion controls and clear glossary rules
- Prefer word/language-based pricing that can scale across sites
Choose Webflow Localization if you:
- Need deep per-locale design control inside the Webflow Designer
- Want a fully native stack with Webflow-managed SEO signals like lang tags and sitemap hreflang
- Prefer paying per locale rather than tracking word volume
Summarize this post with:
Ready to Get Started?
Translation, far more than just knowing languages, is a complex process.
By following our tips and using ConveyThis , your translated pages will resonate with your audience, feeling native to the target language.
While it demands effort, the result is rewarding. If you’re translating a website, ConveyThis can save you hours with automated machine translation.
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