Misika yapaintaneti ya ku Spain - Tsogolo likuyembekezera!
Zadziwika, kuti pofika chaka cha 2015, US imadziwika kuti ndi dziko lachiwiri lalikulu kwambiri padziko lonse lapansi lolankhula Chisipanishi, lotsogozedwa ndi Mexico. Anthu ambiri olankhula Chisipanishi amalankhula chilankhulo chawo ku US kuposa momwe angalankhulire ku Spain, monga tawonera kuchokera ku kafukufuku yemwe anachitika ndi Instituto Cervantes, yomwe ili ku Spain.
Popeza chiwerengerochi chinakhala chowona, olankhula Chisipanishi ku US akupitiriza kukula kwambiri. Malonda a E pakali pano akuyimira pafupifupi $500 biliyoni pamsika, ndi chiwonetsero cha malonda okwana 11% mu malonda chaka chatha chandalama. Kupereka nsanja ya ecommerce kwa anthu 50 miliyoni kapena kupitilira apo omwe amalankhula Chisipanishi aku America, zimakhala zomveka pazamalonda komanso zachuma. Mapulatifomu ogulitsa ku US sanatengebe njira yogwiritsira ntchito zinenero zambiri, ndipo izi zikuwonekera kuchokera ku malo omwe alipo 2,45% aku US omwe amapereka zilankhulo zingapo. Pa 17% mu Chingerezi ndi Chisipanishi, 16% Chifalansa ndi 8% m'Chijeremani, mwa 17% amalonda awa azinenero zambiri aku America, omwe amalankhula Chisipanishi, akugwira ntchito pogula ogula.
Momwe mungakonzekere nsanja yazilankhulo zambiri -
Njira yokonzekera nsanja yazinenero zambiri
Kuchokera pamalingaliro osavomerezeka, dziko la US poyerekezera, likutsalira m'mbuyo padziko lonse lapansi kuchokera pamalingaliro azilankhulo zambiri pa intaneti. Mawonekedwe azilankhulo amawonetsedwa ndi eni mabizinesi aku US kuti achite m'malo mwa Chingerezi ngati mawonekedwe oyambira komanso zilankhulo zina zachiwiri.
Mutha kuganiza kuti izi ndizovuta ngati mungafune kulowa mumsika waku US kudzera pa tsamba la chilankhulo cha Chingerezi, komabe kupanga tsamba lachi Spanish lochezeka kungathandize kwambiri kukutsimikizirani kuti mumapeza phindu lalikulu pakugulitsa pamsika waku US.
Kusindikiza sitolo yanu yapaintaneti m'zilankhulo ziwiri zonse popanda kutembenukira ku Zomasulira za Google, kudzafika pamsika wosankha pazilankhulo zonse ziwiri. Pachifukwa ichi tatsatira malingaliro ndi malingaliro angapo amomwe mungalowetse njira ya zinenero zambiri ndikutanthauzira kupezeka kwanu pa intaneti m'njira yodalirika komanso yogwira ntchito.
Anthu azilankhulo zambiri aku America - Chingerezi mpaka Chisipanishi
Ambiri mwa anthu mamiliyoni ambiri aku America omwe amalankhula Chisipanishi amatha kudziwa bwino Chingerezi, koma amakonda kusagwiritsa ntchito Chisipanishi. Anthu olankhula zilankhulo ziwiri zaku America amatha kuyankhula mu Chingerezi, koma mapulogalamu awo olumikizirana ndi zida zam'manja ndi ma PC akhoza kusungidwa mu Chisipanishi.
Zizindikiro za Google zikuwonetsanso kuti oposa 30% ogwiritsa ntchito media ku US amafikiridwa ndi asakatuli pamapulatifomu osinthika a Chisipanishi ndi Chingerezi monga kuwona masamba, kusaka, media media ndi mauthenga.
1. Kusintha SEO kukhala Spanish
Monga injini yofufuzira, Google imazindikira chilankhulo cha msakatuli wa wogwiritsa ntchitoyo ndipo ikupereka zomwe zili ndi izi. Mfundo apa ndi yakuti: SEO yanu ikhoza kukhala ndi vuto ku US popanda Spanish ngati njira yoyendetsera. Ubwino wa tsamba lanu mu Chisipanishi ndiwopindulitsa kwambiri misika yanu yayikulu yaku US.
Ngati mukufunadi kupita kukatenga malo apamwamba pamsika wa ogula olankhula Chisipanishi waku US, zingakhale bwino kuwongolera SEO yanu ya chilankhulo cha Chisipanishi (ConveyThis ili ndi magwiridwe antchito omwe amachita zonsezi). Kukhala ndi mawonekedwe anu a SEO apamwamba m'zilankhulo zonse ziwiri, kudzakhala ndi phindu lalikulu m'masitolo anu ogwiritsira ntchito Spanish nsanja. Makina osakira amadziwitsidwa za momwe mumagwiritsira ntchito Chisipanishi ndipo amamva chidwi ndi kasitomala amene mukuyembekezera.
2. Yang'anani zizindikiro za deta
Mukakonza masitolo anu ndi kumasulira koyenera, kusunga mbiri ya zizindikiro zokhudzana ndi momwe zimagwirira ntchito pa injini zosaka za chinenero cha Chisipanishi ndi malo ena owonetsera deta, zidzakhala zofunikira kwa inu.
Kuti muwone zomwe amakonda chilankhulo cha ogwiritsa ntchito patsamba lanu, Google Analytics ndi chida chabwino kwambiri. Izi zikuphatikizanso momwe adapezera tsamba lanu, mwachitsanzo kudzera pa Google kapena backlink kuchokera patsamba lina ndi zina. (Google Analytics ndi njira yaulere ndipo imapereka pafupifupi chilichonse chofunikira pabizinesi yaying'ono kapena yapakatikati). Pali zambiri mbali kusankha komanso. Tsegulani tabu ya "Geo" yomwe ili pamalo olamulira kuti muwone ziwerengero za "chinenero":
Msika wotchuka - Chisipanishi pa intaneti
Malinga ndi Google, 66% ya ogwiritsa ntchito olankhula Chisipanishi aku US adawona kuti amawona zotsatsa zapaintaneti. Kuchokera pazomwezi, kafukufuku akuwonetsa kuti anthu olankhula Chisipanishi-Chingerezi amakhala otanganidwa kwambiri pamisika yamalonda. Kupitilira apo, Google idawonanso kafukufuku wochokera ku Ipsos wosonyeza kuti 83% ya ogwiritsa ntchito intaneti aku Puerto Rico aku America, amagwiritsa ntchito mawebusayiti kudzera pamafoni awo, omwe amayimira masitolo enieni omwe ali. Amasakatulanso zambiri zamalonda pomwe ali m'sitolo.
Ndi sitolo yapaintaneti yaku Spain, kusakatula kumakhala kosangalatsa . Ogwiritsa adzapeza kukhala omasuka komanso osavuta kugwiritsa ntchito kuwona zambiri zamalonda ndi kugula.
Kupanga malo anu amsika papulatifomu ya zilankhulo zambiri, komanso kutengera zomwe zili patsamba komanso kukumbukira zotsatsa zotuluka, zidzapindula kwambiri pazilankhulo ziwiri. Zinthu zina ziyenera kukumbukiridwa ngakhale pokhudzana ndi msika waku US olankhula Chisipanishi.
1. Kusiyanasiyana - Ndondomeko ya tsiku
Kukhala ndi luso lolankhula m'zinenero zambiri kungapangitsenso kukumbukira mbali yokhudzana ndi chikhalidwe. Ndi chinthu chachibadwa kumva kuti ndi gawo la malo oterowo. Anthu a ku Spain aku America amvetsetsa bwino mfundo imeneyi pamene amalankhula zilankhulo zonsezi bwino.
Poganizira izi, zinthu monga kampeni yolimbana ndi kubwereketsa kwachiwembu, yomwe ikugwira ntchito ku New York City, imabweretsa uthenga wodziwika womwe ukhoza kuwonetsa chimodzimodzi mu Chingerezi ndi Chisipanishi, koma pankhani ya malonda, malingaliro ambiri angafunike.
Kuchokera: https://www1.nyc.gov/site/dca/media/combat-predatory-lending.page
Otsatsa amamvetsetsa izi ndikukonza zotsatsa zawo moyenerera, zomwe ziphatikizepo zotsatsa za Chisipanishi. Atha kugwiritsanso ntchito zisudzo ndi zitsanzo zosiyanasiyana kuphatikiza zida monga mawu ofotokozera, mitundu yosiyanasiyana komanso zolemba / makope osiyanasiyana ndi achingerezi.
Chitsanzo chabwino ndi Payless ShoeSource. Ndi malo ogulitsira nsapato omwe ali mkati mwa US. Msika wokhazikika udali wolunjika kwa ogula aku Puerto Rico omwe ali ndi ma TV ndi malonda apaintaneti omwe amayang'ana kwambiri msika waku Puerto Rico komanso osalankhula Chingerezi.
Njira - kukhazikitsa njira zotsatsira ogula za ku Puerto Rico mwachindunji komanso kutali ndi malingaliro a Chingerezi, ili ndi deta yothandizira pulojekiti yotereyi.
ComScore, kampani yowerengera deta, ili ndi ziwerengero zokhudzana ndi zotsatsa zotsatsa: Makampeni awa omwe amagulitsidwa m'Chisipanishi chokha, omwe adachokera ku Chingerezi komanso komwe msika wonse waku US "ndikusintha" kuti zigwirizane ndi matembenuzidwe achi Spanish, komanso zolemba ndi zolemba. dialogue yomasuliridwa ku Spanish kuchokera ku Chingerezi.
Monga momwe zilili, zotsatira zake zinawonetsa mosakayikira omvera a chinenero cha Chisipanishi, mtundu woyambirira, anali ndi njira zomwe zimaphatikizidwa pazokonda zawo.
Gwero:https://www.comscore.com/ita/Public-Relations/Blog/Advertising-Strategies-for-Targeting-U.S.-Hispanics
Pankhani yotanthauzira metric, ComScore's "lift in Share of Choice" imanena za kuwonjezeka kwa mfundo mu "Share of Choice". Izi zimaperekedwa ngati muyeso wamakasitomala omwe ali mugulu lophunzirira omwe adayang'ana kwambiri mtundu kapena kampeni ndipo adazindikira kuti iyi ndi mtundu kapena makampeni omwe amasankhidwa kwambiri.
Ndi diso pa chithunzi cha ComScore pamwambapa, munthu wolankhula Chisipanishi waku America ngati wogula adzakopeka ndikudziwikitsa ndi makampeni omwe angolunjika kwa kasitomala olankhula Spanish.
Ndiye ndi maphunziro ati omwe aphunziridwa pa izi kwa ogulitsa pa intaneti, omwe tsopano akulowa mumsika waku US Spanish-consumer? Chowonadi ndi chakuti, kusintha kwa chilankhulo ndikoyambira kwambiri ku Spain ndipo kukopera kuyenera kutsatiridwa kwambiri pankhaniyi.
Monga tawonera mu kafukufuku wa Google wokhudzana ndi kuyankha kwa 66%, monga momwe adavotera mkati mwazotsatsa zapaintaneti olankhula Chisipanishi, zimawunikiranso zachikhalidwe. Poganizira izi, zinthu monga "zakudya, miyambo, tchuthi ndi mabanja" ndizodziwika kwambiri ndi anthu a ku Spain ndi America.
2. A. Yendani munjira yoyenera
Monga tanenera kale, ndi malo omwe amalankhula Chisipanishi zomwe zikuwonetsa kukula kwakukulu mkati mwa US- maina amtundu ali ndi malingaliro opindulitsa pamsikawu. Pali chikhalidwe chochititsa chidwi cha zidziwitso zachi Spanish kuchokera pawailesi yakanema, wailesi, masamba ndi zina zambiri.
Monga tawonera pazokambirana zam'mbuyomu, kafukufuku wa ComScore adawonetsanso kuti kutsatsa kwapaintaneti kwachi Spanish kumachita bwino kuposa Televizioni ndi wailesi pano. Osanenanso kuti kutsatsa kwapaintaneti kokha m'Chisipanishi kudabwera ndi mavoti monga akuwonetsedwa pansi pa Gawo la Chosankha potengera mawayilesi, zotsatsa pawayilesi pawailesi yakanema ndi makampeni ofanana.
Akuti, a BuildWith.com, adazindikira kuti masamba 1.2 miliyoni aku US amawunikidwa m'Chisipanishi . Izi zikuchokera ku madera opitilira 120 miliyoni ku US ndi malo omwe ali pafupifupi 1%. Poganizira kuchuluka kwa kugwiritsidwa ntchito kwa intaneti ndi anthu olankhula Chisipanishi aku America, ndizowoneka bwino kuti zochepa zimaperekedwa pamsika wawo. Makanema apaintaneti olankhula Chisipanishi okhudzana ndi mawebusayiti ndi zotsatsa zolumikizira mawebusayiti, ali kunja kwa kuchuluka kwa ogwiritsa ntchito olankhula Chisipanishi. Msika ndi wotseguka kuti ukule mkati mwa gawo lalikulu la ogwiritsa ntchito olankhula Chispanish.
3. Kuwongolera mayendedwe azilankhulo ziwiri
Zodziwika kuchokera pazokambirana zam'mbuyomu, chida chapa media kupita ku SEO yachilankhulo cha Chisipanishi ngati chilankhulo chosasinthika, monga Chisipanishi. Kulimbikitsanso kufunikira kokweza kulumikizana mwa kuwongolera zida za olankhula Chisipanishi.
Ku US njira ya zinenero ziwiri ngati njira yamalonda, ingakhale kupeza thandizo la anthu olankhula Chispanya omwe ali omasuka ndi chinenero ndi malo ena ndi madera awo ndi zikhalidwe zawo.
Kuti muwonjezere njira iyi, mawonekedwe akusintha nkhaniyo akhoza kuyima motalikirana ndi kusinthidwa pa nsanja yolumikizira mawu komanso makoma omvetsetsa pamlingo wachilankhulo, mwa kuyankhula kwina - zokhudzana ndi chidziwitso ndi zomwe zalembedwa koma zopindika. kukumbatirana kwambiri chilengedwe chogwirizana. Pamulingo uwu, malingaliro ogulira malonda kwa ogula adzakhala opindulitsa mkati mwa mawu achingerezi ndi a ku Puerto Rico.
Osanyalanyaza mfundo yakuti kusintha nkhani kumafuna njira yapadera pamagulu ambiri osayiwala kuzindikira kwa ogwiritsa ntchito msika, ndipo pamenepa makasitomala olankhula Chispanya, adzafuna chitukuko cha kampeni ku zosowa zawo.
3. Sungani mphatso zanu zapaintaneti kukhala zapamwamba
Zida zamalonda zimatchula Univison ndi malonda, kutsatsa pa El Sentinel's online edition komanso kugwiritsa ntchito Google Adwords kuti atenge misika ya ku Spain, komabe chitsimikizo cha khalidwe ndilo mawu apa. Chifukwa chake, zomwe mwakumana nazo patsamba lanu ziyenera kukhala zachilendo kwa ogula olankhula Chisipanishi.
Kampani yopanga zinthu za Lionbridge, yomwe imayang'ana kwambiri za Globalization ndi zomwe zili mkati, yachita kafukufuku pazowerengera zapaintaneti zomwe zimayang'ana kwambiri ogwiritsa ntchito aku US Hispanic apa ndikuti kusasinthika ndikofala kwambiri ndi misika ya ku Spain. Perekani chithandizo chachilendo kwa kasitomala wanu wolankhula Chisipanishi muzinthu zochokera ku Puerto Rico, mofanana ndi mbali yolankhula Chingerezi, zomwe zidzaphatikizepo tsamba la intaneti la Chisipanishi kumsika wanu.
Zikhalidwe zosiyanasiyana - Njira zosiyanasiyana
Kuchokera pamalingaliro aukadaulo, zovuta zitha kukhala zanyama yosiyana, makamaka pankhani yowongolera nsanja zazilankhulo zingapo patsamba limodzi. Kuti muzindikire zinthu monga mawonedwe amasamba ndi kutalika kwa ndime, ma module oyesa mitu ndi madera ena.
Mapulogalamu kutengera, zinthu zochepa zimatha kupita kutali kuti ziwongolere ndondomekoyi. (Squarespace, Webflow ndi WordPress kutchula ochepa). Mapeto ake ndi kukhala ndi kusintha kosavuta komanso kosavuta kugwiritsa ntchito pa nsanja iyi ya zilankhulo zambiri za Chingerezi ndi Chisipanishi.
Kumvetsetsa kasitomala
Poganizira za kapangidwe kake, njira zothanirana ndi zomwe ogwiritsa ntchito pazama media awa akuyenera kumvetsetsedwa. Tili ndi zidule zingapo zomwe zingathandize pakukula uku- izi ziphatikiza zowonera m'chilankhulo chomwe tikufuna (timapereka chithandizo ndi izi), kuphatikiza ma vorms, popups ndi zida zina zomwe mungafune patsamba lanu.
Kumvetsetsa zinenero zambiri - njira yopita patsogolo
Posakhala wolankhula Chisipanishi nokha, tsamba lanu likhoza kukhala lofanana ndi malonda anu monga mbali ya Chingerezi. ConveyThis.com ndi chida chabwino mbali iyi yachitukuko ndikupereka kumasulira kwapamwamba patsamba lanu la Chisipanishi kuphatikiza zilankhulo zingapo ngati mukufunanso, ndikugwira ntchito mkati mwa bolodi yanu. Thandizo lochokera kwa womasulira wolankhula Chisipanishi kuti atsimikizire tsamba lanu ndi lingaliro labwino.
Kuchokera ku "zosagwiritsidwa ntchito komanso zosagwiritsidwa ntchito mochepera" kupita ku zilankhulo ziwiri za Chisipanishi-Chingerezi
Kusunga mawebusayiti anu pa SEO ndikumasulira tsambalo kupita ku Chisipanishi kwinaku mukuyang'anira makina osakira a chinenero cha Chisipanishi, ndi njira yotsimikizika yokhalira wamphamvu pa intaneti pamsika wa zinenero ziwiri ku US.
Izi zitha kuchitika mkati mwa ConveyThis.com , mosasamala kanthu za nsanja yomwe ikugwiritsidwa ntchito. Pankhani atolankhani mawonekedwe, kanema ndi chithunzi m'malo pakati zinenero kumasulira mwamakonda n'zotheka komanso Spanish zili pamagulu onse pamene kusunga wanu English kugwirizana chizindikiro ndi kuima, mwa nthawi yochepa.