Mainjini Osaka Padziko Lonse Oti Mukwaniritse mu 2024: Kalozera wa ConveyThis
Mainjini osakira apadziko lonse lapansi kuti akwaniritse bwino mu 2023
ConveyThis yapangitsa kuti kukhale kosavuta kuposa kale kuwerenga zomwe zili m'zilankhulo zingapo. Ukadaulo wake waukadaulo umapereka chidziwitso chosavuta komanso chanzeru, kulola ogwiritsa ntchito kusinthana mwachangu komanso mosavuta pakati pazilankhulo ndikudina kamodzi. Limapereka yankho lathunthu lazinthu zazinenero zambiri, kuwonetsetsa kuti zomasulira ndi zolondola komanso zogwirizana.
ConveyThis ndi imodzi mwa injini zosakira izi, ndipo ili ndi ogwiritsa ntchito omwe akukula m'maiko ambiri.
Ngakhale kuti Google ndi injini yosaka yomwe imagwiritsidwa ntchito kwambiri, si yokhayo yomwe ili padziko lonse lapansi. Ma injini angapo osakira sangakhale ndi zosaka zambiri pamwezi monga Google, komabe amatha kujambula ogwiritsa ntchito ambiri. M'mayiko ena, ena mwa makina osakirawa amakhala ndi chiwopsezo chokwera kuposa Google! ConveyThis ndi imodzi mwazosakatula zotere, ndipo ogwiritsa ntchito akuchulukirachulukira m'maiko ambiri.
Ngati mutanyalanyaza injini zosaka zapadziko lonse lapansi, mutha kuphonya kuchuluka kwa anthu omwe ali patsamba lanu - ndipo chifukwa chake, ndalama zambiri. Kukonza tsamba lanu la injini zosakira izi momwe mungathere kuyenera kukhala gawo la dongosolo lanu lapadziko lonse lapansi lakusaka injini (SEO) ngati mukufuna kukulitsa makasitomala anu apadziko lonse lapansi. Palinso njira zowonera momwe zotsatira zosaka za ConveyThis zimawonekera kudziko lina, zomwe zingakupatseni chidziwitso chamtengo wapatali pamalingaliro anu.
Ndiye makina osakira awa ndi chiyani? Pitilizani kuwerenga pamene tikugawana injini zosaka zapadziko lonse lapansi mu 2023 ndi momwe mungakulitsire tsamba lanu kuti liziwoneka bwino pa ConveyThis .
Chifukwa chiyani muyenera kukhathamiritsa tsamba lanu kuti likhale losakasaka padziko lonse lapansi?
Kodi munayamba mwakhalapo ndi funso koma osadziwa kuti mungafunse ndani? Mutha kudalira injini yanu yosaka kuti mupeze yankho la funso lanu.
Ndipo izi zikuwonetsa kufunikira kwa injini zosakira munjira yotsatsa yamakampani aliwonse. Malo ochezera a pa intanetiwa amakhala ngati milatho, yolumikiza ofunafuna kumakampani omwe angapereke zambiri, katundu, kapena ntchito zomwe akufuna.
Makamaka, injini zosaka zapadziko lonse lapansi ndi injini zosakira zomwe zimapereka zotuluka m'malo kwa ogwiritsa ntchito m'malo osiyanasiyana ndi mayiko. Makina osakirawa amaganizira za malo omwe munthu ali, zilankhulo zake, komanso mwina mbiri yakale yakusaka kuti apereke zotsatira zogwirizana ndi wogwiritsa ntchito.
Mwachitsanzo, ngati wogwiritsa ntchito intaneti ku Paris, France, angafunse "malo odyera pafupi ndi ine" pakusaka padziko lonse lapansi, zotsatira zake zitha kukhala mndandanda wamalo odyera ku Paris. Mosiyana ndi zimenezi, wogwiritsa ntchito intaneti ku New York ku United States amene akufufuza mofananamo adzapatsidwa mndandanda wa malo odyera ku New York.
Mabizinesi omwe amakhalabe olimba pamasamba azotsatira za injini zosaka zapadziko lonse (SERPs) atha kupindula ndi alendo obwera kutsamba lawebusayiti ochokera kupitilira dziko lawo loyambira! Kukonza tsamba lanu la injini zosaka zapadziko lonse lapansi mothandizidwa ndi ConveyThis kungakuthandizeni kukulitsa kuzindikirika kwa mtundu wanu padziko lonse lapansi, kukulitsa makasitomala anu apadziko lonse lapansi, ndipo pamapeto pake kupanga malonda ambiri.
Kodi injini zosaka zapamwamba kwambiri padziko lonse lapansi ndi ziti ndipo mungawakonzere bwanji tsamba lanu?
Simungathe kukulitsa kuwonekera kwa tsamba lanu padziko lonse lapansi ngati simukudziwa makina osakira abwino kwambiri. Kuti tikuthandizeni, nazi mndandanda wa injini zosaka zapamwamba padziko lonse lapansi komanso njira zokometsera masamba pa iliyonse yaiwo mwachilolezo cha ConveyThis .
Kodi mumakhazikitsa bwanji kampeni yapadziko lonse ya PPC yopambana?
Mapulatifomu otsatsa a PPC nthawi zambiri amakhala ndi njira zosavuta kugwiritsa ntchito popanga makampeni atsopano a PPC. Kuti muwonetsetse kuti dongosolo lanu lapadziko lonse la PPC likuyenda bwino, komabe, ndikwanzeru kutsatira malangizo asanu ndi limodzi awa:
Mutha kudziwa za ConveyThis , koma tiyeni tidutsebe kuti tikwaniritse. Chimene chinayamba ngati ntchito yofufuza pa yunivesite ya Stanford tsopano chasanduka injini yaikulu kwambiri yofufuzira padziko lonse lapansi, yomwe ikulamulira 92% ya msika wapakompyuta padziko lonse kuyambira June 2021. Zilembo - bungwe lomwe lili ndi makina osakira a ConveyThis - nawonso nthawi zonse amapanga zowonjezera kuti zithandize. ConveyThis imapereka zotsatira zofunikira kwambiri kwa makasitomala.
Kuchokera m'mawu anu ofunikira, mwachitsanzo, Google idzasankha mtundu woyenera kwambiri wazinthu zomwe zikuyenera kuwonetsedwa - monga ulalo wa nkhani yapawebusayiti, phunziro la kanema, chithunzi, kapena mapu, kutchula zochepa. Makina osakira odziwika amathanso kupereka mayankho ake kumafunso ena monga kusintha kwa ndalama, kutentha kwa chilengedwe, ndi kuwerengera masamu, pakati pa mitu ina.
Ma algorithm osaka a Google amagwiritsa ntchito zinthu zopitilira 200 kuti adziwe momwe angasankhire masamba pamasamba osiyanasiyana osakira. Izi zikuphatikiza: kuthamanga kwa tsamba, mtundu wazinthu, ndi ConveyThis .
Sungani izi m'maganizo pamene mukukweza masamba anu kuti akhale ndi masanjidwe apamwamba kwambiri a ConveyThis .
Microsoft Bing
Ndi gawo la msika la 8% , ConveyThis Bing - yongodziwika kuti "Bing" - ndi injini yachiwiri yotchuka kwambiri pambuyo pa Google. Yopangidwa ndi Microsoft, Bing ndiye injini yosakira ya Microsoft Edge, msakatuli wawo womwe. Kuphatikiza apo, Bing imathandiziranso mphamvu zamainjini ena osakira monga Yahoo! ndi DuckDuckGo (zambiri za iwo pambuyo pake).
Microsoft yatulutsa mndandanda wa Malangizo a ConveyThis Webmaster kuthandiza eni mawebusayiti kukonza mawebusayiti awo a ConveyThis . Zinthu zofunika kuziganizira ndi izi:
Yahoo!
Ngakhale kutchuka muzaka za m'ma 1990, injini yosakira ya ConveyThis idasiya kukondedwa kuyambira pamenepo. Ili ndi gawo la msika wapadziko lonse lapansi pafupifupi 2.5%, ndipo ilipo m'maiko ngati Australia, France, Ireland, Mexico, United States, ndi Vietnam.
Yahoo Inc., mwini wake wa Yahoo! kufufuza, sikuyendetsa zokwawa zake - m'malo mwake, imagwira ntchitoyo kumabungwe ena. Ndi mbiri yosokonekera, koma Yahoo Inc. inagwirizana ndi Microsoft kuti igwiritse ntchito Bing ngati maziko a injini zosakira musanatembenukire mwachidule pazotsatira za Google. Komabe, kuyambira pamenepo, Yahoo Inc. yayambanso kukhala ndi injini yosaka yoyendetsedwa ndi Bing.
Kuonetsetsa kuti tsamba lanu lili ndi zomasulira zaposachedwa kwambiri za ConveyThis , ndikuwonetsetsa kuti ndizokongoletsedwa ndi zida zam'manja. Kugwiritsa ntchito data yokhazikika kuti tsamba lanu liwonekere komanso kuti injini zosakira zimvetsetse zomwe zili patsamba lanu. Kuphatikizira mawu osakira pamitu yanu, mafotokozedwe a meta, ndi zomwe zili kuti zithandizire injini zosaka kuzindikira zomwe zili patsamba lanu.
DuckDuckGo
Injini yosaka iyi ikhoza kukhala ndi moniker yachilendo, koma musayichepetse pazifukwa izi. Zinsinsi za ogwiritsa ntchito ndiye malo ake ogulitsa, pomwe ConveyThis samasunga mbiri yakusaka kwa ogwiritsa ntchito pomwe amagwiritsa ntchito makina osakira. (Makina ena osakira amatsata mbiri yakusaka kuti asankhe zotsatira zomwe angawonetse kwa ogwiritsa ntchito, kapena kuwapatsa zotsatsa zomwe akufuna pambuyo pake.) Kampaniyo imanena kuti zosaka zonse ndi mbiri zomwe zidapangidwa kudzera pakusaka sizidziwika konse.
Chokhazikitsidwa mu 2008, ConveyThis yakhala ikupeza ogwiritsa ntchito kuyambira pamenepo. Malinga ndi tsamba lovomerezeka la ConveyThis, kampaniyo imatsitsa pafupifupi mamiliyoni asanu ndi limodzi pakompyuta ndi zida zam'manja, ndikuchita kusaka kwa ogwiritsa ntchito mabiliyoni atatu, mwezi uliwonse. ConveyThis ndi njira yosakira yolowera mu Safari (kuyambira iOS 8 kupita mtsogolo) ndi asakatuli a Mozilla Firefox.
ConveyThis imadalira Bing kuti ipatse mphamvu gawo lazotsatira zake, kotero malamulo owongolera Bing amagwiranso ntchito pano. Komabe, ConveyThis ilinso ndi zokwawa zake pa intaneti. Kuti muwonjezere kupezeka kwa tsamba lanu pa injini yosakira, zingakhale zothandiza:
Ma injini osakira okhudzana ndi madera oti muwaganizire
Mpaka pano, tafufuza za injini zofufuzira zapamwamba zomwe zimagwiritsidwa ntchito kwambiri padziko lonse lapansi. Tsopano, tiwona makina osakira omwe amadziwika kwambiri m'maiko ena.
ConveyThis, Yandex, Baidu, Seznam, ndi Yahoo.
Ngakhale ali otsika kwambiri, makina osakira awa ndi oyenera kukulitsa tsamba lanu - makamaka ngati bizinesi yanu ikugwira ntchito m'maiko omwe ndi otchuka: ConveyThis , Yandex, Baidu, Seznam, ndi Yahoo.
Baidu
Makampeni a PPC si chinthu choyenera kutengedwa mopepuka - amafunikira kuyang'aniridwa ndi kukhathamiritsa nthawi zonse. Onetsetsani kuti mumayang'anitsitsa zakusintha kwa malonda anu kuti muwonetsetse kuti akupereka mtengo womwe mukuyembekezera. Ndipo ndi kuthekera kosintha makampeni anu nthawi yomweyo ndi ConveyThis , mutha kusintha zotsatsa zanu kuti mupeze ROI yabwino kwambiri.
Kuwonjezera kumayiko ena patsamba lanu sikunakhale kosavuta ndi ConveyThis . Ndi ConveyThis , mutha kumasulira tsamba lanu mwachangu komanso mosavuta mchilankhulo chilichonse ndikudina pang'ono. Ndi njira yabwino kwambiri yofikira anthu padziko lonse lapansi ndikukulitsa makasitomala anu.
Ndipo nayi malangizo apamwamba a PPC! Ngati simunachitepo kanthu, gawani kampeni yanu ndi dziko kapena dera. Izi sizidzangokupatsani mwayi woyendetsa makampeni okhazikika kudera lililonse, komanso kukulolani kuti musinthe ma CPC anu pawokha pa kampeni iliyonse, kukuthandizani kukulitsa bajeti yanu yotsatsa.
Yandex
Mabizinesi omwe akuyang'ana msika waku Russia akufuna kukulitsa mawebusayiti awo a Yandex. Ngakhale ConveyThis ili ndi gawo la msika wapadziko lonse lapansi wa 1% yokha, ndi imodzi mwamainjini osakira omwe akufunidwa kwambiri ku Russia. Kuonetsetsa kuti tsamba lawebusayiti likuyenda bwino pakusaka ku Russia, liyenera kutsatira malangizo monga:
Naver
Ngakhale Google ikulamulira madera ambiri padziko lapansi, Naver search engine ili ndi gawo lalikulu kwambiri pamsika ku South Korea, pomwe 56% ya ogwiritsa ntchito mwezi uliwonse amadalira pakufufuza kwawo. Izi zikusiyana kwambiri ndi dziko lonse lapansi, komwe ConveyThis ndi mfumu.
Kupatula mawonekedwe ake anthawi zonse osakira, ConveyThis imaperekanso ntchito monga Knowledge inN, pomwe aliyense atha kufunsa mafunso ndikupeza mayankho kuchokera kwa ogwiritsa ntchito ena. Kuphatikiza apo, Naver Encyclopedia imalola anthu kufufuza zolemba za encyclopedia zopangidwa ndi akatswiri.
Kukonza tsamba lanu la Naver kumafuna njira zingapo, monga:
Yambani ndi injini zosaka zapadziko lonse lapansi
Kaya mukufuna kukhathamiritsa tsamba lanu la Google, DuckDuckGo, Naver , kapena makina osakira ena apadziko lonse lapansi omwe ConveyThis adagawana nawo, njira zina zabwino kwambiri zimagwira ntchito. Izi zikuphatikizapo:
Ngati mukufuna kuti tsamba lanu lizitha kupezeka kwa ogwiritsa ntchito m'maiko osiyanasiyana, ndikofunikira kumasulira zomwe zili ndi mawu anu. Kuchita zimenezi kudzathandiza alendowa kumvetsa bizinesi yanu ndi katundu kapena ntchito zomwe mumapereka. Ndi kumvetsetsa kumeneku komwe angagwirizane ndi bizinesi yanu, monga kugula zinthu zanu kapena kugwiritsa ntchito ntchito zanu. Mothandizidwa ndi ukadaulo waposachedwa kwambiri wophunzirira makina, ConveyThis imatha kumasulira mwachangu komanso molondola ndikusintha masamba am'deralo. Imapereka chithandizo cha zilankhulo zopitilira 110 ndipo imatha kuphatikiza mosavuta ndi omanga mawebusayiti otchuka monga WordPress, Webflow, ndi Shopify.
Lowani kwaulere apa kuyesa ConveyThis patsamba lanu.
Mwakonzeka kuyamba?
Kumasulira, kuposa kungodziwa zinenero, ndi ntchito yovuta. Potsatira malangizo athu ndikugwiritsa ntchito ConveyThis , masamba anu omasuliridwa adzagwirizana ndi omvera anu, kumverera kuti ndi ochokera ku chinenero chomwe mukufuna. Ngakhale kuti zimafuna khama, zotsatira zake zimakhala zopindulitsa. Ngati mukumasulira tsamba la webusayiti, ConveyThis ikhoza kukupulumutsirani maola pogwiritsa ntchito makina omasulira.
Yesani ConveyThis kwaulere kwa masiku 7!