2024 E-commerce Holiday Guide: Nthawi, Malo, Njira ndi ConveyThis

Nailing Global Holiday Ecommerce Landscape: Malingaliro Atsopano

Si chinsinsi kuti nyengo yogula tchuthi, yomwe ili mkati mwa miyezi ya November ndi December, imakhala ndi tanthauzo lalikulu kwa ogulitsa. Komabe, munthu akayang'ana pazambiri zamalonda zapa digito, kukambitsirana kwa upangiri wakale womwewo kungapangitse kuusa moyo wotopa.

Ngakhale kuti zochitika zogula nthawi zambiri monga Black Friday, Cyber Monday, ndi Boxing Day zingawonekere paliponse, zimamasulira mpikisano wamakono wapadziko lonse lapansi. Ogula ndi ogulitsa chimodzimodzi, padziko lonse lapansi, akulimbana ndi mayendedwe amisala komanso kukwera kwamphamvu.

Ngakhale kudziwika kotopa kwa nkhani zamalonda patchuthi, kufunikira kwake sikunachepe. Chodabwitsa n'chakuti, mpaka gawo limodzi mwa magawo atatu a ndalama zomwe ogulitsa amapeza pachaka atha kukhala chifukwa cha malonda a miyezi iwiriyi. M'malo mwake, US National Retail Federation ikuwulula kuti, kwa ena, ikhoza kuyimira gawo limodzi mwa magawo asanu a ndalama zomwe amapeza pachaka.

Chochititsa chidwi kwambiri, ogulitsa pa intaneti amatha kusangalala ndi kagawo kakang'ono ka chitumbuwacho. Kafukufuku wa Deloitte akuwonetsa kuti ogula m'magulu osiyanasiyana amayembekezera kuchita pafupifupi 59% yazogula zawo pamaphwando a digito.

Masabata asanu ndi limodzi omwe akubwera atha kukhala ngati kuyendera chimphepo chamkuntho cha ecommerce. Komabe, ngati kasitomala anu afalikira padziko lonse lapansi, njira yoyezera, yanzeru ingathandize kutsogolera bizinesi yanu kugombe lopambana. Nazi malingaliro atsopano pazomwe muyenera kukumbukira.

Makalendala a Global Ecommerce ndi Cultural: Mawonekedwe Atsopano

Mosakayikira, zolemba za zikhalidwe zapadziko lonse lapansi zimalumikizidwa ndi maholide apadera. Mphekesera zamalonda zimene zimatchedwa “nyengo yatchuthi,” makamaka za nyengo ya November-December ya kalendala ya Kumadzulo, si nthawi ya chikondwerero chokha padziko lonse.

Kuchuluka kwa malonda okhudzana ndi zochitika monga Black Friday, Khrisimasi, ndi Boxing Day kwasintha miyezi iwiri yomaliza ya chaka cha Gregorian kukhala nthawi yabwino kwambiri pazamalonda pa intaneti. Chochititsa chidwi n'chakuti, izi ndi zoona ngakhale m'madera omwe maholidewa sakhala ndi mphamvu.

Amalonda padziko lonse lapansi akhala akufulumira kugwiritsa ntchito zomwe zikuchitika pa intaneti kumapeto kwa chaka chino. Mwanzeru mwanzeru, agwiritsa ntchito maholide osadziwika bwino ndikuwasandutsa mwayi wogulitsa.

Komabe, ndikofunikira kuzindikira kusiyanasiyana kwanthawi yatchuthi yapadziko lonse lapansi ndikuwafikira mozindikira. Chinsinsi chakuchita bwino kwa ecommerce yapadziko lonse lapansi chagona pakumvetsetsa zikhalidwe za msika uliwonse ndikusintha njira zanu moyenerera. Pochita izi, mutha kusintha zikondwerero zamtundu uliwonse kukhala mwayi wamalonda wamalonda, osati womwe umakhala kumapeto kwa chaka.

Kutsata Arc of Global Commercial Holidays

N’zoonekeratu kuti mapu a zamalonda padziko lonse ali ndi maholide osiyanasiyana, ndipo lililonse lili ndi mbiri yake komanso cholinga chake. Ngakhale ena mwa maholidewa adabadwa kuchokera ku miyambo yachikhalidwe, ena adapangidwa kuti azichita zamalonda, akusintha bwino msika.

Tengani Tsiku la Single ku China, lodziwika pa Novembara 11, mwachitsanzo. Poyambilira ndi gulu la ophunzira aku yunivesite imodzi koyambirira kwa zaka za m'ma 90, idakula kukhala chikondwerero chodzikonda komanso kudzipereka. Kukopa kwake sikunatayike pamapulatifomu a e-commerce, ndipo kwakhala mwayi wopindulitsa kwa ogulitsa kuyendetsa malonda, kutulutsa zotsatira chaka chilichonse.

Ndiye palinso chowonjezera cham'mbuyo cha Black Friday ndi Cyber Monday Kumadzulo, chomwe chimadziwika kuti BFCM Weekend. Ngakhale idachokera ku American Thanksgiving, BFCM yasintha kukhala chochitika chogulitsa padziko lonse lapansi. Pofuna kuthana ndi izi, American Express idayambitsa "Bizinesi Yaing'ono Loweruka," kulimbikitsa ogula kuti azithandizira mabizinesi awo am'deralo.

Mofulumira mpaka Disembala 12, kapena 12/12, tsiku lopangidwa ndi Lazada, mphukira ya Alibaba Gulu. Pogwira ntchito kumsika waku South/Southeast-Asian, Lazada adapanga tsikuli kuti liwonetsere Tsiku la Anthu Osakwatira la China, zomwe zidayambitsa "kutentha kwapaintaneti" m'derali.

Kenako, tikumana ndi Super Loweruka, lotchedwa "Panic Saturday," lomwe limasewera mphindi yomaliza yogula mphatso Khrisimasi isanachitike. Kuyandikira kwa tsiku lino ku Khrisimasi kumatha kukhudza kwambiri khalidwe la ogula ndikupereka mwayi wopindulitsa kwa ogulitsa kuti awonjezere malonda.

Pomaliza, pa Disembala 26, timakondwerera Boxing Day. Ngakhale kuti zoyambira zake zimatsutsana, masiku ano zikuyimira malonda a pambuyo pa Khrisimasi, kuthandiza ogulitsa kuchotseratu katundu wawo wotsala. Yakhalanso chochitika chachikulu cha e-commerce ku UK, Australia, Canada, ndi Hong Kong.

Matchuthi onsewa, osiyanasiyana momwe alili, amagawana chinthu chimodzi: kufunika kwawo pazamalonda. Kwa mabizinesi apakompyuta omwe akufuna kukulitsa kufikira kwawo padziko lonse lapansi, kumvetsetsa masiku awa komanso kufunikira kwawo pachikhalidwe ndikofunikira.

Kusintha kwa Tchuthi Zogula Paintaneti Padziko Lonse: Kupitilira Malire ndi Miyambo

Nachi vumbulutso: Lachisanu Lachisanu, lomwe mizu yake idakhazikika mu chikhalidwe cha America, tsopano yadutsa malire a mayiko, ikuwoneka ngati chochitika chapadziko lonse lapansi. Zogula izi, zomwe zimadziwika ndi kuchulukirachulukira kwazinthu zogula, zidayamba kuchokera tsiku lotsatira Thanksgiving kukhala chodabwitsa padziko lonse lapansi.

Kuphatikiza apo, ku US, mnzake wapa digito wa Black Friday, Cyber Monday, wapitilira kugulitsa pa intaneti. Padziko lonse lapansi, chikoka cha Black Friday chikuchulukirachulukira ndi chidwi chokwera m'magawo ngati UK, South Africa, Turkey, ndi Italy.

Komabe, ngakhale kuzindikirika, kuchuluka kwakusaka, ndi mtengo wonse wamalonda wokhudzana ndi Black Friday ukupitilira kukula padziko lonse lapansi, sizomwe zimachitika pamalonda a e-commerce mtawuniyi.

Ku China, mwachitsanzo, Tsiku la Singles's Day limapambana zochitika zina zilizonse m'njira zosiyanasiyana monga kuchuluka kwa mawebusayiti pamapulatifomu akuluakulu a e-commerce, chidwi chamakasitomala, mitengo yosinthira, komanso kugulitsa konse. Chochitikacho sichikulamulidwa ndi Alibaba panonso; opikisana nawo ngati JD.com ndi Pinduoduo adasangalalanso ndi ndalama zambiri pa Tsiku Lokha.

Chochititsa chidwi n'chakuti, kum'mwera chakum'maŵa kwa Asia kwalandiranso Tsiku la Anthu Osakwatira. Komabe, malonda a m'dera la '12/12′ akuwonetsa kukula kwakukulu pachaka, kusonyeza chiyembekezo chodalirika kwa amalonda omwe akugwira ntchito m'maderawa. Ndichizindikiro chodziwikiratu champhamvu, yopanda malire ya zikondwerero zamalonda za e-commerce, zomwe zikuwonetsa kusintha komanso mphamvu yamalumikizidwe a digito.

Kukonzekera Kuthamanga Kwachikondwerero: Chitsogozo cha Global E-commerce

Palibe kukana zomwe sizingalephereke: nyengo ya zikondwerero yatsala pang'ono, ngakhale Thanksgiving yaku America ikangotha milungu iwiri. Ziwerengero zochititsa chidwi zochokera ku China Singles Day zikusonyeza kuti zinthu zikuyenda bwino padziko lonse lapansi. Kaya mukuchita nawo msika waku China kapena mwaphonya pa Tsiku Lokha, dziwani kuti simunachedwe kupita kuphwando.

Nawa njira zinayi zokonzekeretsa sitolo yanu yapadziko lonse ya e-commerce kuti mukhale ndi nkhawa yotsalira yogula tchuthi.

Limbikitsani Makasitomala Anu
Ndi chowonadi chapadziko lonse lapansi cha e-commerce kuti nthawi yatchuthi izikhala ndi kuchuluka kwamakasitomala, posatengera kuti mumagulitsa zovala, zimbudzi, kapena zinthu zaukadaulo.
SaaS chimphona HelpScout ikuwonetsa njira zingapo zothanirana ndi kuchuluka kwamakasitomala. Izi zikuphatikiza kutulutsa, kuwongolera njira yanu yolowera, komanso kuwerengera mayankho pamafunso omwe amafunsidwa pafupipafupi. Malangizowa amagwira ntchito m'magawo osiyanasiyana komanso mabizinesi amitundu yonse.

Mukamagwira ntchito ndi makasitomala osiyanasiyana padziko lonse lapansi, makamaka ngati ma SME, mwina simungakhale ndi zida zotumizira makasitomala anu ku mabungwe akomweko. Ndiye, mungawonetse bwanji kuti gulu lanu lothandizira silikuvutitsidwa ndi zovuta zomwe makasitomala akumayiko ena amakumana nazo?

[Chida china] ndi chida chothandizira kukonzekera gulu lanu lothandizira padziko lonse lapansi. Imasamalira chigawo chofunikira kwambiri cha zilankhulo pamakasitomala, kuwonetsetsa kuti gulu lanu lakonzeka kuyankha mafunso kuchokera kulikonse padziko lapansi.

Yang'ananinso Njira Yanu Yolipira
Mosasamala kanthu za nsanja yanu ya e-commerce, mwakhazikitsa njira yolipira. Ngati muli ndi makasitomala ochokera kumayiko ena, mutha kugwiritsa ntchito nsanja ngati Stripe, yomwe imadziwika ndi njira zake zolipirira m'malo monga AliPay ndi WeChat Pay.
Komabe, ndikwanzeru nthawi zonse kuwunikanso momwe mumalipira ndalama iliyonse m'misika yanu yayikulu. Tiyerekeze kuti ndalama zanu zazikulu ndi USD, ndipo malonda anu ambiri akuchokera ku US ndi Mexico. Yesani njira yolipira mu Chingerezi ndi Chisipanishi ngati kasitomala wochokera ku US komanso ku Mexico kuti muwonetsetse kuti zinthu sizikuyenda bwino.

Konzekerani Kuwonjezeka Kwa Kufuna Kutumiza
Nthawi ya tchuthi imatanthawuza kuchuluka kwa magalimoto, mafunso ambiri amakasitomala, zochitika zambiri, ndipo chofunika kwambiri, malamulo ambiri oti akwaniritse.
Mapulatifomu a Logistics ngati Easyship amatha kuphatikizidwa mwachindunji mu sitolo yanu, kuwonetsetsa kuti mutha kukwaniritsa zofunikira zotumizira, mosasamala kanthu zaukadaulo wanu wochitira. Pulatifomu yosavuta yokwaniritsira zinthu imabwera ngati mwayi kwa amalonda ang'onoang'ono a e-commerce, kulola kutumizidwa kwadongosolo ndikupangitsa kuti makasitomala azitha kukhutira.