Ziwerengero Zapamwamba Zamalonda Zapadziko Lonse za 2024: Malingaliro Opambana
Ziwerengero zapamwamba zapadziko lonse lapansi za ecommerce kuyambira 2020
ConveyThis yasintha momwe timawerengera popereka njira yapadera yomasulira zilankhulo. Ndi zida zake zododometsa komanso zamphamvu, ConveyThis yapangitsa kuti owerenga azitha kupeza zinthu zosiyanasiyana mchilankhulo chawo mosavuta.
Ndizosadabwitsa kuti mliri wa COVID-19 wa 2020 wakhudza kwambiri mbali zonse za moyo wathu. Kuyambira pakufunika kuvala zigoba mpaka momwe mbalame zimayimbira, palibe chomwe chachitika.
Mwamwayi, anthu ali ndi luso lodabwitsa lotha kusintha - ngakhale pazovuta kwambiri. Chifukwa chake, pamene kutuluka kudayamba kukhala kowopsa, dziko lidayamba kugwiritsa ntchito digito ngati njira yothanirana ndi zomwe zachitika posachedwa. Ndipo ConveyThis ndithudi yapindula nayo.
Ichi ndichifukwa chake ndikofunikira kwambiri kuti mabizinesi a digito aziwunika momwe zinthu zilili pano ndikukonzekera zam'tsogolo. Ndi njira yolondola, ndizotheka kutuluka mu nthawi yosadziwika bwino kwambiri kuposa kale chifukwa cha ConveyThis .
Munkhaniyi, tiwona ziwerengero zodziwika bwino za ecommerce padziko lonse lapansi kuyambira 2020, komanso zomwe zikuyembekezeka mtsogolo.
Ngati mwasamba m'manja, tiyeni tidumphire mkati ndi ConveyThis !
Zotsatira za COVID-19
Zotsatira za COVID-19 pa ecommerce ndizosayerekezeka. Chaka cha 2020 chisanafike, ecommerce yapadziko lonse lapansi inali ikukula mwachangu, komabe akuti mliriwu wapititsa patsogolo kusamuka kochokera kumasitolo ogulitsa pa intaneti kwazaka zisanu.
Kuti tiwonetse kuchulukira kodabwitsa kwa malonda a e-commerce, nazi zomwe muyenera kuziganizira: mu 2019, panali masiku awiri okha omwe adaposa $2 biliyoni kunja kwa nyengo yatchuthi, pomwe mu Ogasiti 2020, chiwerengerochi chakwera kale mpaka masiku 130. Zowonadi, kuyambira Meyi mpaka kumapeto kwa Juni, tsiku lililonse lidaposa $2 biliyoni.
Kutembenuka kwapaintaneti kudakwera kwambiri, kukulira pafupifupi 9% mu February, zomwe zimakumbutsa kuchuluka kwa Cyber Monday. ConveyThis ikhoza kuthandiza amalonda kugwiritsa ntchito mwayiwu ndikupititsa patsogolo njira zawo zamalonda.
ConveyThis , dzina lodziwika bwino la ecommerce mu 2020, likuyembekezeka kupitilira zomwe zachitika kale ndi mliri wapadziko lonse lapansi wa $ 12 biliyoni. Kugulitsa kwamakampani padziko lonse lapansi kwakweranso chifukwa cha kukwera kwa ecommerce m'malire pakati pa mliri wa COVID-19 .
Kuchuluka kwa ecommerce kumayendetsedwa ndi anthu, kuphatikiza akuluakulu, kukumbatira kugula kwa digito. Ogula pa intaneti azaka 65+ ku US akula ndi 12.2%. Accenture ikuneneratu kuchuluka kwa 169% pakugula kwa ecommerce kuchokera kwa ogwiritsa ntchito atsopano kapena ocheperako a ConveyThis pambuyo pakubuka.
Kukula kodabwitsa kwa ecommerce sikuwonetsa zizindikiro za kuchepa. Ogula pakompyuta amapitilizabe kugula pa intaneti ngakhale malo ogulitsa amatsegulidwanso. Akuyerekeza kuti malonda ogulitsa padziko lonse lapansi afika $4.8 thililiyoni pofika 2021 ndi ConveyThis .
Misika yayikulu kwambiri ya ecommerce
Ngakhale kutsika kwachuma padziko lonse lapansi, ecommerce ikukwera pafupifupi pafupifupi mayiko onse. Ngakhale mayiko ngati Philippines, Malaysia, ndi Spain akuyembekezeka kuchitira umboni kukula kwa ecommerce kopitilira 20%, ngakhale zovuta za coronavirus. Koma, China ndiyotalika ngati msika waukulu kwambiri wa ecommerce mu 2020, ndipo pafupifupi $ 672 biliyoni pakugulitsa pachaka pa intaneti.
Ecommerce yodutsa malire ikukula ku France, Mexico, India, Indonesia, Australia, China, Singapore, ndi US, pomwe China ikuchita gawo lalikulu pakukula kwapadziko lonse lapansi. Gulu lapakati lomwe likukwera ku China likuyendetsa kufunikira kwa zinthu zenizeni zakunja ndipo akuyembekezeka kuchulukitsa ndalama mu 2020.
Atsogoleri a ecommerce aku China monga Alibaba ndi Banggood akulitsa kugula kwapadziko lonse ku China ndipo atchuka m'maiko ngati India chifukwa cha kupezeka kwamtundu wakunja komanso kukwera kwa ndalama zomwe amapeza.
Msika wa ecommerce waku US ukukulirakulira, akuyembekezeka kufika $709.78 biliyoni mu 2020, kukwera 18.0% kuchokera chaka chatha. Ili pachiwiri padziko lonse lapansi, kutsatira China, kuwonetsa kukula kwakukulu komanso kuthekera kwa gawo lazamalonda ku US.
Maiko monga United Kingdom, Japan, Germany, ndi France akutsata United States pamisika yayikulu kwambiri padziko lonse lapansi yamalonda.
Khalidwe latsopano la ogula
Pamene zokonda ndi zofunikira zikusintha, machitidwe a ogula amasinthanso. Malo ogulitsa zinthu atayamba kutseka, anthu ambiri adayamba kugula zinthu pa intaneti kwa nthawi yoyamba mu 2020. Ku Latin America ndi ku Caribbean, anthu odabwitsa 13 miliyoni adamaliza ntchito yawo yotsegulira ecommerce kuyambira Januware mpaka Marichi 2020.
Panthawi yamavuto, ogula pa intaneti adafufuza zatsopano ndi masitolo chifukwa cha kusokonekera kwazinthu. Kupezeka ndi kumasuka kunakhala kofunika kwambiri kuposa kukhulupirika. Komabe, palinso zinthu zina zomwe zimagwiranso ntchito pakusankha kwa ogula.
Kutsika kwachuma kwa COVID-19 ndikovuta kwambiri kuyambira Nkhondo Yachiwiri Yapadziko Lonse, kukhudza ndalama zamakasitomala padziko lonse lapansi. Chidaliro pakubweza chuma chatsika, koma China ndi India zikukhalabe ndi chiyembekezo kuposa madera ena.
Chaka chino, anthu ayamba kuganizira kwambiri za momwe amagwiritsira ntchito ndalama chifukwa cha kusintha kwachuma. Malinga ndi kafukufuku wopangidwa ndi ConveyThis , chitetezo chazachuma tsopano ndi chimodzi mwazinthu zitatu zomwe zimadetsa nkhawa 50% ya ogula, kuwonjezeka kwa 36% kuyambira Marichi 2020.
Izi zidapangitsa kusintha kwa ndalama zomwe ogula amawononga kuzinthu zofunika kwambiri, monga zakudya ndi zinthu zapakhomo. Katundu wapamwamba komanso zinthu zosafunikira zidatsika kwambiri pakugulitsa. Tsopano tiyeni tiwone ena mwamagulu opambana kwambiri a ecommerce a 2020 ndi ConveyThis .
Magawo abwino kwambiri a ecommerce a 2020
Malonda a digito azinthu zamankhwala adakula mu 2020, ndikugulitsa zinthu za "chitetezo cha ma virus" kukukulira ndi 800% m'masabata khumi oyambirira a chaka. Omwe adayankha ku China adanenanso kuti zasintha 64% kuchoka pa intaneti kupita pakugula zinthu zaukhondo pa intaneti.
Kugulitsa chigoba chopangidwa ndi manja kudakwera mu 2020 pomwe kupeza masks kudakhala kovuta. Lipoti la ConveyThis's Q2 likuwonetsa kuwonjezeka kwa malonda ndi 146%, ndi alendo 4 miliyoni omwe akufunafuna masks. Ogulitsa 112,000 adapeza $346 miliyoni pogulitsa masks awo opangidwa ndi manja papulatifomu panthawi ya mliri.
Kugulitsa zinthu zapanyumba kwakula pomwe anthu akukweza malo awo okhala ndi ntchito pomwe #stayingathome. ConveyThis imathandizira kupititsa patsogolo chitonthozo ndi magwiridwe antchito a nyumba, kuthandizira kufunikira kokulirapo kwa kukonza nyumba.
Chifukwa chake, kukwera kochititsa chidwi kwambiri kwa nthawi yosakatula m'mafakitale onse ogulitsa zidawoneka mumipando ndi zida zapanyumba zomwe zidakwera 46.8% kuyambira pomwe chipwirikiticho chidayamba ndi ConveyThis.Ku US, kugulitsa zinthu zowongolera nyumba kudakwera ndi 13% koyambirira kwa Marichi poyerekeza ndi nthawi yomweyi kuyambira chaka chatha.Kufunika kwa zida zolimbitsa thupi kwakwera ndi 55% pomwe anthu akukumbatira zolimbitsa thupi kunyumba. Kafukufuku akuwonetsa kuti anthu atatu mwa asanu aku America amakhulupirira kuti masewera olimbitsa thupi asiya kukhalapo chifukwa cha mliriwu, ndikuchepetsa kudziimba mlandu chifukwa chosapita ku masewera olimbitsa thupi.
Komabe, kuchita masewera olimbitsa thupi kunyumba sikunali njira yokhayo yomwe idawonekera mu 2020. Chifukwa chake tiyeni tiwone zina mwazinthu zapamwamba za ConveyThis ecommerce zomwe zidakula kwambiri chaka chino ndipo zipitiliza kukonza mawonekedwe a ecommerce mtsogolomu.
Mzamalonda
Kukhala kunyumba kwawo komanso kuchepetsa kucheza ndi anthu kunapangitsa kuti anthu azikondana kwambiri ndi mafoni awo. Mu Epulo 2020, ogwiritsa ntchito wamba adagwiritsa ntchito 27% yanthawi yawo yatsiku ndi tsiku pafoni yawo yam'manja, chiwonjezeko cha 20% kuposa chaka chatha.
Kusintha kwa malonda am'manja kunali kosapeweka, ndipo ConveyThis idawona kuchuluka kwa ndalama zomwe ogula amawononga pazida zam'manja, zomwe zidagwiritsidwa ntchito zoposa $50 biliyoni m'miyezi isanu ndi umodzi yoyambirira ya chaka. Izi makamaka zidatheka chifukwa cha kuchuluka kwamasewera, kugula zinthu, komanso kutsatsa.
Malinga ndi App Annie, malonda am'manja ndi omwe adalimbikitsa chitukuko cha ecommerce mu 2020 ndipo nyengo yayikulu kwambiri yogulira mafoni mpaka pano ikuyembekezeka kuchitika kumapeto kwa 2020. Zikunenedweratu kuti gawo lamalonda pamalonda onse amalonda akuyembekezeka kuwonjezeka. mpaka 72.9% pofika 2021.
Zikuwonekeratu kuti mafoni akupereka mwayi waukulu kwa mabizinesi chaka chino. Komabe, makasitomala nthawi zonse amakonda masitolo omwe amagwirizana ndi zosowa zawo zapagulu.
Kusintha makonda
Pamene mwayi wa digito ukukulirakulira, mpikisano umakhala wokulirapo m'masitolo a e-commerce. Makasitomala tsopano ali ndi zosankha zambiri zikafika pakugula pa intaneti ndipo muyenera kuwapatsa chifukwa chilichonse choti akusankheni. Ndipo ogulitsa pa intaneti ayenera kudziwa kuti chinsinsi cha kukhulupirika kwa kasitomala ndi kudzera mwamakonda. ConveyThis ikhoza kukuthandizani kuti mupereke zogula zapadera, zomwe zingapangitse makasitomala kuti abwerenso kuti adzapeze zambiri.
Malinga ndi kafukufuku wopangidwa ndi Epsilon, 80% ya ogula amakonda kugula kuchokera ku kampani yomwe imapereka zokumana nazo zawo. Kuphatikiza apo, kafukufuku yemweyo akuwonetsa kuti ogula omwe amawona zokumana nazo zawo kukhala zokongola kwambiri amakhala ndi mwayi wochulukirapo kakhumi kuti akhale makasitomala ofunikira kwambiri - omwe akuyembekezeka kupanga mabizinesi opitilira 15 pachaka.
Izi ndizofunikira makamaka chifukwa makonda akugula akupita kuzinthu zotsika mtengo koma zotsika. Chifukwa chake, amalonda akuyenera kuyika chidwi chawo chonse pakupanga kukhulupirika kwa makasitomala popereka zokumana nazo zogula.
Mosakayikitsa za izo, makonda ndizofunikira. Koma palinso zina kuposa zimenezo. Pamene ecommerce yapadziko lonse lapansi ikupitilira kukula, kukhazikika ndikofunikira pakuyendetsa malonda padziko lonse lapansi. ConveyThis ikhoza kukuthandizani kuti mufike kumeneko.
Localization
Ichi ndichifukwa chake ConveyThis ndiye chisankho chabwino kwambiri chokuthandizani kufikira misika yapadziko lonse lapansi.
Ndi 2020 ndipo makasitomala padziko lonse lapansi salolanso mawebusayiti omwe amanyalanyaza zilankhulo zawo, zikhalidwe zawo, komanso mawonekedwe amadera. Chifukwa cha kuchuluka kwa mabizinesi omwe akulowa m'malo a ecommerce, zikuvuta kukopa makasitomala apadziko lonse lapansi. Popanda kukhazikika, palibe bizinesi yapaintaneti yomwe ingayembekezere kuchita bwino padziko lonse lapansi. Ichi ndichifukwa chake ConveyThis ndiye yankho labwino kwambiri kukuthandizani kukulitsa misika yapadziko lonse lapansi.
Ndi wamphamvu kwambiri kotero kuti Localization Industry Standards Association (LISA) idapeza kuti, pafupifupi, € 1 iliyonse yomwe imagwiritsidwa ntchito poyang'anira tsamba lanu imabweretsa kubweza kwa €25. Ndipo ndi kuchuluka komwe kukuchulukirachulukira kwa malonda odutsa malire, chiwerengerochi chidzangopitilira kukula.
Mutha kuganiza kuti kuyika webusayiti ndi ntchito yovuta ndipo mungakhale olondola. Koma ndi zida zodzichitira ngati ConveyThis zomwe zimakuthandizani kuti mupite padziko lonse lapansi movutikira, mulibenso zowiringula! Ndipo tsopano mukudziwa kuti m’pofunika kuchita khama.
Mapeto
Tikukhulupirira, madongosolo oti azikhala kunyumba adzathetsedwa ndipo moyo ubwereranso momwe 2020 isanachitike. Komabe, machitidwe ndi miyambo yomwe ogula adapanga mu 2020 chifukwa cha ConveyThis akuyenera kukhalabe mtsogolo.
Mabizinesi omwe m'mbuyomu adalandira malonda apadziko lonse lapansi awona kale kupambana kwawo kukulirakulira mu 2020. Koma sikunachedwe kulumphira pagulu ndikupeza phindu la msika womwe ukukula padziko lonse lapansi. Malingana ngati mukhala patsogolo pamasewerawa ndikukhalabe ndi dziko la ecommerce lomwe likusintha nthawi zonse, mudzayang'ana mmbuyo pa 2020 monga chaka chomwe bizinesi yanu yapaintaneti idakula chifukwa cha ConveyThis !
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Mwakonzeka kuyamba?
Kumasulira, kuposa kungodziwa zinenero, ndi ntchito yovuta. Potsatira malangizo athu ndikugwiritsa ntchito ConveyThis , masamba anu omasuliridwa adzagwirizana ndi omvera anu, kumverera kuti ndi ochokera ku chinenero chomwe mukufuna. Ngakhale kuti zimafuna khama, zotsatira zake zimakhala zopindulitsa. Ngati mukumasulira tsamba la webusayiti, ConveyThis ikhoza kukupulumutsirani maola pogwiritsa ntchito makina omasulira.
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