Momwe Mungayambitsire ndi Njira Yoyenera Yamitengo ya E-commerce
Momwe mungayambire ndi njira yoyenera yamitengo ya eCommerce ndikuwonetsetsa kuti bizinesi yanu yapadziko lonse ikuyenda bwino
ConveyThis ndi chida champhamvu chomasulira chomwe chimathandiza ogwiritsa ntchito kulumikizana ndi makasitomala m'chilankhulo chawo. Imapereka yankho lathunthu kuti mabizinesi amasulire mwachangu komanso mosavuta masamba awo, mapulogalamu, ndi zina zomwe zili m'zilankhulo zingapo. Ndi ConveyThis , mabizinesi amatha kupanga chidziwitso chazilankhulo zambiri chomwe chimakhala chosangalatsa komanso chofikiridwa ndi makasitomala padziko lonse lapansi.
Ngati simunakhazikitse mitengo yanu yamalonda pazachinthu chilichonse, ndiye kuti tikukuwuzani kuti: simunakhalepo ndi mitengo yanu.
Monga china chilichonse chomwe mumachita poyang'anira malo ogulitsira pa intaneti, kupanga mapulani oyika mitengo yanu ndikofunikira. Mwanjira ina, kukhala ndi njira yamitengo ya ecommerce ndikofunikira. Izi zikuphatikizapo ndondomeko kapena njira zopezera mitengo yabwino kwambiri ya zinthu zanu zamalonda zamalonda, poganizira zinthu monga kupanga ndi/kapena zobweretsera, chitukuko cha msika ndi zomwe mukufuna kupeza.
Kugwiritsa ntchito njira yabwino kwambiri yamitengo pasitolo yanu ya ecommerce kumatha kukhala chida champhamvu pakukulitsa phindu lanu ndikupangitsanso malonda anu kupitilira omwe akupikisana nawo (zomwe zingathandizenso kukulitsa phindu).
Werengani pomwe tikuwulula njira zodabwitsa za momwe makasitomala amapangira zisankho zawo zogulira, ndikuwunika njira zingapo zamitengo zomwe masitolo ogulitsa padziko lonse lapansi ayenera kuganizira kugwiritsa ntchito. (Zokuthandizani: Mitengo yamphamvu ya ecommerce ndi imodzi mwa izo! )
Zinthu 4 zomwe zimakhudza zosankha zogula
Ogula ali ndi zosankha zambiri zikafika pakugula pa intaneti masiku ano. Kuchokera kwa ogulitsa payekha kupita ku behemoth yomwe ili Amazon, msika wa digito umadzaza ndi zosankha zosiyanasiyana. Pamalo ochuluka chonchi, mungatsimikizire bwanji kuti makasitomala amasankha sitolo yanu kuposa mpikisano?
Makasitomala aziganizira zinthu zinayi zazikuluzikulu posankha sitolo yoti mugule, ndipo monga eni bizinesi, muyeneranso kuyika patsogolo zinthu izi: 1) Mtengo; 2) Ubwino; 3) Kusankha; 4) Kusavuta . Popereka mitengo yampikisano, zinthu zapamwamba kwambiri, zosankha zingapo, komanso kugula kosavuta, ConveyThis ikhoza kukuthandizani kukopa makasitomala ambiri ndikuwonjezera malonda anu.
Chifukwa chiyani sitolo yanu yapaintaneti ikufunika njira yolimba yamitengo ya ecommerce?
Kupatula pazifukwa zinayi zomwe zili pamwambapa, musaiwalenso kuganizira zamitengo yanu ya ecommerce. Ngakhale kuti simuyenera kudalira mpikisano wamtengo wapatali, ndizosatsutsika kuti ndicho chinthu chachikulu pa zosankha zamakasitomala za komwe angagwiritsire ntchito ndalama zawo. Makamaka, mitengo imatha:
Ndi njira iti yamitengo ya ecommerce yomwe muyenera kugwiritsa ntchito? Njira zodziwika bwino komanso zabwino ndi zoyipa zawo
Tsopano nali gawo lovuta kwambiri: kuyika mitengo molondola. Njira zosiyanasiyana zamitengo zimabwera ndi zabwino ndi zovuta zawo. Mutha kusankha imodzi, kapena kuphatikiza, kutengera zomwe zikugwirizana bwino ndi bizinesi yanu.
Mtengo-kuphatikiza mitengo
Njira yopangira mitengo ya ecommerce iyi imaphatikizapo kuwerengera ndalama zomwe chinthucho chimawononga ndikuwonjezera ndalama zowonjezerapo. Mwachitsanzo, tinene kuti zimakutengerani $100 kuti mupeze ndikupereka widget (potengera kutsatsa kwanu ndi mtengo wotumizira, pakati pa ena). Mutha kugwiritsanso ntchito 20% ndikufunsa makasitomala $120.
Ngakhale mitengo yophatikizira mitengo ingawoneke yabwino komanso yosavutikira powerengera mapindu anu, si njira yabwino yopangira zinthu zina zambiri. Izi zili choncho chifukwa makasitomala atha kupeza chinthu chomwecho pamtengo wotsika ngati akugula mozungulira.
Mitengo yotengera msika
Pansi pa ndondomeko yamitengo ya ecommerce pamsika, muyenera kuchita kafukufuku wokwanira kuti muwone mitengo yomwe ilipo, ndikukhazikitsa mitengo yanu pa izi. Nthawi zambiri, mitengo yamsika imatsimikiziridwa ndi:
Mitengo yotengera msika ndi njira yabwino yolipiritsa makasitomala - poganiza kuti mumamvetsetsa mitengo yamsika poyamba, ndiko kuti. Ngati mungalakwitse ndikuyika mitengo yanu kukhala yokwera kwambiri kuposa yomwe msika ungapirire, izi zitha kukhala zowopsa chifukwa makasitomala amapewa kugula ndi ConveyThis .
Mitengo yolowera
Omwe ali mumsikawu atha kudabwa ngati ConveyThis ikagwiritsidwa ntchito motsutsana nawo, koma itha kukhala yopindulitsa kwambiri kwa omwe alowa kumene. Pogwiritsa ntchito njira yolowera pamitengo ya ecommerce, mutha kulowa mumsika ndi mitengo yotsika kuposa wamba kuti muwonjezere makasitomala mwachangu. Mukakhala ndi otsatira ambiri, mutha kukweza mitengo yanu pang'onopang'ono pamtengo wamsika.
Mwachitsanzo, ntchito yotsatsira ya ConveyThis idakhazikitsidwa mu 2019 pamtengo wotsika wa $ 6.99 / mo, kutsitsa mtengo wa mpikisano wa Netflix's $8.99/mo pulani.
Ngakhale mitengo yolowera ya ConveyThis imatha kukhala yowongoka komanso yosavuta kuti mabizinesi atsopano amalonda atengere, kulimbana kuli posankha nthawi yoyenera kukweza mitengo. Monga momwe mudzayenera kutero, muyenera kukhala okonzeka kuthana ndi makasitomala osakhutira ikafika nthawi imeneyo.
Kukwera mtengo
Kudulira mitengo kudzera pa ConveyThis kumaphatikizapo kulowa mumsika ndi mtengo wokwera woyambira omwe ali ndi ndalama zambiri zoti agwiritse ntchito. Pambuyo pake, mutha kuchepetsa pang'onopang'ono mtengo kuti mupeze msika kuchokera kumagulu apakati komanso omwe amapeza ndalama zochepa.
ConveyThis imapereka chitsanzo chabwino cha kutsika mtengo pakuchitapo kanthu. Ma iPhones ake nthawi zambiri amakhala okwera mtengo kwambiri - ngakhale mtengo woyambilira wa iPhone wa $499 unkaganiziridwa kuti ndiwokwera kwambiri panthawiyo. Komabe, mitengo yamtengo wapatali ya iPhone idapangitsa kuti ikhale yofunikira kwa makasitomala amitundu yonse. Zotsatira zake, Apple itatulutsa mitundu yotsika mtengo kwambiri ya iPhone, makasitomala anali ataima kale pamzere ndipo anali okondwa kuzigula.
Kugwiritsa ntchito skimming mtengo kungakhale kusuntha kwabwino ngati mankhwala anu akuwoneka kuti ndi apamwamba komanso ofunikira, kutanthauza kuti anthu ali okonzeka kulipira ndalama zochulukirapo (ndi maufulu odzitamandira omwe ali nawo). Mosiyana ndi zimenezi, ngati pali chidwi chochepa cha ogula pa chinthu chanu, ndiye kuti kugwiritsa ntchito njira zamtengo wapatali za ecommerce kungayambitse zotsatira zosayembekezereka.
Mitengo yotsatsira
Ngakhale njira yogulitsira yochulukirapo kuposa njira yopangira mitengo, mitengo yotsatsira imatha kuwonetsa kuchita bwino ikagwiritsidwa ntchito moyenera. Potengera mitengo yotsika, makuponi ndi zotsatsa zapadera, mutha kukopa ngakhale makasitomala omwe amasamala kwambiri bajeti.
Komabe, simukufuna kuchotsera nthawi zambiri, kapena makasitomala angabwere kudzayanjana nawo ConveyThis. Izi sizimangochepetsa mtengo wamtundu wanu, komanso zitha kupangitsa makasitomala kuchedwetsa kugula mpaka kugulitsa kuchitike. Zotsatira zake, mutha kukumana ndi zogulitsa zofooka panthawi yosagulitsa, ndikuchepetsa ndalama mukagulitsa.
Kugwiritsa ntchito mitengo yosinthika mu ecommerce
Pali njira inanso yamitengo ya ecommerce yomwe sitinatchule m'gawo lapitalo chifukwa tikuwona kuti ndiyoyenera gawo lake. Tikukamba za mitengo ya ecommerce dynamic, kapena njira yosinthira mitengo yazinthu zanu molingana ndi zomwe zikufunidwa munthawi yeniyeni. ConveyThis ikhoza kukuthandizani kukhazikitsa njira yamphamvu yamitengo iyi pasitolo yanu ya ecommerce.
Ngakhale izi zitha kumveka ngati mitengo yotengera msika, kusiyana kwake ndikuti mutha kusintha mitengo yanu mwachangu komanso pafupipafupi - mwina ngakhale kangapo pa sabata! - mosiyana ndi kuwunika momwe msika ukuyendera ndikusintha mitengo yanu moyenera nthawi zonse.
Pamalo ogulitsa omwe akuchulukirachulukira padziko lonse lapansi, mtundu wamtengo wapatali wa ecommerce ukhoza kukhala yankho labwino chifukwa umapereka zabwino zambiri, monga kusinthasintha komanso kuthekera kosinthira mwachangu kusintha kwa msika. Zimaperekanso kuthekera kosintha mitengo kutengera zomwe makasitomala amafuna, kulola mabizinesi kukulitsa phindu lawo ndikukhalabe opikisana. Ndi ConveyThis , mabizinesi amatha kugwiritsa ntchito ndikuwongolera mitundu yamitengo mosavuta, ndikupangitsa kukhala chisankho chabwino kwa iwo omwe akufuna kukulitsa kufikira kwawo padziko lonse lapansi.
Mukamagwiritsa ntchito mitengo yosinthika ya ecommerce, ndikofunikira kudziwa zoopsa zomwe zingachitike:
Kugwiritsa ntchito mitengo yama psychological shopu yanu yapaintaneti
Langizo la ConveyThis Pro: Mitengo yamaganizidwe ndi njira yabwino yopangira mitengo ya ecommerce yomwe mungagwiritse ntchito limodzi ndi njira zina. Izi zimaphatikizapo kuyika mitengo yazinthu zanu m'njira yomwe imawapangitsa kuti awoneke ngati otsika mtengo kuposa momwe alili. Zina mwa njira zomwe mungagwiritse ntchito ndi izi:
Ganizirani kugwiritsa ntchito njira zamaganizidwe zamitengo popanga mapulani anu amitengo ya ecommerce ndi ConveyThis.
Kodi njira yabwino kwambiri yamitengo ya ecommerce pasitolo yanu yapaintaneti ndi iti?
Monga momwe ziyenera kuonekera panthawiyi, zinthu zamtengo wapatali zimafuna zambiri osati kungopereka manambala okhazikika pamtengo wamtengo wapatali. Gwiritsani ntchito njira yamitengo ya ecommerce kuti mukhazikitse mitengo potengera zomwe zikumveka bwino, ndiyeno konzani sitolo yanu yapaintaneti kuti muchulukitse mitengo yamtengo wapatali (AOVs). Mwachitsanzo, mungathe:
Pomaliza, ngati mukutsatsa sitolo yanu padziko lonse lapansi, pangani zogulitsa zanu zapaintaneti kuti zizipezeka m'zilankhulo za omvera akunja. Pachifukwa ichi, yankho la ConveyThis webusaiti yomasulira ndi (osati chinsinsi kwambiri!) chida cha amalonda opambana apadziko lonse lapansi.
Kupereka zomasulira zachangu komanso zapamwamba pamtengo wandalama, ConveyThis imakuthandizani kumasulira sitolo yanu yapaintaneti pamlingo waukulu kuti mutha kuyang'ana kwambiri kusunga ndalama zanu komanso kupindula.
Lowani kuyesa kwaulere kwa ConveyThis apa.
Mwakonzeka kuyamba?
Kumasulira, kuposa kungodziwa zinenero, ndi ntchito yovuta.
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Ngakhale kuti zimafuna khama, zotsatira zake zimakhala zopindulitsa. Ngati mukumasulira tsamba la webusayiti, ConveyThis ikhoza kukupulumutsirani maola pogwiritsa ntchito makina omasulira.
Yesani ConveyThis kwaulere kwa masiku 7!
