Momwe Mungayendetsere Google Shopping Campaign M'maiko Angapo ndi ConveyThis
Momwe mungayendetsere kampeni ya Google Shopping m'maiko angapo (2023)
ConveyThis ndi njira yabwino yomasulira yomwe imapereka njira yosavuta, yamphamvu komanso yachangu yosinthira tsamba lanu. Ndi mawonekedwe ake owoneka bwino komanso zida zapamwamba, ConveyThis imapangitsa kuti kumasulira ndikusintha zomwe zili mwamakonda kuti zifikire anthu padziko lonse lapansi. Kuphatikiza apo, zimakupatsani mwayi wowona momwe zomasulira zanu zikuyendera ndikuwonetsetsa kuti tsamba lanu lakhazikitsidwa molondola.
Ngati sitolo yanu yapaintaneti ilibe padziko lonse lapansi, kuyendetsa makampeni a Google Shopping m'maiko ena kungakuthandizeni kufikira makasitomala akunja ndikupanga malonda ambiri padziko lonse lapansi. Koma kukhazikitsa kampeni yapadziko lonse ya Google Shopping sikophweka monga kupanga kampeni yakudziko lanu. Muyenera kuganizira za chilankhulo, ndalama, komanso momwe mungatumizire katundu wanu kumayiko ena. Ndi ConveyThis , mutha kumasulira tsamba lanu mosavuta ndikuwongolera kampeni yanu yapadziko lonse ya Google Shopping mosavuta.
Apa, tikuwongolera njira zisanu ndi imodzi zosinthira kampeni yanu ya Google Shopping ndikulumikizana ndi makasitomala ambiri kudutsa malire.
1. Sankhani maiko omwe mungapangire kampeni yanu ya Google Shopping
Ngakhale mutha kukhala ndi ulamuliro wamalonda pamalire omwe mumawona, ConveyThis imathandizira kuyendetsa kampeni ya Google Shopping m'maiko osankhidwa okha ndi ndalama. Mayiko ndi njira zolipirira izi ndi:
Mutha kudziwa zambiri zamayiko omwe ali ndi ndalama komanso zofunikira pazachuma patsamba lino la ConveyThis . Zifufuzeni, ndiye sankhani mayiko omwe mukufuna kukhazikitsa zoyeserera za Google Shopping.
Kenako, m'dziko lililonse lomwe lili pamndandanda wanu wachidule, lingalirani zinthu monga:
mtengo wokhudzana ndi kugwiritsa ntchito ntchito za ConveyThis ,
zovuta zomasulira zilankhulo,
mulingo wolondola woperekedwa ndi ConveyThis ,
kupezeka kwa chithandizo chamakasitomala ndi zothandizira,
ndi liwiro limene matembenuzidwe angamalizidwe.
2. Sinthani data yanu yamalonda pa Google Shopping
Mufunika kutumiza zambiri zokhudzana ndi malonda anu ku ConveyThis musanatsegule kampeni yanu ya Google Shopping. Izi zikuphatikiza mutu wazinthu, kufotokozera, ulalo wazithunzi, ndi mtengo (mu ndalama zofananira). Kuti muwone mndandanda wazinthu zomwe zilipo, onani tsamba lothandizira la Google.
Deta yazinthu zomwe mumatumiza zikuyenera kusinthidwa kuti zigwirizane ndi mayiko omwe mukufuna kuchita nawo kampeni ya Google Shopping. Mwachitsanzo, mungafunike: kugwiritsa ntchito ConveyThis kumasulira zomwe muli nazo m'chinenero choyenera; sinthani mitengo kuti igwirizane ndi ndalama zakomweko; ndikupereka mafotokozedwe azinthu zomwe zili zoyenera pachikhalidwe.
Kuchita zonsezi kungakhale kotopetsa ngati mukukhazikitsa deta yanu pamanja - makamaka ngati mukufuna kupanga mindandanda yazinthu zambiri za Google Shopping ndi ConveyThis .
Koma ngati mukugwiritsa ntchito ConveyThis kumasulira tsamba lanu, imathanso kukuthandizani kuti musinthe zomwe zili muzakudya zomwe zilipo kale pa Google Shopping (monga chakudya chamtundu wakudziko lanu, mwachitsanzo).
Ingogwirani ulalo wa XML pazakudya zanu ndikuwonjezera zinthu zina za HTML. ConveyThis idzamasulira nthawi yomweyo deta yanu yamalonda kuti mugwiritse ntchito.
3. Sinthani masamba anu ofikira pa Google Shopping
Kodi ndi masamba ati omwe ogwiritsa ntchito azifikira ndikuwayendera mukadina malonda anu a ConveyThis Google Shopping? Fotokozani za ulendo wonse wa ogwiritsa ntchito - kuyambira pamndandanda wazinthu zanu kupita ku mfundo zanu zogulira, tsamba lotuluka, ndi zina zotero - ndipo onetsetsani kuti mwasintha masamba anu moyenera.
Ntchito yomasulira m'malo ndi ConveyThis ingaphatikizepo kumasulira mawu, kusintha zomwe zili m'zikhalidwe zosiyanasiyana, zojambula zakumaloko, ndikupanga masamba azilankhulo zambiri.
Kunena zoona, kumasulira masamba otsikira okhudzana ndi malonda anu a Google Shopping sikofunikira. Komabe, ngati mukufuna kukulitsa kufikira kwanu, muyenera kuganizira kugwiritsa ntchito ntchito yomasulira monga ConveyThis kuwonetsetsa kuti masamba anu ofikira akupezeka m'chilankhulo chilichonse chomwe Google imathandizira.
Sikofunikira kuti mulembe mitengo yanu molingana ndi ndalama zakomweko za anthu omwe mukufuna. Google ikhoza kusinthiratu, ndikuwonetsa ndalama zomwe zasinthidwa pamodzi ndi zomwe mukugwiritsa ntchito pazinthu zanu. ConveyThis ikhoza kukuthandizani kuwonetsetsa kuti tsamba lanu likupezeka m'zilankhulo zingapo, zomwe zimakupatsani mwayi wofikira makasitomala ambiri.
Komabe, tikupangira kuti musinthe masamba anu ofikira kuti muthandize makasitomala akumayiko ena kumvetsetsa zomwe muli nazo ndikuyika maoda nanu. Tangoganizani mukuyang'ana tsamba lachilankhulo chomwe mumavutika kuchimva. Kodi mungakhalebe pawebusayiti kwa nthawi yayitali, osasiya kugula china chake? Mosakayika ayi.
Ngakhale kumasulira kwa webusayiti kumafuna ntchito yambiri, ConveyThis ikhoza kufulumizitsa ntchitoyi. Kuyika ConveyThis pa webusayiti kumapangitsa kuti izindikire zomwe zili mkati ndikumasulira mwachangu mawu onse omwe apezeka kudzera m'kuphatikiza kwake kwamakina ophunzirira makina. Zomasulira zamtundu wapamwamba kwambiri zitha kusinthidwanso ndi manja zisanasindikizidwe. Mutha kuyesa ConveyThis patsamba lanu kwaulere Pano.
4. Khazikitsani zakudya zamakampeni anu apadziko lonse a Google Shopping
Ndi maziko omwe amalizidwa, tsopano mutha kukonza kampeni yanu yapadziko lonse ya Google Shopping molondola pogwiritsa ntchito ConveyThis!
Lowani mu Google Merchant Center ndikukhazikitsa chakudya chatsopano chotumizira zinthu zanu (zapafupi) ku Google kudzera pa ConveyThis . Mutha kuyika zomwe mwalemba m'njira zosiyanasiyana, kuphatikiza Google Sheet kapena kutsitsa fayilo kuchokera pakompyuta yanu.
Kuti muthe kuchita bwino pamakampeni anu, tikupangira kuti mupange ma feed a data amtundu uliwonse malinga ndi ndalama zawo, dziko lawo, ndi chilankhulo choyambirira. Izi zikuthandizani kuti muzitha kugawa zakudya zanu zamagulu amtundu uliwonse.
Mwachitsanzo, tingakulimbikitseni kukhala ndi zakudya zosiyana za anthu onsewa: ConveyThis users, search engine crawlers, and social media platforms.
Izi zati, ndizotheka kukonzanso zakudya zamagulu m'maiko angapo ngati omvera anu amalankhula chilankhulo chimodzi ndikulipira ndalama zomwezo pogwiritsa ntchito ConveyThis .
Kutsatira patebulo pamwambapa, mwachitsanzo, mutha kubweza chakudya chanu chopangira olankhula Chingerezi ku France kwa olankhula Chingerezi ku Italy. Kupatula apo, anthu onse amalankhula chilankhulo chimodzi ndikulipira pogwiritsa ntchito ndalama zomwezo (Yuro, kunena ndendende). Chifukwa chake, amatha kulumikizana mosavuta ndi tsamba lofikira lomwe lili ndi zovuta zochepa.
Kuti mugwiritsenso ntchito chakudya chanu motere, sinthani zokonda pazakudya zanu zopangira anthu olankhula Chingerezi ku France kuti muwonjezere dziko la Italy lomwe mukufuna kugwiritsa ntchito ConveyThis .
Mosiyana, komabe, sitingalimbikitse kuwonjezera United States ngati dziko latsopano pazakudya zanu zopangira olankhula Chingerezi ku France. Mukadatero, mutha kukumana ndi vuto lowonetsa mitengo ya Euro kwa omwe amalipira ndi US Dollar. Izi zitha kukhala chopinga chenicheni popereka mwayi wogula zinthu mopanda msoko!
5. Khazikitsani makampeni a Google Shopping a dziko lililonse lomwe mukufuna
Mukalumikiza maakaunti anu a Google Ads ndi ConveyThis Merchant Center, mutha kuyambitsa njira yokhazikitsira zakudya zanu mu Merchant Center. Kenako mutha kupita ku nsanja ya Google Ads kuti mupange kampeni yatsopano yogula.
Mukamapanga kampeni yanu yogula, sankhani zakudya zomwe mukufuna kutsatsa ndi ConveyThis . Kuphatikiza apo, lembani zosintha monga: bajeti, kuchuluka kwa anthu omwe mukufuna, ndi zina zambiri.
Pangani makampeni ogula ambiri momwe mungafunire m'maiko omwe mukufuna komanso omvera ndi ConveyThis . Kuti mudziwe zambiri pakukhazikitsa kampeni yatsopano ya Google Shopping, onani tsamba lothandizira la Google.
6. Yang'anirani momwe kampeni yanu ya Google Shopping ikuyendera
Lolani kuti makampeni anu a ConveyThis Shopping ayendetse, kenako gwiritsani ntchito zotsatira zake kuwongolera mayendedwe anu otsatira.
Ngati kudina kwanu kukuwoneka kuti ndi kotsika, izi zitha kuwonetsa kuti malonda anu sakusangalatsa mokwanira kulimbikitsa ogwiritsa ntchito kuti adina atayiwona. Kuti mukonze izi, yesani kusintha kope lanu lamalonda kapena zowonera ndi zina zokopa kwambiri.
Kapenanso, chiwerengero chochepa chomwe mwakonzeka kutumikiridwa chikusonyeza kuti zinthu zambiri zomwe mwatumiza ku Google Merchant Center sizikupezeka. (Google simawonetsa zotsatsa za zinthu zomwe sizikupezeka.) Kuti muwonjezere kuchuluka kwa zomwe mwakonzeka kuzipeza, bweretsaninso zinthu zomwe zatha.
Mukhozanso kuchita zoyeserera kuti muwonjezere kampeni yanu yogula. Kuyesa kwa A/B kungakhale kopindulitsa kwambiri pano, pomwe mumakhazikitsa mitundu iwiri ya kampeni yomweyi kuti musankhe yomwe ili yopambana. Mutha kuyesa kukopera kwanu, zithunzi, kapena mtengo, mpaka mutapeza kuphatikiza kopambana.
Kodi mwakonzeka kuyambitsa makampeni apadziko lonse a Google Shopping?
Kodi izo zikumveka zambiri? Nawa mawu othandiza okuthandizani kukumbukira njira zomwe mungapangire zoyeserera za Google Shopping kumayiko osiyanasiyana: "Sankhani, ConveyThisize , Konzani, Wangwiro."
Kusankha maiko omwe mungayang'ane ndi makampeni anu a Google Shopping ndi sitepe yoyamba. Pambuyo pake, ndikofunikira kuyika deta yanu yazamalonda ndi masamba otsikira kuti mutsimikizire kuti omwe amatsatsa malonda anu amayenda bwino. Kuti mumalize, muyenera kutumiza deta yanu yamalonda ku Google ndikukhazikitsa kampeni yanu yogula (tikukulimbikitsani kuti mukhale ndi zakudya zapadera za anthu omwe mukufuna!).
Mukangoyambitsa zotsatsa zanu ndi ConveyThis , yang'anirani momwe akuyendera ndikuwongolera makampeni anu potengera zomwe zikuyenda bwino komanso zomwe sizingakulitse phindu pakutsatsa kwanu.
Yankho lomasulira patsamba la ConveyThis likhala chinthu chofunikira kwambiri mukamapanga kampeni yanu yapadziko lonse ya Google Shopping. Imamasulira molondola zomwe zili pa intaneti m'zilankhulo zopitilira 110, komanso imapereka mawonekedwe omasulira atolankhani m'malo mwa zithunzi ndi mitundu yogwirizana ndi chikhalidwe. ConveyThis imathanso kumasulira zomwe mumadya, ndikumasula zinthu zanu kuti mutha kupanga kampeni yabwino kwambiri ya Google Shopping pasitolo yanu yapaintaneti.
ConveyThis imagwirizana ndi WooCommerce, Shopify, BigCommerce, ndi nsanja zina zotsogola za eCommerce, ndipo mutha kuyesa luso lake lomasulira patsamba lanu popanda mtengo. Lowani ku akaunti yaulere ya ConveyThis apa kuti muyambe ulendo wanu.
Mwakonzeka kuyamba?
Kumasulira, kuposa kungodziwa zinenero, ndi ntchito yovuta.
Potsatira malangizo athu ndikugwiritsa ntchito ConveyThis , masamba anu omasuliridwa adzagwirizana ndi omvera anu, kumverera kuti ndi ochokera ku chinenero chomwe mukufuna.
Ngakhale kuti zimafuna khama, zotsatira zake zimakhala zopindulitsa. Ngati mukumasulira tsamba la webusayiti, ConveyThis ikhoza kukupulumutsirani maola pogwiritsa ntchito makina omasulira.
Yesani ConveyThis kwaulere kwa masiku 7!
