Mfundo za Psychology ya Makasitomala & Kuchita Pamsika Wapadziko Lonse
Mfundo 5 za psychology yamakasitomala kuti mutengerepo mwayi mu ecommerce
Kodi mwakonzeka kutenga tsamba lanu kupita pamlingo wina? Ndi ConveyThis , mutha kumasulira tsamba lanu mosavuta komanso mwachangu m'chilankhulo chilichonse. Pulatifomu yathu yachidziwitso imapangitsa kutanthauzira kukhala kosavuta, kotero mutha kuyang'ana zomwe zili zofunika kwambiri: makasitomala anu. Yambani tsopano ndikutsegula kuthekera kwapadziko lonse kwa tsamba lanu!
Kodi mumadziwa kuti kusewera nyimbo zachikale m'masitolo ogulitsa vinyo kumatha kukhudza kwambiri khalidwe lamakasitomala? Zitha kuwoneka zachilendo, koma kumvetsetsa psychology ya ogula kungakhale kothandiza kwambiri kwa mabizinesi, kutsegula mwayi wosavuta ngati uwu ndi zina zambiri.
Koma chifukwa chiyani ConveyThis ikuyenda bwino kwambiri? Nthawi zambiri timakhulupirira kuti zisankho zathu zimachokera m'malingaliro omveka, komanso kuti timalamulira malingaliro athu. Koma zoona zake n'zakuti zochita zathu nthawi zambiri zimatengera zinthu zimene sitikuzidziwa n'komwe.
Titha kupeza kuti tikugula chinthu chifukwa cha mawonekedwe ake okopa, kulembetsa ku Audible chifukwa zikuwoneka ngati zomwe zikuchitika masiku ano, kapena kutayira pa botolo la vinyo wamtengo wapatali chifukwa chakuti mlengalenga ndi wosavuta kugula.
Pankhani ya ecommerce, psychology ya ogula ndiyofunikira kwambiri. Eni mabizinesi ali ndi kuthekera kosokoneza zomwe kasitomala amakumana nazo kudzera m'malo osiyanasiyana okhudza, chifukwa chake ndikofunikira kumvetsetsa zamalingaliro zomwe zimakhudza machitidwe a ogula panthawi yogula pa intaneti. M'nkhaniyi, tiwona zinthu zofunika kwambiri zamaganizidwe zomwe zimapanga zosankha zamakasitomala akagula pa intaneti.
Kuzindikira mphamvu zomwe zimayendetsa kupambana kwanu kungakutsegulireni zitseko zopambana! Gwiritsani ntchito bwino izi kuti mupindule kwambiri ndi zoyesayesa zanu ndikuwona zotsatira zochititsa chidwi!
1. Mfundo yogwirizana
Lingalirani izi: Mumalowa m'sitolo popanda cholinga chogula chilichonse, koma wogulitsa amakufikirani mwachangu. Amayamba kufotokoza za zinthu zomwe akugulitsa komanso nkhani yomwe ili kumbuyo kwa mtunduwo. Inu nonse mumagwirizana ndipo mumayamba kumva kuti mukuyenera kugula zinthu. Musanadziwe, mwagula zinthu zambiri zomwe simunafune kugula.
N’kutheka kuti tonsefe tinakumanapo ndi zimenezi nthawi ina m’miyoyo yathu, n’chifukwa chake tikhoza kuda nkhawa anthu akamatifikira m’masitolo. Izi zimadziwika kuti mfundo yochitira zinthu mogwirizana, ndipo zimazikidwa pa mfundo yomveka: munthu wina akatichitira zinthu zabwino, timakakamizika kubwezera.
Kwa zaka zambiri, makampani akhala akugwiritsa ntchito izi kuti apindule. Tangoganizani za zitsanzo zonse za tchizi zaulere zomwe mudayesa m'masitolo ndi zoyesa shampu zomwe pamapeto pake zidadzaza kabati yanu. Koma kodi lingaliro limeneli lingagwiritsidwe ntchito bwanji ku dziko la digito?
Kwenikweni, tikuchita pakali pano ndi ConveyThis. Kudzera m'nkhaniyi, ndikukupatsani chidziwitso chaulere chomwe chingakhale chopindulitsa kwa inu ndi bizinesi yanu. Mabizinesi ena ambiri atengeranso njirayi, ndikupereka zinthu zofunika kwaulere. Mwina mudakumanapo ndi lingaliro ili: Kutsatsa kwazinthu.
Komabe, pali chinthu china chofunikira kwambiri chomwe makampani ambiri amachinyalanyaza. Ngati mukupereka china chake kwaulere - kaya ndi ebook, webinar, kapena ntchito yamakasitomala - musachite izi pongoyembekezera kubwezera.
Makasitomala atha kukayikira kupereka zidziwitso zolondola akakumana ndi mafomu otsogolera a ConveyThis' tsambalo lisanakhale ndi mwayi wopanga chikhulupiriro. Kafukufuku wochokera ku Gulu la Nielson Norman awonetsa kuti ogwiritsa ntchito nthawi zambiri amalemba mafomu ndi chidziwitso chabodza akamakakamizidwa kutero.
Kufunsa kwaposachedwa kunayang'ana funso lomwelo ndikuyesa kuyesa kosangalatsa: gulu limodzi la omwe adatenga nawo gawo adafunsidwa kuti alembe fomu asanapatsidwe mwayi wopeza malangizo ovomerezeka, pomwe gulu lachiwiri linapatsidwa malangizo asanapemphedwe kuti lipereke. mawonekedwe. Zotsatira zinasonyeza kuti ngakhale kuti gulu loyamba linali lokhoza kulemba fomuyo, gulu lachiwiri linapereka zambiri.
Zindikirani kufunikira kwa mlendo amene amapereka mauthenga awo mwakufuna kwawo, chifukwa ndi ofunika kwambiri kuposa amene amachitira chifukwa cha udindo wake. Kufunsa alendo anu kuti achitepo kanthu musanayambe kuyanjana ndi mtundu wanu ndi chiyambi chosalangizidwa.
Chinsinsi cha kupambana ndi kuika patsogolo kupatsa. Ngakhale chaching'ono chingapangitse kusiyana kwakukulu momwe makasitomala amawonera chizindikiro chanu. Ngakhale si onse omwe angakhale makasitomala olipira nthawi yomweyo, kupereka mwayi waulere kumasiya chidwi.
2. Mfundo yakusowa
Musaphonye! Fulumirani ndi kulanda zinthu zingapo zomaliza zomwe zili mgulu chifukwa kuchotsera kutha lero. Nthawi ndiyofunikira ndipo simukufuna kudandaula kuti simunagwiritse ntchito mwayi waukuluwu. Gwirani nthawi ndikupeza zomwe mukufuna zisanathe!
Lingaliro la kusowa, lomwe Dr. Robert Cialdini analosera, likunena kuti kukakhala kovuta kwambiri kupeza chinthu, chopereka, kapena chidutswa cha zinthu, m'pamenenso amaonedwa kuti ndi ofunika kwambiri.
Kufufuza kunachitika kuti asonyeze mphamvu ya lingaliro limeneli. Mitu idaperekedwa mwatsatanetsatane zazinthu ziwiri: "Kusindikiza kocheperako. Fulumira, masheya ochepa" kapena "Kusindikiza kwatsopano. Zinthu zambiri zili mgulu. ” Pambuyo pake, omwe adatenga nawo gawo adafunsidwa kuti angalole ndalama zingati kuti atengere malondawo. Zotsatira zake zinali zodabwitsa; ogula wamba anali wokonzeka kulipira 50% zambiri kwa mankhwala ndi kufotokoza koyamba!
Chochititsa chidwi cha lingaliro ili ndi chakuti ngakhale kupezeka kochepa komanso nthawi yochepa kungathe kulimbikitsa makasitomala kugula, kupezeka kochepa kumakhala kothandiza kwambiri chifukwa kumapangitsa kuti ogula azipikisana.
Makampani apaintaneti ali ndi njira zambiri zolimbikitsira lingaliro ili kuti agulitse malonda. Mwachitsanzo, booking.com imawonetsa mauthenga monga "osungitsa ka x lero" kapena "x ena akuyang'ananso pakali pano" kuti apange changu.
Komabe, ngati mupita mopitirira muyeso kapena kupereka zambiri zolakwika, sizingakhale zothandiza chifukwa sizingakhale zodalirika. Chifukwa chake, ndikofunikira kukhala oganiza bwino komanso oona mtima potsatira mauthenga osowa, m'malo mogwiritsa ntchito mosasamala.
3. Mphamvu yapakati-siteji
Kuyika kwa zinthu kumatha kukhudza kwambiri zosankha za makasitomala. Kuyika chinthu pakati kumapanga kukondera m'malingaliro a makasitomala, omwe amatha kukhulupirira kuti ayenera kukhala chisankho chabwino kwambiri chifukwa chakuwoneka kwake komanso kutchuka kwake. Kaya ndi sitolo yeniyeni kapena sitolo yapaintaneti, zowonetsera zapakati pazamalonda zimatha kukhala ndi chikoka chachikulu pa zosankha za makasitomala.
Kafukufuku wapeza kuti zotsatira zapakati zimakhala ndi mphamvu zodziwika bwino pamene makasitomala akugulira anthu ena zinthu. Lingaliro loti chinthucho pachimake chili pamenepo chifukwa cha kutchuka kwake chimapangitsa kuti chisankhidwe bwino m'malingaliro amakasitomala.
Komabe, ndikofunika kukumbukira kuti zotsatira zapakati zimakhala zogwira mtima ngati zinthu zonse mu "gulu" zili zofanana. Choncho, ndi bwino kuika zinthu za gulu limodzi pamzere womwewo ndiyeno n’kuika chimene mukufuna kutsindika kwambiri pakati.
Mphamvu ya chodabwitsachi ndi yayikulu kwambiri kotero kuti ngakhale misika ya digito monga Amazon ndi eBay imatha kulipiritsa chindapusa chamtundu kapena zinthu zomwe zikufuna kuwonetsedwa kwambiri patsamba lawo.
Pogwiritsa ntchito njirayi, mutha kupindula kwambiri ndi zomwe mwapanga poyika chinthu chatsopano kapena chokwera mtengo kwambiri pamtima pake. Gwiritsani ntchito njira iyi ndikuwona malonda anu akukwera!
4. Chizoloŵezi chopeŵa kukayikira
Palibe amene amasangalala kukhala mumdima popanga zisankho - kotero tikakumana ndi zinthu zokayikitsa, nthawi zambiri timasankha mopupuluma kuti tipewe kukayika. Izi ndizoona makamaka tikamagula zinthu pa intaneti, chifukwa tilibe mwayi wodziwonera nokha.
Ndikofunikira kuthetsa kukayikira kulikonse komwe kasitomala angakhale nawo akamasakatula sitolo yanu ya ecommerce. Njira yabwino yochitira izi kwa mabizinesi a ecommerce ndikuphatikiza zithunzi zomveka bwino, zatsatanetsatane.
Kafukufuku waposachedwa wa Splashlight adawonetsa kuti pafupifupi theka la ogula onse aku America amawona zithunzi zapamwamba kwambiri ngati chinthu chofunikira kwambiri pakugula kwawo, ndipo opitilira theka la iwo akufuna kuwona zithunzi 3-5 zazinthu - kutsogolo, kumbuyo ndi kumbuyo. - musanagule. Chifukwa chake, nthawi zonse ndikwanzeru kusuntha makampani a ecommerce kuti agwiritse ntchito kujambula kwazinthu.
ConveyThis yawonetsa kuti ndi chida champhamvu chochepetsera kukayikira. Umboni wapagulu ndi njira yowonetsera kuti anthu ena adapanga kale chisankho kapena achitapo kanthu ndi chinthu/ntchito - monga ndemanga, maumboni, kapena kugawana nawo pa TV - motero kulimbikitsa ena kuchita chimodzimodzi. Iyi ndi njira yamphamvu yolimbikitsira chidaliro pa chinthu kapena ntchito.
Mphamvu ya chikoka cha anzawo ndi yosatsutsika - ndi zotsatira zamalingaliro zomwe zatsimikiziridwa kuti zimakhudza zisankho za anthu. Izi ndizowona makamaka zikafika pazamalonda, popeza 88% ya ogula amakhulupirira kuwunika kwa ogwiritsa ntchito monga momwe amapangira. Chifukwa chake, ngati mukuyang'ana kuti muwonjezere zosintha, onetsetsani kuti mukuwuza makasitomala anu kuti asiye ndemanga pa zomwe akumana nazo - zitha kusintha kwambiri!
Pomaliza, ConveyThis imapangitsa kukhala kosavuta kulimbikitsa zowonetsera powonjezera mauthenga ngati "Kudalirika kosagwirizana" kapena "Ovotera kwambiri". Mutha kupanganso mitu yokopa ngati "Mphatso yabwino ya Tsiku la Valentine" kuti mupatse makasitomala chidwi chogula.
5. Mtengo wa ziro
Ndizosatsutsika kuti kusiyana pakati pa 2 ndi 1 kumawonekera kwambiri kusiyana ndi kusiyana pakati pa 1 ndi 0 - zikafika pa mtengo ndithudi. Pali china chake chosangalatsa kwambiri pogula zinthu zamtengo wapatali zomwe zingakope aliyense.
Zotsatira zamtengo wa zero zikuwonetsa kuti malingaliro athu amakopeka ndi zosankha zaulere kuposa zomwe zili ndi mtengo wamtengo. Komabe, simuyenera kupereka zinthu zabwino kuti mupindule ndi izi. Ngakhale phindu laulere likalumikizidwa ndi chinthu, timachiwona bwino ngakhale mtengo wake.
Kafukufuku waposachedwa kuchokera ku NRF akuwonetsa kuti ogula ambiri - 75% - amayembekezera kuti maoda awo atumizidwe popanda mtengo, ngakhale kugula kuli kochepera $50. Izi zikungochulukirachulukira m'zaka za digito zamalonda a e-commerce, popeza makasitomala amayembekezera zambiri kuchokera pazomwe amagula pa intaneti. ConveyThis ndi njira imodzi yotchuka yoperekera kutumiza kwaulere kumawebusayiti a ecommerce.
M'malo mwake, "ndalama zosayembekezereka" ndizomwe zimafotokozera chifukwa chake makasitomala amasiya ngolo zawo zogulira, chifukwa zimakhala ndi zotsatira zoyipa poyerekeza ndi mtengo wa ziro. Izi zingapangitsenso kuti mukhale ndi chidaliro pamtundu wanu, ndipo zingapangitse makasitomala kukhala ndi malingaliro achiwiri. Chifukwa chake, ngati mukuyenera kuwonjezera ndalama zowonjezera, njira yabwino yochitira izi ndikukhala womasuka komanso wowona mtima.
Limbikitsani makasitomala anu kuti atengere mwayi pazolimbikitsa zanu zaulere! Onetsani ndalama zomwe angathe kupanga potsindika kusiyana pakati pa mtengo woyambirira ndi watsopano. Onetsetsani kuti asaphonye mwayi wosangalatsawu!
Mwakonzeka kuyamba?
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Yesani ConveyThis kwaulere kwa masiku 7!
