Zifukwa 7 Zopangira Zinenero Zambiri Zimapindulitsa Bizinesi Yanu ndi ConveyThis
Kuvomereza Kulankhula Zinenero Zambiri: Kusintha Kwa Masewera M'mawonekedwe Amakono Amakono
M'dziko lathu lamakono laukadaulo wodziwa zambiri, mphamvu ya kupezeka kwanu pa intaneti pakugwira anthu omwe angakhale ogula sitinganene mopambanitsa. Makasitomala ambiri omwe akuchulukirachulukira tsopano alumikizana ndi bizinesi yanu kudzera pa intaneti ngati malo awo oyambira. Chifukwa chake, kukwaniritsa mbali iyi ndikofunikira, osati pakungopeza malonda, komanso kulimbikitsa ubale wokhazikika ndi ogula ndikukulitsa kukhulupirika kwamtundu wanu.
Mwachilengedwe, tikamaganizira za nsanja zathu za digito, mawonekedwe osangalatsa komanso owoneka bwino ayenera kukhala ofunikira kwambiri. Komabe, izi siziyenera kukhala cholinga chanu chokha, chifukwa kusintha mwamakonda pang'onopang'ono kumatenga gawo lofunikira pakulemeretsa ulendo wa ogula.
Kupanga mwamakonda kungadzutse malingaliro azinthu zamalonda payekhapayekha, kukwezedwa kwachindunji, ndi malingaliro ena okhudzana nawo. Komabe, gawo lofunikira koma lomwe nthawi zambiri silili lofunika pakusintha mwamakonda ndi kupezeka kwa zilankhulo. Kuwonetsetsa kuti zinthu zanu zapaintaneti zikupezeka m'chilankhulo chomveka kwa alendo anu ndikofunikira kwambiri - makamaka munthu akaganizira kuti 88% ya ogula sangathe kuyambiranso tsamba lanu atakumana ndi zosasangalatsa.
Kufanana ndi kufulumira kwa kuphatikizika kwapadziko lonse lapansi komanso kutsatsa kwapa digito kwapadziko lonse lapansi, tsamba lanu liyeneranso kusinthika ndikusintha. Kuphatikizira zilankhulo zingapo patsamba lanu kutha kusintha bizinesi yanu ndipo kukuchulukirachulukira chifukwa cha mpikisano. Mugawoli, tikufufuza mozama momwe nsanja ya digito yazilankhulo zambiri ingawonjezere phindu kubizinesi yanu mumkhalidwe wapano.
Kukulitsa Ma Horizons: Mphamvu ya Multilingualism mu Bizinesi Yapaintaneti
Kukulitsa Mawonekedwe a Clientele Malo ochezera a pa intaneti omwe amathandiza zilankhulo zosiyanasiyana amapereka mwayi wolowa m'misika yayikulu ndikulumikizana ndi magawo osiyanasiyana amakasitomala. Ngakhale 58.8% yazamasamba zili m'Chingerezi, kuyika 41.2% yotsalayo kungapereke mwayi waukulu wamabizinesi. Kafukufuku akuwonetsa kuti 65% ya ogwiritsa ntchito amatha kugula zinthu ngati zambiri zili m'chilankhulo chawo, ndipo 40% amapewa nsanja zomwe zimagwiritsa ntchito zilankhulo zakunja. Kulankhula zinenero zambiri kungathe kuthetsa zopinga za zinenero, kupangitsa kuti anthu azitha kupeza misika yosagwiritsidwa ntchito, zomwe zingathe kukweza ndalama.
Kupititsa patsogolo Kuyanjana ndi Kutembenuka kwa Ogwiritsa Ntchito Kafukufuku wa CSA wa "Can't Read, Won't Buy" akuwonetsa kuti 72.1% ya ogwiritsa ntchito amakonda kuyang'ana mawebusayiti muchilankhulo chawo. Chifukwa chake, nsanja yolankhula zinenero zambiri imatha kuchepetsa mitengo yotsika ndikuwonjezera kutembenuka powonetsetsa kuti alendo ochokera kumayiko ena amakhala omasuka kumvetsetsa momwe amagulira m'chilankhulo chawo.
Kupeza Mpikisano Wampikisano Pamene dziko la bizinesi likukula movutikira, kusiyanitsa ndikofunikira kuti pakhale mpikisano. Pulatifomu yokhala ndi zilankhulo zambiri imatha kulimbikitsa zochitika zamalonda zamabizinesi m'malire, chinthu chofunikira kwambiri pamene tikupita ku malo ogulitsa omwe ali ndi digito.
Kulimbikitsa Global SEO Pamalo a intaneti, kupambana kwa kampani kumadalira kwambiri kuwonekera kwake pa Masamba Otsatira Osaka Engine (SERPs). Ngakhale SEO yapakhomo ikhoza kuyendetsedwa bwino, kukopa makasitomala akunja akusakatula m'zilankhulo zosiyanasiyana kumafuna njira ina. Tsamba lomasuliridwa bwino, lolembedwa bwino pa SERPs, ndilofunika kwambiri pa SEO yapadziko lonse lapansi. Izi zikuphatikiza kumasulira metadata ndikusintha tsamba lanu m'njira yomwe ingathe kusanthula mosavuta ma bots a injini zosakira, motero mutha kupeza masanjidwe apamwamba pamasamba azotsatira.
Kuika Patsogolo Kukhutiritsa Makasitomala M'nthawi yomwe kutengera makonda ndikofunikira kwambiri pakusunga makasitomala, tsamba lazilankhulo zambiri limatsimikizira njira yoti makasitomala azitha kuyang'ana kwambiri. Zomwe zili bwino m'chinenero cha mlendo zimatha kuchititsa chidwi ndi kuyamikiridwa, kukulitsa kukhutira kwamakasitomala ndi kupambana pamalonda.
Kuchepetsa Ndalama Zotsatsa Tsamba la kampani nthawi zambiri limakhala ngati mzati wapakati pazamalonda. Chosangalatsa ndichakuti, kutsatsa zomwe zili patsamba lanu zimawononga 62% zocheperako kuposa kutsatsa kwachikhalidwe, kumapanga zotsogola pafupifupi katatu, malinga ndi DemandMetric. Chifukwa chake, tsamba la zinenero zambiri limagwirizana bwino ndi njira yabwino yotsatsira mayiko.
Kupulitsa Kuzindikira Kwamtundu Munthawi yabizinesi yamakono, kupita muzinenero zambiri ndi njira yabwino yosangalalira makasitomala. Tsamba lawebusayiti m'zilankhulo zingapo limawonetsa kukhalapo kwabizinesi yapadziko lonse lapansi, kuwonetsa ukadaulo komanso zovuta. Izi sizimangowonjezera chithunzi chamtundu komanso zimalimbitsa mgwirizano wamakasitomala pabizinesi yanu ndiukadaulo komanso mwaukadaulo.
Kupititsa patsogolo Kufalikira kwa Padziko Lonse: Kupanga Mawebusayiti Mosalimbikitsira
Zachidziwikire, chimodzi mwazinthu zodetsa nkhawa zomwe mabizinesi amakumana nazo akamaganizira zawebusayiti yazilankhulo zambiri ndizomwe zimaganiziridwa kuti ndizovuta komanso zovuta. Zowona, kupanga nsanja yazilankhulo zambiri sikungakhale kosangalatsa nthawi zonse.
Komabe, mayankho apamwamba azilankhulo zambiri akutsutsa lingaliro ili, kukuthandizani kukhazikitsa zilankhulo zambiri pa intaneti mwachangu!
Zowoneka bwino ndi izi:
Kuphatikiza ndi Kukhazikitsa Kopanda Mphamvu: Musanyalanyaze ukadaulo wokhudzana ndi zosankha zambiri zamanenedwe. Mayankho aposachedwa alibe ma code komanso osavuta kugwiritsa ntchito. Amazindikira zonse zomwe zili patsamba lanu (osatengera komwe zidachokera) ndikumasulira nthawi yomweyo, kupangitsa tsamba lanu la zinenero zambiri kuti lizigwira ntchito mwachangu.
Kugwirizana Kwapadziko Lonse: Mosasamala kanthu za Content Management System (CMS) - WordPress, Wix, Squarespace - khalani otsimikiza kuti mayankho apamwamba azilankhulo zambiri amatha kuphatikiza, chifukwa ali CMS-agnostic.
Easy Translation Administration: Ngakhale kuti zomasulira zoyambirira zimangoyambitsa tsamba lanu, mayankhowa amakupatsaninso mwayi woti muwunikirenso zomasulira kapena kulemba ntchito akatswiri omasulira ngati pakufunika kutero. Makamaka, mawonekedwe ngati 'visual editor' amakulolani kuti musinthe zomasulira mu nthawi yeniyeni ya tsamba lanu.
SEO-Kupititsa patsogolo: Mayankho awa amatsatira machitidwe abwino a Google, kuwonetsetsa kuti zomwe zili patsamba lanu ndizolondolera bwino. Amamasulira metadata yonse ndikuyika ma hreflang tag, ndikusamalira zosowa zanu zapadziko lonse lapansi za SEO.
Kuthekera Kwakumalo: Kupitilira kumasulira mawu, mayankhowa amathandizira kumasulira kogwirizana ndi chikhalidwe cha zithunzi ndi makanema ena, kupititsa patsogolo kumasulira. Mukhozanso kugwiritsa ntchito njira zolozera chilankhulo kuti muwongolere ogwiritsa ntchito.
Utumiki Wamakasitomala Wachitsanzo: Magulu othandizira odalirika amabwezera mayankho awa, ndikulonjeza kuyankha mwachangu pafunso lililonse ndikuthetsa vuto mwachangu.
Kumasulira, kuposa kungodziwa zinenero, ndi ntchito yovuta.
Potsatira malangizo athu ndikugwiritsa ntchito ConveyThis , masamba anu omasuliridwa adzagwirizana ndi omvera anu, kumverera kuti ndi ochokera ku chinenero chomwe mukufuna.
Ngakhale kuti zimafuna khama, zotsatira zake zimakhala zopindulitsa. Ngati mukumasulira tsamba la webusayiti, ConveyThis ikhoza kukupulumutsirani maola pogwiritsa ntchito makina omasulira.
Yesani ConveyThis kwaulere kwa masiku 7!
