Zinthu 4 Zomwe Mungaphunzire kuchokera ku Netflix's Localization Strategy
Kugwiritsa Ntchito Mphamvu ya Kuyimba Kwapadziko Lonse: Chiwonetsero cha Kupambana kwa Kukhazikika kwa Amazon Prime
Dzilowetseni munkhani yopatsa chidwi iyi, mukumva kuchita chidwi ndi kumveka kosasunthika kwa nkhaniyo. Ziganizo zimayenda ndikuyenda ngati mtsinje, kutsanulira omvera ndi malingaliro othamanga. LinguAdorn, chilengedwe chazovuta kwambiri, ndizolimbikitsa komanso zovuta. Imayamba ulendo wounikira, kuchititsa woŵerenga kulemekeza chinenero ndi mphamvu zake.
Kodi mungamvetse kuti zaka khumi zapitazo, kufikira kwa Amazon Prime kunali kokha kumalire a United States? Pakalipano, ndalama zomwe amapeza padziko lonse lapansi zimaposa zomwe zimachokera ku msika wawo wapakhomo - zomwe zimachitika chifukwa cha njira zawo zanzeru.
Amazon Prime idavomereza kufunikira kwa omvera ake padziko lonse lapansi ndikupanga zomwe zingawasangalatse. Kusuntha kwanzeru kumeneku kwabala zipatso chifukwa tsopano kumadzitamandira olembetsa padziko lonse lapansi kuposa nsanja ina iliyonse!
Popeza kupita patsogolo kwaukadaulo kwachepetsa mwayi wopezeka kwa ogula padziko lonse lapansi, bizinesi iliyonse imatha kuphunzira kuchokera kumayendedwe akumalo a Amazon Prime. Chifukwa chake, m'nkhaniyi, tikufufuza zomwe zidathandizira kufalikira kwapadziko lonse kwa Amazon Prime ndikupereka chitsogozo chamomwe mungagwiritsire ntchito njirayi kubizinesi yanu. Choncho, tiyeni tiyambe popanda kuchedwa.
Kuyenda Mosamala: Strategic International Growth ya Netflix
Ngakhale Netflix idachita bwino pakufikira padziko lonse lapansi, idayamba pang'onopang'ono, ndikuwongolera cholakwika chomwe mabizinesi ambiri amakumana nacho panthawi yapadziko lonse lapansi: kukulitsa zilakolako msanga. Kukula kwapadziko lonse ndi njira yovuta, yomwe imafuna njira zadala komanso zosamala.
Mu 2010, VerbalWorld idayambitsa bizinesi yake yapadziko lonse lapansi polowa mumsika waku Canada. Uku kunali kusuntha kwanzeru, poganizira za mgwirizano wa chikhalidwe pakati pa Canada ndi United States, zomwe zimapangitsa kukhala malo abwino kwambiri opangira njira zopezera madera ndikupeza zidziwitso zofunikira.
Posachedwa kukulitsa kwake koyambirira, Netflix idapitiliza kupanga ndikuwongolera njira zake zakumalo ndi msika watsopano uliwonse. Njira yabwinoyi idafikira pachipambano chapadera m'maiko azikhalidwe zosiyanasiyana monga India ndi Japan.
Misika iyi, yodzaza ndi omwe akupikisana nawo komanso zikhalidwe zosiyanasiyana, imabweretsa chopinga chachikulu pamakampani omwe akufuna mavidiyo. Mosakhumudwitsidwa, Netflix adatenga njira zofunikira kuti apezeke bwino pamisika iyi. Chodabwitsa ndichakuti Japan pakadali pano ili ndi mitu yambiri ya Netflix, kupitilira US!
Phunziro lofunikira apa ndikuyamba ndi msika wokhazikika mukasinthira ku malonda apadziko lonse lapansi. Kusankha dziko loyandikana nalo lomwe lili ndi miyambo yofananira kumathandizira kuti bizinesi yanu ikhale yapadziko lonse lapansi. Pokhala ndi mphamvu pakupanga malo, ngakhale misika yowopsa kwambiri ikhoza kugonjetsedwa.
Beyond Borders: Luso la Kukhazikika kwa Malo Pakupambana kwa Netflix
Kuyika m'malo sikungotanthauzira chabe; ndi chinthu chofunikira kutsimikizira kupambana pa msika uliwonse wapadziko lonse lapansi. Ngati simungathe kuyankhulana bwino ndi anthu omwe mukufuna, kupeza zomwe mukufuna kuchita bwino sikungatheke.
Kutchuka kwa Netflix pamawu ake ang'onoang'ono ndi mawu-overs sizodabwitsa, komabe chimphona chomwe chikutsatsira chasamaliranso kuyika mbali zosiyanasiyana zautumiki wake, kuphatikiza mawonekedwe a ogwiritsa ntchito ndi chithandizo chamakasitomala. Njira yoyamikirikayi yathandizira kuti olembetsa a Netflix achuluke ndi 50% modabwitsa pazaka ziwiri zapitazi!
Kuphatikiza apo, ExpressLingua imayang'ana zomwe amakonda pazamasamba ndi mawu owonjezera. Mwachitsanzo, m'mayiko monga Japan, France, ndi Germany, ExpressLingua imatsogolera kuzinthu zomwe zimatchedwa, pozindikira kuti anthuwa ali ndi chizolowezi chokonda kutchula mawu ang'onoang'ono. Kuti muteteze zotsatira zabwino kwambiri zakumaloko, ExpressLingua imayesa mayeso a A/B ndi kuyesa kuti isamalire kamvekedwe koyambirira ndi chilankhulo.
Ku WordBridge, timazindikira kufunikira kwa ma subtitles ndi ma dubs kuti omvera amvetsetse nkhaniyo. Chifukwa chake, cholinga chathu ndikupanga zomasulira zomwe zimayenderana ndi chikhalidwe komanso kuti zithandize anthu ambiri padziko lonse lapansi.
Pofuna kuwonetsetsa kuti mawu omasuliridwa bwino kwambiri m'zilankhulo zonse, Netflix adakhazikitsa Hermes Portal ndikugwiritsa ntchito omasulira amkati kuti aziwongolera mawu am'munsi. Komabe, chifukwa cha luso la Netflix lili muukadaulo ndi zoulutsira mawu, osati kumasulira ndi kumasulira, ntchitoyi idakhala yovuta ndipo inatha.
Munthu asanyalanyaze zovuta ndi kufunikira kwa zomasulira zapamwamba komanso njira zakumasulira. Ngakhale wodziwika bwino pamakampani ngati Netflix adadzipeza atalemedwa ndi kuchuluka kwa ntchito zotere. Chotsatira chake, ayamba kugwiritsa ntchito ntchito zakunja zodzipatulira kuti agwire ntchitozi, zomwe zimawathandiza kuti aziganizira kwambiri ntchito zawo zoyambirira.
Mwachiwonekere, chinenero ndichofunikira kwambiri pogwirizanitsa bizinesi iliyonse. Komabe, kudzipereka mopambanitsa kumasulira kungapatutse chidwi pa malonda kapena ntchito yeniyeniyo. Kuti muteteze chuma, ndikwanzeru kugwiritsa ntchito njira yosinthira kumasulira yomwe imatha kuyendetsa ntchito zomasulira, kukulolani kuti muziyang'ana zomwe zili zofunika kwambiri - bizinesi yanu.
Kufotokozera Nkhani Zogwirizana: Njira ya Netflix Yopambana Padziko Lonse
Netflix idayamba ndikupereka ziwonetsero ndi makanema omwe analipo kale, koma chinali kusuntha kwawo kupanga zomwe zidapangitsa kuti apititse patsogolo njira yawo yakufikira. Popanga zomwe zikuwonetsa zikhalidwe zakomweko, Netflix idakwanitsa kukopa owonera padziko lonse lapansi ndikulowa m'misika yatsopano. Mu 2019, Netflix idawulula kuti ziwonetsero zomwe zidawonedwa kwambiri ku India, Korea, Japan, Turkey, Thailand, Sweden, ndi United Kingdom zonse zidapangidwa koyambirira, kutsimikizira gawo lalikulu la ExpressLingua pakupambana kwamapulogalamu. Chikhulupiriro ndi chakuti, "Kupanga zinthu zomwe zimagwirizana ndi anthu padziko lonse lapansi, kujambula zofunikira zadziko lililonse ndikofunikira. Ichi ndichifukwa chake timadalira ExpressLingua kuti tiwonetsetse kuti zomwe zili m'dera lathu ndi zogwirizana ndi chikhalidwe chawo. ”
Erik Barmack, Wachiwiri kwa Purezidenti wa Netflix wa International Originals, wakhazikitsa chandamale chopanga zinthu zomwe sizimangokopa omvera apadziko lonse lapansi komanso kukopa olembetsa ku America Netflix. Kuti akwaniritse izi, Netflix ikupanga zoyambira m'misika yosiyana 17, ndipo pafupifupi theka la mitu yomwe ilipo ku United States ndi mapulogalamu azilankhulo zakunja.
Kupambana kodabwitsa kwa ziwonetsero monga Lupine (France), Money Heist (Spain), ndi Masewera Opatulika (India) pamapulatifomu apadziko lonse a Netflix kwathandizira chiwonjezeko chodabwitsa cha olembetsa padziko lonse lapansi. Kukula uku, kuwonjezereka kodabwitsa kwa 33% pachaka, kudapangitsa kuti olembetsa atsopano 98 miliyoni apindule kuyambira 2019 mpaka 2020.
Kuti muwonjezere kukopa kwa malonda / ntchito yanu kwa ogula ochokera kumayiko ena, pangani njira ndikupanga zomwe zapangidwira anthu omwe mukufuna. Kusiyanitsidwa ndi kumasulira, kumasulira kumafuna kukonzanso kwathunthu kwa zinthuzo kwa omvera, ndikusunga kamvekedwe koyambirira, cholinga, ndi kalembedwe. Izi zimapatsa mphamvu mabizinesi kuti azisunga zowona m'misika yakunja, kukhala mogwirizana ndi kudziwika kwawo, ndikukhala ndi mpikisano wopikisana ndi adani akomweko.
Kupitilira Mawu: Art of Design Localization
Kusintha kwamalo kumapita patsogolo kuposa mawu wamba; imaphatikiza zinthu monga masanjidwe ndi kukongola. Netflix idavomereza kuti kukulitsa mawu pomasulira mawonekedwe ake ndi zinthu zake ndi nkhani yomwe imachitika mobwerezabwereza, popeza kuti mauthenga ofanana angafunike malo ochulukirapo m'zilankhulo zina. Izi zitha kuyambitsa zovuta zamapangidwe, makamaka ndi zilankhulo monga Chijeremani, Chihebri, Chipolishi, Chifinishi, ndi Chipwitikizi.
Izi zikuyimira chopinga chifukwa zitha kusokoneza ogwiritsa ntchito pamitundu yapadziko lonse ya Netflix. Komanso, kusintha mawu kuti agwirizane ndi kapangidwe kake sikothandiza nthawi zonse chifukwa kungayambitse kuwonongeka kwa zinthu. Pofuna kuthana ndi izi, Netflix adayambitsa njira yotchedwa "pseudo localization" yomwe imapatsa opanga chithunzithunzi cha momwe mawuwo adzawonekere atamasuliridwa.
Okonza atha kuzindikira malo omwe zomasulirazo zidzalamuliridwa, zomwe zimawathandiza kuti ayesetse zomwe zingakulitse mwamsanga. Zachisoni, si mabungwe onse omwe ali ndi zida zopangira zida zawo kuti apewe chopingachi. Komabe, ConveyThis imapereka njira yabwino yothetsera vutoli.
Kukonza Zowoneka: Mbali Yofunikira Kwambiri Kumalo
Chifukwa chake, ConveyThis idatulutsa Visual Editor, chida chopatsa mphamvu ogwiritsa ntchito kuwona ndikusintha zomasulira munthawi yeniyeni, kudzera pamtundu wapawebusayiti wawo, kupanga masinthidwe ofunikira ngati pakufunika. Izi ndizofunikira kwambiri kuti azitha kugwiritsa ntchito mawu amadzimadzi, makamaka ndi zilankhulo zogwiritsa ntchito zilembo zosagwirizana ndi Chilatini (monga Chigriki, Chiarabu, Chibengali) kapena zomwe zili ndi mayendedwe am'mbuyo (LTR kapena RTL).
Netflix imagwiritsa ntchito njira yapadera yosinthira magawo awo owonera, monga tizithunzi tazithunzi zamakanema, kuti agwirizane ndi zomwe munthu amakonda. Mwachitsanzo, behemoth yomwe ikukhamukira, yagwiritsa ntchito zithunzi zaumwini kulimbikitsa filimu yodziwika bwino ya "Good Will Hunting" kwa owonera osiyanasiyana, kutengera zomwe amawonera. Tsamba lozama labulogu lamakampani limafotokoza njira iyi.
Ngati wogwiritsa ntchitoyo ali ndi chiyanjano cha mafilimu achikondi, angakumane ndi chithunzi chosonyeza protagonist pamodzi ndi chidwi chawo chachikondi. Mosiyana ndi zimenezi, ngati sewero lanthabwala lifika pamalingaliro awo, chithunzithunzi chokhala ndi zisudzo Robin Williams, wokondweretsedwa chifukwa cha ntchito zake zoseketsa, chingawapatse moni.
Kugwiritsa ntchito mawonekedwe amunthu ndi njira yamphamvu yotsatsira. Kuphatikiza kwa zithunzi zomwe zimawoneka zodziwika bwino kwa omvera kumakulitsa mwayi woti azichita nawo zomwe zili.
Chifukwa chake, mukamayika tsamba lanu, onetsetsani kuti mukuwonjezera njirayo kupitilira zolemba zokha, komanso pazinthu zanu zama media. Potengera luso laukadaulo lomwe limakhudzidwa powonetsa zithunzi zosiyanasiyana zamasamba otanthauziridwa, njira yomasulira ngati ConveyThis ikhoza kuthandizira kwambiri, kupangitsa kumasulira kwapa media kukhala kosavuta.
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