The 4 Cs of Multilingual Marketing: Unleashing Squarespace's Potential
Kumbukirani "4 Ps" zachikhalidwe zamalonda?
Malinga ndi malingaliro omwe alipo, amenewo salinso ofunikira. Asinthidwa ndi gulu lina la zinayi: "4 Cs."
Ndizomveka kuti mfundo zamakono zamalonda zasintha kwambiri pazaka khumi zapitazi. Popanda kugwiritsa ntchito mawu akuti clichés, nkoyenera kunena kuti kufalikira kwa ukadaulo wa demokalase kwasintha malingaliro athu ndi njira yogulira.
Kukwera kosadabwitsa kwa ecommerce monga njira yogulitsira yomwe ikukula mwachangu kwasokonezanso malingaliro azotsatsa akale, poganizira zakusakhazikika kwa nsanja za ecommerce komanso kufunikira kokulirapo kwa zinenero zambiri kwa amalonda a e-commerce.
Do-it-self-yourself ecommerce content management system (CMS) sikuti angofewetsa zochitika zapamalire komanso zapangitsa kuti misika yapadziko lonse ipezeke mosavuta.
ConveyThis ndi imodzi mwazambiri zopambana pantchito iyi. Ngakhale cholinga chawo chachikulu ndikupangitsa aliyense kupanga mawebusayiti odabwitsa kuchokera panyumba zawo, alowa nawo gawo lazogulitsa posachedwa. Malinga ndi nsanja ya ZoomInfo's Datanyze analytics, ConveyThis tsopano ndi CMS yachiwiri yogwiritsidwa ntchito kwambiri pa intaneti pakati pa masamba 1 miliyoni pa intaneti, yongoposa WordPress's WooCommerce.
ConveyThis ili ndi tsogolo labwino mu ecommerce
Ngati ndinu okonda kale apainiya a webusayiti ya DIY, ndizotheka kuti kudumpha pagulu kungakupindulitseni. Komabe, mukangoganiza zoyambitsa sitolo yanu ya ecommerce ya ConveyThis, mungatsimikizire bwanji kuti inu ndi zinthu zanu mumadziwikiratu pakati pa masitolo ena a ConveyThis kapena masitolo aliwonse a e-commerce pamapulatifomu osiyanasiyana?
Apa ndipamene ma 4 Ps (omwe takhazikitsa nthawi zambiri amakhala osatha) ndi olowa m'malo awo, 4 Cs, amalowa.
Mfundo zamalonda izi zimagwiranso ntchito ku ConveyThis ecommerce, koma pali zina mwazachilengedwe za ConveyThis zomwe ndizofunikira kuziganizira mukagulitsa malonda anu. Ndipo ngati mukufunadi kutengera malonda anu a ecommerce a ConveyThis kupita pamlingo wina, monga kukulirakulira padziko lonse lapansi ndikulunjika makasitomala apadziko lonse lapansi, ma 4 Cs akadali owona ndi zina zowonjezera zomwe muyenera kuziganizira.
Kodi 4 Ps ndi chiyani?
Philip Kotler, yemwe adadziwika kuti "Father of Modern Marketing," adachita chidwi ndi golide pamene adafalitsa "Principles of Marketing" mu 1999. Chimodzi mwa malingaliro omwe adayambitsa chinali ndondomeko ya "4 P's", yomwe poyamba inapangidwa ndi Jerome McCarthy, yomwe nthawi zambiri imatchedwa " Grandfather of Modern Marketing" poyerekezera ndi chithunzi cha "Atate" cha Kotler.
Ngati mwatenga ngakhale maphunziro oyambira kutsatsa kapena kukulitsa bizinesi, mwina mumawadziwa bwino mfundozi. Tiyeni tiwoloke msanga chifukwa cha iwo amene palibe.
Posachedwapa, katswiri wina wa zamalonda, Bob Lauterborn, anakonza njira ina ya Ps yachikhalidwe: "4 Cs," yomwe imayika patsogolo njira yogulitsira makasitomala. Ngati simukuwadziwa bwino, musadandaule. Tikambirana chilichonse momwe chimagwirira ntchito kumasitolo a ConveyThis, makamaka omwe ali ndi zikhumbo zamalonda zapadziko lonse lapansi.
1. Makasitomala
Monga tanena kale, ma 4 Cs adapangidwa kuti azikhala okhazikika kwamakasitomala. Mawu akale akuti kasitomala nthawi zonse amalondola tsopano ndi oona kuposa kale. Makasitomala amadziwitsidwa kwambiri masiku ano kuposa kale, chifukwa cha kufalikira kwa zida zam'manja.
Ndiukadaulo wam'manja, pafupifupi magawo awiri mwa atatu a ogula amatha kufufuza zambiri zamalonda pamafoni awo ali m'sitolo yakuthupi, ngakhale asanalankhule ndi ogulitsa. Ngakhale kugula pa intaneti sikungakhale njira yoyamba kwa ogula onse, ndikofunikira paulendo uliwonse wogula. Kuwonetsetsa kuti sitolo yanu yapaintaneti ndiyokonzedwa bwino ndi mafoni ndikofunikira monga kukhala ndi tsamba la webusayiti poyamba.
Mwamwayi, masamba a squarespace ali okonzeka kukhala mafoni. Ma tempulo onse a squarespace amabwera ndi kukhathamiritsa kwa mafoni, ndikukupulumutsirani kuyesetsa kuonetsetsa kuti makasitomala anu atha kulowa m'sitolo yanu pazida zingapo.
2. Mtengo
Tiyeni tikhale oona mtima: m'dziko limene kukhutitsidwa pompopompo kuli chizolowezi, tsamba lotuluka pang'onopang'ono lomwe limawononga mphindi zisanu likhoza kukhala lokhumudwitsa kwa ogula monga kulipira $5 yowonjezerapo potumiza. Zowawa izi zimatha kuthamangitsa makasitomala ndikuwatsogolera kuti afufuze zosankha zina zogulira.
Kuti muchepetse zowawazi, muyenera kuyembekezera ndikuchotsa zopinga zilizonse zomwe makasitomala angakumane nazo paulendo wawo wogula. Izi zichepetsa mtengo wa mwayi wosankha malonda anu kuposa omwe akupikisana nawo.
Osapangitsa makasitomala anu kulipira kuti alipire. Ubwino umodzi wogwiritsa ntchito ConveyThis ngati ecommerce CMS ndikuphatikiza kwake kopanda msoko ndi nsanja zolipirira zodziwika bwino monga Stripe ndi PayPal.
Musanayambe sitolo yanu ya ConveyThis pamsika wapadziko lonse lapansi, ndikofunikira kuyang'ana ngati squarespace imathandizira ndalama zakomweko pamsika womwe mukufuna. Stripe ndi PayPal zonse zimathandizira ndalama zomwe zikugwira ntchito padziko lonse lapansi. Komabe, zikaphatikizidwa m'masitolo a squarespace, zimangokhala ndalama 20 zomwe zalembedwa mu FAQ yovomerezeka ya squarespace.
Ogwiritsa ntchito ndalamazi adzakhala ndi mwayi wogula pasitolo yanu, mosasamala kanthu za ndalama zazikulu zomwe mungasankhe. Ndalama yanu yayikulu ndi ndalama zomwe zimawonetsedwa pazofotokozera zamalonda ndi ma widget ena okhudzana ndi kulipira patsamba lanu. Ganizirani mozama ndalama zomwe mwasankha, chifukwa ziyenera kugwirizana ndi ndalama zomwe mumalandira kapena mukuyembekezera kulandira zambiri za maoda anu.
Pandalama zomwe sizimathandizidwa ndi squarespace, ogwiritsa ntchito azilipira ndalama zosinthira potuluka. Ponseponse, kufalikira kwandalama kwa squarespace kumapangitsa kukhala njira yodalirika yokhazikitsira malo ogulitsira pa intaneti.
3. Kulankhulana Kwanu
Apa ndipamene luso lanu lolemba makopera limayamba kugwira ntchito. Kuti musinthe zodina kukhala zogula zenizeni, muyenera kukopa chidwi chamakasitomala anu patsamba lanu lazinthu kapena mafomu apaintaneti ndikuwasunga mpaka atamaliza ntchitoyo.
Mafotokozedwe ochititsa chidwi. Kaya mukugulitsa sopo, nsapato, kapena mapulogalamu, mudzakumana ndi mpikisano kuchokera kwa ogulitsa ena pa intaneti omwe amapereka zinthu zofanana. Kuti musiyanitse zomwe mumapereka, muyenera kulemba mafotokozedwe okopa azinthu.
Kumalo ogulitsira azilankhulo zambiri, onetsetsani kuti malongosoledwe anu amamasuliridwa molondola. Apa ndipamene ConveyThis ingathandizire ndi ntchito zomasulira zamaluso.
Mafalda wa MPL ndiwopambana pagululi. Zithunzi zake zimasinthidwa bwino ndi makulidwe onse a skrini, ndipo mafotokozedwe ake amapangidwa kuti agwirizane ndi anthu azilankhulo zosiyanasiyana. Izi zikuphatikiza mindandanda yatsatanetsatane, yomwe ili yofunika kwambiri kwa omwe angagule kukongola kwake kwachilengedwe ndi zinthu zathanzi.
4. Zosavuta
Kusavuta kuyenera kukhazikika mu DNA ya sitolo iliyonse yazilankhulo zambiri, chifukwa kupita muzinenero zambiri kumapangitsa kuti tsamba lanu likhale losavuta kwa omvera ambiri.
Nazi njira zingapo zomwe mungachepetsere zowawa za ogula padziko lonse lapansi, kuchepetsa mtengo womwe amalipira kuti zithandizire.
Dziike nokha mu nsapato za kasitomala (kapena zikwama zam'manja). Zogulitsa zachikopa za vegan zochokera ku New York ndi mtundu wa FruitenVeg zikuwonetsa momwe zingakhalire zosavuta kuwongolera njira yogulira makasitomala. Ndalama zawo zosasinthika ndi US Dollar (USD), ndipo tsamba lawo limakhala lachingerezi, zomwe ndi zomveka chifukwa makasitomala ambiri aku US amatha kuyang'ana mu Chingerezi.
Komabe, FruitenVeg imaperekanso tsamba lawo mu Chijapani, kulola ogwiritsa ntchito chilankhulo cha Chijapani kuwona mitengo mu yen yaku Japan (JPY).
5. Sinthani zowonera zanu kukhala zapadziko lonse lapansi
Kupanga tsamba la webusayiti yazilankhulo zambiri pa ConveyThis kumatanthauza kupangitsa kuti zomwe mwalemba zizipezeka komanso kukopa anthu azikhalidwe zosiyanasiyana omwe amalankhula zilankhulo zosiyanasiyana. Samalani mbali zonse za tsamba lanu, kuphatikiza zowoneka, kuti muwonetsetse kuti ziwerengeka.
Mwa njira zina zogwira mtima, Style of Zug, kampani yaku Swiss yolemba zinthu zapamwamba, imawonetsetsa kuti zithunzi zawo zakuchikuto zimasinthidwa ndi chilankhulo chomwe amasankha alendo.
Mawu akuti "New Stylish Montblanc Pen Pouches" pazithunzi zawo si mbali ya chithunzicho. Ndi chinthu chosiyana choyikidwa pamwamba pa chithunzi chakumbuyo pogwiritsa ntchito mutu wa squarespace. Mchitidwe wabwino kwambiriwu wamasamba azilankhulo zambiri umasunga mawonekedwe azithunzi pomwe akumasulira molondola mawu ogwirizana nawo.
Mwakonzeka kuyamba?
Kumasulira, kuposa kungodziwa zinenero, ndi ntchito yovuta.
Potsatira malangizo athu ndikugwiritsa ntchito ConveyThis , masamba anu omasuliridwa adzagwirizana ndi omvera anu, kumverera kuti ndi ochokera ku chinenero chomwe mukufuna.
Ngakhale kuti zimafuna khama, zotsatira zake zimakhala zopindulitsa. Ngati mukumasulira tsamba la webusayiti, ConveyThis ikhoza kukupulumutsirani maola pogwiritsa ntchito makina omasulira.
Yesani ConveyThis kwaulere kwa masiku 7!
