Momwe COVID Imakhudzira Makhalidwe a Ogula: Mayankho a Mabizinesi
Tsogolo Lamakhalidwe Ogwiritsa Ntchito Munthawi YaPost-Pandemic Era
Zotsatira za mliri wa COVID-19 zikupitilizabe kufalikira padziko lonse lapansi, zomwe zimapangitsa kuti zikhale zovuta kulosera liti tidzabwereranso ku "zabwinobwino". Komabe, ngakhale zingatenge miyezi isanu ndi umodzi kapena zaka ziwiri, idzafika nthawi yomwe malo odyera, malo ochitira masewera ausiku, komanso ogulitsa atha kutsegulidwanso.
Komabe, kusintha komwe kulipo kwa ogula sikungakhale kwakanthawi. M'malo mwake, tikuwona chisinthiko chomwe chidzafotokozeranso zamalonda apadziko lonse lapansi pakapita nthawi. Kuti timvetse tanthauzo lake, tiyenera kupenda zizindikiro zoyamba za kusintha kwa khalidwe, kuzindikira zinthu zimene zimalimbikitsa khalidwe la ogula, ndi kuona ngati zimenezi zipitirizabe.
Chinthu chimodzi ndi chotsimikizika: kusintha kwayandikira, ndipo mabizinesi ayenera kudziwa ndikusintha njira zawo moyenera.
Kodi chimakhudza bwanji khalidwe la ogula?
Khalidwe la ogula limapangidwa ndi zomwe amakonda, zikhalidwe, ndi malingaliro, komanso zachuma, chikhalidwe, ndi chilengedwe. Pavuto lomwe lilipo, zinthu zonsezi zikugwira ntchito.
Malinga ndi chilengedwe, njira zochepetsera anthu komanso kutsekedwa kwa mabizinesi osafunikira kwasintha kwambiri momwe amagwiritsidwira ntchito. Mantha okhudzana ndi malo opezeka anthu ambiri apitilizabe kuchepetsa kuwononga ndalama, ngakhale zoletsa zimachepetsa ndipo chuma chikuyambiranso pang'onopang'ono.
Pazachuma, kukwera kwa ulova komanso chiyembekezo cha kutsika kwachuma kwanthawi yayitali kupangitsa kuti ndalama zichepe. Chifukwa chake, ogula samangowononga ndalama zochepa komanso amasintha momwe amawonongera ndalama.
Zizindikiro zoyamba ndi zomwe zikuchitika
Chaka chino, eMarketer inanena kuti malonda a e-commerce adzakhala pafupifupi 16% ya malonda ogulitsa padziko lonse, pafupifupi $ 4.2 trilioni USD. Komabe, kuyerekezera uku kukuyembekezeka kusinthidwanso. Forbes akuneneratu kuti chiwopsezo cha ogula otembenukira ku njira zina za digito zipitilirabe kupitilira mliriwu, ndikupangitsa kukula kwa mabizinesi a e-commerce.
Makampani monga malo odyera, zokopa alendo, ndi zosangalatsa zakhudzidwa kwambiri, koma mabizinesi akusintha. Malo odyera omwe kale ankadalira ntchito zodyeramo asintha kukhala operekera zakudya, ndipo njira zatsopano, monga ntchito yobweretsera ma pint osalumikizana, zatulukira.
Mosiyana ndi izi, magulu ena azinthu, monga zamagetsi, thanzi ndi kukongola, mabuku, ndi ntchito zotsatsira, akukumana ndi chiwonjezeko. Kusokonekera kwa ma supply chain kwadzetsa kuchepa kwa masheya, zomwe zapangitsa kuti ogula ambiri azigula pa intaneti. Kusinthaku kogula digito kumabweretsa zovuta komanso mwayi wamabizinesi padziko lonse lapansi.
Mwayi wamalonda wamalonda
Ngakhale zovuta zomwe zilipo pakalipano zimabweretsa zovuta pamalonda amalonda odutsa malire pakanthawi kochepa, mawonekedwe anthawi yayitali ndi abwino. Kukula kwa machitidwe ogula pa intaneti, omwe akuchulukirachulukira, kufulumizitsidwa ndi mliri. Ogulitsa akuyenera kutsata kusatsimikizika kwachuma komwe kulipo pomwe akugwiritsa ntchito mwayi weniweni womwe uli patsogolo.
Kwa mabizinesi omwe sanalandirebe msika wa digito, ino ndi nthawi yoti achitepo kanthu. Kukhazikitsa webusayiti ya e-commerce ndikusintha mabizinesi kuti azipereka chithandizo kungakhale kofunikira kuti munthu apulumuke. Ngakhale mitundu yachikhalidwe ya njerwa ndi matope, monga Heinz ndi ntchito yake yobweretsera «Heinz to Home» ku UK, atenga izi.
Kukonzekeletsa luso la digito
Kwa iwo omwe ali kale ndi nsanja ya e-commerce, kukhathamiritsa zopereka ndikupereka chidziwitso chaumwini kwa ogula ndikofunikira. Chifukwa cha kuchepa kwa makonda ogula komanso kuchuluka kwa ogula pa intaneti, malo ogulitsira owoneka bwino, njira zosiyanasiyana zolipirira, ndi zomwe zili mdera lanu ndizofunikira kwambiri kuti muchite bwino.
Kusintha kwamalo, kuphatikiza kumasulira masamba, kumagwira ntchito yofunika kwambiri. Ngakhale pakali pano akugwira ntchito m'misika yapanyumba, mabizinesi amayenera kuganizira zomwe zingachitike m'tsogolo ndikusamalira magawo osiyanasiyana amakasitomala. Kulandira mayankho azilankhulo zambiri ngati ConveyThis pakumasulira tsambalo kupangitsa mabizinesi kuti apambane pamalonda atsopano.
Zotsatira za nthawi yayitali
Kulingalira za kubwereranso ku “zabwinobwino” n’kopanda phindu chifukwa cha mmene mavutowo akupitira patsogolo. Komabe, n’zachidziŵikire kuti kusintha kwa khalidwe la ogula kudzaposa mliriwo.
Yembekezerani kusintha kosatha ku malo ogulitsa "opanda mikangano", pomwe ogula ayamba kukumbatirana ndi kusankha-kusonkhanitsa ndi kutengera njira zogulira pogula zinthu zenizeni. Ma e-commerce apakhomo komanso odutsa malire apitilira kukwera pomwe ogula ayamba kugwiritsa ntchito intaneti.
Kukonzekera malo atsopano azamalonda kudzakhala kovuta, koma kusintha kupezeka kwanu pa intaneti kuti mukwaniritse omvera apadziko lonse lapansi ndikofunikira. Pogwiritsa ntchito mayankho azilankhulo zambiri ngati ConveyThis pakumasulira tsambalo, mabizinesi atha kukhala opambana mu "zatsopano zatsopano."
Mapeto
Izi ndi nthawi zovuta, koma ndi njira zoyenera komanso zowoneratu, mabizinesi amatha kuthana ndi zopinga zomwe zili mtsogolo. Mwachidule, kumbukirani ku MAP:
→ Monitor: Khalani odziwa zambiri zamakampani, njira za mpikisano, ndi chidziwitso chamakasitomala kudzera mukusanthula deta ndikutengapo gawo kwa kasitomala.
→ Adapt: Khalani anzeru komanso anzeru posintha malonda anu kuti agwirizane ndi momwe zilili pano.
→ Konzekerani pasadakhale: Yembekezerani zosintha zomwe zachitika pambuyo pa mliri wamakhalidwe ogula ndikukonzekera bwino kuti mukhale patsogolo pamakampani anu.
Mwakonzeka kuyamba?
Kumasulira, kuposa kungodziwa zinenero, ndi ntchito yovuta.
Potsatira malangizo athu ndikugwiritsa ntchito ConveyThis , masamba anu omasuliridwa adzagwirizana ndi omvera anu, kumverera kuti ndi ochokera ku chinenero chomwe mukufuna.
Ngakhale kuti zimafuna khama, zotsatira zake zimakhala zopindulitsa. Ngati mukumasulira tsamba la webusayiti, ConveyThis ikhoza kukupulumutsirani maola pogwiritsa ntchito makina omasulira.
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