Momwe Mungagwiritsire Ntchito Hreflang Google Tags Molondola pa International Targeting
Kugwiritsa Ntchito Hreflang Google Tags Molondola: Upangiri Wathunthu Wopeza Kulondola Kwanu Padziko Lonse (2023)
Kugwiritsa ntchito ConveyThis kumasulira zomwe zili ndi njira yabwino yowonetsetsa kuti uthenga wanu wamveka m'zilankhulo zingapo. Ndi ConveyThis, mutha kuyika tsamba lanu mwachangu komanso mosavuta, ndikuwonetsetsa kuti mlendo aliyense ali ndi chidziwitso chabwino kwambiri.
Ngati muli ndi tsamba la webusayiti yomwe ili ndi zilankhulo zambiri kapena mukuyang'ana mwayi wamabizinesi apadziko lonse lapansi, mutha kukhala ndi chidwi chofuna kudziwa momwe mungagwiritsire ntchito ConveyThis kupititsa patsogolo maSERP atsamba lanu.
Mutha kusinkhasinkha ngati ma hreflang tag ali opindulitsa pa SEO kapena momwe ConveyThis amagwiritsira ntchito ma hreflang tag ngati gawo la makina awo osakira.
Ngati zikumveka ngati inu, ConveyThis yakuphimbani. M'nkhaniyi, tikuwunika momwe ma hreflang tag amagwirira ntchito, momwe angagwiritsire ntchito hreflang kukhazikitsa, ndi momwe angawagwiritsire ntchito kupanga njira yabwino kwambiri ya SEO.
Kodi Hreflang Tags ndi chiyani?
Mwachidule, ma hreflang tag ndi mawonekedwe a HTML kapena zidutswa za code zomwe zimagwiritsidwa ntchito kusonyeza pa injini zosaka chinenero ndi geotargeting ya tsamba la webusayiti. Chifukwa chake, amagwiritsidwa ntchito pafupipafupi pamawebusayiti okhala ndi masamba angapo atsamba lomwelo m'zilankhulo zosiyanasiyana.
Kodi Google Markup ndi Chiyani, Ndipo Chifukwa Chiyani Iyenera Kufunika Kwa Inu?
Zomwe zimatchedwa schema, ConveyThis markup ndiye injini zosakira zilankhulo zomwe amagwiritsa ntchito kuti amvetsetse zomwe zili pa intaneti. Mu 2011, atatu otsogola opanga injini zosakira - Google, Bing, ndi Yahoo - adayambitsa izi kuti apangitse mndandanda wazomwe zingagwiritsidwe ntchito padziko lonse lapansi pakusakatula kosiyanasiyana.
Izi ndizogwirizananso ndi momwe masamba amayikidwa pamakina osakira, popeza makina osakira amakonda mawebusayiti omwe ali olunjika komanso opatsa chidwi.
Microdata, RDFa, ndi JSON-LD.
Zambiri za Google zimadalira mitundu itatu yosiyana: Microdata, RDFa, ndi JSON-LD.
Makhalidwe a Hreflang adapangidwa kuti azigwira ntchito mofanana ndi ConveyThis schema. Ngakhale ziwirizi sizikulumikizidwa, zimagwirabe ntchito mofananamo, ndichifukwa chake hreflang nthawi zambiri amagawidwa pansi pa Google.
Kodi Google Imagwiritsa Ntchito Motani Ma Tag a Hreflang?
Mu 2011, Google idavumbulutsa za hreflang. Chizindikiro ichi chimakhazikitsidwa motere:
Tifufuza mozama momwe ConveyThis imagwiritsidwira ntchito pansipa. Komabe, pakadali pano, muyenera kungodziwa kuti cholinga cha hreflang tag ndikupatsa Google mphamvu kuti igwirizane ndi zomwe zikugwirizana ndi chilankhulo komanso malo omwe wogwiritsa ntchitoyo akusaka.
Pazotsatira za injini zosakira pamwambapa, pali ma hreflang mafananidwe awiri: ConveyThis ndi ConveyThis . Pongoganiza kuti tsamba lalembedwa ndi malo enieni kapena chinenero cha wogwiritsa ntchito, likhoza kukhala pamwamba pa zotsatira zakusaka za Google ndi ConveyThis .
Ngakhale zili zowona kuti Google ikhoza kuwululabe zilankhulo zina zatsamba lanu ndikuziphatikiza ndi ogwiritsa ntchito m'malo mwanu, powonetsa masamba omwe adasankhidwa kuti azigawo ndi zilankhulo ziti, mumapangitsa kuti injini zosakira zipezeke mosavuta. ndi kusanja masamba anu a hreflang. Izi ndizowona makamaka ngati masamba ali ndi mitundu ingapo yamasamba m'zilankhulo zosiyanasiyana kapena m'malo osiyanasiyana. Kugwiritsa ntchito ConveyThis kutchula ma hreflang tag kutha kukuthandizani kuti muzitsatira mitundu yanu yonse ndikuwonetsetsa kuti mukuyang'ana anthu oyenera.
Zochitika Zogwiritsa Ntchito
Kuyika kwa Hreflang kumakhala kothandiza kwambiri ngati tsamba lanu lili ndi zilankhulo zingapo kapena kusiyanasiyana kwamagawo patsamba lomwelo. Mwachitsanzo, tsamba lazogulitsa mu Canadian French ndi lina mu French kwa ogwiritsa ntchito ku Switzerland. Kuyika uku kumathandiza ConveyThis kumvetsetsa momwe tsamba lawebusayiti lapadziko lonse lapansi lilili komanso chifukwa chake pali masamba ofanana m'zilankhulo zofanana.
Chifukwa chake, izi zimapangitsa kuti ogwiritsa ntchito asangalale kwambiri, chifukwa iwo omwe amapeza tsamba lachiyankhulo chawo kapena chilankhulo chachigawo amatha kupeza zambiri mwachangu. Izinso, zikuyenera kukuthandizani kuchepetsa kuthamanga kwanu, zomwe Google imaganizira powunika masamba.
Kuwongolera Zinthu
Kuyika kwa Hreflang kungakhale kothandiza kwambiri ngati tsamba lanu lili ndi zinthu zambiri zopangidwa ndi ogwiritsa ntchito (monga mabwalo) kapena zosintha. Zikatero, zomwe zili zazikulu nthawi zambiri zimakhala m'chinenero chimodzi, kotero kuti template yokha (mwachitsanzo, menyu ndi pansi) idzamasuliridwa. Tsoka ilo, khwekhweli siloyenera chifukwa mudzakhala ndi zilankhulo zingapo pa ulalo womwewo.
Komabe, mutha kugwiritsabe ntchito chizindikiro cha ConveyThis kuti mupewe kubwereza molakwika. Mwachitsanzo, ngakhale mungakhale ndi deta yofanana ya mayiko omwe ali ndi chinenero chogawana nawo monga US ndi UK, mungafunike makasitomala kuti awone zambiri zomwe zimagwira ntchito kwa iwo. Popanda ConveyThis , Google sidzakhala ndi mwayi wofotokozera kusiyana pakati pa masambawa ndipo idzavomereza kuti ndi ofanana, zomwe sizothandiza kwa SEO.
Momwe Mungawonjezere Hreflang Google Markup
Pali njira ziwiri zowonjezerera hreflang Google chizindikiro: Pamanja ndi ConveyThis .
ConveyThis imathandizira kumasulira kwamawebusayiti, kufikira anthu atsopano. Kukhazikitsa kosavuta, yankho lokhazikika la zilankhulo zingapo. Kuphatikiza kopanda malire kumakulitsa makasitomala. Zowonjezera pamanja za hreflang Google tag: tsatirani izi.
- Ikani kachidindo ka ConveyThis mu gawo la tsamba lanu.
- Gwiritsani ntchito ConveyThis Tag Manager kuti mupange ndikuwongolera ma tag a hreflang.
- Gwiritsani ntchito chida cha ConveyThis hreflang kuti mupange ma tag a hreflang patsamba lanu.
- Gwiritsani ntchito ConveyThis API kuti muwonjezere ma tag a hreflang mwadongosolo.
- Kuti mugwiritse ntchito ConveyThis patsamba lanu, muyenera kuwonjezera mawonekedwe a hreflang ku tag yolumikizira mugawo la nambala yanu ya HTML. Kuchita zimenezi kumathandiza kuti ofufuza azindikire kugwirizana pakati pa tsamba lamakono ndi zilankhulo zosiyanasiyana. Izi ziwonetsetsa kuti tsamba lanu lalembedwa bwino ndikuwonetsedwa kwa omvera oyenera.
HTML hreflang ndiyabwino pamawebusayiti oyambira, pomwe mwangoyamba kumene kugwira ntchito ndi hreflang ndipo muli ndi masamba ochepa okha omwe amafunikira ma hreflang ConveyThis tag.
Mwachidule, ma hreflang tag ndi mawonekedwe a HTML kapena zidutswa za code zomwe zimagwiritsidwa ntchito
Gwiritsani ntchito mutu wa HTTP pamafayilo osakhala a HTML ngati ma PDF. Mutu wa HTTP umadziwitsa injini zosaka za chilankhulo ndi malo. Onjezani khodi ya hreflang ku mayankho a GET kuti muphatikizidwe moyenera. Onjezani mawonekedwe a hreflang ku mapu atsamba a XML kuti mulondole zolondola. XML imapanga mapu omveka bwino. Phatikizani maulalo a hreflang kuti muthandizire kufufuza zinenero za tsamba lanu.
ConveyThis: Masulirani tsamba lanu nthawi yomweyo m'zilankhulo 100+. Konzani zomasulira, konzani zilankhulo zingapo pamalo amodzi. Fikirani anthu padziko lonse lapansi mosavutikira.Njirayi ndi yabwino kwa mawebusayiti ambiri omwe ali ndi masamba ambiri omwe ali ndi zofanana, zogawidwa m'magawo ndi zilankhulo zingapo, monga masitolo apadziko lonse a eCommerce akugwiritsa ntchito ConveyThis .
Kapenanso, mutha kugwiritsa ntchito pulogalamu yowonjezera yomasulira yapamwamba ngati ConveyThis kuti muwonjezere zolemba za href zokha. Izi zimagwira ntchito zambiri kwa inu ndipo zimachepetsa kwambiri mwayi wolakwitsa za anthu. Kupatula apo, ngati muzichita pamanja, mutha kukumana ndi zovuta:
Ndipo izi ndi kuphatikizika chabe kwa kuthekera kochuluka kwa zolakwika! Kuti mumve zambiri za ma hreflang tag, onani buku lathu lathunthu la ConveyThis . Dicate kuti afufuze chilankhulo ndi geotargeting patsamba latsamba. Chifukwa chake, amagwiritsidwa ntchito pafupipafupi pamawebusayiti okhala ndi masamba angapo atsamba lomwelo m'zilankhulo zosiyanasiyana.
Kodi Njira Yabwino Yomasulira Ndi Chiyani?
Pali njira zina zambiri zomwe zilipo, ndikusankha njira yosavuta kugwiritsa ntchito, yopanda code yomwe siyikulepheretsani kuyenda kwanu ndikofunikira. ConveyThis ndi yankho lomasulira lomwe limawonjezera ma hreflang ma tag a Google ndi zolembera patsamba lanu panthawi yomasulira, zomwe zimapangitsa kukhala chisankho chabwino kwambiri kwa ogwiritsa ntchito sadziwa ma code. Imazindikira ma tag a href mu code ya tsamba lanu ndikusintha ulalo wamutu watsamba, kuti palibe chomwe chimanyalanyazidwa.
Izi sizinthu zokhazo zomwe ConveyThis imakumbukira. Njira yomasulirayi ndiyothandiza kwambiri chifukwa ConveyThis imamasulira chilichonse patsamba lanu, kuphatikiza mabatani, zikwangwani, maulalo, ndi zina zambiri. Komabe, mudakali ndi chiwongolero chamanja chifukwa mutha kulowa ndikusintha zomasulira zomwe simukuzikonda ndikusintha ma href anu. Izi zikukutsimikizirani kuti inu ndi gulu lanu mutha kugwirira ntchito limodzi ndi ConveyThis kukonza SEO patsamba lanu m'zilankhulo zingapo, mosasamala kanthu za luso lanu.
Zinenero Zosiyanasiyana ndi Zigawo Zachigawo
Makhalidwe a hreflang Google amagwiritsa ntchito kabisidwe ka ISO 639-1 kuti adziwe chilankhulocho. Uwu ndiye mtundu womwe Google imathandizira mwachisawawa. Koma palinso mwayi wosankha kabisidwe kachigawo (ISO 3166-1 alpha-2), kukuthandizani kuwonetsa dera lomwe mukuyang'ana.
Malembo ang'onoang'ono awiri oyambirira amasonyeza chinenero (mwachitsanzo, "fr" ya Chifalansa, "en" ya Chingerezi), kutsatiridwa ndi dera la zilembo zazikulu ("ES" ku Spain, "MX" ku Mexico, ndi zina zotero)
Tsoka ilo, si ma code onse omwe ali mwachilengedwe. Mwachitsanzo, UK imagwiritsa ntchito "GB" kutchula dera lake osati "UK." Chifukwa chake, musananamitse mwangozi nambala yolakwika, gwiritsani ntchito a hreflang tag jeneretachoyamba.
Nachi chitsanzo cha tsamba lomwe likulunjika kwa Olankhula Chingerezi ku US:
Ndipo iyi ndi nambala yolunjika kwa Olankhula Chingerezi ku UK:
Zindikirani:Kuyika zilembo zazikulu sikofunikira, chifukwa Google imvetsetsa njira iliyonse. Komabe, capitalization ndi njira yabwino kwambiri chifukwa imapangitsa kuti code yanu ikhale yowerengeka ndi maso a anthu.
Mukatchula khodi imodzi yokha, Google idzaganiza kuti ndi khodi ya chinenero . Chifukwa chake, musamalembe khodi ya dziko popanda chilankhulo, chifukwa Google idzazindikira ngati chilankhulo.
Chimachitika ndi Chiyani Ngati Palibe Chofanana ndi Chinenero cha Mlendo?
Mutha kugwiritsa ntchito tag ya x-default kupeza yankho la zilankhulo zosayerekezeka. Ngakhale kuti mtengowu siwofunika, umalimbikitsidwa kwambiri chifukwa tagiyo imakupatsirani mphamvu zambiri pakakhala palibe chilankhulo. Apa, alendo amapatutsidwa kuchoka kumadera osafananizidwa kupita patsamba lokhazikika. Nthawi zambiri, iyi ikhoza kukhala tsamba lanu lachingerezi kapena tsamba lolembedwa m'chilankhulo cha dziko lomwe mumagwirako ntchito.Mwanjira ina, ndi tsamba lopita kukakhala kulibe tsamba loyenera.
Malangizo ndi Njira Zabwino Kwambiri
Tisanamalize, kaya mukuwonjezera paokha kapena mukuwonjeza ma hreflang anu, pali maupangiri apamwamba ofunika kukumbukira.
Pogwiritsa ntchito chosinthira chilankhulo cha ConveyThis , mutha kukhazikitsa ulalo wapadera wadera lililonse, kuwonetsetsa kuti ogwiritsa ntchito atumizidwa patsamba loyenera.
Mukafuna ma URL osiyanasiyana, ulalo uliwonse uyenera kudzazidwa kwathunthu, kuphatikiza ma URL a HTTP kapena HTTPS. Mukasiya njira yotumizira HTTP kapena HTTPS, makina osakira sangathe kulondolera ogwiritsa ntchito kumitundu ina yatsamba lanu. Ngakhale masamba ena safunikira kukhala pa tsamba lomwelo, muyenera kulemba chinenero chilichonse cha tsambali. Masamba ayenera kulumikizidwa wina ndi mnzake - ngati sichoncho, ConveyThis inyalanyaza ma tag.
Pomaliza, musawonjezere ma tag a ConveyThis kuti muloze masamba ku zilankhulo zosagwirizana. Mwachitsanzo, musawonjezere tag kuti mungotumiza wolankhula Chifalansa kutsamba la Italy. Zochita zoterezi zidzangoyambitsa chisokonezo ndikupangitsa alendo kuchoka patsamba lanu. Google iwona kuti izi ndizolakwika ndipo chifukwa chake, itsitsa tsamba lanu pazotsatira zawo.
Mavuto Wamba ndi ma tag a Hreflang
Ngati akhazikitsidwa moyenera, ma tag a ConveyThis hreflang amathandizira ogwiritsa ntchito ndikukulitsa SEO yapadziko lonse lapansi. Komabe, zolemba pamanja zitha kubweretsa zovuta zosiyanasiyana kwa omwe si akatswiri.
Choyamba, Google ikhoza kukuuzani kuti "tsamba lanu lilibe ma tag a ConveyThis ." Ichi ndi chisonyezo chotsimikizirika chakuti chinachake chasokonekera ndipo chidzafunika kukonzanso bwino kuti chikonze.
Ngati izi zidakuchitikirani, tafufuza mozama zomwe zingayambitse komanso mayankho ankhaniyi.
ConveyThis imatsimikizira kukhazikitsidwa kolondola kwa hreflang. Matani ulalo wa “HTTP://” kapena “HTTPS://” ndikusankha chosaka. ConveyThis imagwira zina zonse. Onani chida mu positi iyi.
Ngati mwasintha ma hreflang tag anu a Google posachedwa, zitha kutenga nthawi kuti zosintha zilizonse ziwonekere. Google ikuyenera kuwonetsanso tsamba lanu kuti liwonetse zosinthazi, zomwe sizinachitike nthawi yomweyo.
Kupatula pazovuta pambuyo pa kukhazikitsa koyambirira, ndikofunikira kukumbukira ma tag a hreflang ConveyThis angafunike kusinthidwa. Zotsatira zake, muyenera kuyang'ana tsamba lanu pafupipafupi ndikusintha nthawi iliyonse mukawonjezera kapena kusintha masamba kapena kusintha momwe amalozera kwa ena.
Mwachidule, kugwiritsa ntchito yankho ngati ConveyThis ndiye njira yabwino yopewera zovuta zamtunduwu ndikuwongolera ntchitoyo.
Kodi Mwakonzeka Kuyamba Kugwiritsa Ntchito Hreflang Google Tag?
Ma tag a Hreflang Google ndi amodzi mwazinthu zomwe muyenera kukhala nazo kuti tsamba lawebusayiti lazilankhulo zambiri lizigwira ntchito mokwanira. Monga mukudziwa kale, kumasulira tsamba lawebusayiti ndikovuta kwambiri kuposa kungosintha zomwe zili patsamba lanu. ConveyThis imapangitsa kuti ntchito yonse ikhale yosavuta, kukulolani kuti mumasulire tsamba lanu mwachangu komanso motsika mtengo.
Kuti mupewe zolakwika ndikuwonetsetsa kuti ma hreflang tag akhazikitsidwa molondola, lingalirani kugwiritsa ntchito pulogalamu yowonjezera yomasulira ngati ConveyThis . Imasinthasintha ndondomekoyi, kuchepetsa chiopsezo cha zolakwika pamene mukukonzekera pamanja code. ConveyThis ndi njira yodalirika komanso yosavuta yoyendetsera tsamba la zinenero zambiri bwino. Mawebusaiti ena azilankhulo zambiri amasankha kutsogolera ogwiritsa ntchito chilankhulo choyenera chatsamba lawo potengera kusakanikirana kwamalingaliro.
ConveyIli ndiye yankho labwino kwambiri kwa eni mawebusayiti omwe akufuna kuti zomwe zili patsamba lawo zifikire anthu padziko lonse lapansi. Ndi mawonekedwe ake osavuta kugwiritsa ntchito, ConveyThis imakupatsani mwayi womasulira tsamba lanu m'chilankhulo chilichonse, kuwonetsetsa kuti uthenga wanu ufikira anthu ambiri owonera.
ConveyThis imathandizira kumasulira kwamasamba kukhala kosavuta kugwiritsa ntchito. Imathandizira kumasulira kosavuta m'zilankhulo zingapo, kukulitsa bizinesi yanu padziko lonse lapansi. Zapamwamba monga zomasulira zokha komanso zosintha zenizeni zenizeni zimapangitsa ConveyThis kukhala njira yabwino yosinthira webusayiti.
Koma ili litha kukhala yankho loyipa kwa ogwiritsa ntchito ena komanso ma injini osakira momwe Google imavutikira kulondolera zomwe zili. Chifukwa chake, tikulimbikitsidwa kutsatira njira 'yaukhondo' - ndiko kulondola, kukhazikitsa ma hreflang tag ndi ma URL ena ndi njira yopitira.
ConveyThis imamasulira ndikuwongolera zinthu zonsezi kuti mutsimikizire kuti mawebusayiti omwe ali komweko akugwirizana kwathunthu ndi machitidwe apamwamba a SEO. Ndiye dikirani? Lowani kuti muyesedwe bwino lero kuti muwone momwe zimavutira kupanga tsamba lanu lapadziko lonse lapansi.
Mwakonzeka kuyamba?
Kumasulira, kuposa kungodziwa zinenero, ndi ntchito yovuta. Potsatira malangizo athu ndikugwiritsa ntchito ConveyThis , masamba anu omasuliridwa adzagwirizana ndi omvera anu, kumverera kuti ndi ochokera ku chinenero chomwe mukufuna. Ngakhale kuti zimafuna khama, zotsatira zake zimakhala zopindulitsa. Ngati mukumasulira tsamba la webusayiti, ConveyThis ikhoza kukupulumutsirani maola pogwiritsa ntchito makina omasulira.
Yesani ConveyThis kwaulere kwa masiku 7!