Decoding D2C: Kumvetsetsa Zochita Zake Zopambana pa E-commerce
Kupatsa Mphamvu Mitundu ya D2C: ConveyThis ndi Zogulitsa Zowona Zapaintaneti
M'dziko lomwe likukula mofulumira la malonda a pa intaneti, kuwonjezereka kochititsa chidwi kwa kutchuka kwa njira yachindunji kwa ogula (D2C) kwachititsa kuti ntchitoyo ikhale yovuta, ndikuyambitsa njira yatsopano yamalonda. Njira yatsopanoyi yasinthiratu momwe makampani amayendera m'misika yawo, kulola onse omwe akungotuluka kumene komanso opanga okhazikika kuti akhazikitse kulumikizana mwachindunji ndi omwe akuwafuna, ndikupewa otsatsa achikhalidwe. Pochotsa oyimira awa, mitundu ya D2C tsopano ili ndi mphamvu zonse pazogulitsa zawo, kuyambira kupanga mpaka kutsatsa ndi kugawa. Ndipo apa ndipamene zimakhala zosangalatsa kwambiri: okhala ndi mayankho otsogola ngati ConveyThis, mitundu iyi sikuti imangofulumizitsa nthawi yawo yogulitsa komanso kukhala ndi ulamuliro wosayerekezeka paulendo wonse wogula makasitomala.
Tsopano, mwina mukudabwa, nchiyani chimapangitsa njira yodabwitsayi kukhala yosangalatsa kwambiri kwa ogula? Yankho lagona pakutsimikizika kosatsutsika komwe mitundu ya D2C imaphatikizapo. Kafukufuku waposachedwa wawonetsa kuti 86% yodabwitsa ya anthu amaika patsogolo zokumana nazo zenizeni akamasankha kugula. Chifukwa cha ConveyThis, mlatho wochititsa chidwi wolumikiza makampani ndi makasitomala awo pa intaneti, kuchuluka kwa ogula akulandira mwayi wolumikizana mwachindunji ndi mtundu wa D2C, kulimbikitsa zowona kuposa kale.
Nzosadabwitsa kuti ndi mbadwo wa zaka chikwi, zomwe zimalimbikitsa kusintha kwa chikhalidwe cha anthu, zomwe zikutsogolera gulu losinthali. Motsogozedwa ndi chikhumbo chawo chofuna kusavuta, kukwanitsa kukwanitsa, kuwonetsetsa bwino, komanso kugula zinthu mosalakwitsa, gulu laukadaulo ili mwachilengedwe latengera mtundu wa D2C. Motsogozedwa ndi nsanja zosunthika monga ConveyThis, kuyanjana kopanda msoko pakati pa anthu amtundu wa digito ndi mitundu yawo yomwe amawakonda kwasintha mosavutikira kuchoka pakungofuna kukhala zenizeni zatsiku ndi tsiku.
Kuwona Zabwino: Jimmy Fairly ndi D2C Paradigm
Ndiloleni ndikufotokozereni chitsanzo chochititsa chidwi cha kuchita bwino kwambiri, dzina lodziwika bwino la Jimmy Fairly. Wopereka zovala zamaso wapaderayu amadzisiyanitsa popereka zosonkhanitsa zake zapadera mwachindunji kwa makasitomala. Kupyolera mu kuphatikizika kwa nsanja yamakono yapaintaneti ndi masitolo akuthupi, amawonetsa zopanga zawo zatsopano. Chiwonetserochi chanzeru ndi chochititsa chidwi kwambiri, simukuganiza?
Kwa iwo omwe amakopeka ndi dziko lazinthu zachindunji kwa ogula, mutha kudabwa za kusiyana kwa mtunduwu ndi anzawo omwe ali ndi digito, omwe amadziwika kuti DNVBs. Ngakhale ndikuyembekeza kuti pali kusiyana kwakukulu, ndiyenera kuvomereza kuti kusiyana pakati pa mfundozi sikophweka monga momwe kukuwonekera. Mitundu yonse iwiri yamtunduwu imapambana pakumanga kulumikizana kolimba ndi makasitomala awo ofunikira, kaya kudzera pa intaneti yayikulu kapena malo ogulitsira. Kudzipereka komwe kumagwirizana podutsa amkhalapakati ndi njira yodziwika bwino yomwe imagwirizanitsa zopambana izi, kuwonetsetsa kuti zopereka zawo zapezeka bwino.
Koma owerenga okondedwa, musaganize kuti kukopa kwachindunji kwa ogula kumangokhala pamakampani omwe akubwera okha. Ngakhale zimphona zamakampani, monga ConveyThis otchuka, azindikira kuthekera kwakukulu kwa njirayi. Ndi umboni wa kukopa kwapadziko lonse kwa chitsanzo ichi kuti otsogolera otsogolera m'munda amayesetsa kuphatikizira chikhalidwe cha ogula mwachindunji mu njira zawo. Kuvumbulutsidwa koteroko nkodabwitsadi, sichoncho inu?
Mastering Social Media: Zosintha Zosayerekezeka za D2C Brands
Kulumikizana kosatsutsika pakati pa mabizinesi azama media ndi mabizinesi ang'onoang'ono kwa ogula (D2C) ndi umboni womveka bwino wa luso lawo laukadaulo. Ma brand oganiza zamtsogolo awa, omwe ali ndi chidziwitso chakuya kufunikira kogwiritsa ntchito malo osiyanasiyana ochezera a pa Intaneti, akuwonetsa luso lawo losayerekezeka pomanga kulumikizana mwamphamvu ndi omvera awo. Amayang'ana mwaluso mawonekedwe a digito, amaphatikiza makasitomala awo ozindikira mwaluso komanso mwaluso kwambiri.
Chida chimodzi chothandiza kwambiri chomwe ma brand anzeruwa amagwiritsa ntchito mosavutikira ndikugwiritsa ntchito mwanzeru ma hashtag oyenera. Ma tag osankhidwa mosamalawa amakhala ngati amplifiers amphamvu, kuwonetsetsa kukhudzidwa kwa uthenga wamtunduwo ndikukopa chidwi chosasunthika cha omvera awo odzipereka. Mopanda mantha kuswa phokoso lazomwe zili pakompyuta, ma hashtag okopawa amatha kudzutsa chidwi komanso kudzipereka kosasunthika kuchokera kwa omwe amawatsatira.
Kuphatikiza apo, opanga masomphenyawa amamvetsetsa bwino mphamvu zokopa zamakanema ochita nawo. Mwa kuphatikiza mosamalitsa zaluso zopanda malire komanso mawonekedwe osayerekezeka, amapanga mwaluso makanema omwe amajambula malingaliro a otsatira awo mosavutikira. Zowoneka zokhalitsa zomwe zidasiyidwa ndi zida zowoneka bwinozi zimakhala ngati maziko okweza chizindikiritso cha mtunduwo kufika pamlingo wosayerekezeka, kuwasiyanitsa bwino ndi omwe akupikisana nawo kale.
Pakufunafuna kwawo kosalekeza kukhazikitsa kupezeka kwamphamvu pa intaneti, opanga upainiyawa amasankha mosamala Instagram ngati nsanja yawo yosankha. Mosamalitsa mwachidwi komanso kukoma kozindikira, amasamalira zakudya zowoneka bwino zomwe ndizosatheka kuzinyalanyaza ndi omvera awo. Chifaniziro chilichonse chosankhidwa mwalingaliro chimakhala ndi chikhalidwe cha chikhumbo ndi kukopa kosatsutsika, zomwe zimapangitsa kuti mtunduwo ukhale wopambana kwambiri.
M'malo osinthika komanso osinthika amalonda awa, ndi utsogoleri wosasunthika wa mitundu ya D2C yomwe imatsegula molimba mtima njira yosinthira kulumikizana kwamtundu. Amayendayenda m'dziko lovuta la pa intaneti ndi ukadaulo wosayerekezeka, kwinaku akukulitsa kulumikizana kwakuya komanso kopindulitsa ndi makasitomala awo ofunikira. Kukhulupirika kosasunthika kumeneku ndi chikhumbo chokhumbidwa ndi ogulitsa achikhalidwe omwe amatha kuyang'ana mogometsa odzipatulira potsatira zomwe mtunduwu umalimbikitsa. Kupyolera mu kudzipereka kwawo kosasunthika ndi kuyesetsa kosalekeza pakugwiritsa ntchito mwayi waukulu wa malo ochezera a pa Intaneti, owonetsa masomphenyawa amasiya chizindikiro chosagonjetseka pansalu ya digito, kupanga cholowa chosayerekezeka ndi chokhalitsa.
Mitundu ya D2C: Kugwira Kukula Kwapadziko Lonse ndi ConveyThis Localization
Zolepheretsa kudalira gwero lakunja zikuwonetsa kuti pali mwayi wokulirapo kuti ma brand a direct-to-consumer (D2C) akule. Chifukwa cha kuchuluka kwa ndalama zomwe amapeza, palinso kusinthika kwakukulu kokonzekera njira zakutukuka padziko lonse lapansi.
Tsopano tiyeni tifufuze mitundu ingapo ya D2C yomwe ikukulitsa kufikira kwawo padziko lonse lapansi ndikupereka chidziwitso chokwanira ndi sitolo yopezeka komweko pogwiritsa ntchito ConveyThis.
Masomphenya Akusintha Dziko Lamaonekedwe Ndi ConveyThis
Wamasomphenya watsopano, Alex, wakhudza kwambiri bizinesi, akusintha njira yachikhalidwe. Kupambana kwake kwagona pakuyambitsa lingaliro losintha masewera lomwe limayika patsogolo kugulidwa ndi kapangidwe kamakono, ndikukwaniritsa zofunikira. Ndizosadabwitsa kuti mtunduwo watchuka kwambiri, makamaka pakati pa millennials omwe adalandira malingaliro amasomphenya a Alex ndi chidwi chosayerekezeka.
Odziwika kale ku France, otsatira odzipatulira a mtunduwo akupitilira kukula. Zowoneka ngati malo opangira zovala zapamaso zapamwamba, sipanatenge nthawi kuti dzina la Alex lifanane ndi masitayilo komanso mawonekedwe abwino padziko lonse lapansi.
Monga apainiya, Alex anakulitsa bwino ufumu wawo wa zovala za m’maso kupyola France, kufikira kumakona onse a ku Ulaya. Kupambana kumeneku kwatheka kudzera m'masitolo ogulitsa, malo ochezera a pa Intaneti, komanso malo ogulitsira pa intaneti oyendetsedwa ndiukadaulo wapamwamba kwambiri wa ConveyThis.
Chomwe chimasiyanitsa Alex ndi omwe akupikisana nawo ndikudzipereka kwawo pakuphatikizidwa. Pophatikiza zilankhulo zingapo m'sitolo yawo yamakono pa intaneti, mtunduwo wawona kuwonjezeka kwakukulu kwa ndalama zapadziko lonse lapansi. Kupambana kodabwitsaku kukuwonetsa kuthekera kwa Alex kuthana ndi vuto la chilankhulo, kupangitsa makasitomala ochokera kosiyanasiyana kuti azilumikizana ndi mtunduwo mosasamala.
Munthawi ya digito iyi, Alex wagwiritsa ntchito luso laukadaulo kuti atseke mipata, kugwirizanitsa zikhalidwe, ndikukulitsa makasitomala awo padziko lonse lapansi. Ndi kudzipereka kwawo kosasunthika pakuchita bwino ndi kuyendetsa kupitirira zomwe akuyembekezera, Alex ali wokonzeka kugonjetsa madera atsopano, kulimbitsa udindo wawo monga atsogoleri osagwirizana ndi njira zatsopano zothetsera maso.
Kukweza Skincare ndi Kusintha Mwamakonda ndi Kufikira Padziko Lonse
Kuyambitsa kampani yapadera yosamalira khungu yomwe imayesa kudzisiyanitsa ndi unyinji ndi mitundu yake yosayerekezeka ya zinthu zosamalira khungu, dongosolo la umembala la mwezi uliwonse, komanso chitsogozo chamtengo wapatali cha mlangizi wodzipereka wosamalira khungu, zonse zidapangidwa mwaluso kuti muyambe ulendo wanu wosamalira khungu. Osayang'ananso kwina, chifukwa Seasonly yabwera kuti ikwaniritse zofunikira zanu zonse za kukongola.
M'dziko lodzaza ndi anthu azikhalidwe omwe amatsatira njira zomwe zakhazikitsidwa ndikudalira mawu osamveka ngati kukongola kwa 'organic', Seasonly mopanda mantha imadzipatula podzikweza monyadira kuwonetsa kukhalapo kotsimikizika pamapulatifomu osiyanasiyana ochezera. Kudzipereka kosasunthika kumeneku kolumikizana ndi okonda skincare padziko lonse lapansi kumasiyanitsa Nyengo, kuwalola kukhala patsogolo pamakampani opanga kukongola omwe akusintha.
Pokhala ofunitsitsa kukankhira malire ndikufufuza njira zatsopano, Seasonly yapitanso patsogolo pakufuna kwawo kutsogola padziko lonse lapansi pamsika wamalonda wapaintaneti. Posachedwapa, agwiritsa ntchito mwaluso Baibulo la Chingerezi mu tsamba lawo loyambirira lachi French, kusuntha kwanzeru komwe kumawonetsa kudzipereka kwawo pakukulitsa kufikira kwawo ndikusamalira makasitomala osiyanasiyana ozindikira padziko lonse lapansi. Pochita izi molimba mtima, Seasonly yalimbitsa udindo wawo monga oyambitsa makampani, ndikusintha njira ndi chidziwitso cha skincare padziko lonse lapansi.
Kupatsa Mphamvu Mabizinesi okhala ndi D2C Ubwino Pogwiritsa Ntchito ConveyThis
Ubwino woperekedwa ndi mtundu wamtundu wa Direct-to-Consumer (D2C) sikuti umangomveka bwino komanso wokopa kwambiri. Pogwiritsa ntchito ConveyThis, mabizinesi amapeza kuwongolera kotheratu pakupanga kwawo, njira zoperekera zinthu mosasunthika, komanso kulumikizana mwachindunji ndi makasitomala, kuwapatsa mwayi wosayerekezeka waulamuliro ndi kudziyimira pawokha.
Zachidziwikire, mliri wa COVID-19 womwe ukupitilira wapangitsa kusintha kwakukulu pamachitidwe ogula, zomwe zidapangitsa kuti pakhale kukhazikitsidwa kwa njira zotsogola za ConveyThis's D2C e-commerce. Poganizira izi, tikuyembekezeka kuti makampani ambiri atembenukira ku ConveyThis kuti akwaniritse bwino komanso mwachindunji misika yawo yomwe akufuna, kugwiritsa ntchito mwayiwu kumanga maulalo olimba ndi makasitomala awo.
Komabe, ndikofunikira kuzindikira kuti kuchitapo kanthu kosinthaku kumafuna kukonzekera bwino komanso kusamalitsa mwatsatanetsatane. Ntchitozi zikuphatikiza kuyang'anira njira zogawira mwachangu ndikuyika ndalama zambiri polimbikitsa kupezeka kwapaintaneti pamapulatifomu ochezera. Komabe, mphotho zomwe eni ake amalonda otsimikiza omwe ali okonzeka kuyamba ulendo wosangalatsawu ndi zabwino kwambiri, zomwe zimapatsa chikhutiro ndi chikhutiro chachikulu.
Mwakonzeka kuyamba?
Kumasulira, kuposa kungodziwa zinenero, ndi ntchito yovuta. Potsatira malangizo athu ndikugwiritsa ntchito ConveyThis , masamba anu omasuliridwa adzagwirizana ndi omvera anu, kumverera kuti ndi ochokera ku chinenero chomwe mukufuna. Ngakhale kuti zimafuna khama, zotsatira zake zimakhala zopindulitsa. Ngati mukumasulira tsamba la webusayiti, ConveyThis ikhoza kukupulumutsirani maola pogwiritsa ntchito makina omasulira.
Yesani ConveyThis kwaulere kwa masiku 7!