Present ConveyThis kwa Aliyense: Kudziwa Pitch
Kufotokozera Zamtengo Wapatali Watsamba Lawebusayiti
M'mawonekedwe athu a digito omwe akuchulukirachulukira padziko lonse lapansi, kudziwitsa anthu zapaintaneti ndikofunikira kuti anthu azitha kugawana nawo. Komabe, kwa omwe sadziwa kumasulira ndi kumasulira kwawoko, kuzindikira kufunikira kosintha mawebusayiti a zilankhulo ndi zikhalidwe zosiyanasiyana kungakhale kovuta.
Bukuli limapereka njira ndi mfundo zoyankhulirana zofotokozera momveka bwino momwe bizinesi imakhudzira webusayiti kwa anthu okayikira kapena osadziwa. Werengani kuti muphunzire njira zofotokozera mokopa malingaliro awa kwa oyang'anira, ogwira nawo ntchito, makasitomala ndi othandizana nawo.
Kutanthauzira Kumasulira Kwawebusayiti ndi Kumasulira
Musanayambe kudumphira mwatsatanetsatane, zimathandizira kuyika mawu ofunikira:
Localization - Njira yosinthira tsamba lawebusayiti kuti ligwirizane ndi chilankhulo, chikhalidwe ndi zomwe amakonda pamsika wapadziko lonse lapansi. Kupitilira kumasulira kosavuta.
Kumasulira - Kutembenuza zolemba kuchokera kuchilankhulo kupita ku china kudzera mwa anthu kapena makina odzichitira okha. Chigawo cha kumasulira.
Transcreation - Kulembanso kwanzeru kwa mauthenga kuti agwirizane ndi chikhalidwe chakumalo motsutsana ndi kumasulira kwachindunji.
Kusintha kwamasamba kumagwiritsa ntchito kumasulira, kusintha, kutengera chikhalidwe komanso luso laukadaulo kuti apange zokumana nazo zogwirizana ndi ogwiritsa ntchito apadziko lonse lapansi. Cholinga chachikulu ndikufalitsa mtundu momveka bwino m'magawo onse.
Mlandu Wabizinesi Wokhazikika
Kupeza zogulira kuti tsamba lawebusayiti lipezeke kumafuna kumveketsa bwino maubwino. Sinthani mauthenga kuti agwirizane ndi zomwe zimakonda kwambiri omvera anu. Ubwino womwe ungachitike ndi awa:
- Kuchulukirachulukira kwamawebusayiti apadziko lonse lapansi ndikuchitapo kanthu
- Miyezo yapamwamba yotembenuka ndi kugulitsa kunja kwa nyanja
- Kukulitsa chidziwitso cha mtundu ndi zokonda kunja
- Bizinesi yotsimikizira zamtsogolo pa intaneti yazilankhulo zambiri
- Kutsegula mwayi wopeza misika yakunja yopindulitsa
- Malingaliro abwino amtundu wapadziko lonse lapansi kuchokera kumitundu yosiyanasiyana
Kwa atsogoleri otsogozedwa ndi data, perekani ziwerengero za kukula kwa anthu omwe si Achingerezi pa intaneti, kukumana kwawo kwakukulu ndi masamba omwe ali komweko, komanso kuchuluka kwa zomwe amakonda kugula m'chilankhulo chawo. Localization ndi njira yoyendetsera kukula.
Kuthana ndi Maganizo Olakwika Amene Angakhalepo
Omwe sadziwa za ntchitoyi akhoza kukhala ndi malingaliro olakwika omwe ayenera kuthetsedwa:
Kumasulira kumangotanthauza kumasulira - Zowonadi, kumasulira kwapamwamba kumaphatikizapo zambiri kuposa kutembenuza mawu pakati pa zilankhulo. Zinthu zowoneka, zikhalidwe zachikhalidwe, kukhathamiritsa kwaukadaulo ndi zina zambiri ziyenera kusinthidwa kwathunthu.
Zogulitsa zathu zimagwirizana ndi zikhalidwe zonse - Kwenikweni, kukhazikika kopambana nthawi zambiri kumafuna kusintha kapangidwe kazinthu, mawonekedwe ndi mauthenga kuti agwirizane ndi zomwe mayiko amakonda. Osatengera kukopa kwapadziko lonse.
Chingerezi ndi chokwanira - Ngakhale ogwiritsa ntchito ambiri apadziko lonse lapansi amadziwa Chingerezi, kutsatsa kwa iwo kumangowaletsa m'Chingerezi. Kusonyeza ulemu kudzera m’chinenero chawo kumawathandiza.
Kumasulira kwabwino n'kosavuta - Kumasulira kwaukatswiri kwa anthu kumafuna ukadaulo kuti athe kuthana ndi mitundu yosiyanasiyana ya zilankhulo, mawu ndi kamvekedwe. Zomasulira zokhazokha zilinso ndi malire. Kukhazikika koyenera ndi luso ndi sayansi.
Onetsani zaukadaulo, zamitundumitundu zakumalo. Ikagwiritsidwa ntchito bwino, imayendetsa kukula kosalekeza kumayiko akunja popanga kulumikizana kwachikhalidwe chenicheni.
Kuwerengera Mtengo wa Localization
Anthu omwe amangoganizira za bajeti akhoza kukhala osamala ndi mtengo wamalo. Ngakhale ndalama zimafunika, onetsani kuti:
- Ndalama zakumaloko ndizochepa poyerekeza ndi mwayi wopezeka pamsika
- Kubweza nthawi zambiri kumaposa ndalama zoyambira
- Zipangizo zamakono ndi makina amathandizira kuchepetsa ndalama zomasulira
- Kutulutsa kwapang'onopang'ono kumalola kuwongolera kuwononga ndalama komanso zoopsa
Pakusintha kwapaintaneti, makina osakanizidwa + amasinthitsa mtengo, liwiro ndi mtundu wake. Zida monga ConveyThis zimaphatikiza zodziwikiratu ndi ukatswiri wamunthu womwe umafunidwa.
Poyerekeza ndi njira zachikale zapamanja, mayankho amakono amapangitsa kuti kufikika kwanu kutheke pamitengo yomwe simunaganizirepo kale. Ioneni ngati ndalama, osati ndalama chabe.
Kuthana ndi Mavuto Aukadaulo
Ena atha kuda nkhawa kuti kumasulira kwamalo ndikovuta mwaukadaulo. Komabe, tsindikani momwe mayankho amakono amathandizira kuti ntchitoyi ikhale yosavuta:
- Phatikizani mwachindunji ndi nsanja za CMS monga WordPress kapena Shopify
- Zindikirani ndi kumasulira mawu a patsambali mwachangu pogwiritsa ntchito makina
- Pitirizani kukumbukira zomasulira ndi mautanthauzidwe a mawu ofanana
- Yambitsani mgwirizano pakati pa anthu ogwira nawo ntchito mkati ndi kunja
- Gwirani zinthu zofunikira zaukadaulo monga metadata ya SEO ndi ma hreflang tag
- Lolani kuwoneratu masamba otanthauziridwa musanayambe kukhala pompopompo
- Perekani ma dashboards mwachilengedwe osafunikira ukatswiri wamakhodi
Ndi nsanja yoyenera, kutsegulira malo omwe ali m'deralo kungakhale kofulumira komanso kosavuta ngakhale kwa magulu omwe si aukadaulo. Kukweza kolemera kumayendetsedwa kumbuyo kwazithunzi.
Kufotokozera Dongosolo Lantchito ndi Njira Zina
Pewani nkhawa popereka mapu omveka bwino a njira zotsatirazi:
- Yambani ndi kuyesa kwaulere kuti muwonetsere luso lanu nokha
- Limbikitsani kumasulira koyambirira pamasamba amtengo wapatali ndi zilankhulo kutengera mwayi/data
- Yezerani kukhudzika komwe kukuchitika kudzera mu ma KPI omwe afotokozedwa ngati kuchuluka kwa anthu padziko lonse lapansi
- Fotokozerani mapulani okulitsa amtsogolo omwe akugwirizana ndi zomwe zikufunidwa
- Onetsani chithandizo chamakasitomala chomwe chilipo komanso chithandizo chaukadaulo
Pokhala ndi mapulani amasewera omwe akukonzedwa kuti achitepo kanthu nthawi yomweyo, opanga zisankho akhoza molimba mtima kuwunikira tsamba lawebusayiti, ndikukulitsa kuchokera pamenepo kutengera zotsatira zotsimikizika.
Kuwonetsa Momwe Kupambana Kumawonekera
Khalani ndi zopindulitsa powonetsa zitsanzo za mayina apanyumba omwe akuyenda bwino kudzera m'malo:
- Katswiri wamkulu wa mapulogalamu a ku America adawona kulembetsa kukuchulukirachulukira 200% pambuyo poti misika yayikulu yaku Asia idafika.
- Wopanga magalimoto apamwamba ku Germany adapititsa patsogolo mwayi wopeza ogula aku Latin America pomasulira mindandanda patsamba lawo la ecommerce yaku Brazil.
- Wogulitsa mafashoni waku Britain adachulukitsa kuchuluka kwa anthu ku webusayiti yaku Italy 96% mkati mwa miyezi 6 atakhazikitsa zaku Italy.
- Pulatifomu yophunzirira ma e-learning yaku Canada idakulitsa ophunzira awo aku Spain modabwitsa pomasulira tsamba lawo komanso zomwe amatsatsa.
Tchulani maphunziro oyenerera ndi ma data kuchokera kwa anzawo omwe ali m'makampani awo omwe akutsata mwayi wapadziko lonse lapansi kudzera m'malo. Zitsanzo zenizeni za dziko zimapangitsa kuti phindu likhale lowoneka.
Kukhazikika Kumathandiza Kukula Kwapa digito Padziko Lazinenelo Zambiri
Kwa mabungwe apadziko lonse lapansi, kukulitsa kupitilira malire akunyumba ndikofunikira kuti mupeze makasitomala atsopano ndikuyendetsa kukula. Kukhazikitsa kwamalo kumapangitsa chidwi chazochitika zama digito zomwe zimaposa chilankhulo ndi chikhalidwe. Ndi bwenzi loyenera lothandizira kumasulira, kukopa chidwi ndi anthu ochokera padziko lonse lapansi pa intaneti tsopano ndi turnkey.
Ngakhale kuti maphunziro oyamba pamalingaliro, deta ndi machitidwe abwino amafunikira, omvera ambiri amayamikira mwachangu malingaliro ofunikira a kumasulira akapangidwa bwino. Makamaka chifukwa chachangu cha ecommerce komanso kutengera digito padziko lonse lapansi, tsogolo la intaneti mosakayikira limakhala la zilankhulo zambiri.
Kupyolera mu mauthenga oganiza bwino ogwirizana ndi omvera aliyense, kupereka mphamvu za kumasulira kumakhala kotheka. Kupita patsogolo kumayamba ndikuunikira zotheka, kenako ndikujambula njira yopita patsogolo. Landirani kukhazikika, ndikutsegula mwayi watsopano wapaintaneti kulikonse.
Ndidziwitseni ngati mungafune kuti ndikulitse kapena kusinthira bukhuli lofotokozera zaubwino wotsatsa masamba mwanjira iliyonse. Ndine wokondwa kupereka zina zowonjezera, mfundo zoyankhulirana, kapena malingaliro ngati pakufunika.
Mwakonzeka kuyamba?
Kumasulira, kuposa kungodziwa zinenero, ndi ntchito yovuta.
Potsatira malangizo athu ndikugwiritsa ntchito ConveyThis , masamba anu omasuliridwa adzagwirizana ndi omvera anu, kumverera kuti ndi ochokera ku chinenero chomwe mukufuna.
Ngakhale kuti zimafuna khama, zotsatira zake zimakhala zopindulitsa. Ngati mukumasulira tsamba la webusayiti, ConveyThis ikhoza kukupulumutsirani maola pogwiritsa ntchito makina omasulira.
Yesani ConveyThis kwaulere kwa masiku 7!
