Kupanga Njira Yabwino Yotsatsa Padziko Lonse ndi ConveyThis
Kupanga Njira Yabwino Yotsatsa Padziko Lonse
M'dziko lathu lamakono la digito, malire a malo ali ndi chotchinga chochepa kwambiri pakukulitsa bizinesi kuposa kale. Chifukwa cha kudalirana kwa mayiko ndi ndondomeko zamalonda zotseguka, kutengera katundu ndi ntchito kwa anthu ochokera kumayiko ena ndikotheka kuposa kale. Komabe, kuchita bwino kwamakasitomala akunja kumafuna kukonzekeretsa mosamalitsa njira zotsatsira zomwe zimapangidwira msika uliwonse.
Buku lakuya ili likuwunikira momwe mungapangire mapulani osinthika padziko lonse lapansi pomwe mukupereka zitsanzo zenizeni zamakampani omwe adachita bwino. Werengani kuti muwone mwatsatanetsatane zomwe zimafunika kuti akope makasitomala bwino padziko lonse lapansi.
Kufotokozera Njira Zotsatsa Padziko Lonse
Njira zotsatsira zapadziko lonse lapansi zimagwirizanitsa chizindikiritso cha mtundu ndi masomphenya ake ndi njira zotsatsira zomwe zasinthidwa malinga ndi zigawo zamayiko ena. Cholinga chake ndikuwonetsa chikhalidwe chamtundu wokhazikika m'misika yonse ndikutumiza mauthenga, zopereka ndi zokumana nazo kuti zigwirizane ndi zikhalidwe ndi zokonda zachigawo.
Njira zodziwika bwino zamalonda padziko lonse lapansi ndi izi:
- Padziko Lonse - Njira yotsatsa yofananira padziko lonse lapansi popanda kufalikira
- Multi-Domestic - Kuyang'ana kwambiri pakukonza njira pamsika uliwonse wamba
- Padziko Lonse - Kugogomezera pakuchita bwino kwamitengo ndi kukhazikika pakukhazikika
- Transnational - Kulinganiza kukhazikika kwadziko ndi kusasinthika kwapadziko lonse lapansi
Mosasamala kanthu za njira yoyendetsera bwino, kusinthika koyendetsedwa ndi kafukufuku koyang'ana pazikhalidwe zachikhalidwe, kuzindikira kwamakasitomala, ndi machitidwe abwino am'deralo ndizofunikira kwambiri pakutsatsa kwapadziko lonse lapansi.
Ubwino Wofika Patali Pakutsatsa Padziko Lonse
Kupanga luso lotsatsa padziko lonse lapansi kumabweretsa zabwino zambiri:
- Kukulitsa kuzindikira kwamtundu ndi kufikira polowa m'malo atsopano akunja
- Kuchepetsa ndalama zotsatsa kudzera pakuphatikiza katundu wapadziko lonse lapansi komanso mphamvu zogulira pakati
- Kupititsa patsogolo khalidwe la malonda ndi kukopa kudzera muzosintha zamtundu uliwonse zogwirizana ndi msika uliwonse
- Mpikisano wothamanga kuchokera kuzinthu zamayiko osiyanasiyana ndikuphatikiza zidziwitso zapadziko lonse lapansi
Ndi njira yopangidwa mwaluso yapadziko lonse lapansi, ntchito zamalonda zimasintha kuchoka pamtengo wamtengo wapatali kupita ku injini yopangira phindu yomwe imayendetsa ndalama zambiri padziko lonse lapansi ndikugawana.
Zofunikira Pakumanga Mapulani Ogwira Ntchito Padziko Lonse Lapansi
Kukhazikitsa malonda opambana padziko lonse lapansi kumafuna maziko oyambira:
Kafukufuku wamsika wozama - Unikani malingaliro a ogula, machitidwe, zokhumudwitsa, ndi zomwe amakonda m'dera lililonse lomwe mukufuna. Pewani kusakhazikika. Kuzindikira kwamakasitomala kosiyanasiyana ndikofunikira.
Kumvetsetsa zowawa - Dziwani zowawa za msika ndi zosowa zawo kudzera mu kafukufuku, zoyankhulana, ndi kusanthula deta. Kukhazikitsa malo kuyenera kuthana ndi izi moyenera.
Kukonzekera kwa zigawo zambiri - Konzani njira zophatikizira ndi makampeni omwe amalinganiza kusasinthika m'misika yonse ndikusintha kogwirizana ndi dera kutengera zomwe mwaphunzira.
Localization - Sinthani mauthenga, zida zopangira, mayendedwe, mayanjano ndi zina zambiri kuti zigwirizane ndi zikhalidwe zachikhalidwe ndikumveka m'dera lililonse. Koma pewani kusintha kokha chifukwa cha kusintha.
Kukonzekera mwachidwi kumapereka zidziwitso zowongolera njira ndi kutsegulira mwanzeru. Ndi maziko awa, dongosolo la malonda padziko lonse lapansi likhoza kuchitika.
Kubweretsa Global Marketing Plan kumoyo
Ndi maziko ofunikira amalizidwa, kodi ndondomeko yamalonda yokonzeka padziko lonse lapansi imagwirizana bwanji? Ngakhale njira zingapo zitha kusiyanasiyana, mapulani apadziko lonse lapansi nthawi zambiri amawonetsa zinthu zazikuluzikulu izi:
- Masomphenya ogwirizana amtundu ndi kaimidwe padziko lonse lapansi, ogwirizana ndi zomwe kampani ikufuna
- Kukula kwapakati kwazinthu zoyambira monga ma logo, mawu ofotokozera, ndi mawonekedwe
- Anagawana zoyeserera zapadziko lonse lapansi pamapulatifomu a digito ndi njira zapa media media
- Economics of scale through the global agency maubale ndi mphamvu kugula
- Kusintha makonda achigawo pamitu yotumizira mauthenga kutengera zidziwitso zachikhalidwe
- Zokumana nazo za digito zofananira, kukwezedwa ndi maubwenzi ogwirizana ndi zokometsera zakomweko
- Kusintha kwa zinthu zakuthupi, kulongedza ndi zowonetsera kuti zigwirizane ndi zokometsera zachigawo
- Kumasulira kwapang'onopang'ono ndi kumasulira kuti kumveke bwino kwambiri
- Kugwiritsa ntchito moyenera akazembe amtundu wapadziko lonse lapansi komanso wakomweko komanso olimbikitsa
- Magulu ophatikizika am'chigawo kuti mudziwe zambiri pamipata yotsatiridwa nthawi zonse
Fomula yomaliza imaphatikiza kukhazikika ndikusintha makonda amderalo - ganizani padziko lonse lapansi, chitani kwanuko.
Kuyenda pa Zopinga za Global Marketing
Ngakhale kubweretsa zabwino kwambiri, kutsatsa kwapadziko lonse kumabweranso ndi zovuta kuti muyende bwino:
Kugwirizana ndi anthu osiyanasiyana - Kukhazikitsa makampeni kuti agwirizane ndi zikhalidwe zosiyanasiyana pomwe kusunga kukhulupirika kwa mtundu ndi luso komanso sayansi. Pewani malingaliro amtundu umodzi.
Malamulo oyendetsera - Tsatirani malamulo, malamulo achinsinsi, ndi zikhalidwe m'dziko lililonse lomwe mukufuna. GDPR, ufulu wa anthu, ndi zina zotero. Kutsatira kumathandizira kupambana.
Kumasulira mosalakwitsa - Kutanthauzira molondola chilankhulo, mawu ndi mauthenga ndikofunikira kwambiri pakulumikizana ndi kutembenuza. Pewani kumasulira molakwa kochititsa manyazi.
Njira zogwirizanitsa - Ndi misika yambiri yomwe mukufuna, kuwongolera kayendetsedwe ka ntchito kumadera onse, mabungwe ndi magulu amkati ndikofunikira pakuwongolera zovuta.
Monitoring ROI - Ikani ma analytics odziletsa kuyambira pachiyambi kuti muyese kuchita bwino kwa malonda ndi njira zowongolera m'dera lililonse lalikulu.
Ndi kuyimba mosamalitsa, zopingazi zimatha kuthetsedwa. Zowonjezereka zimapangitsa kuwagonjetsa kukhala kopindulitsa.
Zitsanzo Zodziwika za Kutsatsa Padziko Lonse Kuchitidwa Bwino
Kuyang'ana ma brand omwe akuchita bwino pakukwezedwa padziko lonse lapansi kumapereka zitsanzo zopambana:
Domino's Pizza - Amapereka zokometsera zamsika ndi msika ndikusunga menyu wamba. Imalimbitsa kumasulira kosinthika.
McDonald's - Yodziwika ndi zinthu zapamsika zokhazokha zophatikizidwa ndi chizindikiro chokhazikika. Mabalance amayandikira.
Nike - Imapanga makampeni ophatikizika amtundu wapadziko lonse lapansi omwe amatsitsimutsidwa kudzera m'mayanjano amderali. Imakula pakusintha kogwirizana.
Coca-Cola - Imaphatikiza zinthu zapadziko lonse lapansi ngati zotsatsa za Santa ndi zikondwerero zachikhalidwe chakumalo poyambitsa madera. Zachilengedwe koma zam'deralo.
Akatswiri otsogola awa amapereka chilimbikitso kwa otsatsa omwe akuyenda bwino padziko lonse lapansi.
Udindo Wovuta Wazokumana nazo mu Zinenero Zambiri
Ngakhale kusindikiza, kunja, TV, ndi zokumana nazo zikadali zofunika, njira zama digito tsopano zili pachimake pazamalonda padziko lonse lapansi chifukwa cha kufikira, kulunjika, ndi kuyeza kwake.
Mu digito, zokumana nazo zolumikizana zilankhulo zambiri ndiye chinsinsi chothandizira makasitomala. Kutsatsa komwe kumachitika m'zikhalidwe zonse sikuthandiza ngati masamba amakhalabe achingerezi.
Mwamwayi, mayankho amakono omasulira ngati ConveyThis amalola kusintha mawebusayiti kuti azitha kumvera anthu padziko lonse lapansi mosavuta. Kuphatikiza AI ndi akatswiri azilankhulo za anthu, amamasulira tsamba lililonse kukhala zolemba, zithunzi, makanema ndi zina zambiri. Izi zimathandizira kufufuza malire atsopano.
Malangizo Akatswiri Pakupambana Kutsatsa Padziko Lonse
Kutengera zotsatira zotsimikizika, nazi malingaliro okulitsa kutsatsa kumalire:
- Lowetsani m'zikhalidwe ndi makasitomala anu musanalowe m'madera atsopano. Pewani zongoganizira.
- Funsani abwenzi omwe ali pafupi nawo kuti asinthe zoyambira ndi katundu ku msika wawo.
- Onetsetsani kuti zidziwitso zamtundu ngati ma logo zimapitilira chikhalidwe kudzera pamapangidwe achilengedwe chonse.
- Musanagwiritse ntchito ndalama zamtundu uliwonse, yesani kuyesa ndi makampeni a digito achilankhulo cha Chingerezi.
- Yezerani machitidwe a pa intaneti ndi ma analytics mosalekeza kuti muwone mwayi wokulirapo padziko lonse lapansi.
Ndi malingaliro oyenera am'deralo, mtundu uliwonse ukhoza kusintha kuchoka pamasewera apanyumba kupita ku mphamvu yapadziko lonse lapansi.
Tsogolo Losintha Lakutsatsa Padziko Lonse
Ngakhale kutsatsa kwapadziko lonse lapansi sikukuwonetsa kuchepa kofunika, mawonekedwe ake apitiliza kusinthika m'zaka khumi zikubwerazi:
- Kusintha kudzakwera pamene kumasulira ndi kumasulira kumawonjezereka kwambiri.
- Kusintha makonda ndi kusinthika kudzachitika mochulukirachulukira kudzera mu data yamakasitomala am'madera ndi luntha.
- Zokumana nazo pa digito zitha kukhala gawo loyambira pomwe kulowera kwa ecommerce ndi intaneti kukukula padziko lonse lapansi.
- Njira zoyambira mafoni zidzalamulira, popeza mafoni am'manja akadali chida choyambirira cha digito m'misika yambiri yomwe ikubwera.
- Ma network othandizana nawo azigawo azigawa malo otsegulira pomwe ukadaulo wothandizana nawo wakutali ukuyenda bwino.
- Mawonekedwe a Attribution ndi ma analytics amitundu yambiri adzalumikiza zoyesayesa zapadziko lonse lapansi kukhudza kugulitsa kwanuko bwinoko.
Otsatsa a Savvy adzaphatikiza izi munjira zawo ndi njira zawo kuti apititse patsogolo mpikisano padziko lonse lapansi.
Ulamuliro Wotsatsa Padziko Lonse
Kwa mabizinesi amitundu yonse m'mafakitale, kukulitsa luso lophatikizika la malonda padziko lonse lapansi sikukhalanso kosankha - ndikofunikira kuti kukula. Dziko likupitilirabe padziko lonse lapansi, ndipo makasitomala kulikonse amafuna zokumana nazo zakumaloko.
Ndi njira, zidziwitso ndi zothetsera zomwe zafotokozedwa mu bukhuli, ma brand akhoza kukwera kuti akwaniritse izi. Ngakhale kutsatsa kwapadziko lonse kumabweretsa zovuta, kuchitidwa bwino, kumabweretsa mphotho zazikulu pakutsegula zomwe sizinachitikepo. Ino ndi nthawi yoti otsatsa aganizire mokulirapo poyambitsa kudziko lonse lapansi.
Ndidziwitseni ngati mukufuna kumveka bwino kapena muli ndi mafunso owonjezera kutengera mwachidule za kutsatsa kwapadziko lonse lapansi masiku ano olumikizana. Ndine wokondwa kupereka zina zilizonse zomwe zingakhale zothandiza.
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