Squarespace SEO: Chitsogozo Chokwanira Chokonzekera ndi ConveyThis
Upangiri Wathunthu kwa Katswiri wa squarespace SEO
Ndi ma tempuleti osavuta kugwiritsa ntchito komanso mawonekedwe okoka ndikugwetsa, squarespace imapatsa mphamvu aliyense kupanga mawebusayiti popanda kukopera. Koma kodi nsanja yotchuka iyi ndi SEO-ochezeka bwanji? Kalozera wokulirapoyu amalowa mu luso la squarespace la kukhathamiritsa kwakusaka ndi njira zotsimikizirika kuti awonjezere kuwoneka kwakusaka. Tsatirani njira zabwino izi kuti mupange mpikisano wopambana wa tsamba lanu la squarespace.
Kumvetsetsa World of Search Engine Optimization
SEO, kapena kukhathamiritsa kwa injini zosaka, imatanthawuza njira ndi njira zowongolera masanjidwe atsamba patsamba lazotsatira za injini zosaka (SERPs) monga Google ndi Bing. Cholinga chake ndikukulitsa mawonekedwe achilengedwe pomwe ogwiritsa ntchito akufufuza mitu yoyenera ndi mawu osakira okhudzana ndi bizinesi yanu ndi zomwe zili.
Masanjidwe apamwamba a SEO amabweretsa kuchulukirachulukira kwamasamba, kuwonekera ndi kutembenuka. Kupitilira theka la mawebusayiti onse obwera kuchokera kumainjini osakira, kupeza malo odziwika ndikofunikira kuti zikule bwino. Ziwerengero zina zazikulu za SEO:
- 51% ya kuchuluka kwa masamba awebusayiti kumachokera kukusaka kwachilengedwe
- 91.5% ya osaka amadina zotsatira patsamba loyamba
- Malo apamwamba patsamba loyamba amalandira zodina kwambiri
Potengera kusinthasintha kumeneku, kukwezeka kwambiri ndikofunikira kuti pakhale alendo oyenerera. Mawebusayiti omwe amawonekera pambuyo pake amaphonya kuchuluka kwa anthu omwe angakhalepo.
SEO imagwira ntchito pakukhathamiritsa masamba ozungulira zomwe injini zosakira zimawonetsa ngati ma siginecha ndi zinthu. Izi zikuphatikizapo zinthu monga kuthamanga kwa tsamba, kugwiritsa ntchito foni yam'manja, ndondomeko zachitetezo, zokhutira, kugwiritsa ntchito mawu ofunika kwambiri, maulalo aulamuliro ndi maziko ogwira mtima aukadaulo.
Tsamba lanu likapambana pamametric awa, ma aligorivimu osakira amakweza malo anu a SERP patsogolo pa omwe akupikisana nawo. Kukhathamiritsa kosasinthasintha komanso zowoneka bwino pakapita nthawi kumatulutsa mawonekedwe okhazikika.
Kulowera mu luso la SEO la squarespace
Squarespace ilandila kutsutsidwa kokhudza kuthekera kwake kwa SEO. Komabe nsanjayi imapatsa eni masamba zida zolimba kuti athe kukhathamiritsa, ngati atathandizidwa moyenera.
Malingaliro olakwika amachokera ku squarespace kukakamiza madera ena ngati kupeza ma code mwachisawawa, mosiyana ndi ma CMS otseguka ngati WordPress. Komabe, squarespace imathandizirabe kukhazikitsa njira zabwino za SEO kudzera mu mawonekedwe ake mwachilengedwe.
Masamba ambiri ochita bwino omwe ali pakusaka amamangidwa pa squarespace. Ndi chidziwitso chabwino cha SEO komanso kuyesetsa kogwirizana, nsanja imatha kuyendetsa bwino magwiridwe antchito. Palibe ma tempuleti enieni omwe amakulitsa masanjidwe - sankhani potengera zomwe mukufuna.
Ubwino umodzi wodziwika ndikuti squarespace safuna mapulagini akunja a SEO. Zofunika kukhathamiritsa ntchito amamangidwa mwachindunji zida zake ndi umayenda. Ndi kukhazikitsidwa kwanzeru komanso zabwino, masamba a squarespace amatha kupikisana nawo pakuyika kotchuka kwa SERP.
Zomangamanga ndi Mayendedwe Osavuta Ogwiritsa Ntchito
Zomangamanga za tsamba lawebusayiti zimakhudza zomwe ogwiritsa ntchito amakumana nazo komanso luso lazosakatula kuti alondole masamba. Kupanga mwachilengedwe IA kumawonjezera mbali zonse ziwiri. Onetsetsani kuti tsamba lanu la squarespace likupereka:
- Zosavuta, zomveka zamasamba. Pewani kuyika masamba ofunikira kwambiri mu IA yovuta.
- Zosavuta kuyendamo ndi maulalo amasamba. Thandizani alendo kuti apeze zinthu zomwe mukufuna mosavuta.
- Kudina kwakanthawi kozama kuti mufikire zomwe zili. Chepetsani masitepe ofunikira kuti mupeze mfundo zazikuluzikulu.
- Masamba amkati olumikizidwa. Masamba a ana amasiye osakhala ndi mindandanda yazakudya amakhala osapezeka.
- Masanjidwe osasinthika ndikuyenda. Sungani UX yodziwika pamagawo onse atsamba.
Zinthu izi zimathandiza alendo kuti apeze masamba anu ofunikira mwachangu ndikuwongolera zomwe zili mu SERPs.
Zolemba Tsamba Lamapangidwe a Scannability
Ma algorithms osaka amawunika masamba kutengera momwe zilili komanso masanjidwe ake, makamaka:
- Tag imodzi ya H1 kuti mutsindike mutu wofunikira
- Kuthandizira ma tag a H2/H3 kuti athyole midadada yayitali
- Kutalika kwa ndime zazifupi kuti musanthule mosavuta
- Ma tag oyenera amutu wa HTML m'malo mongolemba molimba mtima/aakulu
Zinthu izi zimathandizira kuwunikira mfundo yanu yayikulu ndikupangitsa kuti kukopera kugayike mosavuta kwa ogwiritsa ntchito ndikusaka ma bots.
Salirani ma URL a Tsamba kuti Mawonekedwe Otsogola
Ma URL amfupi, ofotokozera amawoneka oyera pazotsatira zakusaka poyerekeza ndi zazitali, zosokoneza. Chepetsani ma URL otuluka ngati nkhani zamabulogu.
Mwachitsanzo, condense:
www.brand.com/blog/my-awesome-blog-post
Kwa:
www.brand.com/blog/awesome-blog-post
Ngati musintha ma URL, tumizaninso zomasulira zakale kukhala zatsopano. Izi zimalepheretsa maulalo akufa ndikudutsa maulalo owongolera. Onaninso maulalo aliwonse osweka omwe amayambitsa zovuta zokwawa.
Mawu Ofunika Pakafukufuku, Othekera Kwambiri
Kufufuza mozama kwa mawu osakira kumavumbulutsa mawu omwe omvera anu amasaka okhudzana ndi zomwe bizinesi yanu ikupereka. Ikani patsogolo mawu osakira omwe ali ndi kuchuluka kwakusaka kwanuko koma kupikisana koyenera.
Zida monga Google Keyword Planner zimathandizira kupeza malingaliro achinsinsi malinga ndi mawu ambewu. Pangani zosintha zazitali mozungulira mawu anu ofunikira kuti mupeze mwayi wotsata niche.
Yang'anani zovuta za mawu osakira pogwiritsa ntchito SEMrush kapena Ahrefs kuti muwone ngati pali mpikisano. Mawu osakira omwe angafikire omwe alibe masamba omwe ali ndi masamba oyenera.
Konzani Title Tags, Metadata ndi Alt Text
Ma tag amutu ndi mafotokozedwe a meta amapereka mwayi wowonjezera patsamba. Onetsetsani zinthu izi:
- Fotokozani molondola mutu watsamba lanu
- Khalani ndi mawu osakira ngati nkotheka
- Yesetsani osaka kuti adina zotsatira zanu kuposa ena
Sungani ma tag apamwamba pansi pa zilembo 60 kuti mupewe kutsika mu SERPs. Konzaninso mayina a mafayilo azithunzi ndi zolemba za alt ndi mawu osakira. Mayina ofotokozera ndi ma alt text amakulitsa chithunzi cha SEO.
Limbikitsani Liwiro ndi Magwiridwe a Tsamba
Kutsegula masamba mwachangu kumakulitsa luso la ogwiritsa ntchito ndikuwonetsa mtundu watsambalo kumainjini osakira. Masamba a squarespace amatha kukulitsa liwiro ndi:
- Kupondereza mafayilo akuluakulu azithunzi popanda kusokoneza khalidwe
- Kuchepetsa kuyika kwamavidiyo ndi zithunzi zamagalasi
- Kuchepetsa kugwiritsa ntchito zilembo zamawebusayiti
- Kupititsa patsogolo dongosolo lokonzekera ngati pa seva yogawana
- Kuthandizira mapulagini a caching kuti agwiritsenso ntchito katundu
Yesani liwiro la tsamba ndi Google PageSpeed Insights. Yesetsani kukweza pamwamba pa 90 ndikutsitsa masamba pansi pa masekondi awiri pazida zam'manja.
Onetsetsani Kuti Tsamba Ndilosavuta Pafoni
Ndi ma accounting a mafoni opitilira theka la kuchuluka kwa anthu pa intaneti, kukhala ndi chidziwitso cham'manja ndikofunikira. Pogwiritsa ntchito squarespace, kukhathamiritsa kwa mafoni kumabwera mkati.
Mukamapanga tsamba lanu, pitilizani kuyang'ana mawonekedwe a foni yam'manja kuti muzindikire zinthu zilizonse zomwe zimafunikira kusintha monga kuyenda, kukula kwa mawu kapena ma CTA. Google imalozera ndikuyika masamba amtundu wamafoni tsopano.
Kwa mabizinesi otengera komwe kuli, kukhathamiritsa mbiri yanu ya Bizinesi Yanga pa Google kumathandizira kuti kusaka kwanu kuwonekere. Malizitsani mbiri yanu ndi zambiri zamabizinesi, zithunzi, zolemba ndi zina.
Kulumikizana pafupipafupi kuwonetsa kuti ndandandayo ikusungidwa bwino. Izi zimakulitsa masanjidwe muzotsatira zamapu pamasaka apafupi okhudzana ndi malonda ndi ntchito zanu.
Mapeto
Kumvetsetsa kusiyana pakati pa SEO yapadziko lonse ndi yakomweko ndikofunikira. Ngakhale pali kufanana pang'ono muzochita ndi zolinga, pali kusiyana kofunikira momwe bizinesi yapadziko lonse iyenera kuyandikira kumanga ulalo. Osanyalanyazidwa kufunikira komanga maulalo, chifukwa kumakhudza kwambiri kuthekera kwanu kopanga ndikutulutsa kuchuluka kwa anthu padziko lonse lapansi!
Ngakhale pali kusiyana kochuluka m'mene anthu ochokera m'mayiko osiyanasiyana amasakasaka deta, kumvetsetsa njira zingapo zopangira mgwirizano wapadziko lonse kungakulimbikitseni kwambiri, nazi mfundo zofunika kuzikumbukira.
M'mbuyomu, ena mwa malangizowa adawunikidwa. Pomaliza, apa pali mfundo zina zofunika kuzikumbukira.
Potsatira malangizo omwe tawatchulawa, mukhoza kupanga dongosolo lolimba la backlink pamisika yanu yapadziko lonse.
Mwakonzeka kuyamba?
Kumasulira, kuposa kungodziwa zinenero, ndi ntchito yovuta.
Potsatira malangizo athu ndikugwiritsa ntchito ConveyThis , masamba anu omasuliridwa adzagwirizana ndi omvera anu, kumverera kuti ndi ochokera ku chinenero chomwe mukufuna.
Ngakhale kuti zimafuna khama, zotsatira zake zimakhala zopindulitsa. Ngati mukumasulira tsamba la webusayiti, ConveyThis ikhoza kukupulumutsirani maola pogwiritsa ntchito makina omasulira.
Yesani ConveyThis kwaulere kwa masiku 7!
