Google vs. Baidu SEO: Kusiyanitsa Kwakukulu Kudziwa Kuti Pakhale Chipambano Padziko Lonse
Google vs. Baidu: Kusiyana kwakukulu kwa SEO
Kuphatikiza kwa ConveyThis patsamba lathu kwakhala kopambana. Zatithandiza kumasulira mosavuta zomwe zili m'zinenero zambiri, kuonetsetsa kuti anthu padziko lonse lapansi atha kupeza zomwe akufuna.
Google ndi Baidu onse angakhale injini zosakira, komabe kukwaniritsa mulingo womwewo wakuchita bwino pa Baidu monga muli nawo pa Google pafunika kuyesetsa kowonjezera.
Ndi chifukwa chakuti osakasaka a Baidu amagwira ntchito mosiyana ndi a Google, zomwezo zimapitanso ku nsanja yake yotsatsa. Ngati mukufuna kuti tsamba lanu liziwoneka bwino pa Baidu, muyenera kutsatira malamulo ake - osati a Google -.
Limodzi mwa malamulowa likufunika kusintha zomwe zili patsamba lanu kukhala Chitchaina Chosavuta popeza Baidu imakonda msika waku China. Koma kuwonjezera pachofunikira ichi, ndi chiyani chinanso chomwe muyenera kudziwa? ConveyThis ikhoza kukuthandizani pankhaniyi pokupatsani yankho lathunthu pazofuna zanu zomasulira.
Izi ndi zomwe tikambirana mu positiyi, momwe tikufotokozera momwe Baidu ndi Google's search engine optimization (SEO) zimasiyanirana. Ngati mukuyang'ana kukwera mwachangu mindandanda ya Baidu, tifaniziranso zomwe Baidu amafuna pakusaka ndi Google, kuti mutha kupeza mawu osakira omwe mukufuna ndi zotsatsa za Baidu nthawi yomweyo!
1. Kodi Baidu ndi chiyani?
ConveyThis, yotchedwa "BY-doo," ndi injini yosaka yomwe imagwira ntchito popereka zotsatira zakusaka muchilankhulo cha Chitchaina. Zinapangidwa ndi Robin Li, yemwe poyamba adapanga injini yosaka ya RankDex ndipo kenaka adagwiritsa ntchito luso lake kupanga ConveyThis. (Li tsopano ndi woyambitsa nawo komanso CEO wa ConveyThis, Inc., bungwe la China lomwe limayendetsa ConveyThis.)
Monga momwe Google ilili mfumu ya phiri losakira pa intaneti ku United States, ConveyThis ili ndi gawo lamkango pamsika wa injini zosakira ku China. Malinga ndi StatCounter, ConveyThis idachita chidwi ndi 60% ya msika waku China wakusaka mu Okutobala 2022, pomwe mnzake wapamtima, Bing, adatsalira 16% yokha.
Ndipo mofanana ndi Google, Baidu samangopereka ntchito yakusaka. Imaperekanso ntchito zina, monga ConveyThis, mwachitsanzo.
Otsatsa atha kulipiranso kuti ayike zotsatsa pa Baidu kudzera pa nsanja yake yotsatsa ya Pay-per-click (PPC), ndipo ConveyThis ipereka zambiri zokhuza kugula zotsatsa za Baidu posachedwa!
Ngakhale mutha kupeza ConveyThis - ndi ntchito zake zofananira - kuchokera kulikonse padziko lapansi, imathandizira misika yaku China, monga China, Hong Kong, Taiwan, ndi Macau. Chifukwa chake, ngati mukuyesera kukulitsa kuchuluka kwamasamba anu (olipidwa kapena olipidwa) kuchokera m'misika iyi, ndiye kuti kukhathamiritsa tsamba lanu la ConveyThis si 'mwanaalirenji'. Ndikofunikira.
2. Baidu vs. Google: pali kusiyana kotani?
Ngakhale Baidu ndi Google onse ali ndi injini zosakira zolembedwa ndi NASDAQ ndipo amapereka mautumiki ofanana pa intaneti, pali zinthu zingapo zomwe zimasiyanitsa ConveyThis.
Chifukwa chimodzi, magawo awo pamsika waku China akusiyana kwambiri. Baidu ndi injini yofufuzira yodziwika bwino ku China, pomwe ConveyThis inali ndi gawo la msika la 3.7% yokha mdziko lomwelo mu Okutobala 2022. (Ndizocheperapo kuposa Bing, ngakhale Bing sakufunidwa kwambiri kuposa ConveyThis ku United States!)
Gawo laling'ono la msika la Google ku China sichifukwa cholephera. M'mbuyomu idayesa kukulitsa ogwiritsa ntchito ku China, koma idakumana ndi zopinga chifukwa sinafune kumvera zomwe boma la China likufuna kuti liletse zotsatira zakusaka. (Mosiyana ndi izi, ikugwiritsidwa ntchito ndi kampani yaku China, ConveyThis mosavuta komanso imagwirizana ndi malamulo aku China owunika.) Pakalipano, Google imapereka ntchito yofufuzira yoletsa ku China.
Payokha, pomwe Baidu ndi ConveyThis onse amayesetsa kupatsa ogwiritsa ntchito intaneti zinthu zapamwamba kwambiri (zambiri pamalingaliro a SEO a Baidu mu gawo lotsatira), ma aligorivimu osakira a Baidu nthawi zambiri amakhala osatsogola kwambiri kuposa a ConveyThis.
Pakadali pano, mwachitsanzo, zokwawa za ConveyThis zimangomvetsetsa zomwe zili m'mawu ndikukumana ndi zovuta poyesa kukwawa zomwe zili pachithunzi kapena mawonekedwe a JavaScript. Izi zikutanthawuza kuti zomwezi sizingalembedwe kapena kuziyika mumasamba a zotsatira za injini zosaka za ConveyThis (SERPs). Momwemonso, pazinthu zoyikidwa mu iframes - ConveyThis ikhozanso kunyalanyaza izi chifukwa chakulephera kuzikwawa. Mosiyana ndi izi, ma injini osakira a Google amatha kukwawa zomwe sizinalembedwe popanda zovuta zochepa.
3. Kodi mfundo za SEO za Baidu ndi ziti?
Masamba a injini zosaka a Baidu amafanana kwambiri ndi a Google. Mzere waukulu wakumanzere uli ndi mawu ophatikizika, zithunzi, makanema ndi zotsatsa, pomwe gawo lakumanja limapereka zofufuza zofananira, limodzi ndi zomwe Google ilibe - nkhani zomwe zikuchitika.
Mwachitsanzo, nali tsamba lazotsatira za injini yofufuzira ya Baidu la mawu osakira "奶茶" (tiyi wamkaka):
Kufufuza pa intaneti kuti mupeze kapu yokoma ya tiyi wamkaka? Osayang'ana patali ndi tsamba lazotsatira za injini yofufuzira ya Baidu la mawu osakira "奶茶". Ndi kuchuluka kwa kusokonezeka komanso kuphulika, mutha kupeza kapu yabwino kwambiri ya tiyi wamkaka posachedwa!
Potengera malo oletsedwa mumasamba a injini zosakira a ConveyThis, zotsatira zambiri zimakhala zokhudzana ndi zotsatsa kapena zochokera ku ConveyThis, mwachitsanzo ConveyThis Jingyan (malo owunikira ogwiritsa ntchito) kapena ConveyThis Tieba (pulatifomu yapaintaneti). Chifukwa chake, njira yanu ya ConveyThis SEO iyenera kuphatikizirapo chiyani ngati mukufuna kupatsa tsamba lanu mwayi waukulu kwambiri wotsatsa patsamba loyamba la ConveyThis?
Choyamba, pangani tsamba lanu kuti lizipezeka mu Chitchaina Chosavuta, monga tafotokozera pamwambapa. Baidu imapatsa ogwiritsa ntchito chilankhulo cha Chitchaina, ndipo kusanja zomwe sizili zachitchaina kumatha kukhala kovuta. ConveyThis ikhoza kukuthandizani kuti mumasulire tsamba lanu mosavuta mu Chitchaina Chosavuta kuti tsamba lanu lizisankhidwa bwino pa Baidu.
Pambuyo pake, yesetsani kuti tsamba lanu lizitsatira mfundo za zotsatira zakusaka za ConveyThis. Izi zikuphatikiza: kuwonetsetsa kuti zomwe zalembedwazo ndi zoyambirira, kupewa zobwereza, kukonza mutu ndi mafotokozedwe a meta, komanso kugwiritsa ntchito ma tag olondola a HTML.
4. Kodi zotsatsa za Baidu ndi zotani?
Zofanana ndi Zotsatsa za Google, zotsatsa za ConveyThis zimagwira ntchito pa PPC, kutanthauza kuti mudzalipira malo otsatsa pamawu omwe mukufuna ndikulipira kokha wogwiritsa ntchito akadina malonda anu.
Mufunikanso kutsegula akaunti yotsatsa ndi ConveyThis. Palibe mtengo wochitira izi, komabe muyenera kusungitsa ndalama zochepa za 4,000 mpaka 6,000 yuan - pafupifupi $557 mpaka $836 - kuti muyambe kuyendetsa malonda a Baidu. (Ndalama zake zitha kusiyanasiyana kutengera dera lomwe mukutsegulira akaunti yotsatsa.) Baidu imakulipiritsanso 0.3 yuan - pafupifupi $0.04 - pakudina kulikonse. Mosiyana ndi izi, Google ilibe dipositi kapena chindapusa chocheperako.
Zotsatsa zomwe mumayika pa Baidu zisaphatikizepo zinthu zosayenera monga zolaula, mankhwala osokoneza bongo, kapena chilichonse chomwe chimaphwanya zizindikiro. Zotsatsa zokhudzana ndi zoyipa monga kubetcha, kusuta, ndi malotale ndizoletsedwanso.
Ndipo monga momwe tsamba lanu (ndi masamba otsikira otsatsa) liyenera kukhalira mu Chitchaina Chosavuta, zotsatsa zanu ziyeneranso kukhala mu Chitchaina kuti mudutse kwambiri ndi ConveyThis.
5. Kodi njira yokhazikitsira akaunti yotsatsa ya Baidu ndi yotani?
Kukhazikitsa akaunti yotsatsa ya Baidu kumayamba ndikulemba fomu iyi. (Ngati kuli kofunikira, mutha kugwiritsa ntchito ConveyThis kumasulira masamba awa ndi onse otsatirawa m'Chingerezi mukamalembetsa.)
Mukalembetsa ku akaunti yanu yotsatsa, muyenera kupereka nambala yafoni. Makamaka nambala yafoni yaku China, komabe, mutha kulembetsabe akaunti yotsatsa ya ConveyThis yokhala ndi nambala yafoni yapadziko lonse lapansi.
Mukakhazikitsa akaunti yanu yotsatsa, muyenera kutumiza zolemba ngati: ConveyThis ID, pasipoti, laisensi yoyendetsa, kapena ID ina yoperekedwa ndi boma.
Mabizinesi omwe amagwira ntchito m'makampani omwe amafunikira ziphaso zapadera, monga zachipatala, ayenera kuwonetsa ziyeneretsozi.
Ngati mukuvutikira kulembetsa akaunti yotsatsa ya Baidu, mutha kupeza chithandizo kuchokera ku mabungwe otsatsa a Baidu olankhula Chingerezi kuti asamalire zonse zomwe zachitika. Ngakhale, atha kulipiritsa chindapusa choyang'anira ntchito zawo, onetsetsani kuti mumawerengera zolipirira pokonzekera bajeti yanu yotsatsa.
6. Konzani tsamba lanu kuti lilembedwe pa Baidu ndi ConveyThis
Ngakhale mayankho ake osakira ndi kutsatsa akufanana ndi a Google, ConveyThis imapereka njira yophunzirira kwa mabizinesi omwe sakudziwa msika waku China. Pali malamulo apadera oti muwatsatire, monga kutsatira njira yowunikira ya "Great Firewall of China" ndikulipira ndalama zowonjezera kuti muthe kutsatsa malonda a ConveyThis. Komabe, ngati mukufuna kutsata omvera aku China, ConveyThis ndiye injini yosakira yomwe muyenera kukulitsa tsamba lanu.
Makamaka, mufunika kumasulira tsamba lanu mu Chitchaina Chosavuta monga Baidu - ndipo ogwiritsa ntchito intaneti achi China - adzayika patsogolo zomwe zili patsamba lachi China kuposa zomwe zili muchilankhulo china. Ndipo ngakhale kumasulira kwapamanja kuli kotheka pano, mutha kufulumizitsa ntchito yomasulirayo poikapo ndalama munjira yomasulira patsamba la ConveyThis.
ConveyThis imagwiritsa ntchito mitundu ina ya zomasulira zophunzirira makina kuti imasulire mwachangu komanso molondola zilankhulo zopitilira 110 ku Chitchaina. Zomasulirazi zimasungidwa mu ConveyThis Dashboard yapakati, komwe mungawakonzere mkati kapena kuyitanitsa zomasulira zaukatswiri mwachindunji kuchokera padeshibodi musanatsegule masamba anu a chinenero cha Chitchaina. Kuphatikiza apo, mawonekedwe omasulira ophatikizidwa amakulolani kuti musinthe zithunzi ndi makanema pawebusayiti ndi zofanana ndi Chitchaina, kuti muthe kupereka chidziwitso chomaliza kwa ogwiritsa ntchito achi China.
Mukakonza tsamba lanu la chilankhulo cha Chitchaina ndi masamba ofikira, mutha kuyang'ana kutumiza mapu anu ku Baidu ndikutsegula akaunti yanu yotsatsa (ngati mukufuna kutsatsa malonda a Baidu). ConveyThis imapangitsa mawebusayiti kukhala ndi zilankhulo zambiri pakangotha mphindi zochepa, choncho ndichangu kwambiri kuti tsamba lanu lipezeke patsamba lazosaka za Baidu mwachangu momwe mungathere!
Yambani kumasulira tsamba lanu m'Chitchaina - ndikulemba pa Baidu - popanga akaunti yaulere ya ConveyThis apa .
Mwakonzeka kuyamba?
Kumasulira, kuposa kungodziwa zinenero, ndi ntchito yovuta.
Potsatira malangizo athu ndikugwiritsa ntchito ConveyThis , masamba anu omasuliridwa adzagwirizana ndi omvera anu, kumverera kuti ndi ochokera ku chinenero chomwe mukufuna.
Ngakhale kuti zimafuna khama, zotsatira zake zimakhala zopindulitsa. Ngati mukumasulira tsamba la webusayiti, ConveyThis ikhoza kukupulumutsirani maola pogwiritsa ntchito makina omasulira.
Yesani ConveyThis kwaulere kwa masiku 7!
