Ziwerengero Zamalonda Zam'malire Zomwe Zimatsimikizira Kutchuka Kwake

Kukulitsa Malo Ogulitsa Paintaneti: Kulandira Mipata Yapadziko Lonse ndi ConveyThis

Mukangochepetsa kugulitsa kwanu kudziko limodzi lokha, mukuphonya mwayi waukulu wamsika. Masiku ano, ogula padziko lonse lapansi amagula zinthu pa intaneti pazifukwa zosiyanasiyana, monga mitengo yampikisano, kupezeka kwamitundu inayake, komanso zinthu zina zapadera.

Lingaliro lotha kulumikizana ndikugulitsa kwa anthu ochokera kumakona onse adziko lapansi ndilosangalatsa kwambiri. Komabe, zimabweranso ndi zovuta zake, makamaka pankhani yolumikizana, yomwe imakhala imodzi mwazinthu zofunika kwambiri pakutsatsa kwapaintaneti, makamaka pankhani yotsatsa zinenero zambiri.

Ngati mukuchita nawo malonda a e-commerce ndikulingalira zokulitsa bizinesi yanu padziko lonse lapansi popereka njira zotumizira ndi zolipira kwa makasitomala akunja, mukupanga chisankho chanzeru komanso chokhazikika. Komabe, muyenera kuchitapo kanthu kuti musinthe bizinesi yanu kuti igwirizane ndi malonda a e-border. Chinthu chimodzi chofunikira ndikuvomereza zinenero zambiri (zomwe zingatheke mosavuta pa webusaiti iliyonse kapena e-commerce CMS ndi ConveyThis ) kuonetsetsa kuti malonda anu akupezeka komanso omveka kwa makasitomala m'mayiko osiyanasiyana.

Simukudziwabe zopita padziko lonse lapansi? Tengani kamphindi kuti muwunikenso ziwerengero zomwe tapanga pansipa. Iwo akhoza kungosintha maganizo anu.

Msika Wapadziko Lonse wa E-commerce: Kuyang'ana Kukula ndi Kupindula

Pakuwonera kwapadziko lonse lapansi, msika wapadziko lonse wa e-commerce ukuyembekezeka kupitilira $994 biliyoni mu 2020, ndikumaliza zaka zisanu zakukulirakulira.

Komabe, kukula uku kumakhudzanso munthu payekha : mu kafukufuku waposachedwa wapadziko lonse lapansi, kampani yofufuza ya Nielsen idapeza kuti osachepera 57% ya ogula pawokha agula kuchokera kwa wogulitsa kunja kwa miyezi isanu ndi umodzi yapitayo.

Izi zili ndi zotsatira zabwino pamabizinesi omwe akugulako: mu kafukufukuyu, 70% ya ogulitsa adatsimikiza kuti kugulitsa ma e-commerce kwawapindulitsa.

Chilankhulo ndi Malonda Padziko Lonse: Kufunika kwa Chinenero Chachilengedwe Kwa Ogula

Ndizosaganizira: ngati wogula sangathe kudziwa zenizeni za chinthu patsamba lake, sangathe kudina "Onjezani Pangolo" (makamaka ngati "Onjezani Pangolo" nawonso sakumveka kwa iwo). Kafukufuku woyenerera, “Simungathe Kuwerenga, Sangagule,” akulongosola bwino za izi, ndikupereka chidziwitso chothandizira.

Ndizofunikira kudziwa kuti ambiri, kapena kunena zoona, 55% ya anthu padziko lonse lapansi amakonda kugula zinthu pa intaneti m'chilankhulo chawo. Ndi zachibadwa, sichoncho?

Graph - 55% ya anthu amakonda kugula m'chinenero chawo Source: CSA Research, "Simungathe Kuwerenga, Sitingagule" Pamene mukukonzekera kukula kwanu kwa mayiko, muyenera kuganizira za misika yomwe mukufuna kulowamo. Mosadabwitsa, chilankhulo chimaphatikizanso lingaliro ili, ngakhale mosiyanasiyana kutengera chikhalidwe ndi mawonekedwe amsika.

Ndiye, ndi makasitomala ati omwe amatha kugula chinthu ngati chikuwonetsedwa kwa iwo pa intaneti m'chilankhulo chawo?

Makasitomala ochokera kumayiko ena amakhala patsogolo, pomwe 61% ya ogula pa intaneti amatsimikizira kuti amakonda kugula zinthu m'chilankhulo chawo. Ogula pa intaneti ochokera kudziko lina akutsata kwambiri: 58% angakonde ulendo wawo wogula m'chinenero chawo.

Multilingual E-Commerce: Mkhalidwe Wapano Wazinthu

Ngakhale kuchulukirachulukira kwa mayankho a e-commerce akumaloko, kuchuluka kwa malonda a e-commerce azinenero zambiri kukucheperachepera.

graph: kuchuluka kwa malo amalonda a e-commerce azilankhulo zambiri Chitsime: BuiltWith/Shopify Only 2.45% ya masamba amalonda apakompyuta aku US omwe amapereka zilankhulo zopitilira chimodzi—ofala kwambiri ndi Chisipanishi, chomwe chimapanga 17% ya chiwonkhetso ichi.

Ngakhale ku Europe, komwe malonda akudutsa malire amakhala ambiri, ziwerengero zimakhalabe zotsika: 14.01% yokha yamasamba aku Europe a e-commerce amapereka zilankhulo zina osati za kwawo (nthawi zambiri, mosadabwitsa, ndi Chingerezi) kuphatikiza kutsika kwambiri. 16.87% ya masamba a e-commerce m'maiko ena (komwe Chingerezi chimalamuliranso ngati chilankhulo chofala kwambiri chomasulira).

Kutsegula ROI: Mphamvu ya Kukhazikitsa Mawebusayiti

Ma chartwa amanena zowona: pali kuchepa kwakukulu kwa njira zamalonda zama e-malonda azilankhulo zambiri kwa ogula ambiri padziko lonse lapansi, ngakhale pakufunika kwambiri zinthu zakunja zomwe zimapezeka m'zilankhulo zawo.

Kubweza ndalama zomasulira webusayiti Chitsime: Adobe The Localization Standards Association (LISA) idasindikiza kafukufuku waposachedwa wonena kuti ndalama zokwana $1 zomwe zimagwiritsidwa ntchito pokonzanso webusayiti zimabweretsa avareji ya $25 pakubweza (ROI).

Kodi izi zikutanthauza chiyani? Kwenikweni, anthu ambiri amagula zinthu zambiri akatha kumvetsetsa zomwe zalembedwa patsamba lazogulitsa. Zimamveka zomveka - ndipo zimathanso kupezera bizinesi yanu ndalama zambiri.