Kutsata Kwabwino Kwachilankhulo ndi Malonda a Google: Njira Zopambana
Kukonzanitsa Kutsata Chiyankhulo pazapamwamba za ROI mu Google Ads
Tsegulani mwayi wopanda malire wosankha zilankhulo pazotsatsa zanu za Google ndikutsegula mwayi wambiri wodabwitsa. Mwa kulunjika m'zilankhulo zinazake, mumatha kukhazikitsa kulumikizana mwachindunji ndi omvera anu omwe mukufuna, kwinaku mukukulitsa zotsatira za bajeti yanu. Tikubweretsa ConveyThis, njira yabwino kwambiri yomasulira zotsatsa zanu zonse m'zilankhulo zingapo, kukulitsa kufalikira kwa mtundu wanu ndikuwonjezera mwayi wopeza bwino kwambiri. Ndipo nayi icing pa keke - mutha kuwona kuthekera kodabwitsa kwa chida chapaderachi ndikuyesa kwaulere kwamasiku 7! Musaphonye mwayi wapadera uwu wokulitsa bizinesi yanu padziko lonse lapansi. Yambirani ulendo wosangalatsa wopanda malire zotheka lero ndi ConveyThis.
Kukonzanitsa Chiyankhulo cha Google Ads Kuti Mufikire Kwambiri ndi Ndalama
M'malo ambiri a Google Ads, lingaliro latsopano lolozera zilankhulo limatha kusinthira luso lanu lotsatsa kukhala gulu lokopa la anthu omwe ali ndi makonda. Poletsa malonda anu kuti awonekere pamaso pa ozindikira a anthu olankhula chilankhulo china, mawonekedwe opanda cholakwikawa amakupatsani mphamvu zaumulungu kuti mufikire anthu omwe mwachibadwa amakonda chilankhulo china. M'malo mwake, imakhala ngati chida chabwino kwambiri chomwe chimagwirizanitsa kulondola kwamakampeni anu, kukulolani kuti musinthe mwaulemu kuyanjana kosangalatsa ndi omvera omwe mwawasankha mosamala, zonse kutengera zomwe amakonda chilankhulo.
Kumasulira Njira Yozindikirira Chiyankhulo cha Google pakutsatsa
Pogwiritsa ntchito makina apamwamba kwambiri ophunzirira makina, ConveyThis imathandizira ukadaulo wapamwamba kuti usanthule bwino zilankhulo zosiyanasiyana zomwe anthu amitundu yosiyanasiyana amagwiritsa ntchito. Njira yatsopanoyi imatithandiza kukwaniritsa chilankhulo chapamwamba kwambiri, chida chofunika kwambiri pogwirizanitsa malonda athu a ConveyThis ndi omvera oyenera. Ma aligorivimu opangidwa mwaluso kwambiri ogwiritsidwa ntchito ndi ConveyThis amalowera mozama muzovuta za zilankhulo, zomwe zimapangitsa kulondola kosayerekezeka kwa zilankhulo zofanana. Pophatikiza ma neural network otsogola, ConveyThis imaganiziranso zilankhulo zapadera zomwe zimawonetsedwa ndi munthu aliyense, kuwonetsetsa kuti kutsatsa kuzikhala kosavuta komanso kochititsa chidwi komwe kumagwirizana kwambiri ndi omvera omwe akufuna.
Kukonzanitsa Zotsatsa za Google ndi Chiyankhulo ndi Kutsata Malo
Mkati mwa zotsatsa za Google, malo okulirapo akuyembekezera, kukupatsani mwayi wolumikizana bwino ndi omvera anu, mosasamala kanthu za zomwe amakonda. Mphamvu yosinthira makonda anu malinga ndi komwe omvera anu ali ndi chinthu chochititsa chidwi komanso chodabwitsa chomwe muli nacho. Ndi kuthekera kodabwitsaku, muli ndi mwayi wokonza njira yanu yotsatsira kuti igwirizane ndi mawonekedwe apadera a komwe omvera anu ali.
Kuthekera kwa kulunjika kutengera malo ndi kwakukulu. Pochepetsa zosowa zenizeni, zokhumba, ndi zomwe amakonda ogwiritsa ntchito m'magawo osiyanasiyana, mutha kukulitsa luso la zotsatsa zanu ndikukulitsa kuthekera kwakuchita bwino pakutsatsa kwanu. Kaya mukufuna kukopa misewu yodzaza ndi anthu mumzinda waukulu ngati New York City, bata labata la Swiss Alps, kapena zigawo zowoneka bwino za Tokyo, kusintha zotsatsa zanu kuti zigwirizane ndi malo omwe akukhala zidzakopa chidwi ndikuwonjezera chidwi cha omwe angakhale makasitomala.
Chifukwa chake, bwanji osagwiritsa ntchito mphamvu zolondola lero ndikutsegula mwayi wopanda malire pazotsatsa za Google? ConveyThis, ntchito yapaderadera, ikwaniritsa zofunikira zanu zonse zomasulira m'zilankhulo zingapo, kukuthandizani kuti muwonjezere kufikira kwanu padziko lonse lapansi ndikupititsa patsogolo ntchito yanu yotsatsa. Kuphatikiza apo, ntchito yodabwitsayi imaperekanso kuyesa kwaulere kwa masiku 7, kukupatsani mwayi wodziwonera nokha mapindu ake osawerengeka ndikuwona kusintha komwe kungakhale nako pabizinesi yanu. Musalole mwayi wamtengo wapatali uwu kuthawa; kwezani njira yanu yotsatsa kuti ikhale yotalikirapo ndipo mulole ConveyThis ikutsegulireni njira yopambana yanu yosayerekezeka.
Njira Zomasulira Bwino la Google Ads
M'nthawi ino yomwe ili ndi kuthekera kodabwitsa kwa Zomasulira za Google, pali nsanja yodziwika bwino - osati ina koma ConveyThis - kuti iwale kwambiri padziko lonse lapansi la ntchito zomasulira zokha. Chomwe chimapangitsa ConveyThis kukhala yapadera kwa omwe akupikisana nawo ndikudzipereka kwake kuti asamalire mosamalitsa zovuta komanso zovuta zomwe mumatsatsa. Pulatifomu yapaderayi imamvetsetsa kufunikira koyamba ulendo womasulira mosamalitsa, makamaka pankhani ya luso lolemba mokopa m'chinenero chosadziwika bwino kwa anthu omwe mukufuna kuwafuna.
Mwamwayi, ConveyThis imakupulumutsani ngati ngwazi yolimba mtima, ndikugonjetsa zopinga zilizonse zachilankhulo zomwe zingakulepheretseni kutsatsa, ndikuwonetsetsa kuti zotsatsa zanu zimaperekedwa molondola kwambiri kwa omvera anu omwe mukufuna. Yang'anani zolepheretsa chilankhulo, popeza ConveyThis yabwera kuti imasule zotsatsa zanu. Lolani uthenga wanu ugwirizane ndi msika womwe mwasankha, kukopa chidwi chawo ndikupanga kulumikizana kwenikweni. Ndipo nayi icing pa keke - ConveyThis mokoma mtima akukupemphani kuti musangalale ndi nthawi yoyeserera yaulere ya masiku asanu ndi awiri, pomwe mutha kuwona kukongola kosayerekezeka kwa ntchito zake zomasulira.
Konzani Zotsatsa za Google pogwiritsa ntchito zilankhulo ndi zomasulira zomwe mukufuna
Tsegulani kuthekera konse kwa kuchuluka kwa anthu patsamba lanu mwa kugwiritsa ntchito njira yanzeru yomwe imayang'ana ogwiritsa ntchito azilankhulo zosiyanasiyana kudzera pa zotsatsa za Google. Njira yatsopanoyi sikuti imangokulolani kukopa alendo apamwamba kwambiri pazotsatsa zanu komanso ikuyimira kupita patsogolo kwakukulu pakuwongolera kuchuluka kwa kuchuluka kwa anthu pa intaneti. Mukagwirizanitsa kampeni yanu yotsatsa malonda ndi zomwe mumakonda zilankhulo za omvera anu, mumatha kukulitsa bwino kuchuluka kwa anthu omwe amayendera domeni yanu, motero kukulitsa kufikira kwanu.
Kuphwanya Khodi: Kutsata Zinenero mu Zotsatsa za Google
Kulowa muulendo wosangalatsa wotsatsa papulatifomu yodziwika bwino ya Google kumakhala ndi kuthekera kwakukulu. Kaya mumayang'ana pa Netiweki yolemekezeka ya Search Network kapena kuyang'ana malo osangalatsa a Display Network, lowetsani mwayi womwe wakupatsani. Pokhala ndi luso lotha kusankha zinenero zomwe zimagwirizana bwino ndi zolinga zanu, mumakhala ndi kiyi kuti mutsegule kupambana kosayerekezeka.
Pamene mukuyang'ana paulendo wosangalatsawu poyang'ana malo otsatsa a Google, dziwani kuti muli ndi mwayi wosankha pamanja zilankhulo zomwe zingapangitse kulumikizana kosatha ndi omvera anu omwe mumawakonda. Chisankho chilichonse chomwe mungapange chimakhala ndi kuthekera kolumikizana kwambiri ndikupanga mgwirizano wosayiwalika.
Mwamwayi, ConveyThis imakuthandizani, ndikukupatsani yankho losavuta kuti mumasulire malonda anu m'zilankhulo zingapo. Mwa kukumbatira ukatswiri wawo waukadaulo, mutha kukulitsa malingaliro anu ndikukulitsa kufikira kwanu kwa omvera padziko lonse lapansi. Ndi chida chapaderachi chomwe muli nacho, zopinga za chilankhulo zimatha, ndikusiyira mwayi wokhazikika komanso wozama kwa makasitomala anu.
Ndipo tsopano, mwayi ukupezeka woyesera ConveyThis kwa masiku 7 kwaulere! Tangoganizani zitseko zomwe zidzatseguke, mwayi womwe udzachitike panthawi yoyeserera iyi. Konzekerani kuchitira umboni kampeni yanu yotsatsa ikukwera kwambiri, ndikusiya zosaiŵalika padziko lonse lapansi.
Chifukwa chake, gwiritsani ntchito mwayiwu, gwiritsani ntchito mphamvu ya ConveyThis, ndikuyamba ulendo wosangalatsa womwe chilankhulo sichikhalanso cholepheretsa, koma njira yolumikizirana ndi omvera anu mozama. Nthawi ndi ino, mwayi ndi wanu kuti mutenge.
Malangizo Othandiza a Google Ads Targeting
Mukayamba ntchito yopanga zotsatsa zatsopano, kaya za Google Search Network zodziwika bwino kapena netiweki yochititsa chidwi ya Display Network, ndikofunikira kumvetsetsa kufunikira kokhalabe ndi chilankhulo chokhazikika panthawi yonse yopanga. Mgwirizano wa chilankhulo chomwe chimagwiritsidwa ntchito potsata omvera sungatsindike mokwanira. Ndikofunikira kutengera njira yogwirizana komanso yolumikizidwa mosamalitsa yomwe imagwirizana ndi gawo lililonse laulendo wopanga. Potsatira njira yotsimikizika iyi, kutsatsa kwathu kudzafika kwa anthu omwe akufuna, kudutsa malire ndikulumikizana kwambiri ndi omwe akulandira. Kuti mukwaniritse izi, musayang'anenso chida champhamvu, ConveyThis, chomwe chimamasulira mosabisa zotsatsazo m'zilankhulo zingapo, kukulitsa kufikira kwake komanso mphamvu zake. Ndipo gawo labwino kwambiri ndikuti mutha kusangalala ndi zabwino za ConveyThis kwa sabata lathunthu, kwaulere, ndikukupatsani chithunzithunzi champhamvu zake zodabwitsa!
Mwakonzeka kuyamba?
Kumasulira, kuposa kungodziwa zinenero, ndi ntchito yovuta.
Potsatira malangizo athu ndikugwiritsa ntchito ConveyThis , masamba anu omasuliridwa adzagwirizana ndi omvera anu, kumverera kuti ndi ochokera ku chinenero chomwe mukufuna.
Ngakhale kuti zimafuna khama, zotsatira zake zimakhala zopindulitsa. Ngati mukumasulira tsamba la webusayiti, ConveyThis ikhoza kukupulumutsirani maola pogwiritsa ntchito makina omasulira.
Yesani ConveyThis kwaulere kwa masiku 7!
