Chifukwa chiyani Kutsata Msika Wapawiri Ndikofunikira pamalonda a E-commerce
Chifukwa chiyani kulunjika msika waku US wazilankhulo ziwiri zaku Spain ndi Chingerezi ndikofunikira kwa ogulitsa ecommerce
Ndizovomerezeka: Mu 2015, United States idakhala dziko lachiwiri lalikulu kwambiri padziko lonse lapansi lolankhula Chisipanishi, pambuyo pa Mexico. Malinga ndi kafukufuku wopangidwa ndi Instituto Cervantes ku Spain, pali olankhula Chisipanishi ambiri ku US kuposa ku Spain komwe.
Kuyambira nthawi imeneyo, chiwerengero cha anthu olankhula Chisipanishi ku US chikupitilira kukula. Ndi msika wa ecommerce waku US pakadali pano wamtengo wapatali wa $ 500 biliyoni ndikuwerengera 11% yazogulitsa zonse mdziko muno, ndizomveka kupanga ecommerce kuti ipezeke kwa olankhula Chisipanishi 50 miliyoni ku America.
Malo ogulitsa aku US sakhala ochezeka kwenikweni ku zinenero zambiri. M'malo mwake, ndi 2.45% yokha yamawebusayiti aku US omwe amapezeka m'zilankhulo zingapo.
Mwa malo olankhula zilankhulo zambiri, ochuluka kwambiri, pafupifupi 17%, amapereka Chingerezi ndi Chisipanishi, kutsatiridwa ndi 16% mu French ndi 8% ku Germany. 17% ya amalonda aku America omwe apanga malo awo kuti azilankhula zilankhulo ziwiri m'Chisipanishi azindikira kale kufunikira kolunjika kwa ogula awa.
Koma mungatani kuti tsamba lanu lizilankhula zilankhulo ziwiri mogwira mtima? Dziko la US lili kumbuyo kwa dziko lonse pankhani ya kupezeka kwa zinenero zambiri pa intaneti. Eni mabizinesi ambiri aku America amaika patsogolo Chingerezi ndikunyalanyaza zilankhulo zina, kuwonetsa momwe dziko likuyendera.
Ngati cholinga chanu ndikuchita bizinesi ku US ndi tsamba la chilankhulo cha Chingerezi, zitha kuwoneka ngati zovuta zikutsutsana nanu. Komabe, kupanga tsamba lanu lachispanish ndi njira yodalirika yowonjezerera kuwonekera kwake pa intaneti yaku America, motero, kukulitsa malonda pamsika waku US.
Komabe, kumasulira sitolo yanu kupita ku Spanish kumapitilira kugwiritsa ntchito Google Translate. Kuti mufikire anthu azilankhulo ziwiri mogwira mtima, mufunika njira zambiri. Nazi zifukwa zingapo zomwe kumasulira sitolo yanu ku Spanish kuli kopindulitsa komanso momwe mungasinthire njira yanu yazinenero zambiri moyenerera.
Lankhulani Chingerezi, Fufuzani Chisipanishi: Anthu azinenero ziwiri aku America amachita zonsezi.
Ngakhale kuti ambiri mwa anthu olankhula Chisipanishi ku America amalankhula bwino Chingerezi, amakonda kugwiritsa ntchito Chisipanishi ngati chilankhulo cholumikizira zida zawo. Izi zikutanthauza kuti pamene amalankhulana mu Chingerezi, amasunga zipangizo zawo ku Spanish, kuphatikizapo mafoni awo, mapiritsi, ndi makompyuta.
Zambiri zochokera ku Google zikuwonetsa kuti 30% ya intaneti ku US imagwiritsidwa ntchito ndi ogwiritsa ntchito omwe amasinthasintha pakati pa Chisipanishi ndi Chingerezi, kaya pamacheza, kusaka, kapena masamba.
Konzani SEO yanu yazilankhulo zambiri ya Chisipanishi
Makina osakira ngati Google amazindikira zomwe ogwiritsa ntchito amakonda ndikusintha masanjidwe awo moyenerera. Ngati tsamba lanu silikupezeka m'Chisipanishi, zoyesayesa zanu za SEO ku US zitha kuvutikira. Kumasulira tsamba lanu kupita ku Chisipanishi kungabweretse phindu lalikulu ndipo sikukhala ndi zoyipa, makamaka ngati US ndiye msika wofunikira kwambiri pabizinesi yanu.
Kuti mutsimikizire kupezeka kwanu pamsika waku America wolankhula Chisipanishi, tcherani khutu ku SEO yanu yachi Spanish. Ndi ConveyThis, mutha kusamalira gawoli mosavuta, kuwonetsetsa kuti tsamba lanu lili bwino m'zilankhulo zonse ziwiri. Popangitsa tsamba lanu kukhala losavuta kwa olankhula Chisipanishi, mumawonetsanso kumakina osakira omwe mukupezeka m'Chisipanishi, motero mumalumikiza zomwe mukufuna ndi makasitomala anu bwino kwambiri.
Yang'anirani ma metrics anu achi Spanish
Mukamasulira sitolo yanu kupita ku Chisipanishi, ndikofunikira kuti muzitha kuyang'anira momwe mitundu yanu yachi Spanish imagwirira ntchito pamakina osakira ndi nsanja zina zomwe bizinesi yanu ilipo.
Google Analytics imakulolani kuti mufufuze zokonda za chilankhulo cha omwe abwera patsamba lanu ndi momwe adapezera tsamba lanu. Pogwiritsa ntchito tabu ya "Geo" m'malo anu oyang'anira, mutha kupeza ziwerengero zokhudzana ndi zomwe mumakonda.
Anthu olankhula Chisipanishi aku America amakonda kwambiri intaneti
Malinga ndi Google, 66% ya olankhula Chisipanishi ku US amalabadira zotsatsa zapaintaneti. Kuphatikiza apo, kafukufuku waposachedwa wa Ipsos wotchulidwa ndi Google adawonetsa kuti 83% ya ogwiritsa ntchito pa intaneti aku America aku America amagwiritsa ntchito mafoni awo kuyang'ana m'masitolo omwe adawachezerapo kale, ngakhale ali m'masitolo ogulitsa.
Poganizira izi, zikuwonekeratu kuti ngati msakatuli wamakasitomala azilankhulo ziwiri akhazikitsidwa ku Chisipanishi, amatha kugwiritsa ntchito sitolo yanu yapaintaneti ngati ikupezekanso m'Chisipanishi.
Kuti mulowe mumsika waku US Hispanic, ndikofunikira kuganizira zikhalidwe ndi zomwe mumakonda.
Omvera a Zinenero Zambiri, Zokhudza Zikhalidwe Zamitundumitundu
Anthu amitundu iwiri aku Spain aku America ali ndi zikhalidwe zingapo chifukwa chodziwa zilankhulo zosiyanasiyana. Kutsatsa malonda kwa omvera kumafuna njira zingapo.
Ngakhale kampeni zowongoka zogwira ntchito zaboma zitha kuwoneka zofanana mu Chingerezi ndi Chisipanishi, kugulitsa zinthu nthawi zambiri kumafuna njira zofananira. Otsatsa nthawi zambiri amasintha makampeni awo okhudza anthu olankhula Chisipanishi, kuphatikiza kugwiritsa ntchito zisudzo/zitsanzo zosiyanasiyana, mapepala amitundu, mawu olankhula, ndi zolemba.
Kukonzekera makampeni makamaka pamsika wa ku Spain kwawoneka kothandiza. Kampani yotsatsa malonda ya ComScore idasanthula zotsatira za makampeni osiyanasiyana ndikupeza kuti makampeni omwe adapangidwa m'Chisipanishi makamaka pamsika wolankhula Chisipanishi anali okonda kwambiri pakati pa owonera olankhula Chisipanishi.
Sankhani mayendedwe oyenera
Pokhala ndi anthu ambiri olankhula Chisipanishi omwe akukula ku US, pali mwayi wochita nawo msikawu kudzera muzofalitsa zachi Spanish, kuphatikiza ma TV, mawayilesi, ndi masamba.
Kafukufuku wa ComScore adawonetsa kuti zotsatsa zapaintaneti za chilankhulo cha Chisipanishi zidapambana zotsatsa zapa TV ndi pawayilesi potengera kukhudzidwa. Ngakhale izi zili choncho, 1.2 miliyoni zokha mwa masamba opitilira 120 miliyoni aku US omwe amapezeka m'Chisipanishi, zomwe zikuyimira pang'ono.
Pogwiritsa ntchito zotsatsa zapaintaneti za chilankhulo cha Chisipanishi, malonda amatha kulumikizana ndi anthu aku Spain omwe ali ku US.
Konzani njira yanu yotsatsira zinenero zambiri
Perekani zochitika zabwino kwambiri patsamba lanu lazilankhulo zambiri
Kuti mutembenuzire bwino omvera olankhula Chisipanishi, muyenera kukwaniritsa malonjezo omwe amaperekedwa muzotsatsa zanu. Kupereka kusakatula kwapamwamba kwambiri kwa ogwiritsa ntchito chilankhulo cha Chisipanishi ndikofunikira.
Kusasinthasintha munjira yanu yotsatsa m'Chisipanishi ndikofunikira. Izi zikutanthauza kupereka chithandizo chamakasitomala m'Chisipanishi, kuwonetsetsa kuti intaneti yanu ikupezeka m'Chisipanishi, komanso kulabadira kapangidwe ka tsamba lanu komanso luso la ogwiritsa ntchito.
Kupanga tsamba lawebusayiti lazilankhulo zambiri kungakhale kovuta, koma pali njira ndi njira zabwino zopangira kuti ikhale yosavuta kugwiritsa ntchito. Kutengera kusintha kwamapangidwe ndikusintha masanjidwe amasamba azilankhulo zosiyanasiyana, monga Chingerezi ndi Chisipanishi, ndikofunikira.
Kuti muwonetsetse kuti ogwiritsa ntchito ali ndi vuto, ndikofunikira kuganizira zokonda za chilankhulo komanso zikhalidwe popanga tsamba lanu. ConveyThis ikhoza kukuthandizani popereka zomasulira zaukadaulo mwachindunji kuchokera padeshibodi yanu, kukuthandizani kuti muzitha kudziwa bwino msika waku Puerto Rico ndi America.
Kuchokera pa kusagwiritsidwa ntchito mpaka pakukula kwa zilankhulo ziwiri
Kumasulira tsamba lanu ku Chisipanishi, kukhathamiritsa SEO yanu, ndikusintha zomwe mwalemba kuti zigwirizane ndi anthu olankhula Chisipanishi ndi njira zofunika kuti mulowe bwino pamsika wapaintaneti waku America wazilankhulo ziwiri.
Ndi ConveyThis, mutha kugwiritsa ntchito njira izi mosavuta patsamba lililonse lawebusayiti. Kuyambira pakumasulira zithunzi ndi makanema mpaka kusintha zomasulira, mutha kupanga zopatsa chidwi za chilankhulo cha Chisipanishi popanda kuwononga dzina lanu kapena kuwononga nthawi yomwe mungagwiritse ntchito bwino pazinthu zina!
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