Pamene chaka cha 2023 chinatha, n’zoona kuti ena sakuona kuti n’zosavuta kusintha ndi mmene zinthu zinasinthira m’chakachi. Komabe, kuthekera kosintha ndikukhalabe ndi zosintha ndizofunikira kwambiri pakuzindikira tsogolo la bizinesi.
Mikhalidwe ya zinthu chaka chonse idapangitsa kuti kusintha kwa digito kukhala kofunikira. Palibe zodabwitsa kuti, kuposa kale, kugula pa intaneti kukufalikira kwambiri.
Chowonadi ndichakuti zitha kukhala zosavuta kuyambitsa bizinesi yapaintaneti komanso zopindulitsa kwambiri kukhala ndi shopu yapaintaneti koma nthawi imangonena ngati mudzapulumuka mpikisano waukulu womwe umapezeka mugawo la ecommerce.
Ngakhale zili zowona kuti ukadaulo waukadaulo ndizomwe zimayambitsa kwambiri pamalonda amalonda, kuchuluka komwe machitidwe amakasitomala akusintha kuyeneranso kuganiziridwanso akamazindikira zomwe zikuchitika pakugula pa intaneti.
Chochititsa chidwi m'nkhaniyi, pali zochitika za ecommerce za 2024 zomwe zimagwirizana ndi kusintha komwe dziko lonse likukumana nalo.
Ecommerce yomwe imachokera ku:
Titha kutanthauzira kulembetsa kotengera ecommerce ngati mtundu womwe makasitomala amalembetsa kuzinthu zina kapena ntchito zomwe zimagwira mobwerezabwereza komanso komwe kulipiridwa kumachitika pafupipafupi.
ShoeDazzle ndi Graze ndi zitsanzo zongolembetsa za ecommerce zomwe zikuchitira umboni kukula koyenera.
Makasitomala ali ndi chidwi ndi mtundu uwu wa ecommerce chifukwa umapangitsa kuti zinthu ziziwoneka zosavuta, zamunthu, komanso zotsika mtengo nthawi zambiri. Ndiponso chisangalalo cholandira bokosi la ‘mphatso’ pakhomo panu nthaŵi zina chingakhale chosayerekezeka ndi kugula m’misika. Popeza nthawi zambiri zimakhala zovuta kupeza makasitomala atsopano, bizinesi iyi imakupangitsani kukhala kosavuta kusunga omwe alipo pomwe mukuyang'ana ena.
Mu 2021, mtundu uwu ukhoza kukhala wothandiza kwa inu kusunga ndi kusunga makasitomala.
Zindikirani:
- Pafupifupi 15% ya ogula pa intaneti adalembetsa kulembetsa kumodzi kapena kwina.
- Ngati mukufuna kusunga kasitomala wanu moyenera, kulembetsa ku ecommerce ndiyo njira yotulukira.
- Ena mwamagulu odziwika bwino olembetsa ndi ecommerce ndi zovala, zinthu zokongola, komanso chakudya.
Green Consumerism:
Kodi Green Consumerism ndi chiyani? Ili ndilo lingaliro la kupanga chisankho chogula zinthu zina malinga ndi chilengedwe. Ndipa tanthauzo ili pomwe titha kunena kuti mu 2024, ogula ambiri adzakhala ndi chidwi ndi zinthu zakuthupi komanso zachilengedwe pogula zinthu.
Pafupifupi theka la ogula adavomereza kuti kudera nkhawa za chilengedwe kumakhudza zosankha zawo zogula kapena ayi. Zotsatira zake, nkoyenera kunena kuti mu 2024, eni eni ecommerce omwe amagwiritsa ntchito njira zokhazikika m'mabizinesi awo amakopa makasitomala ambiri makamaka makasitomala omwe amasamala zachilengedwe.
Kugula kobiriwira kapena kukhala ndi chidwi ndi chilengedwe ndi kupambana kuposa zomwe zimagulitsidwa. Zimaphatikizapo kubwezeretsanso, kulongedza ndi zina.
Zindikirani:
- 50% ya ogula pa intaneti adavomereza kuti kukhudzidwa kwa chilengedwe kumakhudza lingaliro lawo logula chinthu kapena ayi.
- Mu 2024, padzakhala kuwonjezeka kwa malonda obiriwira chifukwa chakuti anthu ambiri akuda nkhawa kwambiri ndi thanzi lawo.
TV yogulika:
Nthawi zina mukamawonera pulogalamu ya pa TV kapena pulogalamu, mutha kuwona chinthu chomwe chimakusangalatsani ndikulakalaka kudzipezera nokha. Vuto lochipeza lidakalipo chifukwa sukudziwa kuti ungachipeze bwanji kapena kuti ugule kwa ndani. Vutoli tsopano lathetsedwa popeza mawonedwe a pa TV tsopano alola owonera kuti athe kugula zinthu zomwe angawone pamasewera awo a TV akubwera 2021. Lingaliro ili limadziwika kuti Shoppable TV.
Malingaliro otsatsa amtunduwu adawonekera pomwe NBC Universal iyamba kutsatsa malonda awo pa TV omwe amalola owonera kunyumba kuyang'ana ma QR pazenera lawo ndikuwongolera komwe angagule. Kodi zotsatira zake zinali zotani? Adanenanso kuti zidapangitsa kuti matembenuzidwe omwe ali pafupifupi 30% kuposa momwe amasinthidwira pamakampani a ecommerce.
Ziwerengerozi zikukwera kwambiri mu 2021 chifukwa anthu ochulukirachulukira akukhala ndi nthawi yambiri yoti azikhala pamaso pa TV kuti awonere zomwe amakonda.
Zindikirani:
- Popeza anthu ambiri akutembenukira ku kuwonera TV, padzakhala kugula kowonjezereka kudzera pa TV yogulika mu 2021.
Kugulitsanso / Kugulitsanso kwachiwiri / Kugulitsanso:
Kuchokera pa dzina lake, Second-hand Commerce, ndi njira ya ecommerce yomwe imaphatikizapo kugulitsa ndi kugula zinthu zachiwiri kudzera pa nsanja ya ecommerce.
Ngakhale zili zowona kuti silingaliro lachilendo, komabe likuchulukirachulukira chifukwa ambiri tsopano ali ndi malingaliro osintha pankhani ya zinthu zomwe zimagwiritsidwa ntchito pamanja. Zakachikwi tsopano zili ndi malingaliro omwe amasiyana ndi m'badwo wakale. Amakhulupirira kuti kugula zinthu zakale n’kopanda ndalama zambiri kuposa kugula zatsopano.
Komabe zikunenedweratu kuti pakhala kukwera pafupifupi 200% pamsika wazogulitsa zachiwiri zomwe zikubwera zaka zisanu zikubwerazi.
Zindikirani:
- Padzakhala chiwonjezeko pamsika wogulitsa 2021 chifukwa anthu angafune kusunga ndalama zambiri pogula zinthu ndikusamala momwe amawonongera.
- Akukhulupirira kuti padzakhala x2 ya msika wachiwiri wamakono pofika zaka zingapo zikubwerazi.
Zamalonda zapa social media:
Ngakhale zonse zidasintha mu 2020, malo ochezera a pa Intaneti amakhalabe osagwedezeka. Anthu ambiri amangokhalira kumacheza nawo pazama TV chifukwa cha kutsekeka, komwe kudabwera chifukwa cha mliriwu kuwononga ndalama zambiri kuposa masiku onse. Sizingakhale zophweka komanso zosangalatsa kugula zinthu kuchokera kumalo aliwonse ochezera a pa Intaneti.
Bhonasi imodzi yayikulu pazochezera zapaintaneti ndikuti mutha kukopa makasitomala omwe poyamba sangakhale ndi cholinga chokuyang'anirani. Ndizothandiza kwambiri kuti, malinga ndi lipoti , omwe amakhudzidwa ndi malo ochezera a pa Intaneti ali ndi mwayi wa 4x wogula.
Ndizowona kuti mudzawona malonda ochulukirapo ngati mutatenga mwayi pazochezera zapa media koma si zokhazo. Malo ochezera a pa Intaneti amathandizira kuchulukirachulukira ndi makasitomala komanso kupanga ndikudziwitsa za mtundu wanu. Chifukwa chake, mu 2021 media media ikadali chida chofunikira chomwe chimathandizira kuyendetsa bizinesi kuti apambane.
Zindikirani:
- Pali kuthekera kwa 4x kwamakasitomala ochezera a pa TV kuti agule.
- Otsatsa ena a 73% adavomereza kuti kuyesetsa kwa malonda ochezera a pa Intaneti kuli koyenera chifukwa kumawoneka ngati njira yabwino yofikira omvera ambiri ndikuwonjezera malonda.
Voice Assistant Commerce:
Kukhazikitsidwa kwa Amazon kwa "Echo", wolankhula mwanzeru, mu 2014 kumayambitsa chizolowezi chogwiritsa ntchito mawu pazamalonda. Zotsatira za mawu sizingagogomezedwe chifukwa ndi zofunika kwambiri pakupeza chidziwitso chamtengo wapatali cha zosangalatsa kapena zamalonda.
Mochulukirachulukira, pafupifupi 20% ya eni olankhula anzeru ku United States amagwiritsa ntchito olankhula anzeru ngati cholinga chogula. Amawagwiritsa ntchito kuyang'anira ndi kuyang'anira kutumizidwa kwazinthu, kuyitanitsa zinthu, komanso pochita kafukufuku. Pomwe kugwiritsidwa ntchito kukupitilira kutchuka, tikuyembekezeka kuti m'zaka zingapo zikubwerazi zikhala 55%.
Zindikirani:
- Pakhala chiwonjezeko, kuwirikiza kawiri kuchuluka kwapano, pamlingo womwe eni olankhula anzeru aku US amazigwiritsa ntchito pazamalonda.
- Zina mwamagulu odziwika bwino amalonda othandizira mawu ndi zamagetsi zotsika mtengo, zakudya, ndi zida zapakhomo.
- Osunga ndalama ochulukirachulukira akufuna kupanga ndalama zambiri kuti athandizire mawu mchaka chomwe chikubwera.
Nzeru zochita kupanga:
Chinthu china chofunikira kwambiri chomwe sichinganyalanyazidwe m'nkhaniyi ndi AI. Mfundo yakuti AI imapangitsa kuti zochitika zenizeni ziziwoneka zakuthupi komanso zenizeni zimapangitsa kuti zikhale zodziwika bwino mu 2021.
Mabizinesi ambiri a ecommerce ayamba kuzigwiritsa ntchito kuti apititse patsogolo kukula kwawo pozigwiritsa ntchito popereka malingaliro azinthu, kupereka thandizo lenileni kwa makasitomala.
Tiyenera kuyembekezera kuti pofika chaka chamawa AI idzakhala yothandiza kwambiri pamabizinesi apaintaneti. Izi zikuwoneka ngati zomwe Global E-commerce Society idanena kuti pali kuthekera kwamakampani kuwononga pafupifupi 7 biliyoni pa AI mu 2022.
Zindikirani:
- Pofika 2022, makampani aziwononga ndalama zambiri pa AI.
- AI ikhoza kuthandizira kukonza zomwe makasitomala amakumana nawo kuti azimva chimodzimodzi ndikamagula zinthu mwakuthupi.
Malipiro a Crypto:
Palibe bizinesi yomwe imatha popanda kulipira. Ichi ndichifukwa chake mukapereka zipata zingapo zolipirira makasitomala anu, mutha kuyembekezera kuwona kuchuluka kwa kutembenuka. Posachedwapa Crypto yakhala njira yolipirira makamaka ndalama zodziwika kwambiri, Bitcoin popeza anthu tsopano akuvomereza kuigwiritsa ntchito popanga kapena kulandira malipiro.
Anthu amakonda kugwiritsa ntchito BTC mosavuta chifukwa chachangu komanso chosavuta chomwe amapereka, zotsika mtengo komanso chitetezo chambiri chomwe amapereka. Chinthu chinanso chosangalatsa chokhudza owononga ndalama a BTC ndikuti amagwera m'magulu achichepere omwe ali ndi zaka zapakati pa 25 ndi 44.
Zindikirani:
- Anthu ambiri omwe amakonda kugwiritsa ntchito crypto polipira ndi achichepere ndipo tikuyembekeza kuti anthu ochulukira amisinkhu yosiyanasiyana adzalowa nawo pofika 2021.
- Malipiro a Crypto afika podziwika kuti akuvomerezedwa padziko lonse lapansi.
Ecommerce yapadziko lonse lapansi (kuwoloka malire) ndikufikira:
Chifukwa chakuchulukirachulukira kwapadziko lonse lapansi, malonda a ecommerce sadaliranso malire. Izi zikutanthauza kuti tiyenera kuyembekezera zambiri zamalonda odutsa malire mu 2021.
Ngakhale zili zowona kuti pali zopindulitsa zambiri pakugulitsa malire, zimafunikira zambiri kuposa kungomasulira tsamba lanu labizinesi kuti mukope makasitomala osiyanasiyana ochokera kosiyanasiyana. Ngakhale kumasulira kuli kofunika komanso gawo loyamba, komabe popanda kumasulira koyenera ndi nthabwala chabe.
Tikanena kuti kumasulira kwamaloko , tikutanthauza kusintha kapena kugwirizanitsa zomasulira zomwe zili mkati mwanu kotero kuti zimalankhulana ndikupereka uthenga womwe mukufuna wamtundu wanu m'njira yoyenera, kamvekedwe, kalembedwe ndi/kapena malingaliro ake onse. Zimaphatikizapo kuwongolera Zithunzi, makanema, zithunzi, ndalama, nthawi ndi mawonekedwe amasiku, miyeso yomwe ili yovomerezeka mwalamulo ndi chikhalidwe kwa omvera omwe amawapangira.
Zindikirani:
- Musanafikire makasitomala ambiri ochokera m'malo osiyanasiyana padziko lonse lapansi, kumasulira ndi kumasulira kwanuko ndizofunikira kwambiri zomwe simungathe kuchita popanda.
- Pofika chaka cha 2021, muyenera kuyembekezera kuti malonda amalonda odutsa malire apitilira kuchitira umboni kukula chifukwa dziko lapansi lasanduka mudzi "waung'ono" kwambiri.
Ino ndi nthawi yabwino kwambiri yogwiritsira ntchito mwayi wazomwe zatchulidwa m'nkhaniyi ndipo makamaka yambitsani malonda anu am'malire nthawi yomweyo. Mutha kumasulira ndikusintha tsamba lanu mosavuta ndi ConveyThis ndikungodina kamodzi ndikukhala pansi kuti muwone ecommerce yanu ikukula kwambiri!