Chaka chotani, 2023 chakhala mpaka pano! Chaka chino chakhala chaphokoso ndipo mokondwera chaka chikutha. Eni mabizinesi apadziko lonse lapansi a ecommerce ndiosangalala kwambiri kuposa munthu aliyense. Chifukwa cha chisangalalo chawo chimapitilira kufalikira kwa mliri wapadziko lonse lapansi, ndichifukwa miyezi ya Novembala ndi Disembala inali miyezi yakuchulukitsa kwa malonda.
Chifukwa chake m'nkhaniyi tikambirana, pogwiritsa ntchito zidziwitso zofunika komanso ziwerengero zoyenera, masiku ena ofunikira mu 2023 omwe mabizinesi apadziko lonse lapansi angayembekezere kuti apeze zambiri kuchokera kwa iwo.
Zina mwatchuthi zomwe zapita kale kapena zatsala pang'ono kupita ndi:
Amazon Prime Day nthawi zambiri imagwa Julayi chaka chilichonse koma chaka chino, ili pakati pa Okutobala 13 ndi 14, 2023 chifukwa cha mliri wapadziko lonse lapansi.. Zikuyembekezeka kuti pofika tsiku la 2020, Amazon iwona kuwonjezeka kwa malonda pafupifupi 43% poyerekeza ndi chaka chatha. Iyi si nkhani yabwino yokha kapena mwayi wabwino kwa Amazon komanso kwa ena chifukwa Amazon yawonjezera thandizo lawo pamabizinesi ang'onoang'ono.
2. Tsiku la Singles , lomwe limadziwika kuti ndi chochitika chachikulu kwambiri cha malonda pa intaneti padziko lonse lapansi, chinakhazikitsidwa ndi ophunzira ena a yunivesite ya China pa tsiku la khumi ndi limodzi la mwezi wa khumi ndi umodzi wa chaka. Ndizosangalatsa kudziwa kuti ambiri mwamakasitomala aku China amakonda kugula zinthu kutsidya lina ndipo iyi ndi bonasi yamabizinesi apakompyuta omwe amakulitsa mahema awo kumsika waku China. Izi zili choncho chifukwa pafupifupi 60% ya ogula zinthu ochokera ku China amakhulupirira kuti zinthu zomwe amaziyang'anira zimakhala zapamwamba makamaka ngati zikuchokera ku mtundu wodziwika bwino.
Kodi phindu la tsikuli pamalonda a ecommerce ndi chiyani? M'nthawi ya maola 24 okha mu Novembala 11, 2015, Alibaba adapanga ndalama zogulitsa pa intaneti pafupifupi $ 14 biliyoni. Izi zinali zochititsa chidwi kwambiri moti zinalembedwa m’buku la Guinness Book of Record ngati buku lapamwamba kwambiri limene silinalembedwepo mkati mwa maola 24.
Ngakhale zili zowona kuti tchuthi sichotchuka kumadzulo, mitundu yakumadzulo ingagwiritsenso ntchito mwayiwu koma iyenera kusamala posamalira kumasulira kwa zomwe zili mkati mwawo mogwirizana ndi msika wakumalo womwe akuyang'ana. Ngati mtundu wakumadzulo, atero a Britain, aganiza zochirikiza, kuseketsa kapena kukondwerera tsikulo kuti akope chidwi cha makasitomala omwe angakhale ochokera kugawo la China, zitha kuwonedwa ngati zopanda chidwi monga tsiku lomwelo limagwera tsiku lomwe anthu aku Britain amakumbukira. amene anakhudzidwa ndi Nkhondo Yoyamba Yapadziko Lonse.
Tsopano, tiyeni tikambirane maholide ena awiri (2) omwe mungakonzekerebe kuti mukwaniritse zambiri kuchokera kwa iwo.
3. Lachisanu Lachisanu , chochitika chapadziko lonse chogula zinthu chomwe chimagwa pa November 27. Chowonadi ndi chakuti n'zovuta kunyalanyaza kapena kunena kuti simunamvepo za malonda a Black Friday kale. Zaka zambiri 2020 isanafike, zomwe zimachitika kawirikawiri pa Black Friday ndi khamu la makasitomala ndikumenyera zinthu m'malo owoneka ngati Best Buy, Target, ndi Walmart, ndi zina zambiri. malo ogulitsa pa nthawi ya Thanksgiving lisanafike tsiku la Black Friday. Izi zikuwonetsa kuti zambiri mwazogulitsa zomwe zidzachitike zidzachitika pa intaneti.
Kupita pa intaneti kwathunthu chaka chino sikuyenera kukhala vuto kuyambira pomwe 2016 pakhala kuwonjezeka kwa kugwiritsa ntchito nsanja zapaintaneti pamalonda akuda Lachisanu. Ngakhale kuti anthu ambiri aku America amagula nthawi ya Thanksgiving ndi Black Friday, komabe maiko padziko lonse lapansi lero atengera lingaliro la Black Friday makamaka ndi chikoka cha malonda akulu ngati Walmart omwe ali ndi ma tentacles padziko lonse lapansi.
Kuti tichite chitsanzo ichi, m'dziko la Argentina, panali kuwonjezeka pafupifupi 376% mu Black Friday malonda kuposa kale mu zaka zisanu zapitazi. Komanso, South Africa ili pamalo oyamba pakati pa mayiko omwe kusaka kwa Black Friday kumapangidwa chaka chino malinga ndi kafukufuku wa Google Data.
Ndizowona kuti owononga ndalama ambiri amachokera ku US koma owononga ndalama kwambiri akuchokera kumadera monga UAE, UK, Canada, ndi Ireland. Poyerekeza ndi zogulitsa masiku ena kupatula Black Friday, South Africa idakwera pafupifupi 1952%, UK idakwera 1708%, komanso Nigeria idawona kuwonjezeka kwa 1331%.
4. Tchuthi lina ndi Cyber Monday lomwe lidzakhala pa November 30. Lakhazikitsidwa ndi Shop.org m'chaka cha 2005, ndilo Lolemba (lomwe limadziwika kuti Lolemba la blue) lomwe limatsatira Tsiku lakuthokoza.
Chifukwa cha Cyber Monday chimachokera ku mfundo yakuti anthu ena ali okonzeka kugula chifukwa cha zomwe adawona kumapeto kwa sabata Lolemba lisanafike koma adazengereza chifukwa cha khamu lalikulu lomwe linapangidwa pa Tsiku la Thanksgiving ndi Black Friday ndi ndiyenera kudikirira kugula zinthu zotere Lolemba pambuyo pa sabata tsopano osatinso mwakuthupi koma pa intaneti kuchokera ku chitonthozo cha maofesi awo.
Kupita ndi dzina la Cyber Monday, mutha kufotokozera mwachangu chifukwa chake zimatengera ukadaulo waposachedwa, makina apakompyuta, ndi masewera.. Ndipo kumbukirani kuti kugunda kwamasewera pa intaneti kunali koyenera.
Malingana ndi Startup Genome , makampani omwe amasewera masewerawa ali m'gulu la makampani ochepa omwe adzatuluka bwino kuchokera ku mliriwu chifukwa adzachitira umboni 10% kapena kuwonjezereka kwa ndalama zawo.
Malonda akulu ngati Amazon apindula ndi Lolemba labuluu ili. M'malo mwake, Cyber Monday ndi tsiku lalikulu kwambiri logula pa intaneti m'mbiri ya US chifukwa lathandiza ogulitsa kuti afikire $ 9 biliyoni . Ndipo zikuyembekezeka kuti pofika chaka chino zogulitsa pa Cyber Lolemba zifika pachimake cha $ 10 biliyoni .
Cyber Monday tsopano yadutsa chinthu cha US. Tsopano ikuzindikiridwa ngati tchuthi chogula zinthu m'madera ena a dziko lapansi mwa njira yolerera. Ena mwa mayikowa ndi UK, Colombia, France, Canada, Australia, ndi Japan. Mukuwona kuti iyi ndi njira yabwino kwambiri yopangira mabizinesi a ecommerce kuti awonjezere kufikira kwawo m'misika yatsopano ndikupeza ndalama zambiri.
Tsopano tiyeni tidumphire m'maupangiri omwe mungagwiritse ntchito ndikupangitsani kuti mukhale okonzekera nyengo zatchuthi izi.
Langizo 1: Pangani mwayi wogwiritsa ntchito bwino kwambiri: mwayi wambiri umabwera ndi maudindo ambiri makamaka mukakhala ndi opikisana nawo osiyanasiyana pamsika. Ndicho chifukwa chake muyenera kuwonjezera njira zanu. Mwachitsanzo, kuposa kale, makasitomala amafunitsitsa kugula pa intaneti popanda nkhawa. Koma kuti muthe kupatsa makasitomala awa mwayi wabwino wogwiritsa ntchito, muyenera kuyesetsa kupanga makonda. Izi zipangitsa kuti ziziwoneka ngati mukukambirana mwachindunji ndi makasitomala anu.
Chifukwa chiyani? Instapage idanenanso kuti mukakhala ndi tsamba lofikira makonda anu pali chizolowezi choti 85% ya ogula adzagula kuchokera kwa inu ndikuti mukakhala ndi ngolo yogulira yomwe ili ndi makonda anu, mutha kuyembekezera kuti 92% ya ogula pa intaneti akhudzidwe. Chifukwa chake, ndikofunikira kuti muziyang'ana kwambiri pakupereka mwayi wapadera komanso wapamwamba kwambiri kwa kasitomala wanu aliyense.
Komanso, kumbukirani kuti pali njira zosiyanasiyana zolipirira zomwe zingagwiritsidwe ntchito. Zogulitsa zambiri zimasiyidwa m'ngolo chifukwa njira zolipirira sizokomera makasitomala. Kuti tichitire chitsanzo ichi, Italy imakonda kugula zikwama za digito monga PayPal, ogula zinthu ku UK amakonda makhadi a kingingi, ndipo ogula pa intaneti aku Canada amasankha makhadi.
Chinthu chinanso chofunikira chomwe muyenera kuganizira ndikukhazikitsa tsamba lanu. Kumbukirani kuti, tsamba lanu lidzadzaza ndi anthu ambiri panthawi yatchuthi. Tsamba lanu liyenera kukhala losunthika komanso lolimba mokwanira kuti lipirire kuchuluka kwa magalimoto omwe akubwera, apo ayi chitha kuwonongeka m'njira. Yesani, yesani, ndi kuyesanso nthawi yatchuthi isanakufikireni mosakonzekera.
Langizo 2: Phunzirani ndikumvetsetsa zomwe makasitomala anu amachita: pakapita nthawi, otchulidwa komanso kusintha kwamakhalidwe. Mwachitsanzo, mliri wa Coronavirus wasintha machitidwe a makasitomala. Mfundo yoti anthu adatsekeredwa, yesetsani kuchita masewera olimbitsa thupi komanso kuthana ndi vuto lazachuma ndizinthu zokwanira kusintha momwe makasitomala amayendera.
Vuto lalikulu pakugulitsa munthawi ya mliriwu ndikuchedwa kutumiza ndi kutumiza. Zakhala zovuta kwambiri kukwaniritsa masiku obweretsa. Komabe, mutha kuonetsetsa kuti makasitomala akukhutira. Mosasamala kanthu kuti nthawi yobereka idzatenga nthawi yanji, onetsetsani kuti mukutsimikizira kuti makasitomala anu apeza zinthu zawo komanso nthawi yomwe adzazipeza. Zisungeni zosinthidwa momwe zikupita.
Komanso, chifukwa chakuti anthu akuvutika ndi mavuto azachuma chifukwa cha mliriwu, anthu ambiri amafuna kudziwa momwe amawonongera ndalama. Kodi mungawadziwitse bwanji makasitomala omwe achotsedwa? Njira imodzi yomwe mungachitire izi ndikupereka makuponi ndi zotsatsa. Ogula akawona mwayiwu, angaganize kuti apeza bonasi yayikulu. Akukhulupirira kuti makuponi ma code ndi zotsatsa ndizoyendetsa kwambiri pakugula tchuthi.
Langizo 3: Konzekerani makasitomala akunja: aliyense atha kugula kuchokera kudera lililonse ladziko lapansi chifukwa chakubwera kwamalonda. Koma munthu ayenera kusamala chifukwa anthu ochokera m'malo osiyanasiyana amangosunthidwa kuti agule ngati akugwirizana ndi zomwe muli nazo. Kumeneko ndi kumene kumasulira ndi kumasulira kwamaloko kumayambira. Kumasulira kumayang'anira chilankhulo pomwe kumasulira kwanu kumasamalira zikhalidwe zina chifukwa kumathandizira kuti zinthu zanu zizigwirizana ndi anthu omwe mukufuna. Mwachitsanzo, tchuthi cha malo ena sichingakhale kwina.
Makasitomala amatha kugula kuchokera pamasamba omwe adawadziwa bwino. Izi zikuwonekera kuchokera ku zomwe LISA adafufuza. Localization Industry Standard Association imazindikira kuti ngati € 1 igwiritsidwa ntchito kukhazikika, pali chizolowezi choti padzakhala € 25 kubwerera.
Chabwino, mwina mukuganiza za zovuta zomwe zimabwera ndi dongosolo la zinenero zambiri. Dziwani kuti ConveyThis idzakuchitirani zonse popanda nkhawa ndipo ino ndi nthawi yabwino yoti muchite izi tchuthi chisanafike.
Pomaliza, palibe malire omwe amakhala ngati zopinga pakati pa makasitomala ndi masitolo m'dziko lathu la digito masiku ano. Ichi ndichifukwa chake ndikofunikira kudziwa bwino komanso kudziwa bwino za tchuthi chodziwika bwino chapadziko lonse lapansi cha ecommerce kuti musangalale ndi zabwino zomwe zimabwera limodzi ndi kukwera kwa malonda padziko lonse lapansi. Kuti mabizinesi omwe ali ndi mawonekedwe amphamvu pa intaneti atha kukhala patsogolo pa ena omwe sapezeka pa intaneti.
Mumayamba kupanga mawonekedwe anu azilankhulo zambiri lero kuti makasitomala anu komanso omwe akuyembekezeka kukhala osangalala ndi zinthu zanu.
Kuti muyambe ntchitoyi, muyenera kuyesa ConveyThis !