Aliyense amafuna kuchuluka kwa mawebusayiti awo. Komabe ndi chinthu chimodzi kupanga kuchuluka kwa webusayiti ndipo ndichinthu chinanso kutembenuza magalimoto otere kuti apindule ndi eni webusayiti. Ndizopanda phindu ngati zomwe alendo amachita ndikuchezera tsamba lanu popanda kulumikizana nanu. Kulumikizana nanu m'lingaliro loyang'anira malonda ndi ntchito zanu, kulembetsa makalata a imelo, kukufunsani kudzera pa fomu yolumikizirana kapena kuchitapo kanthu patsamba lanu.
Mlendo akachita ntchito iliyonse yomwe yatchulidwa, tinganene kuti kutembenuka kwachitika. Nkhaniyi ndi yanu ngati mungafune kuti bizinesi yanu ikule kudzera mu kutembenuka. Choncho, musasiye kuwerenga izi.
Pamaso pa china chilichonse, ndikofunikira kuganizira momwe kutembenuka kwamasamba awebusayiti kulili.
Kodi Conversion Rate Ndi Chiyani?
Mlingo womwe gawo lina la omwe akuchezera tsamba lanu amachitapo kanthu limadziwika kuti kutembenuka. Kutembenuka kwatsimikizika kukhala m'gulu lachiyerekezo chodalirika powerengera ndi kuyeza machitidwe a kampeni ina yamalonda. Tanthauzo la kutembenuka limasiyana malinga ndi zomwe mukugulitsa kapena kuyesa kupereka. Komabe, zikafika pa eCommerce, zitha kukhala kugula zinthu zina kapena kuyang'anira ntchito zina, kusungitsa nthawi yokumana, kupanga nthawi yowonetsera, kapena kutumiza fomu yolumikizirana.
C kuwerengera Mtengo Wotembenuka
Ndizosangalatsa kwambiri kuwona kuti kutembenuka kumatheka kuyezedwa. Zitha kuwoneka ngati zowopsa kugwiritsa ntchito fomula yowerengera kuchuluka kwa otembenuka ngati ndi nthawi yanu yoyamba kuyesa kuwerengera. Komabe, simuyenera kuopa chilichonse. Njirayi ndi yosavuta monga:
Mtengo wotembenuka =
Mwachitsanzo, ngati tsamba lanu lili ndi alendo onse omwe adabwera mwezi wathawu kuti akhale okwana 25000 ndi 15000 mwa alendowa omwe adagula, ndiye kuti titha kuwerengera kuti musinthe kukhala:
Kutembenuka kwa mwezi umenewo =
M'malo moganiza zowerengera izi pamanja nthawi zonse, pali zida zofewa zokuthandizani kuwerengera ndi kuyeza. Zida zotere ndi Google Analytics, Google Ads, Facebook Ads, Twitter Ads, ndi zida zina zowunikira ndi zotsatsa.
Ngakhale ndizowona kuti kutembenuka sikukhala chida chabwino kwambiri choyezera momwe mukupambana, komabe ndi chida chothandizira kukuthandizani kuti muzisunga zomwe mwachita. Zingakhale zabwino kwambiri kuti mupeze wopanga mapulogalamu kuti akuthandizeni kuyang'anira momwe musinthira chifukwa kuchita izi kudzakhala ndi zotsatira zabwino pabizinesi yanu.
Zifukwa Zomwe Muyenera Kuonjezera Kusintha Kwa Webusayiti Yanu
Ngati mukufuna kukonza tsamba lanu kuti muwonjezere kutembenuka, ndiye kuti tsamba lanu liyenera kuchita njira yotchedwa Conversion Rate Optimization (CRO). Izi zikuthandizira kukulitsa kuchuluka kwa anthu patsamba lanu. Kodi phindu lanu lidzakhala lotani ngati mukulitsa tsamba lanu? Ubwino wake ndi:
1. Mungathe kupeza zambiri zokhudza makasitomala anu: chifukwa chimodzi chachikulu chomwe chiri chabwino kuti mudziwe zambiri za makasitomala anu ndikuti mukakhala ndi chidziwitso chotere mudzatha kukonza malonda ndi ntchito zanu kuti zigwirizane ndi zosowa za makasitomala anu. Mumachita izi zosungira zanga kapena kuwapangira zinthu ndi ntchito zoyenera. Ndi CRO, mutha kudziwa momwe makasitomala kapena oyembekezera amachitira patsamba lanu komanso zovuta zomwe akuyesera kuthana nazo.
Ndizosavuta kudziwa zomwe makasitomala anu amachita. Izi ndizotheka kudzera mu CRO. Chitsanzo n’chakuti mungazindikire kuti ena amakonda kulankhulana mwamsanga pamene ena angakumane nawo pakapita nthaŵi. Zinthu zowoneka ngati 'zopanda pake' monga kusankha mtundu ndi mawonekedwe omwe makasitomala anu amakonda zitha kuzindikirika ndi zomwe amadina. Zoterezi zitha kukuthandizani mukamapanga kampeni ndi kutsatsa posintha mapangidwe anu ndi chitukuko chamtsogolo mogwirizana ndi zomwe amakonda. Izi mosakayikira zidzabweretsa kutembenuka kochulukira komanso zokumana nazo zoyendera alendo .
2. Mutha kuwonjezera kapena kukulitsa phindu la tsamba lanu: CRO imathandiza kulimbikitsa alendo omwe ali patsamba lanu kuti azisamalira malonda ndi ntchito zanu. Pakuwongolera kutembenuka kwanu pang'onopang'ono, mutha kuyembekezera kukhala ndi malonda ochulukirapo ndipo izi zikutanthauza kupindula kwambiri kwa inu. Chinthu chimodzi chapadera cha Conversion Rate Optimization ndikuti, mosiyana ndi njira zina zotsatsa, zimapereka phindu nthawi yomweyo komanso zomveka.
Zingatenge nthawi kuti phindu lowonjezereka liwonekere. Nthawi zina kuyambira masabata angapo mpaka miyezi. Chifukwa chake, gwiritsitsani kugwiritsa ntchito CRO chifukwa izi zikuthandizani kuti muwonetse madera omwe akufunika kusintha ndikusintha.
3. Mutha kupitilira omwe akupikisana nawo: CRO ndi njira yabwino yokhala ndi SEO yabwino. Mukapatsa alendo omwe ali patsamba lanu ntchito inayake yoti achite, izi zitha kuwapangitsa kuti azikhala ndi nthawi yochulukirapo patsamba lanu. Ndipo alendo akamakhalira nthawi yayitali patsamba lanu, kutsika kwatsamba lanu kudzachepa. Izi ndi zomwe Google imawona kuti ndizosangalatsa. Kutsika mtengo ndi chinthu chimodzi chomwe Google imawona pamasanjidwe. Popeza tsopano muli ndi chiwongolero chochepa, pali mwayi uliwonse kuti masanjidwe anu apitirire. Zonse ndizotheka chifukwa mumayika CRO molondola.
Kusaka bwino, kumbali ina, kumabweretsa kuchuluka kwa anthu patsamba lanu. Mukamagwiritsa ntchito CRO kwambiri, mumatha kupeza masanjidwe apamwamba kwambiri.
4. Mutha kupeza makasitomala ambiri kapena makasitomala omwe angakhale nawo: zilizonse zomwe alendo amakumana nazo patsamba lanu zitha kuperekedwa ngati muli ndi tsamba lokonzedwa bwino. Izi ndizomwe zimapangidwira zomwe zingakuthandizeni kuti zisinthe kukhala ogula zinthu ndi ntchito zanu.
Ndi CRO, sitolo yanu yogulitsira pa intaneti imatha kuchita zinthu zambiri ndikusintha sitolo yanu kuti igwirizane ndi zosowa za makasitomala anu. Pochita izi mutha kuwatembenuza kukhala ogula zinthu ndi ntchito zanu. Ndi zonse zomwe zanenedwa za CRO, mudzavomereza kuti ndi chida champhamvu chomwe chingagwiritsidwe ntchito kupeza makasitomala ambiri.
Tsopano, tiyeni tikambirane njira kuonjezera webusaiti kutembenuka.
Njira Zinayi (4) Zomwe Mungakulitsire Kusintha Kwa Webusayiti Yanu
Pansipa pali njira zinayi (4) zotsimikiziridwa zomwe mungawonjezere kutembenuka kwa tsamba lanu:
- Kudzera m'malo awebusayiti: eni mabizinesi akamagwiritsa ntchito intaneti pamabizinesi awo, zimawalola kufikira anthu ambiri omwe angagule. Komabe, gulu lalikululi la ogula lili ndi anthu ambiri a zilankhulo zosiyanasiyana. Ichi ndichifukwa chake tsamba lanu ndi zomwe zili patsamba lanu ziyenera kupangidwa mogwirizana ndi zosowa za omwe mukufuna kugula malo omwe mukufuna. Ndipo mutha kuchita izi kudzera muzolowera.
Mutha kupeza zida zomwe zingakuthandizeni kukwaniritsa kumasulira uku. Pali dongosolo lomwe limayendetsa kumasulira. Dongosololi lodziwika kuti Translation Management System limathandiza kumasulira tsamba lanu zokha. Komanso Kumasulira kwa Pakompyuta (CAT) kungathandize kukonza bwino tsamba lanu lonse. Chida china ndi Chida Chosindikizira pa Desktop (DPL) chomwe chimathandiza kupititsa patsogolo mafotokozedwe komanso zolemba.
Pogwiritsa ntchito webusayiti, mutha kufikira anthu ambiri omwe samalankhula chilankhulo chanu kapena chilankhulo choyambirira cha tsamba lanu. Lingaliro lololeza alendo kuti asakatule tsamba lanu m'zilankhulo zawo lithandizira luso lawo chifukwa mukukhala kwanuko, mumaganizira zikhalidwe ndi zikhalidwe. Ndi izi, muli ndi kuchepa kwa liwiro komanso kuchuluka kwakusaka.
- Kuphatikiza kwa LiveChat patsamba lanu: chida china chomwe chili chothandiza pakukulitsa kutembenuka kwa tsamba lanu ndi LiveChat. Ambiri akamagula pa intaneti, amayesa kufufuza zinthu. Ngati alendo ali okonzeka kufunsa kapena kuphunzira zambiri zazinthu zina, zidzakhala zosavuta kugwiritsa ntchito njira ya liveChat yomwe ikupezeka patsamba. Ndipo pochita izi, mutha kusintha mlendo wotere kukhala wogula.
LiveChat imapereka mwayi wolumikizana ndi makasitomala ndi omwe akuyembekezeka kukhala makasitomala. Kuyanjana koteroko sikumangopanga ubale wolimba ndi makasitomala komanso kumalimbitsa ubale wotere. Nthawi zina pali mfundo zazikulu zomwe makasitomala angafune kudziwa ndipo zingakhale bwino kupereka yankho nthawi yomweyo kudzera pa LiveChat. LivePerson, Smartloop, Aivo ndi ena ambiri ndi zitsanzo za ma AI chat bots omwe angagwiritsidwe ntchito panthawiyi. Ma chatbots a AIwa amatha kuyankha pamacheza popereka mayankho okhazikika kwa alendo omwe ali patsamba lanu ndipo amawatembenuza kukhala ogula.
- Kuwonjezera Chidziwitso Chowonekera: zidziwitso za popup ndi kuyitanira kwamphamvu ku chida chochitapo kanthu. Komabe, kuyenera kuchitidwa mosamala popanga zidziwitso za popup chifukwa zidziwitso zina zitha kukhala zokwiyitsa kwa alendo ngati sizinapangidwe moyenera kuti zigwirizane ndi zida zamitundumitundu zomwe zitha kulowa patsamba.
Alendo sangakhumudwe ngati ma popups ndi zinthu zotsatsa zomwe amazikonda ndipo atha kudina mosazindikira zotsatsa zotere. Mukamagwiritsa ntchito zidziwitso zodziwika bwino, mudzawona kuwonjezeka kwa kutembenuka. Gwiritsani ntchito ma popup osangalatsa ndikupangitsa kukhala kosavuta kupitiliza, kusaina kapena kutseka zotuluka zotere.
- Chitani mayeso a Splitting: mayeso ogawa kapena momwe amatchulidwira kuti mayeso a A/B ndi njira yogwiritsira ntchito kuyeza magwiridwe antchito amitundu iwiri ya chinthu chimodzi chomwe chimaperekedwa kwa magulu osiyanasiyana a anthu patsamba.
Ndi mayesowa, mudzatha kuwunikira madera omwe amafunikira kukhathamiritsa kwambiri. Kuphatikizira lingaliro loyesali munjira yanu ya CRO kukulitsa bizinesi yanu ya eCommerce.
Pali zinthu ziwiri zomwe muyenera kuziganizira musanayese. Choyamba, sankhani Key Performance Indicator (KPI) yomwe mungagwiritse ntchito, pangani malingaliro ndikusankha omvera omwe mukuwatsata. Ngati mukufuna kusonkhanitsa deta iliyonse, gwiritsani ntchito zida monga njira yotsatirira imelo kapena Google Analytics kuti muchite zimenezo. Kachiwiri, yesani kukhazikitsa ulamuliro. Zosiyanasiyana kapena mitundu iwiri ya mankhwalawa iyenera kuyesedwa kokha chifukwa cha kusiyana kwawo. Ngati mwachitsanzo mukuyesera kuyesa mawu omwe mumayitanira kuchitapo kanthu, muyenera kuyesa kuyika mitundu iwiriyo pafupi wina ndi mnzake. Ndipo kuyesako kumayenera kuchitidwa nthawi yomweyo komanso panthawi yomwe anthu amakhala okhazikika komanso okhazikika pamagalimoto pawebusayiti. Izi zipangitsa kuti zotsatira zake zikhale zofunikira kwambiri.
Ndiko kuyesa zotsatira ndikusintha ngati kuli kofunikira. Mwachitsanzo, ngati mtundu B ukuyenda bwino kuposa mtundu A, yesani kukhazikitsa zosinthazo. Mayeso a A/B kapena ogawa akuyenera kukhala kamodzi kokha kuti mukweze malonda.
Bizinesi iliyonse yomwe ikufuna kukopa makasitomala ambiri ndikuwonjezera malonda iyenera kukulitsa matembenuzidwe ake awebusayiti. Ngakhale zitha kuwoneka ngati ntchito yovuta komanso yovuta, kukhathamiritsa matembenuzidwe ndikofunikira. Kodi mukufuna alendo ambiri patsamba lanu? Kodi mukufuna kuti alendo obwera patsamba lino achitepo kanthu akamachezera tsamba lanu? Kodi mukufuna kuti agule, alembetse kapena alumikizane nanu? Ngati yankho lanu ndi inde, tsopano ndi nthawi yoti muyambe kugwiritsa ntchito njira zomwe zatchulidwa m'nkhaniyi.
Lumikizanani nafe pa www.ConveyThis.com lero! Gulu lathu Lothandizira ndilokonzeka kuyankha mafunso aliwonse omwe muli nawo okhudzana ndi pulogalamu yowonjezera yomasulira tsamba lathu.