Mukufufuza mutuwu chifukwa mwapanga zolembedwa kapena zolembedwa zomwe zitha kuwerengedwa komanso zomveka kwa anthu ambiri omwe akulunjika kudera lina kapena dziko lina chifukwa izi zikuthandizani kulumikizana kwanu ndi omwe mukufuna kukhala makasitomala omwe amagwiritsa ntchito chilankhulo china.
Mwinamwake, mukulingalira zogulitsa malonda anu kunja kapena kutenga bizinesi yanu padziko lonse nthawi imodzi, kapena cholinga chanu ndi kupititsa patsogolo malonda ndi malonda a makasitomala.
Chabwino, ngati zofotokozera zili pamwambazi zikukwanirani, chinthu chimodzi chomwe mungafune ndi zomwe zili pa intaneti zomwe sizimangomasuliridwa komanso zoyenera, zogwira mtima, zovomerezeka, zovomerezeka pachikhalidwe, zomveka, komanso zogwirizana ndi chilankhulo chakomweko pamsika wakunja womwe mukufuna.
Kugwira izo zikutanthauza kuti muyenera transcreate.
Kodi transcreation ndi chiyani?
Mawu akuti transcreation ndi kupanga kwa mawu awiri osiyana. Kumeneko ndiko “kumasulira” ndi “kulenga.” Chifukwa chake, transcreation imafotokozedwa ngati kukopera kapena kutulutsa zomwe zili mugwero zomwe zimayembekezereka kukhala zomveka, zokhazikika, zovomerezeka pachikhalidwe, ndi zina zambiri mchilankhulo china kwathunthu.
Mwa kuyankhula kwina, kumasulira kungatanthauzenso "kumasulira mwaluso" kapena "kumasulira mwaluso." Izi zili choncho chifukwa mawu omasuliridwa bwino sangakhale kumasulira liwu ndi liwu m'chinenero chomwe akumasulira. Mawu omasuliridwa ndi oona ndipo amakhalabe okhulupirika ku malemba oyambirira. Izi zikutanthauza kuti mawu, miyambi ndi mawu ophiphiritsa komanso mawu ophiphiritsa amasinthidwa bwino m'chinenero chomwe akulozera kuchokera ku gwero.
Ndi izi, mudzawona kuti kumasulira sikophweka monga kumasulira kwa liwu ndi liwu chifukwa chakuti simudzangoganizira zomasulira chinenero koma zonse mwachitsanzo mbali zonse za chinenero chomwe mukufuna.
Ngakhale kuti katswiri wa zilankhulo akhoza kukhala wodziwa zambiri pankhani ya kuphunzira chinenero, transcreation imaphatikizapo luso lachilengedwe lokhala ndi luso lachilankhulidwe, kukhala ndi luso lolemba mwaluso komanso kukhala wosinthasintha pa kukopera. N’chifukwa chake sizachilendo kuona olemba mabuku ndi omasulira zilankhulo akugwira ntchito limodzi pa ntchito yomasulira mabuku.
Zifukwa zomwe muyenera kugwiritsa ntchito transcreation patsamba lanu
Mabizinesi omwe akuloza misika yakunja akuyenera kuganiziranso zowunikira mtundu wawo ndi njira zamalonda awo kuti athe kukopa chidwi cha makasitomala atsopano. Njira zotsatsa ndi zotsatsa izi zikutanthauza kuti zomwe mwalemba:
- Imakweza kuzindikira kwamtundu.
- Kukopa kapena kukopa mwayi wamabizinesi atsopano ndi bizinesi.
- Imawonetsa makasitomala omwe mukukulitsa.
- Onetsani tcheru ndi chikhalidwe cha chikhalidwe.
Kupanga Transcreation kukhala yosavuta
Kuti njira yosinthira ikhale yosavuta komanso yosavuta, pamafunika kugwiritsa ntchito chida choyenera cha mapulogalamu.
Apa pakubwera chida chapamwamba, ConveyThis.
ConveyThis imakuthandizani kuti ntchito yanu yomasulira ikhale yosavuta, yolunjika komanso yosavuta kugwiritsa ntchito makina omasulira. Kodi zina mwazinthu zomasulira zokha zimapanga chiyani? Kumasulira kozipanga, monga ConveyThis, kumapereka:
- Kukhazikika kokwanira komanso kusinthika komwe kumaganiziridwa bwino. (Ndiko kunena kuti kumasulira ndi kumasulira komwe kumapereka ndikoyenera kwambiri poyerekeza ndi Zomasulira za Google)
- Kumasulira mwachangu pofulumizitsa mbali yamanja yomasulira.
- Kusintha koyenera kwa uthenga ndi chidziwitso chomwe mukufuna kufalitsa osataya kamvekedwe, tanthauzo, ndi kalembedwe kachinthu choyambirira muchilankhulo chomwe mukufuna.
Monga ngati sizokwanira, ConveyThis imapereka zambiri. Ngakhale zili zowona kuti timagwiritsa ntchito kumasulira kwamakina, muli ndi mwayi wokonzanso ndikusintha zomwe mwamasulira poyika maoda a omasulira aluso kuchokera padeshibodi yanu kapena ngati muli ndi omasulira anu omwe mungafune kuti agwirizane nawo. ndikuwonetsetsa kuti muli ndi zoyengedwa bwino, mutha kuziwonjezera padashboard yanu ya ConveyThis.
Kodi magwero a transcreation ndi chiyani?
Nthaŵi zina pakati pa zaka za m’ma 1960 ndi m’ma 1970, panafunika kusintha matembenuzidwe kuti agwirizane ndi kukhudzidwa kwa chikhalidwe, chinenero, ndi zina zotero. Zotsatira zake, transcreation imayimira mchitidwe womasulira mwapadera womwe ndi wovomerezeka kwambiri kuposa matembenuzidwe omwe amamasuliridwa mwachizolowezi.
Lingaliro lamakono la transcreation
Kusintha sikunakhale kofanana ndi zaka za m'ma 60. Tsopano ili ndi gawo lofunikira pakukopa chidwi kwa ogula ndi omwe angakhale makasitomala kumadera akunja ndi misika. Zomwe zili mkatizi zikamasuliridwa bwino, uthenga womwe ukufunidwa udzaperekedwa m'njira yoti omvera omwe ali pamalo omwe akuwunikiridwa amvetsetse zonse zomwe zikulankhulidwa mofanana ndi momwe omvera pamsika wakunyumba sangavutike kumvetsetsa uthenga wanu.
Mabizinesi omwe akuganiza zopita padziko lonse lapansi komanso/kapena akuganiza zotsatsa misika yosiyanasiyana padziko lonse lapansi amafunikira kusinthidwa pamakampeni awo abizinesi kuti akwaniritse izi:
- Kuwonjezeka kwa mpikisano pa intaneti
- Kupanga zomwe zili zoyenera kwanuko, zachikhalidwe, komanso zokopa kwa omwe angakhale makasitomala.
- Kuchitira umboni kuwonjezeka kwa Returns pa Investment (ROI).
- Kuwonetsa kukhalapo kolimba pa intaneti.
- Kuthamangitsa makampeni omwe ali odziwika bwino pachikhalidwe chamsika pamsika.
- Kulunjika anthu osankhidwa.
- Kugwiritsa ntchito ndi kugwiritsa ntchito mawu omwe angakhale ovuta kumasulira mwachitsanzo, mawu okhudzana ndi mtundu kapena mawu amakampani.
Ndi zonsezi, mutha kufuna kudziwa kuti ndi njira ziti zomwe zimakhudzidwa ndikusintha kuti bizinesi yanu ikhale yopambana. M'munsimu muli masitepe:
- Onetsetsani chifukwa chanu chosinthira: m'malo mongodzuka tsiku limodzi ndikunena kuti mukufuna kusintha, khalani ndi cholinga chodziwika bwino chomwe chingakupangitseni kufuna kuyambitsa ndikumaliza ntchitoyo. Chifukwa chomwe mukufuna kuyambitsa pulojekiti yosintha zinthu zitha kukhala kuti mukufuna kudziwitsa makasitomala omwe mukufuna kudziwa zazinthu zomwe mukufuna kuyambitsa. Kapena mungakhale mukuganiza za kampeni yatsopano yomwe ingakuthandizeni kuti muwonjezere SEO pamalo omwe mukuyang'ana. Zitha kukhalanso chifukwa mukufuna kukulitsa chidziwitso cha mtundu wanu.
Kaya chifukwa chanu chingakhale chotani, akatswiri opanga zinthu adzatero:
- Fufuzani mozama pa izi ndikuwona ngati kuli kofunikira #
- Akupatseni lipoti lakuwunika kwawo ngati ndi kotheka kukwaniritsa zolinga zanu zomwe mwalemba kapena ayi.
- Nenani zomwe mungayembekezere monga zotsatira kapena zotsatira.
- Nenani zolinga zanu momveka bwino: mutatha kutsimikizira kuthekera kwa pulojekiti yanu ndikuwona kuti mutha kupitiriza ndi polojekitiyi, muyenera kufotokozera momveka bwino cholinga chanu chofuna kusintha mwachitsanzo, kulongosola ndi kudziwa momwe gwero kapena zomwe zilimo ziyenera kuperekedwa mu chinenero cholunjika.
Mungadzifunse mafunso monga 'kodi kusunga nkhani ndi kalembedwe ndizofunikira?', 'kodi ndiyenera kukhala ndi kusiyana pang'ono mu mauthenga omwe akutumizidwa?' ndi zina.
- Yang'anani bajeti yanu, werengerani zomwe mwawononga ndikukhazikitsa nthawi yomaliza: njira zina zomasulira zingafunike kukhudza pang'ono kapena kusakhudzidwa ndi munthu pakuchita izi. Komabe, mufunika akatswiri aumunthu mukamadutsa. Chifukwa chake, idzakhala yokwera mtengo kwambiri ndipo zikutanthauza kuti padzafunika nthawi yochuluka pogwira ntchitoyo. Zowona kuti opanga ma transcreators amalemba mwaluso zikuwonetsa kuti amatenga nthawi kuti alembe mosamalitsa ndipo ngakhale nthawi zina amayenera kuwunikanso ntchito zawo munthawi ina. Ngati mukuda nkhawa kwambiri ndikudziwa za bajeti ndi nthawi yake, izi zitha kukhudza momwe mumasinthira.
- Komwe kuli kofunikira, ikani malire ndikuwamamatira: mungafune kusankha kuchokera pazosankha zosiyanasiyana zomwe transcreators apereka. Muyenera, komabe, kuganizira za zomwe mwasankhazi zomwe zizikhala bwino ndikuwoneka bwino pamawonekedwe ndi kapangidwe ka tsamba lanu. Kapena mudzafuna kuwadziwitsa za mawu osakira omwe akuyenera kuphatikizidwa m'mawu omwe amasankha pogwira ntchitoyo.
- Pomaliza, sinthani kachitidwe kanu: kutanthauzira kungakhale kovuta makamaka mukamagwiritsa ntchito makina omasulira. Komabe, musasokonezedwe. ConveyThis ndiyothandiza pothana ndi zovuta zotere.
Mwachitsanzo, pogwiritsa ntchito ConveyThis, mutha kukhala ndi zomasulira zamunthu ndi makina omasulira. ConveyThis imakupatsirani malo osinthika komanso omvera mosasamala kanthu za njira yomasulira yomwe mukufuna kugwiritsa ntchito. Mutha kupeza ntchito mosavuta kwa ogwira nawo ntchito padashboard yanu ya ConveyThis. Mulinso ndi mwayi woyitanitsa olemba akunja kapena mamembala amagulu kuti agwire nanu ntchito yosinthira.
Chosangalatsa ndichakuti mutha kuphatikiza mosavuta ConveyThis mumayendedwe anu apano. ConveyThis imagwirizana ndi ma CMS ambiri komanso matekinoloje omwe si a CMS monga mukuwonera pachithunzichi pansipa:
Kudziwa omvera anu bwino kudzera mu transcreation
Ndizowona kuti kusintha kumatenga nthawi yambiri ndipo sikutsika mtengo monga kumasulira chabe. Komabe, ndikofunikira kuyesetsa ndi zothandizira tikaganizira kuwonongeka komwe kungayambitse bizinesi yanu.
Ngati mungafune kuti omvera anu ochokera m'mayiko osiyanasiyana azikhala omasuka komanso azilumikizana mosavuta ndi zomwe muli nazo, ndi bwino kusiya lingaliro lomasulira mawu a gwero liwu ndi liwu m'chilankhulo chomwe mukufuna chifukwa chomasulira liwu ndi liwu. si nthaŵi zonse kukhala okhulupirika ku chinenero chimene anamasulira.
Mothandizidwa ndi transcreation, mudzatha kuthana ndi vuto la zilankhulo lomwe lingakhale ndi ziwopsezo kwa inu. Nthawi, chuma ndi ndalama zomwe zimakhudzidwa ndikusintha kwamtundu wapamwamba ndizoyenera mukaganizira zabwino zomwe zingakhale nazo pamtundu wanu.
Mukamagwiritsa ntchito ConveyThis, ndizosavuta kuti muzitha kumasulira bwino komanso mosavuta mutha kuyanjana ndi opanga ma transcreators kuti muwonetsetse kuti zonse zomasulira zanu zaphimbidwa. Mutha kudziwonera nokha momwe kusinthira kungakhalire kosavuta polembetsa kwaulere ndi ConveyThis lero.