M'mbuyomu pamene zinali zovuta kuti ma brand afikire anthu ambiri, masiku ano kufikira anthu angapo ndikosavuta. Mawu ngati 'dziko ndi lanu', 'mwayi wonse uli wotseguka', 'mutha kuchita chilichonse kapena kupita kulikonse' ndi zina zambiri tsopano ndi zoona kuposa kale.
Chinthu chimodzi ndikupeza mwayi wopita kumisika yosiyanasiyana padziko lonse lapansi, chinthu china ndikulumikizana ndi msika wina makamaka pamene msika umagwiritsa ntchito chinenero chachilendo.
Kafukufuku wawonetsa kuti pafupifupi 40% ya ogula pa intaneti sangakonde zinthu zomwe zili patsamba lomwe siligwiritsa ntchito chilankhulo chawo. Tangoganizani zomwe mudzaphonye ngati mukufuna kugulitsa zinthu pamsika wotere popanda kugwiritsa ntchito chilankhulo choyenera.
Mukamva mawu oti 'localization', mwina mwayamba kuganiza zomasulira. Komabe, kumasulira kwamaloko sikungomasulira chabe. Zimatanthawuza kupanga ndi kupanga luso lapadera la wogwiritsa ntchito aliyense wa webusaiti yanu poganizira za chikhalidwe chawo ndi malo awo.
Ichi ndichifukwa chake m'nkhaniyi, tikambirana njira khumi (10) zabwino zomwe zingakuthandizeni kuti mukhale ndi malo oyenera awebusayiti.
1. Pangani kafukufuku wambiri pa msika wanu womwe mukufuna: nthawi zonse zimanenedwa kuti "Makasitomala amakhala olondola nthawi zonse ngakhale akulakwitsa". Izi ndichifukwa choti amadziwa zomwe akufuna ndipo ali olondola pazosankha zomwe amapanga poziwona momwe amawonera.
Chinthu chimodzi chomwe muyenera kusamala kwambiri ndi chizolowezi choganiza. Nkosavuta kulephera momvetsa chisoni ngati ma brand akhazikitsa zosankha zawo pamalingaliro chabe. Ndizoipa kwambiri kuganiza pamene mukulowa m'misika yatsopano ndi malo atsopano ndi zikhalidwe zomwe zimasiyana momveka bwino pa moyo ndi zokonda.
Chifukwa chake, dzilowetseni muzofufuza zambiri ndikusonkhanitsa zambiri zokhudzana ndi msika womwe mukufuna. Onetsetsani kuti zomwe mukufuna kuwapatsa ndi zomwe akufunikira osati zomwe akufuna. Podziwa zosowa zawo, chinthu chotsatira chomwe muyenera kufufuza ndi omwe mungapikisane nawo pamsika umenewo. Ndi izi, mudzatha kuzindikira zomwe ndi njira ziti zomwe zikugwira ntchito m'derali komanso njira yabwino yogwiritsira ntchito kuti muthe kulamulira msika.
2. SEO zilankhulo zingapo: dziwani omwe amagwiritsa ntchito malonda anu. Kuzidziwa kupangitsa kuti kumasulira kukhala kosavuta. Mudzatha kufikira mitima ya omvera anu pokhapokha mutadziwa zolinga zawo pofufuza zomwe iwo ali, zomwe amasankha, momwe amalandirira mauthenga, ndi njira zotsatsa zomwe amakonda kugwera.
Apa ndipamene SEO imayamba kusewera. Izi zikupanga kuchuluka kwa anthu patsamba lanu kudzera pazotsatira zakusaka. Kuti mukwaniritse kuchuluka kwa anthu patsamba lanu, ndikofunikira kuti tsamba lanu lomasuliridwa lizigwirizana ndi zomwe ogula pamalo omwe akuyembekezeredwa angasakasaka. Apa ndipamene muyenera kusamala pang'ono chifukwa mawu ena ofunikira a kopita A mwina sangakhale mawu oyenera a kopita B mosasamala kanthu kuti mukukamba za chinthu chomwecho kapena ayi.
Ndi SEO komweko, tsamba lanu lidzawonekera pamsika watsopano. Komabe, zikapanda kuchitidwa bwino, musadabwe kuti simungapezeke paliponse pamndandanda wazotsatira zomwe zimawoneka chifukwa adagwiritsa ntchito mawu ofunikira amderalo.
3. Sinthani moyenerera ndi Kusiyana kwa chikhalidwe: ngati mukufuna kuchita bwino pamsika watsopano, muyenera kukhala odziwa zachikhalidwe ndi chikhalidwe. Popanda izi, simungathenso kukhala ndi malo oyenera awebusayiti. Mukazindikira kusiyana kwa zikhalidwe, simudzakhala ndi zinthu zomwe zidzatchedwa zokhumudwitsa kapena zochititsa manyazi ndi ogwiritsa ntchito patsamba lanu.
Izi zitha kukhala zoseketsa chifukwa zomwe zili zoyenera pamalo ano zitha kukhala zosayenera pamalopo. Kuti mupewe zovuta, zidzakhala bwino kuti muyang'ane mobwerezabwereza maumboni onse a chikhalidwe omwe angapezeke pa webusaiti yanu ndikuwonetsetsa kuti ali oyenera pamsika womwe mukuyang'ana.
Kungakhale kwanzeru kuitana akatswiri omasulira aumunthu ochokera kudera limenelo la msika womwe ukufunidwawo kuti amve zimene zamasuliridwa. Omasulira amenewa ali ndi luso lozindikira msanga ndi kuzindikira zomwe zili zoyenera kapena zosayenera kumsika wapafupi.
4. Lolani kuti anthu azitha kusintha zilankhulo zina: anthu ambiri, ngakhale odziwa bwino Chingelezi, amakondabe kupatsidwa moni m’chinenero chawo. Ogwiritsa ntchito akakhala ndi mwayi wosintha chilankhulo china kupita ku chimzake, amakonda kusangalala ndikusakatula kwawo patsamba lanu.
Ngakhale kumasulira sikuli konse komwe kumapezeka koma kumagwira ntchito yayikulu poyesa kupeza njira yabwino kwambiri yotsatsira masamba.
5. Pangani katundu wamtundu wa zinenero zambiri: mawebusaiti anu sayenera kukhala anu okha. Webusaiti yanu iyenera kukhala yolumikizana komanso yosangalatsa kuti alendo azikhala ndi nthawi yosangalatsa komanso yosangalatsa. Payenera kukhala zinthu zingapo zomwe alendo angagwirizane nazo patsamba lanu. Zidzakhala zosangalatsa kukhala ndi ma toni, mawu ndi maupangiri omwe amapangidwira malo osiyanasiyana omwe mukuwaganizira. Onetsetsani kuti zonse zomwe mungatsitse monga malipoti, ma eBooks, mapepala a polojekiti ndi zina zimamasuliridwa bwino.
Izi sizikutanthauza kuti muyenera kupanga mtundu wanu kuyambira pachiyambi pomwe mukulowa msika watsopano. M'malo mochita izi, ndikwabwino kupanga zomwe zili mkati mwa bits ndi malo omwe mukufuna chifukwa timalola kuti mtundu wanu ukhale wosasinthasintha padziko lonse lapansi.
6. Gwiritsani ntchito chida chomasulira webusayiti: m'malo mosokoneza momwe tsamba lanu limasinthira, muyenera kungogwira zoyambira m'njira yabwino kwambiri komanso m'chilankhulo chomwe mumakonda komanso mtundu wamalo omwe mukufuna.
Kuchokera pamenepo, mutha kulinganiza zinthu ndi zida zomasulira zapawebusayiti zomwe zidapangidwa ndi cholinga chokhacho chomasulira tsambalo. Mukamagwiritsa ntchito zidazi, zikuthandizani kuti muzitha kumasulira tsamba lanu kukhala losavuta komanso kukuthandizani kuti izi zitheke.
7. Sinthani zoulutsira patsamba lanu: kupatula kumasulira kwa mawu a patsamba lanu, pali zinthu zina zofunika kuziganizira. Zithunzi, makanema, infographics, ndi zithunzi zomwe zili patsamba lanu zikuyenera kukhala zamaloko. Zidzawonetsa bwino mtundu wanu ngati zida zapa media patsamba lanu zikupezeka m'mawonekedwe omwe alendo angagwirizane nawo. Onetsetsani kuti zofalitsa zapa webusayiti zikugwirizana komanso zogwirizana ndi zosowa ndi chilankhulo cha misika yatsopano. Izi zidzakopa ogula atsopano ku mtundu wanu.
8. Kumbukirani makonzedwe a webusaiti yanu pamene mukulowa m'malo: zidzakhala zabwino komanso zabwino ngati zomwe mwamasulira zili zoyera ndipo ndi mawu omasulira mawu a gwero. Komabe, imeneyo si njira yabwino koposa. Chifukwa chake n’chakuti ziganizo ndi ndime za m’chinenero chofananacho sizidzakhala zautali wofanana ndipo zimenezi zidzakhudza mmene malemba ndi zina zapawebusayiti zidzawonekera m’chinenero chilichonse.
Pangani masamba omvera omwe angagwirizane ndi kusintha kulikonse komwe kungachitike pomasulira m'zilankhulo zina. Chofunika kwambiri, samalani ndi mabatani omwe akuyitanidwa kuchitapo kanthu chifukwa amakonda kukhala ozunzidwa.
9. Ganizirani za kusiyana kwa zilankhulo za kwanuko: pomasulira, musamangoganizira za kumasulira mawu molondola komanso kuti muzidziwa bwino zochita za kwanuko monga madeti ndi nthawi.
Mwachitsanzo, Achimereka ndi British onse amalankhula Chingelezi. Komabe, mmene aliyense amalembera madeti amasiyana. Fomu yaku Britain ili ndi tsiku loyamba ndikutsatiridwa ndi mwezi. Izi sizili choncho ndi kalembedwe ka America komwe kumakhala mwezi ngati woyamba, tsiku lisanafike.
Zing'onozing'ono, zazing'ono ngati izi zitha kupanga kusiyana kwakukulu chifukwa zimalola alendo kukhala omasuka kusakatula tsamba lanu.
10. Pitirizani kuyezetsa: zimatenga nthawi kuti malowa akhale oyenera. Makamaka ngati mukugwira ntchito pamisika yatsopano m'malo omwe simukuwadziwa kale. Zomwe muyenera kupitiliza kuchita ndikuyesa. Yesani, yesani ndikuyesanso. Kuyezetsa kudzakuthandizani kuzindikira mbali zomwe zikufunika kusintha ndipo mukhoza kuzisintha moyenera. Mukachita izi, alendo adzawona zokumana nazo zosangalatsa patsamba lanu.
Khalani tcheru ndi kusunga tabu kuti ndi ziti mwazinthu zomwe zimakopa chidwi kwa omvera pamsika wanu watsopano, yesani mawu atsopano ndikuwunika zotsatira zanu nthawi zonse.
Mutha kufikira msika wanu watsopano. Mosiyana ndi kale, simuyeneranso kudzivutitsa nokha ndi mavuto a malire a dziko chifukwa pakubwera kwa intaneti mungathe kutembenuza anthu osiyanasiyana kuchokera kumadera osiyanasiyana omwe ali ndi maziko osiyanasiyana kwa omwe angakhale makasitomala.
Kumbukirani kuti chinsinsi ndi njira yoyenera yofikira. Sikuti zimangomasulira zomwe zili patsamba lanu, koma zimangokhudza kupanga mwayi wapadera wosangalatsa kwa omwe abwera patsamba lanu.
Yambani kukhazikitsa njira zopezera webusayiti zomwe zatchulidwa m'nkhaniyi kuti zikuthandizeni kudziwa omvera anu atsopano komanso zomwe angayembekezere kuchokera ku mtundu wanu. Mukamagwiritsa ntchito zonse zomwe zathandizidwa m'nkhaniyi, mudzatha kupanga kusakatula kosangalatsa komanso kodabwitsa komanso kugula zinthu kwa aliyense posatengera komwe ali padziko lapansi.
Ndi ConveyThis, mudzatha kuphunzira momwe mungafulumizitsire ntchito yanu yotsatsa tsamba lanu.