Kodi mumadziwa kuti US ndi dziko lachiwiri lalikulu kwambiri lolankhula Chisipanishi? Linakhala dziko lachiwiri pa mayiko olankhula Chisipanishi mu 2015, ndipo kuyambira pamenepo, chiŵerengero cha olankhula sichinasiye kukula. Malinga ndi Instituto Cervantes ku Spain, kuchuluka kwa anthu olankhula Chisipanishi ku US kuposa ku Spain , komwe kunabadwira Chisipanishi. M'malo mwake, mpikisano wina wokhawo pamalo oyamba ndi Mexico.
Ngati tiganiziranso kuti ecommerce ku US idapanga zoposa 11% yazogulitsa zonse zaku America chaka chatha ndipo ndi msika wa $ 500 biliyoni , titha kunena mosabisa kuti kulandila olankhula Chisipanishi 50 miliyoni omwe amakhala ku US ku nsanja za ecommerce ndi. njira yabwino yowonjezerera malonda .
Ngakhale dziko la US likudziwika kuti ndi la cosmopolitan, 2,45% yokha ya malo ake ecommerce ali ndi zinenero zambiri , zomwe zikutanthauza kuti oposa 95% peresenti ya malo a ecommerce aku US akupezeka mu Chingerezi chokha.
Ngati tisanthula masamba azilankhulo zambiri, tiwona kuti osakwana gawo limodzi mwa magawo asanu ali ndi masamba achisipanishi atsamba lawo. Apainiyawa adatha kuzindikira malo ofunika ogula ndikuyang'ana pa kukopa.
Momwe mungakhalire un sitio bilingüe
Dziko la US latsalira m'mbuyo padziko lonse lapansi pakupanga ndi kupanga mawebusayiti azinenero zambiri. Monga momwe zilili m'moyo weniweni, chilankhulo cha Chingerezi chimakhala chofunikira kwambiri kuposa zilankhulo zina, zomwe zimatanthawuza kunyalanyaza zoyambira za ogula. Anthu amalonda ku US akusowa mwayi waukulu wakukula kwachuma!
Poganizira zomwe tazitchula kale, ndizomveka kuganiza kuti muli pachiwopsezo chachikulu ngati mukufuna kuyambitsa tsamba la ecommerce ku US kokha mu Chingerezi chifukwa cha kuchuluka kwa mpikisano komweko, koma ngati muwonjezera Chisipanishi patsamba lanu. , zovuta zidzasintha kwambiri ndikukuthandizani .
Koma kugwiritsa ntchito zilankhulo ziwiri sikophweka monga kukopera zomwe zili musitolo mu Zomasulira za Google ndikugwira ntchito ndi zotsatirazo. Mwamwayi muli pamalo oyenera, nkhaniyi ikuuzani momwe mungapangire njira yazinenero zambiri , koma choyamba apa pali zifukwa zazikulu zopangira sitolo yanu mu Spanish.
Lankhulani Chingerezi pagulu koma sakatulani mu Chisipanishi, ndiyo njira ya zilankhulo ziwiri zaku America
Anthu olankhula Chisipanishi ku America amagwira ntchito molimbika pa luso lawo la Chingerezi ndipo ambiri a iwo amalankhula bwino ndipo amachigwiritsa ntchito nthawi zambiri pamoyo watsiku ndi tsiku kusukulu kapena kuntchito, koma amadziwika kuti amasunga zida zawo mu Chisipanishi, makibodi awo amakhala ndi ñ ndi othandizira awo a AI amapereka malangizo m'Chisipanishi momwe angafikire pafupi ndi malo opangira mafuta.
Malinga ndi Google, ofufuza azilankhulo ziwiri amagwiritsa ntchito Chingerezi ndi Chisipanishi mosinthana ndipo amayimira 30% yazomwe zimagwiritsidwa ntchito pa intaneti ku United States .
Ndiye mungakope bwanji omvera anu atsopano?
1. Pezani SEO ya chinenero cha Chisipanishi
Mfundo yofunika kwambiri: makina osakira ngati Google amadziwa chilankhulo chomwe msakatuli wanu ndi zida zake zili. Ndikofunikira kusewera ndi gawo ili la ma aligorivimu a injini zosakira ndikukuthandizani . Ngati foni yanu yakhazikitsidwa ku Chingerezi, mwayi wopeza zotsatira zofufuzira zapamwamba zomwe zimakufikitsani ku webusayiti ya Chifalansa kapena Chijapani ndizochepa kwambiri, zomwezo zimachitikanso ndi makonda a zilankhulo zina, mumapeza zotsatira muchilankhulo chanu poyamba. Masamba a Chisipanishi adzakhala otsogola kuposa mawebusayiti achingerezi.
Chifukwa chake ngati muli ku US ndipo mulibe tsamba lanu m'Chisipanishi, muli pachiwopsezo, mozunguliridwa ndi omwe akupikisana nawo. Mungafune kulingalira kulumpha pa bandwagon ya zilankhulo ziwirizo posachedwa. Popeza iyi ndi malo osagwiritsidwa ntchito ogula , mwamsanga mutsegula sitolo yanu m'Chisipanishi, mphoto zake zidzakhala zazikulu.
Mukatero, osayiwala kuyang'ana SEO yanu ya chilankhulo cha Chisipanishi ( ConveyThis ikuchitirani izi), izi zithandizira injini zosaka kukuzindikirani ngati tsamba loyenera lomwe likupezeka mu Chisipanishi. Mutha kukhala ndi tsamba lokongola lachi Spanish latsamba lanu lomwe likugwira ntchito, koma mufunika injini zosakira kuti zithandizire makasitomala anu kukupezani.
2. Tsimikizirani ma metric a chilankhulo cha Chisipanishi
Kumbukirani kuwunika momwe mumagwirira ntchito pamakina aku Spain osaka ndi mawebusayiti osiyanasiyana!
Google Analytics imasonkhanitsa zambiri zothandiza monga mtundu wa chilankhulo chanu chomwe alendo amagwiritsa ntchito komanso momwe adafikira patsamba lanu! Kudziwa momwe alendo atsopano amakupezerani ngati kudzera mu injini yofufuzira kapena Google kapena backlink kudzakuthandizani kupanga zisankho zomveka zamalonda m'tsogolomu m'malo mobetcha pamalingaliro opanda maziko a momwe ogwiritsa ntchito amakonda kusakatula.
Izi za Google Analytics zitha kupezeka mu "Language" pansi pa "Geo" tabu (osayiwala kuwona zina, ndizothandiza kwambiri ).
Anthu aku Puerto Rico, okonda mafunde pa intaneti
Onani nkhani yaying'ono iyi kuchokera pabulogu ya Think With Google: " 66% ya anthu aku US Hispanics amati amalabadira zotsatsa zapa intaneti - pafupifupi 20 peresenti kuposa kuchuluka kwa anthu pa intaneti ."
Zilankhulo ziwiri zaku America zaku Spain ndizokonda kwambiri masitolo apaintaneti , 83% aiwo amayang'ana malo ogulitsira pa intaneti omwe adawachezera ndipo nthawi zina amachita izi ali mkati mwa sitolo! Amaona kuti intaneti ndi chida chofunikira kwambiri pogula zinthu, amatha kugula kuchokera pafoni yawo komanso kuyang'ana zambiri pazinthu zosiyanasiyana.
Gululi ndi anthu omwe amasiyidwa kwambiri ndi ogulitsa pa intaneti ndipo ndizotheka kuti asakatuli awo omwe ali mu Chisipanishi akukupangitsani kukhala kovuta kuti mulumikizane nawo. Makina osakira amatanthauzira tsamba lanu lachingerezi kutanthauza kuti mukufuna kukopa omvera olankhula Chingerezi. Njira yothetsera vutoli? Njira yotsatsa m'zilankhulo zambiri yokhala ndi zotsatsa zazilankhulo ziwiri komanso zomwe zili .
M'mbuyomu ndinanena kuti kungogwiritsa ntchito omasulira sikungakhale kokwanira kuti akwaniritse bwino, chifukwa si njira yabwino yotsatsa, ikunyalanyaza mbali yofunika kwambiri pakutsatsa, chikhalidwe chandamale.
Kupanga zamitundu yosiyanasiyana
Chilankhulo chilichonse chimakhala ndi chikhalidwe chimodzi, choncho tangoganizani kuti mukukula mukulankhula zinenero ziwiri! Awiri mwa aliyense! Magawo awiri a galamala, slangs, miyambo, makhalidwe ndi zina. Zina zikhoza kukhala zotsutsana koma aliyense wapeza njira yakeyake yothetsera kusiyana kumeneku ndi kupanga zinenero ndi zikhalidwe kukhala magwero a chitonthozo.
Pankhani ya makampeni a ntchito za boma mauthenga ndi olunjika ndipo kumasulira kwachindunji kokhala ndi mawonekedwe ofanana kudzagwira ntchito mwangwiro, monga momwe zinalili ndi malondawa omwe adayambitsidwa ndi Mzinda wa New York pofuna kuthana ndi ngongole zachiwembu.
Koma ngati mukuyesera kugulitsa malonda, kutsatsa kumafuna khama komanso kumafuna kusintha . Pali njira ziwiri: kusintha kampeni yotsatsa yomwe ilipo kapena kupanga kampeni yatsopano yogwirizana ndi olankhula Chisipanishi ku US.
Ngati mwaganiza zosintha, zina mwazinthu zomwe zingafunike kusinthidwa ndi ma palette amitundu, zitsanzo kapena mawu ofotokozera.
Kumbali inayi, mungafune kulingalira mozama kupanga china chake chokha kwa makasitomala aku Puerto Rico, monga sitolo ya nsapato yaku America Payless adachitira. Njira ya Payless ShoeSource inali kupanga zotsatsa zapa TV ndi zapaintaneti zomwe zidapangidwira msika wa ku Spain mopanda manyazi ndikuwulutsa mumayendedwe omwe anali otchuka ndi ogwiritsa ntchito aku Puerto Rico osati kwambiri ogwiritsa ntchito olankhula Chingerezi.
Njira iyi - kampeni imodzi kwa omvera aliyense - inali yopambana kwambiri, motero, yopindulitsa .
ComScore, kampani yotsatsa malonda, yathira deta yake yonse mu graph imodzi yabwino. Zomwe zasonkhanitsidwa zikuwonetsa kukhudzidwa kwa mitundu yonse itatu yotsatsa: makampeni opangidwira msika wolankhula Chisipanishi, makampeni osinthidwa kuchokera ku Chingerezi kupita ku Chisipanishi, ndi makampeni pomwe zolembedwa zokha zidamasuliridwa (kapena zomvera) kukhala Chisipanishi. Zotsatira zikunena zokha: makampeni omwe adapangidwira anthu olankhula Chisipanishi amawakonda kwambiri kuposa mitundu ina motalikirapo.
Gulu lachitsanzo la kafukufuku lidasankha mitundu kapena makampeni omwe amakonda kwambiri poyerekeza ndi ena ofanana. Chithunzichi chikuwonetsa kuti anthu aku America olankhula Chisipanishi amalumikizana bwino ndi makampeni opangidwa ndi anthu olankhula Chisipanishi kuyambira pomwe akupita.
Njira yovuta kwambiri yofikira omvera olankhula Chisipanishi ndi malingaliro ndi zithunzi zomwe zimasonyeza zochitika zolankhula Chingerezi ndi zokhumba. Nkhani ya Think With Google idatchula zikhalidwe zina mwa anthu aku Hispanics monga chakudya, miyambo, tchuthi ndi mabanja, izi ziyenera kufufuzidwa pokonzekera kampeni yotsatsa. Mwachitsanzo, kampeni yomwe imayesa kulimbikitsa ubale kudzera muzokhudza kudzikonda payekha komanso kudzidalira sikungagwire ntchito konse chifukwa idzasemphana mwachindunji ndi kufunikira komwe kumayikidwa pabanja ndi dera. Mudzakhala ndi mwayi wabwinoko wokonda chidwi ndi omvera anu ngati mutasintha zomwe mukufuna, ndipo, kuti mupeze zotsatira zabwino, malonda a msika wa Chisipanishi ndi ofunika kwambiri .
Kusankha malo abwino kwambiri otsatsa
Pali njira zambiri zofikira anthu olankhula Chisipanishi ku US monga mawayilesi, mawayilesi apawailesi yakanema ndi mawebusayiti koma, malinga ndi kafukufuku wa ComScore womwe watchulidwa kale, yabwino kwambiri ndi malonda a pa intaneti, zotsatira zake zimakhala zazikulu kuposa zotsatsa zomwe zimaseweredwa pa TV kapena. pa wailesi. Onetsetsani kuti mwakulitsa malo anu onse okhudza digito ndi makampeni am'manja .
Malingana ndi deta yochokera ku BuiltWith.com, 1.2 miliyoni yokha ya mawebusaiti a US omwe amapezeka m'Chisipanishi, izi zingawoneke ngati chiwerengero chachikulu koma zimangoimira 1% ya madera onse a malo ku USA . Tikukamba za anthu mamiliyoni ambiri olankhula Chisipanishi omwe ali ndi mafoni awo m'Chisipanishi ndipo ndi gawo lofunikira la ogwiritsa ntchito pa intaneti ngakhale atha kupeza 1% yokha yamawebusayiti omwe amapezeka ku US m'chilankhulo chawo. Ichi ndi chilankhulo chachiwiri chomwe chimalankhulidwa kwambiri mdziko muno koma zomwe zili pa intaneti sizikuwonetsa izi. Uwu ndi mwayi wabwino kwambiri wochitapo kanthu pakukula kwa zinenero zambiri .
Konzani njira zotsatsira zinenero zambiri
Monga tafotokozera kale, kukhala ndi SEO ya chinenero cha Chisipanishi kukupatsani zidziwitso zofunika, koma ndi zabwino ziti? Adzakuthandizani kukhathamiritsa kulankhulana kwanu ndi omvera anu olankhula Chisipanishi.
Kuti musinthe kampeni yachingerezi kuti ikhale ndi mtundu wa Chisipanishi woyenera, mufunika thandizo la olankhula, omwe, m'malo momasulira liwu ndi liwu, adzagwiritsa ntchito njira yotchedwa transcreation, yomwe amabwerezanso uthengawo muzotsatsa zoyambirira. poganizira kuti chikhalidwe chake ndi chosiyana ndipo zotsatira zake zidzakhala zogwira mtima mofanana .
Ndondomeko ya transcreation imafuna kulingalira mozama komanso chidziwitso chokhudza omvera omwe akuwatsatira kotero kuti sayenera kufulumira ngati mukufuna zotsatira zabwino, mwinamwake mungathe kupeza chinthu choyandikana kwambiri ndi mawu omasulira mawu, omwe, monga tafotokozera kale, ndi. osalandiridwa bwino ndi omvera.
Ikani chisamaliro patsamba lanu lazilankhulo zambiri
Mapangidwe anu atsopano atsamba lawebusayiti ayenera kukhala oyamba ngati mukufuna kukopa omvera. Mwawakopa bwino ndi kampeni yotsatsa yomwe ikugwirizana ndi iwo, koma kudzipereka ndi khalidweli liyenera kukhala losasinthasintha pamagulu onse. Kusakatula kuyenera kuwatsimikizira kukhalabe.
Izi zikuphatikiza kutsatira pulojekiti yatsopanoyi yokulitsa zinenero zambiri, izi, malinga ndi kampani yopanga zinthu zapadziko lonse ya Lionbridge, zikutanthawuzanso kukhala ndi tsamba lofikira m'Chisipanishi ndi olankhula Chisipanishi pothandizira makasitomala.
Mapangidwe a webusayiti padziko lonse lapansi
Kupanga tsamba lapadziko lonse lapansi ndizovuta. Kusintha kwina pamakonzedwe kungafunike, Chisipanishi ndi mawu ochulukirachulukira kuposa Chingerezi kotero muyenera kupeza malo oti mukhale ndi zilembo ndi mizere yowonjezera. Mwinamwake mukugwira ntchito zambiri zosiyanasiyana monga mitu, ma modules ndi zithunzi koma nsanja yanu yomanga malo idzakulolani (ndi malangizo ochepa ndi zidule) kuti mupange masanjidwe anu kuti agwirizane ndi kusintha kwachinenero.
Ganizirani ngati wogwiritsa ntchito
Zosankha zonse zamapangidwe amapangidwe amapangidwa poganizira zomwe wogwiritsa ntchito amakumana nazo. Tikufuna kuti ogwiritsa ntchito apeze tsambalo momasuka, mwachidziwitso komanso kuti asangalale ndikugwiritsa ntchito. Titha kukuthandizani kuti muwonjezere zinthu zomwe zimathandizira pa tsamba lanu monga makanema, mafomu ndi zowonekera m'chilankhulo chomwe mwasankha, ndi zina zambiri!
Dulani kusiyana kwa kulumikizana
Palibe chifukwa choti mulankhule Chisipanishi kuti muthe kupanga tsamba lanu lolankhula Chisipanishi. Ngati mukufuna kukulitsa ndi kukopa msika wosagwiritsidwa ntchito , ife ku ConveyThis ndiye njira yabwino kwambiri yomasulira akatswiri. Tsamba lanu latsopano la zilankhulo zambiri lidzakhala losangalatsa kwambiri mu Chisipanishi monga momwe lilili mu Chingerezi .
Pangani njira yanu pa msika wa zilankhulo ziwiri con estilo
Ziribe kanthu kuti tsamba lanu limakhala pa pulatifomu yanji, gulu la ConveyThis liwonetsetsa kuti tsamba lanu limasuliridwe m'Chisipanishi ndi zosintha pafupipafupi ndikusunga SEO yake pakusaka kwa chilankhulo cha Chisipanishi. Tipanga mlatho kuti alendo akupezeni ndipo bizinesi yanu iwonekere kwa anthu omwe akuyimira 1.5 thililiyoni pakugula .
Zonsezi zikhoza kuchitika popanda kupereka chizindikiro cha mtundu wanu. Ulendo wopita kumalonda azilankhulo zambiri ndi kamphepo ndi ConveyThis.