Maupangiri a SEO a Mawebusayiti Amitundu Yambiri: Limbikitsani Kufikira Kwanu Padziko Lonse ndi ConveyThis

M'dziko lapadziko lonse lapansi masiku ano, ziribe kanthu zomwe bizinesi yanu ikuchokera, teknoloji imakhala ndi gawo lofunika kwambiri kuti mukwaniritse zolinga zanu zamalonda. Kaya tikufuna kutsata msika watsopano m'dziko lathu kapena tikufuna kuyesetsa kupeza anthu ambiri kuposa omwe timapikisana nawo, fotokozani zomwe malonda anu kapena ntchito zanu zikukhudza ndipo makamaka, kudziwitsa omvera anu za inu mwachangu. , njira yosavuta komanso yothandiza ndiyofunikira. Tsiku ndi tsiku pamakhala anthu ochulukirachulukira omwe amaganizira zotengera mabizinesi awo kuchokera kumadera akumaloko kupita kudziko lonse lapansi chifukwa chaukadaulo zomwe zidapangitsa kuti zitheke ataganiza zokhazikitsa webusayiti.

Mukangopanga tsamba loyenera la bizinesi yanu, liyenera kukhala ndi chidziwitso chofunikira komanso chofunikira kwa onse, makasitomala anu okhazikika komanso omwe angakhale nawo, koma amapeza bwanji tsamba lanu? Apa ndi pamene Search Engine Optimization (SEO) imathandizira; Zikafika pa tsamba lochezera la SEO ngakhale dzina lachidziwitso ndilofunika, mtundu ndi kuchuluka kwa anthu omwe ali patsamba lanu akuyenera kukonzedwa kudzera muzotsatira zakusaka kwa organic.

Kuchuluka kwa magalimoto kumakhudzana ndi anthu omwe amayendera tsamba lanu moona mtima chifukwa ali ndi chidwi ndi malonda kapena ntchito yanu. Magalimoto amayenda bwino tsamba lawebusayiti kapena zambiri zikapezeka patsamba lazotsatira za injini zosakira (SERPs). Mutha kugula zotsatsa zolipidwa kapena kuchuluka kwamtundu wa Organic komwe sikulipidwa, kumachokera patsamba lazotsatira za injini zosakira (SERPs).

Choyamba, tili ndi mfundo yofikira omvera ambiri patsamba lathu ndipo chachiwiri, tili ndi chinthu chofunikira kwambiri pankhaniyi, tsamba lazilankhulo zambiri komwe titha kugwiritsa ntchito njira ya SEO.

Kodi Webusaiti ya Seo Multilingual ndi chiyani?

Kuwongolera zomwe zili patsamba lanu m'zilankhulo zosiyanasiyana kuti zitha kupezeka m'maiko ena komanso msika watsopano. Zikafika pakukonza tsambalo kuti likhale ndi zilankhulo zingapo, tiyenera kukumbukira kuti ngakhale Chingerezi ndi chilankhulo chofala komanso chogwiritsidwa ntchito padziko lonse lapansi, ngakhale titayang'ana mayiko omwe amalankhula Chingerezi, monga United States, pali anthu ambiri omwe amalankhula Chingerezi. mwina sangakhale olankhula Chingerezi ndipo ngakhale atadziwa chilankhulocho, angakondebe kuwerenga m'chilankhulo chawo monga Spanish, French, Creole, etc.

Zomasulira za Google zimalola olankhula osalankhula Chingerezi kumvetsetsa tsamba lanu kapena blog ya WordPress koma zotsatira zabwino zitha kupangidwa kuchokera ku njira ya zinenero zambiri za SEO. Monga njira iliyonse ya SEO, ndikofunikira kuti mudziwe makasitomala anu, zomwe amasaka, chilankhulo chawo kapena zilankhulo zomwe azigwiritsa ntchito.

Mukangosankha omwe mukufuna kuti omvera anu akhale mutaganizira zomwe zanenedwa kale, zokhudzana ndi chilankhulo, ndi nthawi yoti muganizirenso zinthu zina zomwe zingakuthandizeni kumvetsetsa machitidwe a intaneti m'dziko lomwe mukufuna, monga:

• Social Media ndi zotsatira zake pa SEO yanu
• Backlinks ndi momwe mungapangire zambiri pamisika yazinenero zambiri
• Ndondomeko yazinthu, kodi ndizotheka kugawana zatsopano m'dziko lina?
• Yang'anirani ziwerengero za Google, sizimangozindikiritsa anthu omwe amayang'ana tsamba lanu komanso komwe akuchokera
• Mukakhala ndi sitolo yapaintaneti, mungafune kuganizira za ndalama ngati malonda anu akukwaniritsa zomwe msika wapadziko lonse lapansi ukuyembekezeka komanso njira zakomweko za SEO.
• Anu ankalamulira dzina, ichi chidzakhala "nkhope" anu mtundu kwa dziko lonse, ngakhale mungaganizire kumasulira kwake, malingana ndi kusankha dzina lanu, kudzakhala kosavuta kwa ena chandamale chinenero olankhula kuzindikira izo.
• Masamba zotsatira za injini zosakira (SERPs), lingalirani mitundu yosiyanasiyana yakusaka kwa Google kuti mupeze zambiri zanu ndikuwona momwe zimawonekera pamsika wina.

Tsamba lanu ndi zomwe zili patsamba lanu zikapangidwa, zikuwonekeratu kuti mukufuna kuti anthu azipeza ndipo izi ndi zina zofunika kuzikumbukira:

Ma URL : Zolemba zikafufuzidwa, ndikofunikira kuti zisamawonekere mu ma URL angapo chifukwa izi zitha kutsitsa masanjidwe anu ngati gawo la zilango zomwe zili mkati mwa ena. Kuti mupewe zilango, Google imalimbikitsa ulalo wodzipatulira womwe uli ndi chizindikiro cha chilankhulo, mwachitsanzo, dera lomwe lili ndi dzina la www.yourdomain.com m'dziko lanu limadziwika kuti www.yourdomain.com/es/ m'maiko olankhula Chisipanishi amenewo ndi omvera anu omwe mukufuna.

Maonekedwe a domain amadalira momwe mumapangira, itha kukhala gawo lapamwamba: yourdomain.es, ngati subdomain: es.yourdomain.com kapena ngati subdirectory yourdomain.com/es/.

Hrelang Tags : perekani yankho laukadaulo lamasamba omwe ali ndi zofanana m'zilankhulo zingapo. Apa makina osaka amatumiza anthu kuzinthu zomwe zili m'chinenero chawo. Izi zitha kuthandiza kudziwa chilankhulo cha tsambalo komanso dera lomwe likuyenera kupezeka.

Ma tag amatha kuwonjezeredwa pamutu watsambalo, pogwiritsa ntchito chitsanzo cham'mbuyomu, chandamale ndi olankhula Chisipanishi mwina ochokera ku Guatemala, tag ya hrelang ingawoneke motere:

Ngati chandamale sichinali chachindunji, ma hreflang angagwiritsidwe ntchito kufikira zigawo zingapo, zomwe zingakhale zovuta koma zotheka ndi chithandizo chochepa chochokera ku mayankho omasulira monga ConveyThis .

Chinenero Chimodzi Kapena Zinenero Zambiri?

Nthawi zina mungaganize kuti mbali zina za webusayiti siziyenera kumasuliridwa m'chilankhulo chomwe mukufuna, nawa malangizo angapo:
- Ngakhale zomwe zili zazikulu zimamasuliridwa, malo ochezera ali m'chinenero choyambirira
- Zomwe zimapangidwa ndi ogwiritsa ntchito monga mabwalo, zokambirana ndi ndemanga zimamasuliridwa m'zilankhulo zosiyanasiyana.

Zilankhulo zingapo patsamba lomwelo zitha kukhala zochulukira ndipo zingakhudze zomwe ogwiritsa ntchito angakhale nazo akayang'ana tsamba lanu. Ngakhale Google imalimbikitsa kuti musagwiritse ntchito matembenuzidwe ambali, ndichinthu choyenera kuganiziridwa ngati mwachitsanzo, malo ophunzirira chilankhulo.

Kodi ndiyenera kumasulira zomwe ndili nazo zokha? Chowonadi ndi chakuti metadata yanu ingakuthandizeni kuti mukhale bwino pamsika womwe mukufuna, dziko latsopano. Njirayi idzafuna zambiri kuposa kungomasulira metadata, mudzafunika kugwira ntchito pa kafukufuku wamtengo wapatali wa msika watsopanowu womwe mukuyang'ana chifukwa mawu ofunika kuchokera ku webusaiti yanu yoyambirira angakhale osiyana pamsika watsopanowu. Masamba ngati Ahrefs ndi Ubersuggest kuwunikiranso mawu osakira omwe adalowetsedwa mosiyana ndi dziko losankhidwa ndikuthandizira kukhala ndi lingaliro labwino la zomwe anthu amafufuza m'maiko amenewo.

Si chinsinsi kuti tsamba lomvera komanso lofulumira ndi loto kwa wogwiritsa ntchito aliyense, tonse takhala ndi chidziwitso cha webusayiti chomwe chimatenga nthawi zonse kuti chitsegulidwe mosiyana ndi chomwe chingatenge masekondi pang'ono kuwonetsa chidziwitso chonse. , kutengera zomwe takumana nazo komanso popanda kukhala akatswiri, titha kutsimikizira nthawi yomwe tsamba lanu limatenga kuti liyike limakhudza momwe mumasakira injini zosaka komanso, kuchuluka kwa magalimoto omwe tsamba lanu lidzapeza.

Kodi pali zanzeru zothandizira tsamba langa kuti lizitsegula mwachangu?

- konzani kukula kwa zithunzi zanu
- khazikitsani msakatuli caching
– tsamba posungira chinathandiza pulogalamu yowonjezera
- gwiritsani ntchito netiweki yanu yotumizira zinthu (CDN) ndi tsamba lanu
- chepetsani JavaScript ndi CCS

Malingaliro onsewa atha kuwoneka mwaukadaulo kwambiri kwa iwo omwe sadziwa kwenikweni za mutuwo koma nthawi zonse pamakhala chithandizo ndi nsanja monga WordPress yokhala ndi mapulagini okwanira kuti achepetse ntchito, ndikukhazikitsa kukhathamiritsa uku kuti mupange tsamba labwino la bizinesi yamtundu uliwonse.

Mapulagini ena odziwika bwino okhathamiritsa mawebusayiti opangidwa pa WordPress angakhale: WP Rocket, Perfmatters, WP Fastest Cache, WP Super Cache, WP Super Minify pakati pa ena.

Akatswiri ena amalangiza kuti ayang'ane dongosolo lanu lothandizira. Mu akaunti yotsika mtengo yosungira, webusaiti yanu ndi mazana ena akugawana nawo ma seva omwewo, ngati izi sizikumveka ngati ndondomeko yabwino kwa inu, ganizirani kuchititsa odzipereka komwe kumakupatsani VPS kapena Virtual Private Server kumene ma seva angapo amayendetsa machitidwe awo. .

Pomaliza, titha kuwunikira kufunikira koyamba, kupanga tsamba lawebusayiti pafupifupi mtundu uliwonse wa bizinesi kapena ntchito, ndipo chachiwiri, kulumikizana komwe tsamba la zinenero zambiri limayimira kuchokera ku bizinesi yanu kupita ku msika womwe mukufuna komanso dziko lonse lapansi, komanso udindo womwe njira yoyenera ya SEO yazilankhulo zambiri ili nayo pochita izi.

Kumbukirani kuti nthawi zonse muzifufuza zomwe mukufuna msika wanu, podziwa kuti wogwiritsa ntchito wanu amapangitsa kuti njira yopangira njira ikhale yosavuta chifukwa zina zomwe zatchulidwa kale zingakhudze kuchuluka kwa anthu pa webusaiti yanu. Kumbukirani chilankhulo chomwe mukufuna, ma herflang tag, kumasulira kwamasamba ndi metadata, kukhathamiritsa mwachangu, mapulagini, komanso, zomwe mungapeze zambiri pamituyi.

Ndikofunikira kutchula zolemba zabulogu ya ConveyThis , momwe mungapezere zambiri zokhudzana ndi kumasulira kwa tsamba lanu m'zilankhulo zinazake, mapulagini omasulira komanso mitu yomwe ingakuthandizeni kukonza kapangidwe ka tsamba lanu, magwiridwe antchito ndi kumasulira kwanu.