Momwe Mungatanthauzire Bwino Msika Wanu Womwe Mukufuna Pakukula Padziko Lonse

Mwiniwake aliyense wabizinesi mwachilengedwe amayang'ana nthawi ndi mphamvu zawo pakupanga chinthu kapena ntchito. Poyamba, malonda ndi cholinga chachikulu, ndipo amachokera kwa iwo omwe ali ndi chidwi ndi chilengedwe chanu koma pali njira zopangira chidwi chenicheni ndikukulitsa kukhulupirika, ndi pamene malonda a digito amamveka ngati njira yabwino yowonetsera pa webusaiti yanu osati kokha mankhwala koma ndinu ndani, zomwe mumachita ndi momwe zimasinthira moyo wanu wamakasitomala omwe angakhalepo.

Kufotokozera njira yotsatsira digito palokha ndi gawo lina lomwe muyenera kuliganizira mozama chifukwa mosasamala kanthu za njira yomwe mumagwiritsa ntchito, kaya ndi malonda a imelo, malonda olipidwa, SEO, malonda okhutira kapena mwasankha kuphatikiza zonsezi, umu ndi momwe mungafikire omvera anu. ndipo zomwe mumagawana patsamba lanu ndi uthenga ndi chithunzi chomwe mukufuna kuti akhale nacho cha bizinesi yanu.

Musanasankhe zomwe mukufuna kugawana ndi omwe mukufuna kugawana nawo, ndikofunikira kuti mudziwe omwe adzakhale nawo komanso mawonekedwe omwe amatanthauzira, ndichifukwa chake timalankhula za malonda omwe mukufuna, njira yosangalatsa yomwe si inu nokha. kumvetsetsa bwino pakutha kwa nkhaniyi komanso kukuthandizani kukwaniritsa zolinga zamabizinesi posintha njira zanu zotsatsa malinga ndi zomwe makasitomala anu amapereka.

Kodi target market ndi chiyani?

Msika womwe mukufuna (kapena omvera) ndi anthu omwe angagule zinthu kapena ntchito zanu motengera mikhalidwe ina, zosowa za ogula zomwe zidapangidwira, ngakhale omwe akupikisana nawo ndi zomwe akukupatsani ziyenera kuganiziridwa mukamagwiritsa ntchito njira msika chandamale.

Ganizirani zambiri zamtengo wapatali zomwe makasitomala anu akupereka, ngakhale simunakhalepo pamsika kwa nthawi yayitali, mudzadabwa ndi zambiri zomwe zimafotokozera makasitomala omwe angakhale nawo pongowona omwe adagula kale katundu wanu kapena adalemba ganyu. ntchito, yesetsani kupeza zofanana, zomwe ali nazo zofanana, chidwi chawo. Zina zothandiza kuti mutolere chidziwitsochi ndi zida zowunikira tsamba lawebusayiti, malo ochezera a pa Intaneti ndi ma analytics otsatsa maimelo, zina zomwe mungafune kuziganizira zitha kukhala: zaka, malo, chilankhulo, mphamvu yogwiritsira ntchito, zomwe amakonda, ntchito, gawo la moyo. Ngati kampani yanu sinakonzedwera makasitomala (B2C) koma mabizinesi ena (B2B), palinso zina zomwe ziyenera kuganiziridwa monga kukula kwa bizinesi, malo, bajeti ndi mafakitale omwe ali m'mabizinesi awa. Ichi ndi sitepe yoyamba yopangira ma data a makasitomala anu ndipo ndikufotokozerani pambuyo pake momwe mungagwiritsire ntchito izi kuti muwonjezere malonda anu.

Nkhani yolimbikitsa.

Chinthu chinanso pakuzindikira msika womwe mukufuna ndikumvetsetsa zifukwa zomwe amagulira malonda anu. Dziwani zomwe zimalimbikitsa makasitomala anu kuti azichezera tsamba lanu, kugula, kutumiza anzanu ndipo mwina kugulanso kachiwiri? Izi ndi zomwe mumapeza kudzera mu kafukufuku ndi maumboni amakasitomala omwe mungathe kugawana ndi makasitomala kudzera patsamba lanu, mabulogu ndi malo ochezera.

Mukamvetsetsa zomwe makasitomala anu amakulimbikitsani, mudzafuna kudziwa zomwe kwenikweni za malonda anu zimawapangitsa kuti abwerenso kuti akagule kachiwiri, izi ndikumvetsetsa zambiri kuposa zomwe mumagulitsa komanso zomwe zimapangitsa kuti zikhale zogwira mtima, muyenera kuyang'ana kwambiri. kumvetsetsa zabwino ndi zabwino zomwe makasitomala anu amawona kuti zimabweretsa moyo wawo akagula.

Unikani omwe akupikisana nawo.

Nthawi zina, kusanthula omwe akupikisana nawo ndi misika yawo yomwe akufuna. Popeza simungathe kupeza deta yawo, kuyang'anitsitsa njira za omwe akupikisana nawo kungakupatseni chidziwitso chokwanira cha momwe mungayambitsire kapena kusintha njira zanu zowunikira. Mawebusayiti awo, mabulogu ndi njira zapa media media zitha kukhala kalozera wabwino pazinthu zina zomwe mungafune kudziwa za makasitomala anu.

Malo ochezera a pa Intaneti ndi njira yophweka yomvetsetsa kamvekedwe kake ndikuwona kuti ndi anthu amtundu wanji omwe akuwunika izi. Njira zotsatsa zitha kukhala zofanana ndi zanu, fufuzani zomwe akukumana nazo komanso njira zabwino kwambiri zopangira makasitomala awo. Ndipo pomaliza, yang'anani mawebusayiti awo ndi mabulogu kuti muphunzire zamtundu ndi maubwino omwe omwe akupikisana nawo amapereka mosiyana ndi kampani yanu.

Makasitomala Segmentation.

Kufotokozera msika womwe mukufuna sikungopeza mawonekedwe amtundu wamakasitomala anu, kwenikweni, mungadabwe ndi zinthu zambiri zomwe zingawapangitse kukhala ofanana koma osiyana nthawi imodzi. Mukasonkhanitsa zidziwitso zonse pogwiritsa ntchito zomwe zatchulidwa kale, mupeza mitundu yamakasitomala yomwe idzakhala gawo lazosungidwa zanu zosungidwa molingana ndi mikhalidwe yawo yogawana monga geography, kuchuluka kwa anthu, psychographics ndi machitidwe. Zikafika kumakampani a B2B, mutha kuganiziranso zomwezo zomwe zimagwiritsidwa ntchito pamabizinesi.

Palinso njira ina yomwe ingathandize kuphatikiza magawo. Kupanga anthu ogula kapena makasitomala ongoyerekeza omwe angapangirenso machitidwe a makasitomala anu kungakuthandizeni kumvetsetsa zosowa ndi moyo wa magawo anu. Chinsinsi cha makasitomala ongoganizirawa ndikuti angachite monga momwe makasitomala enieni angachitire.

Momwe mungagwiritsire ntchito deta yanu?

Mukasonkhanitsa deta yonse kutengera mawonekedwe a makasitomala anu ndipo mwagawa magawo muyenera kusunga zonse izi papepala zomwe zikutanthauza kuti kulemba mawu ndi malangizo abwino.

Ngati kulemba mawu anu kukuwoneka ngati kovuta, nazi zina zomwe muyenera kuziganizira, mawu osakira omwe angachepetse zosankha, mikhalidwe yomwe ingafotokozere omvera anu:

- Chiwerengero cha anthu: jenda, zaka
- Madera: komwe amachokera.
- Zokonda zazikulu: zokonda

Tsopano yesani kuphatikiza zomwe mwasonkhanitsa kukhala mawu omveka bwino.

Zitsanzo zina za momwe mungalembe ziganizo zanu ndi izi:

- "Msika wathu womwe tikufuna ndi amuna azaka za 30 ndi 40 omwe amakhala ku United States ndikusangalala ndi masewera akunja."

- "Msika wathu womwe tikufuna ndi azimayi omwe ali ndi zaka za m'ma 30 omwe amakhala ku Canada ndipo mwina adadwala matenda a shuga panthawi yomwe ali ndi pakati."

- "Msika wathu womwe tikufuna ndi amuna azaka zawo za 40 omwe amakhala ku New York ndipo amakonda zakudya zatsopano komanso zachilengedwe."

Monga mukuonera, musanayambe kuganiza kuti mwamaliza ndi mawu anu, ganizirani kawiri, kulemba mawu abwino kungatsimikizire kuti njira zanu zotsatsa malonda ndi zomwe zili zogwirizana ndizomwe zingakhale zotsimikizika, zothandiza komanso zimapereka mwayi wosintha ntchito yanu yamalonda ngati pakufunika.

Yesani zoyeserera zanu.

Kuti tifotokoze bwino msika wathu womwe tikufuna, kupanga kafukufuku wambiri ndikofunikira, kuyang'ana ndikofunikira ndikumvetsetsa omvera ndi chimodzi mwazinthu zoyamba kuchita, ngakhale zonse zikuwoneka zosavuta, tenga nthawi yanu, simukufunika kuti mukhale wangwiro poyamba. nthawi, ndi pamene kusinthasintha kumagwira ntchito yofunika kwambiri, makasitomala anu adzayankha njira zanu ndipo ndi chidziwitso ichi mudzadziwa zoyenera kuchita ndi zomwe simukuyenera kuchita kuti mupange chidwi chanu pa malonda kapena ntchito yanu, kumbukirani kusintha kwa makasitomala. pazaka monga ukadaulo, machitidwe ndi mibadwo ikusintha.

Kuti muyese zomwe mukufuna kutsata, mutha kuyendetsa njira yotsatsira malo ochezera pomwe kudina ndikuchitapo kanthu kungakuthandizeni kuwona momwe njirayo ilili yopambana. Chida chodziwika bwino chotsatsa ndikutsatsa maimelo, chifukwa cha maimelo awa mutha kusanthula momwe kampeni yanu ikutsatsa.

Uthenga wabwino ndi wakuti kusinthasintha ndi chinsinsi chokwaniritsira zolinga zanu, kutengera njira zanu zamalonda kuphatikizapo ndondomeko yanu ya msika, mukhoza kusintha kapena kukonzanso nthawi iliyonse yomwe ikufunika. Zomwe zimayang'ana kwambiri, kampeniyo imakhala yogwira mtima kwambiri.

Tawunikanso chimodzi mwazinthu zofunika kwambiri mukamachita bizinesi, mwina chifukwa chomwe ingakhale pamsika komanso chifukwa chomwe malonda anu amapangidwira kapena ntchito yanu imaperekedwa. Anthu omwe amadziwa malonda anu kapena kubwereka ntchito yanu akhoza kuzichita chifukwa chakuti muli chinachake chomwe chimakwaniritsa zosowa zawo, chifukwa chomwe amabwerera kapena kutumiza mnzako kumadalira zinthu zingapo monga zomwe kasitomala amakumana nazo, mtundu wa malonda/ntchito, momwe amapezera zidziwitso zomwe bizinesi yanu ikugawana patsamba lanu komanso mapindu omwe bizinesi yanu imayimira m'moyo wawo. Kuti mufikire omvera ambiri, kulunjika omvera anu pogwiritsa ntchito njira zosinthira zotsatsa, kusonkhanitsa zidziwitso ndikupanga maziko anu, kukumbukira izi zitha kusinthidwa monga ukadaulo, opikisana nawo, zomwe zikuchitika komanso makasitomala anu akusintha pakapita nthawi, zingakuthandizeni kulembera boma fotokozerani msika womwe mukufuna kutengera kutengera zomwe amagawana.

Ndikofunikira kuwunikira kuti mawu anu akalembedwa, awa ndi omvera omwe kafukufuku wathu amawafotokozera ngati anthu omwe amatha kulabadira kampani yanu, tsamba lanu ndikugula zinthu kapena ntchito zanu, awa ndi anthu omwe mumawalembera, tsamba lanu, blog, malo ochezera a pa Intaneti komanso malonda a imelo adzaphunziridwa mosamala kuti agwire ndi kusunga chidwi chawo, kumanga kukhulupirika ndikuyamba kukulitsa omvera anu.