Malinga ndi kafukufuku waposachedwapa wa Stastita , “m’chaka cha 2020, anthu pafupifupi 3.6 biliyoni ankagwiritsa ntchito malo ochezera a pa Intaneti padziko lonse, ndipo chiwerengero chawo chikuyembekezeka kuwonjezeka kufika pa 4.41 biliyoni mu 2025. ”
Kodi izo sizodabwitsa kwenikweni? Inde ndi choncho. Kuyang'ana ziwerengerozi, mungavomereze mosavuta kuti pali mwayi wambiri wotsatsa pazama TV omwe akudikirira kuti alembedwe. Ichi ndichifukwa chake muyenera kuphatikiza malo ochezera a pa Intaneti ngati gawo lanu lazamalonda.
Mwachitsanzo, akukhulupilira kuti makumi asanu ndi atatu (80%) a mabizinesi masiku ano (ang'onoang'ono ndi apakati) amatha kulimbikitsa kukula kwa mabizinesi awo pogwiritsa ntchito malo ochezera a pa TV chifukwa ndi imodzi mwa njira zabwino zolimbikitsira kuwonekera kwa mabizinesi awo. mtundu wanu ndi mankhwala. Ngakhale izi 80% za eni mabizinesi pamasamba ochezera, ena aiwo sakujambula bwino kwambiri kapena mwina, amatsata njira yolakwika pakutsatsa kwapa media. Izi zikutanthauza kuti mabizinesi ena amadandaula chifukwa chocheperako ndipo mwina amawona kutsatsa kwapa media ngati kuwononga nthawi ndi zinthu pomwe mabizinesi ena akuyenda bwino pogwiritsa ntchito malo ochezera a pa Intaneti.
Chofunikira, koma chosavuta, chosiyana pakati pa omwe akuyenda bwino ndi omwe sali bwino ndi chomwe chimatchedwa chinkhoswe . Kutenga nawo mbali pazama media kumangotanthauza kuti makasitomala ndi makasitomala omwe angakhale ndi mayanjano ndikugwirizana ndi zolemba zanu pazomwe mtundu wanu umapereka.
Zimaphatikizapo retweeting, kukonda, ndi kutsatira pa twitter komanso zokonda, kugawana ndi kutsatira pa Facebook ndi Instagram. Kuchita nawo pazama media kumathandizira kuwunika momwe mumagwirira ntchito pazama media. Imalongosola kuchuluka kwa anthu omwe amagwiritsa ntchito malo ochezera a pa TV ngati awa omwe amawonera zomwe zili zanu, amachitira zinthu zanu ndipo nthawi zonse amayembekezera kutsatsa kwanu.
Ndikosavuta kukulitsa ndikuwonjezera zochitika zanu kuti muwonjezere ndalama zanu. Eni mabizinesi ang'onoang'ono nthawi zambiri amavutika ndi izi chifukwa amakhala ndi bajeti yochepa. Pano munkhaniyi, mupeza kuti ndizosangalatsa kudziwa ndikuphunzira popanda mtengo, malangizo othandiza omwe, akagwiritsidwa ntchito, amakulitsa zomwe mumachita pazama media mukamagwiritsa ntchito malonda ochezera.
1. Gwiritsani Ntchito Zida Zaufulu Zoyang'anira Media
Pofuna kutsindika, kupambana kwa malonda anu ochezera a pa Intaneti kumadalira mbiri yanu pa intaneti. Izi zitha kuthandiza mtundu wanu kapena kupangitsa kugwa. Kuti mudziwe zomwe zatchulidwa pazamalonda anu, pali zida zomwe zingakuthandizeni kuzindikira ndikuwunika mbiri yanu. Ali:
- Google Alerts : Izi zimagwiritsidwa ntchito kuyang'anira ukonde wa zinthu zosangalatsa.
- TweetDeck : mutha kuwona zomwe anthu akulankhula.
- Hootsuite : imathandizira kuyang'anira malo anu ochezera a pa Intaneti ndikupeza zotsatira.
- Icerocket : blog yeniyeni yeniyeni komanso malo ochezera a pa Intaneti.
- Social Mention : pakusaka ndi kufufuza pazama media.
2. Khalani ndi Choyimira Chowoneka
Popanda mawonekedwe owoneka bwino, malo anu ochezera a pa Intaneti angakhale opanda chinkhoswe chomwe mukufuna. Muyenera kuyimira mtundu wanu ndi zithunzi, zithunzi ndi / kapena zithunzi. Izi ndi zomwe ofufuza a Social Media anena:
"Malingaliro a wogwiritsa ntchito, zithunzi ndizomwe zimachititsa chidwi kwambiri pa Facebook, zomwe zili ndi 87% yolumikizana ndi mafani! Palibe mtundu wina wa positi womwe udalandira zochulukirapo kuposa 4%.
Pothirira ndemanga pakugwiritsa ntchito zithunzi pa Twitter, Kafukufuku wa Media Blog adawona izi:
" Zinthu zogwira mtima kwambiri za Tweet pamaakaunti onse otsimikiziridwa omwe tidawona ndi awa: Zithunzi zimachulukitsa 35% mu Retweets, Makanema amalimbikitsidwa ndi 28%, Ma Quotes amawonjezera 19% mu Retweets, Kuphatikiza nambala ilandila 17% Ma retweets, ma Hashtag amalimbikitsidwa ndi 16%.
Ndi kafukufukuyu ndi kafukufukuyu, muvomerezana nane kuti kufunikira kwazithunzi pakutsatsa kwanu kwapa media sikungapitirire. Mutha kumva kuti simukufuna makamaka mukadziwa kuti sindinu wojambula zithunzi koma pali yankho. Ndipo kuwonetsetsa kuti mumayika malonda anu pamtima popanga.
3. Konzani Zopereka ndi Kupikisana
Anthu ambiri amathamangira kutenga nawo gawo ndi zopatsa komanso kupikisana chifukwa omvera amawona ngati mwayi wopeza mphotho kuchokera kwa inu kwaulere. Izi, chifukwa chake, zimakulitsa zochitika zanu zapa social media. Njira yomwe imagwiritsidwa ntchito imadziwika kuti gamification; njira yomwe imayitanitsa zibwenzi patsamba lanu lochezera pa intaneti pogwiritsa ntchito zinthu zamasewera. Mutha kufunsa otsatira anu kuti azikonda positi yanu, kubwerezanso zomwe mwalemba, kutsatira tsamba lanu kapena chogwirira, ndemanga pogwiritsa ntchito hashtag ina kapena kupempha kuti mujambule vidiyo ya mphindi zochepa pazomwe amakonda pazogulitsa zanu zilizonse kuti apambane mphotho.
4. Tumizani ndi Kulankhula Zokhudza Zomwe Zikuchitika Panopa
Mukalemba zomwe zikuchitika padziko lonse lapansi, anthu amakonda kutengera zomwe mwalemba. Tangoganizani kuti mwini bizinesi atumiza nkhani zosweka ndi chithunzi cha kuphulika ku Beirut, Lebanon pa Ogasiti 4, 2020 ndi mawu akuti "Nenani pemphero la anthu aku Lebanon". Mupeza kuti ambiri apereka ndemanga ndikugawana nkhani ndi ena ndipo potero, mupitiliza kukulitsa omvera anu otsatsa pazama media.
5. Phatikizani Omvera Anu Pokambirana pafupipafupi
Mutha kufunsanso otsatira kuti agawane malingaliro awo pazomwe zingakhale zotsatira za chochitika chomwe chikubwera. Mutha kufunsanso zomwe omvera anu angasankhe pamtundu wanu, zomwe zili, malonda, ntchito zanu ndi zomwe amayembekezera pazogulitsa zanu. Afunseni kuti akuwunikeninso za zomwe mwalemba komanso momwe amakumverani. Khalani aubwenzi. Mutha kufunsa funso losavuta ngati "mukukonzekera zotani sabata ikubwerayi?" Mafunso ndi mayankho awa amakupatsani mwayi kuti inu ndi omvera anu muzilumikizana wina ndi mnzake ndipo omvera anu amadzimva kuti ali ndi udindo, chifukwa chakuti malingaliro awo ndi ofunika kwa inu.
6. Konzani Zomwe Muli Nazo
Zomwe zili patsamba lililonse lazachikhalidwe cha anthu kuti zisinthidwe kapena kukonzedwanso kuti zigwirizane ndi zina. Iliyonse mwazogwirizira izi ndi yapadera ndipo ili ndi njira zake zapadera zochitira zinthu. Yesetsani kuphunzira zomwe amakonda kuti zomwe muli nazo zigwirizane ndi cholinga cha omvera. Kuti mumveketse bwino zomwe zanenedwa, mutha kugwiritsa ntchito lingaliro lomwelo lomwe lili m'njira yatsopano pamapulatifomu osiyanasiyana ochezera.
7. Kugwiritsa Ntchito Kuitana Kuchitapo kanthu
Mutha kupempha mwachindunji kapena mochenjera kuti mutenge nawo gawo kuchokera kwa omvera anu ochezera. Mwachitsanzo, pa twitter, mutha kupempha kuti omvera anu agawane kapena kubwezeretsanso positi yanu mwachindunji. Ndipo, kuti mutha kukhala ndi ma retweets ochuluka momwe mungathere pa positi yanu. Izi zitha kukulitsa zochitika zanu mwa geometric. Pafupifupi retweet pa tweet ndi yoposa 1000 monga momwe tawonera pansipa mu kafukufuku wa Mention ;
Komabe, mukamagwiritsa ntchito Facebook munthu ayenera kusamala kwambiri chifukwa Facebook imakwiyira pamakalata otsatsa ndipo amathanso kuvomereza positi yopempha zokonda ndi ndemanga . Chotero, popempha chinkhoswe, chitani zimenezo mwanzeru.
Mfundo ina ndi yakuti khalani maso nthawi zonse mafunso ochokera kwa makasitomala anu komanso makasitomala omwe angakhale nawo. Kuyankha funso lawo pafupifupi nthawi yomweyo kumatumiza chizindikiro kuti mumasamala za iwo ndi mtundu wanu.
8. Thandizani ndi Limbikitsani Zomwe Zimapangidwa ndi Ogwiritsa Ntchito
Kampeni yopangidwa ndi ogwiritsa ntchito ndi njira yomwe kampani imayitanitsa ogwiritsa ntchito kuti atuluke ndi malingaliro ndi mapangidwe apamwamba ndikugawana ndi dziko lapansi pazama TV.
Chitsanzo cha zimenezi chinali pamene GlassesUSA, yomwe imakhala m'gulu la ogulitsa malonda pa intaneti, ikupempha makasitomala awo kuti adzijambula okha atavala magalasi ndikuyika zithunzizi ndi #GlassesUSA kapena lembani akaunti yawo. Zosavuta koma zotsogolazi zimakopa makasitomala ambiri kuzinthu zawo. Pofuna kuyamikira omwe adatenga nawo mbali, adapanga kalozera wodziwika kuti malo ochezera a anthu omwe adalembetsa.
9. Thandizo / Lumikizanani ndi Kampeni ya Social Cause
Malingana ndi Sendible , " Chifukwa cha malonda ndi mtundu wa malonda kapena malonda omwe amayang'ana pa nkhani za chikhalidwe cha anthu, monga kufanana kapena kusiyana. Zapangidwa kuti zidzutse chidwi pamutuwu, ndikuwonjezera phindu labizinesi. ” Ngakhale zomwe mtundu wanu umalimbikitsa zitha kukhala kutali ndi zomwe anthu amakumana nazo, komabe mutha kuyesa kutsatsa zina patsamba lanu lochezera.
Chitsanzo cha ndawala za chikhalidwe cha anthu chinali cha Gillette pamene akukonzekera kusintha mawu awo atsopano akuti "munthu wabwino kwambiri angakhale". Adaganiza zojambulira kanema wachidule kuti athandizire gulu la #MeToo. Ndipo muvidiyoyi munali mawu awo atsopano ophatikizidwa. Kodi zotsatira zake zinali zotani? M'miyezi isanu ndi itatu, positi ya Gillette idawona mawonedwe opitilira 11 miliyoni ndipo pa twitter, positiyo idakhala ndi mawonedwe opitilira 31 miliyoni, ma retweets 290,000 komanso zokonda zopitilira 540,000 mpaka pano.
Ganizirani za kuthandizira chifukwa, pangani chimodzi ndikuchiyika pamasamba anu ochezera a pa Intaneti ndipo mudzadabwa kuti ndi anthu angati omwe akufuna kuchita nawo.
10. Pangani ndikuchita kafukufuku ndi zisankho
Pakapita nthawi, pangani kafukufuku ndi zisankho za omvera anu. Mutha kupanga chidaliro ndikupeza kukhulupirika kwa makasitomala anu pofunafuna malingaliro awo pazantchito zomwe mukupereka, zinthu zomwe mumapereka ndi mtundu womwe mukuyimira. Mukalola omvera anu kufotokoza malingaliro awo pogwiritsa ntchito zisankho ndi kafukufuku, mukuwauza mosapita m'mbali kuti ndizofunikira. Webusayiti yopanga kafukufuku pa intaneti monga SurveyMonkey ingakuthandizeni kupanga imodzi.
Pamapeto pake, ngati mukulitsa kugwiritsa ntchito ntchito zotsatsa zapa social media kuti muphatikizepo kugwiritsa ntchito moyenera malo ochezera a pawailesi pakutsatsa potsatira malangizo omwe tawatchulawa, mudzakulitsa zomwe mumachita pazama media mwachilengedwe popanda zovuta kapena ayi.