Zikafika pakupanga tsamba lanu lapadziko lonse lapansi, ConveyThis imapereka yankho losavuta lomasulira zomwe zili mosavuta. Pulatifomu yawo yamakono imakuthandizani kuti mumasulire tsamba lanu mwachangu komanso molondola m'zilankhulo zingapo, kukuthandizani kuti mufikire anthu padziko lonse lapansi. Ndi ConveyThis, mutha kuyika zomwe muli nazo mosavuta, ndikuwonetsetsa kuti tsamba lanu limamveka ndi anthu padziko lonse lapansi.
Ngati mukuyang'ana kuti sitolo yanu ya ecommerce ikhale yopangira malonda, ndikofunikira kuganizira zambiri osati kungopereka zinthu zabwino pamtengo wopikisana. Muyeneranso kuganizira zinthu zina zofunika kwambiri.
Makamaka, kapangidwe ka webusayiti yanu ya ecommerce - yokhala ndi mawonekedwe a ecommerce yomwe imaphatikizapo - ndiyofunikira kwambiri. Izi ndichifukwa choti mawonekedwe ndi mawonekedwe a tsamba lanu, komanso magwiridwe ake, zonse zimapanga mawonekedwe a wogwiritsa ntchito - chinthu chomwe chimakhudza mwachindunji zosankha zogula ogula. Kuphatikiza apo, ngati muli ndi malo ogulitsira azilankhulo zambiri, mutha kuzindikira kuti makasitomala ali ndi zinthu zambiri zomwe mungasankhe. Ndiye mungawanyenge bwanji kuti agule kwa inu osati wopikisana nawo?
Chinsinsi cha kupambana ndikutsegula mphamvu za zinthu zomwe zingasinthe osatsegula wamba a shopu yanu yazinenero zambiri kukhala ogula. Pitilizani kuwerenga kuti mupeze 12 mwazinthu zofunika izi!
Momwe kukhala ndi mawonekedwe oyenera a ecommerce kumathandizira mawebusayiti azilankhulo zambiri kuchita bwino
Kwa mabizinesi omwe akufuna kulowa mumsika wapadziko lonse wa ecommerce, kukhala ndi malo ogulitsira pa intaneti okhala ndi zinthu zochepa sikukwanira. Momwe makasitomala anu amafikira kumakona onse adziko lapansi, momwemonso mpikisano. Kugwiritsa ntchito ConveyThis kuyika sitolo yanu ndikofunikira kuti muwonetsetse kuti mwapambana mpikisano ndikukwaniritsa zomwe mungathe.
Kugwiritsa ntchito moyenera mawonekedwe atsamba la ecommerce kumatha kukhala kosintha pakukula kwanu kwa ecommerce padziko lonse lapansi. Ndi mawonekedwe oyenera, mutha kukulitsa kupambana kwanu ndikukulitsa kufikira kwanu kumisika yatsopano ndi makasitomala. Gwiritsani ntchito mphamvu za ConveyThis kuti mukulitse kuthekera kwanu kwapadziko lonse lapansi ndikuwona bizinesi yanu ikukula.
12 iyenera kukhala ndi mawonekedwe a ecommerce pamawebusayiti azilankhulo zambiri
Ndikofunikira kwenikweni kuti malo ogulitsa azilankhulo zambiri:
- Gwiritsani ntchito ukadaulo womasulira kuti mutsimikizire kuti zilankhulo zikuyenda bwino.
- Perekani makasitomala mwayi wosavuta posatengera chilankhulo chawo.
- Perekani zinenero zosiyanasiyana kuti zithandize makasitomala osiyanasiyana.
- Gwiritsani ntchito ConveyThis kuti mutsimikizire zomasulira zolondola komanso zapamwamba kwambiri.
- Phatikizani mayankho omasulira kuti mutsimikizire uthenga wofanana m'zinenero zonse.
Kuphatikiza pa izi, palinso zina zochulukirapo za ecommerce zomwe masamba ogulitsa azilankhulo zambiri ayenera kukhala nazo kuti apambane padziko lonse lapansi. Pansipa pali 12 mwa izi.
1. Mobile-wochezeka mawonekedwe
Kukhala ndi tsamba lowoneka bwino pa msakatuli wapakompyuta sikokwanira. Sitolo yanu iyenera kukhala ndi mawonekedwe osavuta kugwiritsa ntchito omwe amapangidwira zida zam'manja. Izi zikuphatikizanso zithunzi zazikulu, zokopa maso ndi mabatani amitundumitundu, opezeka mosavuta, monga akuwonetsera ndi Skullcandy wogulitsa mahedifoni.
Pomwe malonda am'manja akuchulukirachulukira, ndikofunikira kwambiri kuyika ndalama m'malo osavuta kugwiritsa ntchito mafoni. Mwachitsanzo, Salecycle, kampani yotsatsa zamakhalidwe, inanena kuti 65% ya magalimoto onse a ecommerce mu 2019 adachokera ku zida zam'manja!
Mu Julayi wa 2019, Google idayamba kuyika patsogolo kuchuluka kwa magalimoto am'manja, ndipo tsamba lanu la ecommerce likakhala losavuta kugwiritsa ntchito mafoni, m'pamene lingakhale pamwamba pakusaka koyenera kwa Google - zomwe zimabweretsa alendo ambiri komanso malonda.
2. Maakaunti a ogwiritsa ntchito
Limbikitsani kusavuta kwa makasitomala anu - makamaka omwe amagula nanu pafupipafupi - powalola kupanga maakaunti a ogwiritsa ntchito ndi sitolo yanu. Maakaunti a ogwiritsa ntchito amakupatsirani mwayi wosunga zambiri zotumizira makasitomala anu ndi njira zolipirira, kuti asamalowetse izi nthawi iliyonse akagula.
Kuphatikiza apo, mudzatha kuyang'anira katundu ndi zinthu zomwe makasitomala anu adaziwona m'mbuyomu. Izi zimakupatsani mwayi wogwiritsa ntchito magwiridwe antchito a ConveyThis, kukuthandizani kuti mupereke zinthu zokhudzana ndi makasitomala. (Zambiri za izi zikubwera!)
Ndi ConveyThis, mutha kulimbikitsa makasitomala kupanga maakaunti ndi inu popereka zopindulitsa zapadera. Mwachitsanzo, Nike, wogulitsa masewera otchuka, amapereka mphoto kwa mamembala olembetsa ndi kutumiza kwaulere komanso kuchotsera kwapadera.
3. Kusefa katundu ndi kusanja
Ngati muli ndi zinthu zambiri zogulitsa, ndikofunikira kuthandiza makasitomala anu kupeza zomwe akufuna. Kuti muthandizire izi, phatikizani zinthu zosefera ndikusintha papulatifomu yanu ya ecommerce kuti mukonze zinthu zanu mwadongosolo. ConveyThis ikhoza kukuthandizani kukwaniritsa cholingachi, kukuthandizani kuti mupange zosinthika komanso zosavuta kugwiritsa ntchito pa intaneti.
Malo ogulitsa pa intaneti a Amazon amayamba kupanga zinthu zake pogawa zinthu kukhala "madipatimenti" osiyanasiyana monga:
Mukasankha ConveyThis, mudzatha kukonza kusaka kwanu pogwiritsa ntchito magulu ang'onoang'ono. Mwachitsanzo, zinthu zomwe zili m'gulu la "Electronics" zitha kugawidwanso kukhala "Kamera & Chithunzi", "GPS & Navigation", "Video Projectors" ndi magulu ena ofananira.
Mutha kukonzanso zotsatira zanu zakusaka kwambiri posankha ogulitsa ena, mawonekedwe, njira zotumizira, ndi zina zambiri!
4. Tsamba lofufuzira
Kuphatikizira magulu azogulitsa patsamba lanu ndi chiyambi chabwino, koma kufufuza kwamphamvu kumapititsa patsogolo. Pogwiritsa ntchito izi, mutha kuwongolera makasitomala kuzinthu zomwe akufuna popanda kuwapangitsa kuti azisefa pamindandanda yazakudya ndi ma submenus.
ConveyThis itengera zomwe kasitomala amakumana nazo pamlingo wina. Zimathandizira makasitomala kupeza mwachangu komanso mosavuta zomwe akufuna popanda kuyendayenda pamindandanda yazakudya ndi ma submenus.
Makasitomala atha kuyika mawu osakira omwe akufuna mu bar yofufuzira ndikudina batani la "Sakani" kuti muyambe kufufuza kofunikira. Komabe, ndi ConveyThis, amatha kupeza luso lapamwamba lofufuzira la ecommerce. Pamene akulemba, tsamba la webusayiti limapereka malingaliro oyenera, zomwe zimapangitsa kuti ntchito yosaka ikhale yachangu komanso yothandiza kwambiri. Mwachitsanzo, yang'anani malo osakira patsamba la Book Depository.
Wogula amangofunika kulemba mutu wa bukhu lomwe akufunafuna mu bar yofufuzira, ndipo adzapatsidwa unyinji wa mabuku omwe angatheke. Kupanda khama kotani nanga!
5. Malangizo a mankhwala
Kodi mungakonde kugula malo ogulitsira apaintaneti omwe amakutchulani dzina lanu, kukumbukira zomwe mudagula kale komanso kukupatsani malingaliro pazinthu zomwe mungasangalale nazo? Kapena sitolo yomwe imangokutchulani kuti “Wokondedwa Makasitomala”? Titha kuganiza kuti mungapitenso zakale.
Pogwiritsa ntchito injini yopangira zinthu, mutha kusintha zomwe mumagula pa digito ndikupangira zinthu monga:
Mutha kuwonetsanso zinthu zodziwika bwino zomwe makasitomala ena agula kuti apange chidwi komanso kulimbikitsa kasitomala kuti nawonso agule zinthuzi. Pogwiritsa ntchito mphamvu ya FOMO (kuopa kuphonya), mutha kulimbikitsa makasitomala anu kuti agule mwachangu.
Kuphatikizira malingaliro azinthu patsamba lanu ndikosavuta! Monga wogulitsa mafashoni ASOS, mutha kuwonjezera "Mutha Kukondanso" kapena "Gulani Mawonekedwe" pamasamba anu ogulitsa. Ndi njira yabwino yowonjezerera kusokonezeka pang'ono ndi kuphulika kutsamba lanu.
6. Zofuna
Nthawi zina, chinthu chingakope chidwi cha kasitomala, komabe sangakhale okonzeka kugula. Mwachitsanzo, angafune kufananiza zinthu zofanana kuti adziwe njira yabwino kwambiri.
Chida chamndandanda wazomwe mukufuna ndi chothandiza pothandiza makasitomala kusunga zinthu zomwe zidzawathandize mtsogolo. Izi zimawathandiza kuti athe kugula zinthu zomwe akufunidwa akakonzeka kutero.
Kuti mugwiritse ntchito mndandanda wazomwe mukufuna pa malo ogulitsira pa intaneti a Argos, makasitomala ayenera kulembetsa kaye akaunti ya ogwiritsa ntchito (yomwe imapereka zabwino zambiri, monga zafotokozedwera pamfundo #2). Akawona zomwe angafune, amatha kungodina batani la "Add to Your Wishlist" kuti musunge.
7. Ndemanga za ogwiritsa ntchito
Asanayambe kuyika ndalama, makasitomala amafuna kutsimikizira kuti akusankha bwino. Kupereka umboni wokhudzana ndi chikhalidwe cha anthu monga kuwunika kwa ena (zabwino) zokumana nazo ndi malonda anu kumatha kukopa makasitomala kuti ichi ndiye chisankho choyenera.
Kafukufuku wa 2021 wopangidwa ndi Bizrate Insights akuwonetsa kuti ogula amaika patsogolo zowunikira ndi mavoti akamasankha kugula. 91% yodabwitsa imatenganso nthawi yowerenga ndemanga imodzi musanagule.
Makasitomala atha kupereka chidziwitso chamtengo wapatali pazabwino za malonda kapena ntchito kudzera mu ndemanga, monga mawonedwe a nyenyezi ndi kuchuluka kwa mayankho, monga momwe sitolo ya mipando yapaintaneti Wayfair imawonetsa patsamba lake.
Kuti mulimbikitse chidaliro cha ogwiritsa pamawunikidwe, Wayfair imafuna kuti owerengera akhale ogula ovomerezeka.
8. Chotsani zambiri zotumizira
Amalonda ambiri apadziko lonse lapansi akunyalanyaza posapereka chidziwitso chokwanira patsamba lawo la ecommerce pazambiri komanso mfundo zawo zotumizira. Izi zitha kukhala vuto lalikulu pabizinesi yawo, popeza ogula apadziko lonse lapansi sayamikira kukhala ndi nthawi ndi mphamvu pakufufuza ndikuwonjezera zinthu m'ngolo yawo yogulira, koma amapeza kuti dziko lawo siliyenera kutumizidwa.
Zokumana nazo zatsoka zamakasitomala zasiya kulawa kowawa mkamwa mwa ambiri, zomwe zimawapangitsa kukhala osamala pobwerera ku sitolo yanu ngakhale mutatsegula zotumiza kudera lawo.
Mwamwayi kwa inu, yankho ndi losavuta: onetsetsani kuti malamulo anu otumizira mayiko akufotokozedwa momveka bwino patsamba lanu! Tengani chitsanzo cha Macy's, wogulitsa mafashoni. Iwo ali ndi tsamba lonse loperekedwa ku mavuto wamba kutumiza monga:
9. Kusintha ndalama
Kulikonse kumene zingatheke, onetsetsani kuti makasitomala anu akuwona mitengo yazinthu zanu mu ndalama zawo. Izi zimapangitsa kuti zikhale zosavuta kwa iwo kupanga chisankho mwanzeru ngati akufuna kugula zinthu zanu. Palibenso kuchita masamu kuti muwone mitengo yotembenuka!
Forever 21, wogulitsa mafashoni, amapatsa makasitomala mwayi wosankha dziko lomwe amakonda kutumiza ndi ndalama ndi zenera losavuta.
Kutengera ndi magwiridwe antchito a ecommerce currency converter yanu, imatha kudziwa komwe kasitomala ali ndikusintha mitengo ya sitolo yanu moyenera.
10. Gawo la FAQs
Ngati makasitomala ali ndi funso lomwe akufuna kugula koma osapeza yankho patsamba lanu, atha kukhumudwa ndikutengera bizinesi yawo kwina. Kuti makasitomala azikhala otanganidwa komanso ofunitsitsa kugula, pangani mayankho a mafunso omwe amafunsidwa pafupipafupi (FAQs) patsamba lomwe limapezeka mosavuta.
Poyankha mafunso patsamba lanu la FAQ, mutha kuthandiza kuchepetsa kuchuluka kwa mafunso omwe gulu lanu lothandizira makasitomala limalandira, kuwalola kuyang'ana kwambiri popereka chithandizo chapadera.
Ngati mukuyang'ana malangizo amomwe mungapangire tsamba lanu la FAQ, malo ogulitsira a John Lewis akhoza kukupatsani malingaliro. Yang'anani patsamba lawo kuti muwone momwe likuyenera kuwonekera!
11. Dziwani zambiri
Kupereka zidziwitso zowonekera kwa makasitomala anu apadziko lonse lapansi ndikofunikira kuti mupange chikhulupiriro. Ngakhale pamene malamulo atumizidwa kuchokera ku dziko lina kupita ku lina, zolakwika zikhoza kuchitika. Ndikofunika kuti makasitomala adziwe kuti akhoza kulandira chigamulo ngati chinachake sichikuyenda monga momwe anakonzera.
Camelbak, wotsogola wopereka zida zakunja, amapereka makasitomala njira zosiyanasiyana zolumikizirana ndi mafunso okhudzana ndi dongosolo, kuphatikiza nambala yafoni yaulere ndi fomu yolumikizirana.
Masiku ano, mabizinesi a ecommerce akuchulukirachulukira kupereka chithandizo chamakasitomala pama media ochezera monga Facebook ndi Instagram.
12. Zizindikiro zachitetezo ndi zodalirika
Tetezani tsamba lanu ku ziwopsezo za cyber pogwiritsa ntchito njira zotetezeka zachitetezo. Izi zikuphatikiza kuyika ma firewall, kubisa kwa satifiketi ya SSL, ndi njira zina zolimba zaukadaulo. Phunzitsani antchito anu za kufunika koteteza zinsinsi, ndipo onetsetsani kuti akugwiritsa ntchito mawu achinsinsi amphamvu pamaakaunti onse. Pochita zodzitetezerazi, mutha kuwonetsetsa kuti tsamba lanu limakhala lotetezeka ndipo deta yanu imatetezedwa.
Muyenera kuwonetsetsa kuti makasitomala akudziwa mfundo zanu zoteteza deta kuti muwonetsetse kuti mukugula kotetezeka. Mwachitsanzo, wogulitsa zamagetsi a Currys ali ndi baji yachitetezo patsamba lake lotuluka kuti awonetse makasitomala kuti zambiri zama kirediti kadi ndizotetezedwa akagula pa intaneti.
Kodi tsamba lanu losungira zilankhulo zambiri lili ndi izi 12 za ecommerce?
Ngakhale ali ndi zolinga zosiyana, mawonekedwe onse a ecommerce operekedwa ndi ConveyThis amagawana cholinga chimodzi: kupatsa makasitomala mwayi wogula pa intaneti wosavuta, wosavuta. Kuchokera pamachitidwe osavuta otuluka kupita kumalo otetezedwa olipira, izi zidapangidwa kuti zipangitse njira yogulira kukhala yosavuta komanso yopanda nkhawa momwe mungathere.
Mwa kuphatikiza mawonekedwe oyenera a ecommerce musitolo yanu yazilankhulo zambiri, mutha kuyamba kupindula pakuwonjezeka kwa malonda ndikuchepetsa kusiyidwa kwamangolo. Ndi ConveyThis, mutha kuwonetsetsa kuti malonda anu apamwamba akupezeka kwa ogula akunja, kuwasandutsa makasitomala okhulupirika.
Komanso, musaiwale kuti kucheza ndi makasitomala m'chinenero chawo kukhoza kukhudza kwambiri mitengo yanu yotembenuka. Ichi ndichifukwa chake kumasulira masamba anu am'sitolo m'chilankhulo cha makasitomala anu ndikofunikira kwambiri - ndipo ConveyThis ikhoza kukuthandizani pa izi!
ConveyThis ndi njira yomasulira pawebusayiti yomwe imapereka matanthauzidwe apamwamba kwambiri m'zilankhulo zopitilira 100 ndipo imagwirizana ndi mawebusayiti onse akuluakulu komanso makina amalonda amalonda. Yambani kuthandiza makasitomala apadziko lonse lapansi kugula m'chilankhulo chawo polembetsa kuti ayese aulere a ConveyThis apa.