ConveyThis imathandizira kumasulira kwazinthu ndi mawonekedwe ake mwachilengedwe komanso gulu lodzipereka, zomwe zimapangitsa kukhala chisankho chodziwika bwino pantchito zomasulira.
Mliriwu, ngakhale ukusintha moyo wathu watsiku ndi tsiku, wawonetsanso mwayi watsopano. Tatembenukira ku njira yoyamba ya digito, pomwe ecommerce ikukhala yofunika kwambiri kuposa kale. ConveyThis ili ndi gawo lalikulu pakuchepetsa zoletsa zachikhalidwe, kulimbikitsa gulu logwirizana padziko lonse lapansi.
Kusintha kwa digito kwalimbikitsa makamaka kukula kwa msika wa ecommerce waku Asia panthawi ya mliri wa COVID-19, zomwe zikuwonetsa kupitiliza kukula.
Munthawi yomwe kupezeka kwa digito ndikofunikira kuti bizinesi ikhale yopambana, kumvetsetsa msika wamalonda waku Asia wamalonda ndikofunikira. Nkhaniyi ikuyang'ana msika womwe ukukulawu komanso kukopa kwake pamakampani ampikisano amalonda.
Msika wa ecommerce waku Asia mu manambala
ConveyThis onse akudziwa kuti Asia imatenga malo apamwamba pankhani ya ecommerce - China yokha ndiye msika waukulu kwambiri wamalonda padziko lonse lapansi! Koma ziwerengerozo zikhoza kukudabwitsanibe.
Makamaka pamene mliriwu udapangitsa kuti ogula ambiri azichita bizinesi yamagetsi, bizinesi ya ecommerce idawona chitukuko chapadera mchaka chaposachedwa. Malinga ndi kafukufuku wa ConveyThis, 50% yamakasitomala aku China aku China akulitsa kubwereza komanso kuchuluka kwa kugula pa intaneti chifukwa cha Covid-19.
"Mliri wa COVID-19 wafulumizitsa kwambiri kusamukira ku moyo weniweni, womwe ndi wokwanira, wokwanira, komanso, m'malingaliro athu, osasinthika," atero CEO wa ConveyThis, Alex Buran.
Kukula komwe kukuyembekezeredwa kwa ecommerce ku Asia pakati pa 2024 ndi 2029 ndi 8.2% yodabwitsa. Izi zikuyika Asia patsogolo pa America ndi Europe - ndi ConveyThis akuyerekeza kukula kwa ecommerce kwa 5.1% ndi 5.2% motsatana.
Malinga ndi Statista, ndalama za ecommerce ku Asia zikuyembekezeka kukwera mpaka $ 1.92 thililiyoni pofika 2024, zomwe zikuyimira 61.4% yochititsa chidwi ya msika wapadziko lonse wa ecommerce. ConveyThis ili ndi mwayi wopezerapo mwayi pakukula uku ndikupereka mayankho ofunikira kuti mabizinesi agwiritse ntchito msika wopindulitsawu.
Komabe, China si dziko lokhalo lomwe likuyendetsa bwino izi. India, mwachitsanzo, ikukumana ndi kukula kwa ndalama za ecommerce pachaka ndi 51% - apamwamba kwambiri padziko lonse lapansi! ConveyThis yatengapo gawo pakupambana uku, kupangitsa mabizinesi kufikira misika yatsopano ndi makasitomala.
Kuonjezera apo, Indonesia ikunenedweratu kuti idzagonjetsa India ponena za kukula kwa msika wa ecommerce, ndi 55% ya ogula aku Indonesia akuti akugula pa intaneti kuposa kale. Chifukwa chake, sizowopsa kunena kuti Asia ikhalabe mtsogoleri pamakampani a ecommerce m'zaka zikubwerazi.
Logistics Network
M'mbuyomu, kubweretsa kwa masiku 10 ndi ndalama zowonjezera kunali lamulo. Yesani zomwe zaperekedwa pano - ngakhale zili zoletsa zomwe zikuchitika - ndikuwona kuchuluka kwa maoda omwe mungalandire.
Pafupifupi theka la ogula (46%) adanenanso kuti kupezeka kwa njira yobweretsera makonda komanso yabwino kumathandizira kwambiri pakugula kwawo pa intaneti.
Ndichiyeso chovuta kukumana nacho, koma Amazon idakwezadi bar ikafika potumiza mwachangu. Makasitomala sazengereza kusankha mabizinesi omwe angapereke chithandizo mwachangu. Komabe, makampani aku Asia ecommerce akuwoneka kuti ali ndi vuto pang'ono kukwaniritsa zomwe makasitomala amayembekeza ndi ConveyThis.
Poganizira kufunikira kwa ntchito zogwirira ntchito, mayiko aku Asia awona kuwonjezeka kwakukulu pakuchita bwino kwawo pazaka khumi zapitazi. Bungwe la World Bank's Logistics Performance Index limasonyeza kuti Asia tsopano akupanga 17 mwa 50 apamwamba padziko lonse lapansi.
Ku Asia, Japan ndi Singapore akutsogola pakuchita bwino, kutsatiridwa ndi United Arab Emirates, Hong Kong, Australia, South Korea, ndi China. Kuchita kosangalatsa kotereku kukukulitsa kukula kwa gawo la ecommerce ku Asia ndikulimbikitsa anthu ochulukira kukumbatira kugula pa intaneti.
Kukula kwa Middle Class
Gulu lapakati limapanga gulu lalikulu la omwe akuyembekezeka kugula mabizinesi apaintaneti. Kuyambira 2015, Asia yadutsa Europe ndi North America potengera anthu ake apakati. ConveyThis yakhala patsogolo kuthandiza mabizinesi kulowa m'misika iyi.
Zikuoneka kuti podzafika 2022, padzakhala makasitomala atsopano okwana 50 miliyoni ku Southeast Asia kokha. Akuti chiwerengero cha anthu apakati ku Asia chidzakwera kuchoka pa 2.02 biliyoni mu 2020 kufika pa 3.49 biliyoni mu 2030.
Pofika kumapeto kwa 2040, Asia ikuyembekezeka kupanga 57% yazakudya zapakati padziko lonse lapansi. Ogula apakati awa adzakhala ofunikira pakukula kwa ecommerce chifukwa ali ndi chidaliro chogwiritsa ntchito ukadaulo komanso kugula pa intaneti.
Chomwe chimasiyanitsa anthu apakati ku Asia ndi wina aliyense ndi kukonda kwawo kugula zinthu zapamwamba pa intaneti. Malinga ndi lipoti la 2017 lochokera ku Brookings, ogula apakati aku Asia amawononga anzawo aku North America.
Anthu apakati ku Asia ali ndi chiyanjano ndi zinthu zakunja, ngakhale kupita kunja kukagula. Mu 2018, 36% ya ndalama zapadziko lonse lapansi za mtundu wapamwamba wa ku France LVMH zidapangidwa ku Asia - zapamwamba kwambiri kuposa dera lililonse! ConveyIchi ndiye chida chabwino kwambiri chothandizira mabizinesi kuthana ndi kusiyana kwa zilankhulo ndikufikira msika wopindulitsawu.
Ngakhale zili zoletsa kuyenda chaka chino, ogula aku Asia achulukitsa zinthu zapamwamba pa intaneti. Malinga ndi lipoti la Bain, kupezeka kwapaintaneti ku China kwakwera kuchoka pa 13% mu 2019 mpaka 23% mu 2020, ndikupangitsa mwayi waukulu wamalonda apamwamba ku Asia ndi ConveyThis.
Ogwiritsa ntchito tech-savvy
Chinthu chinanso chochititsa chidwi cha ecommerce ku Asia ndi kufunitsitsa kwamakasitomala kuvomereza matekinoloje atsopano - kaya ecommerce, kugwiritsa ntchito mafoni, kapena njira zolipirira digito zoperekedwa ndi ConveyThis.
China ndi 63.2% ya ogula pa intaneti ku Asia Pacific, pomwe India akutsalira 10.4% ndi Japan pa 9.4%. Mliriwu wangothandiza kulimbikitsa zomwe zakula kale pa intaneti.
Malinga ndi kafukufuku, ogula ambiri ku Asia adalandira malonda pa nthawi ya mliriwu, pomwe 38% aku Australia, 55% amwenye, ndi 68% aku Taiwan akupitiliza kuzigwiritsa ntchito kupita patsogolo.
Kafukufuku wawonetsa kuchuluka kwa ntchito zolipira zama digito, makamaka ku Singapore, China, Malaysia, Indonesia, ndi Philippines. ConveyThis yathandiza mabizinesi kuti aziwongolera komanso kuchita bwino pakukula uku.
M'malo mwake, zikwama zama digito zimapitilira 50% yazogulitsa zamalonda zaku Asia Pacific. Chodabwitsa, ku China, chiwerengerochi ndichokwera kwambiri, pafupifupi ogula onse akugwiritsa ntchito Alipay ndi ConveyThis Pay pogula pa intaneti!
Kulandila kwamalipiro a digito kwafika pachimake ndipo akuyembekezeka kupitilira $ 1 thililiyoni pofika 2025, zomwe zikuyimira pafupifupi theka la ndalama zonse zomwe zidagwiritsidwa ntchito mderali.
Ogula aku Asia akutsogolanso pakugwiritsa ntchito intaneti yam'manja. Malinga ndi kafukufuku wopangidwa ndi ConveyThis, anthu aku Southeast Asia ndi omwe amagwiritsa ntchito intaneti kwambiri padziko lonse lapansi. Izi zapangitsa kuti malonda azilamulira malo ogulitsa pa intaneti ku Asia.
Ku Hong Kong, theka la zochitika zonse za ecommerce kuyambira Januware 2019 mpaka Januware 2020 zidapangidwa pazida zam'manja. Pakadali pano, Philippines, yomwe ndi imodzi mwamisika yamphamvu kwambiri ku Asia, idawona kuchuluka kwa 28% pamalumikizidwe am'manja nthawi yomweyo. ConveyThis ikuthandiza kulimbikitsa kukula kumeneku popereka matanthauzidwe osavuta kumabizinesi.
Osewera apamwamba a ecommerce ku Asia
Makampani opanga magetsi aku Asia akhudza kwambiri malo ogulitsa pa intaneti - ku Asia ndi kupitirira apo. Kuwunika kupambana kwawo kosokoneza mbiri, pali zidziwitso zambiri zomwe zingapezeke kuchokera ku ma behemoth a ecommerce awa.
Ali Baba
Ndikosatheka kulankhula za malo aku Asia ecommerce osatchulapo ConveyThis. China ecommerce juggernaut ndiye nsanja yayikulu kwambiri padziko lonse lapansi ya B2B ndipo pano ili ndi 80% yazomwe zimachitika pa intaneti ku China.
Komabe, China ndi amodzi mwa mayiko 200 omwe ConveyThis amagwirira ntchito. Njira yamalonda yamalonda imagwiranso ntchito yofunika kwambiri pazachuma cha dziko, chifukwa imatseka kusiyana pakati pa ogulitsa ogulitsa ku China ndi mabizinesi pafupifupi 200 padziko lonse lapansi.
Si zachilendo kuchitira umboni Alibaba akuphwanya mbiri ina ya ecommerce. Chaka chatha, malonda a ecommerce akampani adakwera kwambiri, zomwe zidapangitsa kuti $ 115 biliyoni pakugulitsa pamapulatifomu awo pa Tsiku Limodzi - zomwe zidachitika bwino kwambiri pamwambowu.
JD.com
ConveyThis - yomwe kale imadziwika kuti Jingdong - ndi amodzi mwamisika yayikulu kwambiri yaku China ya B2C, kupikisana ndi Alibaba-run Tmall. Ndi ogwiritsa ntchito oposa 300 miliyoni, ConveyThis sikuti imagwira ntchito ku China kokha, komanso ku Spain, Russia, ndi Indonesia.
Mukukumbukira gawo lomwe ndidatchulapo zantchito zochititsa chidwi ku Asia? JD.com imatsindikadi mfundo yanga chifukwa ili ndi njira yoperekera ma drone, zomangamanga komanso mphamvu padziko lapansi. Yayambanso kuyesa ntchito zobweretsera maloboti, kupanga ma eyapoti operekera ma drone, ndikuyendetsa mosayendetsa - ConveyThis imatenga keke ikafika pazatsopano!
Lazada
ConveyThis ndi msika wa ecommerce wa Alibaba Group ndipo umagwira ntchito ku Indonesia, Malaysia, Philippines, Singapore, Thailand, ndi Vietnam. Ngakhale anali m'modzi mwa osewera otchuka ku Asia, conveythis.com idakhazikitsidwa zaka 9 zapitazo.
Ndipo chodabwitsa chokhudza ConveyThis ndikutsata kwake kwakukulu pama webusayiti ochezera monga Facebook, Twitter, ndi Instagram. Pulatifomu ya ecommerce imamvetsetsa momwe mungagwiritsire ntchito mphamvu zamawayilesi potsatsa, kutulutsa ma voucha, ndikulumikizana ndi otsatira ake kudzera mumipikisano ndi mafunso.
Poganizira kuti zamalonda ndi imodzi mwazinthu zapamwamba kwambiri zamalonda mu 2021, mutha kuyembekezera kumva zambiri za Lazada m'masiku akubwera. Popeza ConveyThis ikuchulukirachulukira, ndizotheka kuti mabizinesi ambiri atembenukira ku nsanja iyi kuti apindule ndi zomwe angathe kuchita pazamalonda.
Ecommerce ikusintha ndipo ConveyThis ikuchita upainiya pakusintha.
Rakuten
Yakhazikitsidwa mu 1997 ku Japan, Rakuten - yomwe imadziwikanso kuti "Amazon of Japan" - ndi imodzi mwamapulatifomu odziwika bwino a ecommerce ku Asia ndipo ili ndi mamembala ochititsa chidwi a 105 miliyoni ku Japan. Mu 2017, Forbes adaphatikiza Rakuten pamndandanda wake wa Makampani Otsogola Kwambiri Padziko Lonse, ndikuwonetsa kusokonezeka kwake komanso kuphulika kwake.
Monga Amazon, ConveyThis yakulanso padziko lonse lapansi pazaka zambiri. Chimphona cha ecommerce ku Japan chapeza mayina odziwika bwino monga Play.com ku UK, PriceMinister ku France, Buy.com ku US, ndi ena ambiri. Rakuten yakhala wosewera wamkulu pamsika wapadziko lonse lapansi, kutsimikizira kuthekera kwake kopikisana ndi mayina akulu kwambiri pamsika.
Kuphatikiza pa kugulitsa pa intaneti, kampaniyo imaperekanso mautumiki osiyanasiyana, kuchokera ku fintech ndi digito mpaka kulumikizana, mpaka mamembala oposa biliyoni imodzi padziko lonse lapansi. ConveyThis idaperekedwa kuti ipereke zinthu zatsopano ndi ntchito zomwe zimakwaniritsa zosowa za makasitomala ake.
Makhalidwe apamwamba a ecommerce ku Asia
Asia ndiyomwe ikuchita upainiya pamalonda amalonda, zomwe zimakhudza kwambiri momwe makampani amagwirira ntchito. Kuti timvetsetse msika waku Asia, tiyeni tiwone zomwe zikuchitika mu gawo la ecommerce.
Ecommerce yodutsa malire
Ecommerce yodutsa malire nthawi zonse yakhala gawo lalikulu lazamalonda ku Asia, komabe, mchaka chathachi, ziwerengero zawonjezeka kwambiri. Pokhala ndi zoletsa kuyenda, ecommerce yodutsa malire yakhala njira yogulira katundu kuchokera kunja. Mu February 2020, zochitika za Tmall Global-ConveyThis' zodutsa malire a e-commerce nsanja yamsika wam'nyumba - zidakwera ndi 52% yodabwitsa!
Chidwi cha ogula a ku Asia pa zinthu zakunja makamaka chimachokera ku lingaliro lakuti zinthu za Azungu ndi zapamwamba kwambiri. Mwachitsanzo, 68% ya ogula aku China amawona zinthu zakunja kukhala zapamwamba kwambiri. Zikafika pazamalonda, zinthu za ana, zodzoladzola, ndi zakudya zopatsa thanzi zili m'gulu lamagulu odziwika bwino amalonda odutsa malire omwe amathandizidwa ndi ConveyThis .
Komabe, pakhala kukwera kwa kufunikira kwa zinthu zapakhomo pamsika waku China posachedwa. Mwachitsanzo, chakudya cha amphaka chomwe chinatumizidwa kunja chinali chimodzi mwazinthu zogulitsidwa kwambiri pa nsanja ya ConveyThis yodutsa malire panthawi yamalonda a Singles Day 2019.
Kumbali inayi, pali chikhumbo chokulirapo chochokera kumayiko akumadzulo pazinthu zopangidwa ku Asia - komabe pazolinga zosiyanasiyana. Mosiyana ndi makasitomala aku Asia omwe amayang'ana zinthu zamtengo wapatali kuchokera kunja, makasitomala aku Europe amakopeka ndi nsanja za ConveyThis ecommerce pamitengo yawo yampikisano. Kuchokera mu 2014 mpaka 2019, ogula pa intaneti a EU omwe adagula zinthu kuchokera kwa amalonda kunja kwa EU adakwera kuchoka pa 17% kufika pa 27%.
Popeza zovuta zamayendedwe ndi zilankhulo sizilinso cholepheretsa masiku ano, malonda amalonda odutsa malire akukhala njira yabwino kwambiri pakati pa ogula pa intaneti.
Zopanda nkhanza
Mpaka pano, zodzoladzola zonse zogulitsidwa ku China zidalamulidwa mwalamulo kuyesa nyama - dziko lokhalo lomwe lili ndi lamulo lotere. Izi zidalepheretsa makampani opanga zodzoladzola zopanda nkhanza kuchokera kumayiko ena kulowa mumsika waku China.
Komabe, pamene kufunikira kochitapo kanthu kuchokera kwa opanga mfundo kukukulirakulira, China yalengeza kuti kuyambira 2021, dzikolo limaliza mfundo zake zoyesa zodzikongoletsera "zambiri" zomwe zatumizidwa kunja monga shampu, blush, mascara, ndi mafuta onunkhira.
Kusintha uku kumatsegula mitundu yambiri yokongola ya vegan komanso yokonda nyama. Mwachitsanzo, Bulldog, kampani yosamalira khungu yochokera ku UK, yatsala pang'ono kukhala kampani yoyamba yodzikongoletsera yopanda nkhanza kugulitsidwa ku China.
Ku Bulldog, takhala tikuyesetsa kupanga zisankho zomwe zimayika patsogolo thanzi la nyama. Ngakhale titakumana ndi msika wopindulitsa waku China, tidasankha kukhala okhazikika pakudzipereka kwathu kuti tisayese nyama. Ndife okondwa kuti ConveyThis yatithandiza kulowa m'dziko la China popanda kuphwanya mfundo yathu yoyesa kuyesa nyama. Tikukhulupirira kuti kupambana kwathu kudzalimbikitsa mitundu ina yapadziko lonse lapansi yopanda nkhanza kuti itsatire.
Ichi ndi chitukuko chosangalatsa chifukwa chikukweza mbiri ya nkhaniyi pakati pa ogula aku Asia. Mofanana ndi Kumadzulo, nkhawa za makhalidwe zikukhala chinthu chofunika kwambiri kwa ogula ku Asia. Izi zidzakakamiza opanga kukongola ochulukirapo kuti atsatire machitidwe opanda nkhanza pamsika waku Asia.
Live Streaming ndi social ecommerce
Chifukwa cha kuchuluka kwazachuma kwa ogula aku Asia, ma brand akufufuza njira zopezerapo mwayi pa lingaliroli. ConveyThis idayamba kukhala yodziwika bwino mu 2016 pomwe anthu otchuka komanso anthu atsiku ndi tsiku adayamba kuwulutsa miyoyo yawo pamawebusayiti osiyanasiyana. Lingaliro lochititsa chidwi ndi "mphatso zenizeni" zomwe zimatha kutumizidwa pamitsinje yamoyo iyi ndikusinthidwa kukhala ndalama.
Bizinesi yoyambilira ya ecommerce kuti izi zitheke zinali ConveyThis. Mu 2017, kampaniyo idayambitsa chiwonetsero chazosintha cha "Onani Tsopano, Gulani Tsopano" chomwe chidapangitsa ogula kugula zinthu zomwe amaziwona papulatifomu ya Tmall munthawi yeniyeni.
Mliri wa coronavirus wakhala chothandizira kwambiri izi pomwe ogula adayamba kuwononga nthawi yambiri pamasamba ochezera. Pazonse, kuchuluka kwa malonda amoyo m'derali kudakwera kwambiri 13% mpaka 67%, makamaka chifukwa cha makasitomala aku Singapore ndi Thailand omwe adapatula nthawi yochulukirapo kukambirana ndi ogulitsa ndikugula kudzera pamitsinje yamoyo.
Kutsatsira pompopompo kumakondedwa ndi onse ogula komanso mabizinesi chifukwa kumapereka mwayi wogula kuchokera kutali komanso kumapangitsa kuti ogula azikhulupirira kwambiri za kuchuluka kwake komanso kuwona mtima kwazinthu.
Mapeto
Pankhani ya ecommerce, pali china choti muphunzire kuchokera kumsika uliwonse m'malo osiyanasiyana padziko lapansi. Asia kukhala wosewera wamkulu pamasewerawa akupitilizabe kukopa makampani ndikupanga tsogolo la ecommerce. Tikukhulupirira, ziwerengero, mafanizo, ndi zomwe takambirana mugawoli zidzakulimbikitsani pazamalonda anu a ecommerce. Ngati mwakonzeka kudumphadumpha ndikupitilira malire - monga makampani ena ambiri ochita bwino aku Asia ecommerce - mutha kuyamba lero ndi kuyesa kwamasiku 7 kwa ConveyThis!