M’nkhani yomasulira, kumasulira mawu m’chinenero china sikutanthauza kungosintha mawu. Kutengera masitayelo, mayendedwe, kamvekedwe, ndi kamvekedwe ka nkhaniyo panthawi imodzi kumatanthawuza kumasulira koyenera. Mosiyana ndi izi, ngakhale pulogalamu yapamwamba ngakhale zitakhala zotani, zimakhala zosavuta kulakwitsa pomaliza chifukwa makinawo amapangidwa kotero kuti amatsatira ndondomeko ndi malamulo angapo pamene kumasulira kwaumunthu kumakonda kubweretsa zolakwika zochepa zikafika pa khalidwe, ndiyo yabwino kwambiri. Komabe, kodi izi zikutanthauza kuti makasitomala nthawi zonse amakhutira ndi zotsatira za anthu onse omasulira? Taganizirani chitsanzo chotsatirachi.
Mwini sitolo pa Shopify yemwe akufuna kupeza omvera ambiri asankha kulemba ganyu womasulira wodziwa ntchito yomasulira blog yake. Izi ndichifukwa choti akufuna kuwonjezera chilankhulo chatsopano ndipo akufuna kuwonetsetsa kuti apeza zotsatira zabwinoko kuposa kumasulira kwamakina. Povomera ntchitoyo, womasulirayo amagwira ntchito mwakhama ndiponso mwakhama ndipo amaika zonse zimene angathe. Mosiyana ndi zimene ankayembekezera, mwini sitoloyo anakhumudwa kwambiri ndi zimene anatulutsa. Kenako amasankha kupeza munthu wina woti agwire ntchitoyo. Apanso, anakhumudwa chifukwa womasulira amene anadzabwera pambuyo pake anali ndi zolakwika zofanana ndi zimene anamasulira poyamba.
Kodi munayamba mwakumanapo ndi zimenezi? Ngati inde, ndiye kuti muyenera kuwerenga nkhaniyi chifukwa ndi yanu!
Kodi kumasulira kolakwika ndi chiyani?
Matembenuzidwe oipa ndi matembenuzidwe alionse amene alibe mbali kapena mawu athunthu mokwanira bwino m’chinenero chimene akumasulira monga mmene akufunira kukhalira. Izi zingapangitse kuti amasulidwe molakwika kapena kupereka malingaliro ndi mauthenga olondola molakwika. Kumasulira komwe kumapangitsa kuti zikhale zovuta kwa owerenga zinenero ziwirizi kuzindikira kapena kuzindikira kumene kunachokera kapena kumasuliridwa ndiko kumasulira kwabwino. Zindikirani kuti ndizotheka kuti kumasulira sikungakhale ndi zolakwika pang'ono koma kukhala koyipa. Kutanthauzira koyipa kwa malonda ndi ntchito zanu kudzafanana ndi bizinesi yoyipa.
Kulowetsa m'malo mwa womasulira waumunthu yemwe alipo sikutanthauza kuti kumasulira kokhazikika kudzasungidwa ndi kusungidwa m'ntchito zotsatiridwa ndi ena.
Chifukwa chake, mubulogu iyi, muphunzira za mndandanda wazinthu zitatu zofunika. Zinthu izi, ngati zitaganiziridwa mosamala, zithandizira kuchepetsa mwayi uliwonse wopangitsa kuti kumasulira kwanu kuwonongeke. Izi ndi izi:
Chinthu choyamba (1): Yambitsani womasulira za bizinesi yanu; kusamutsa chidziwitso
Kupempha womanga kuti akumangireni nyumba yanu kuyambira pachiyambi popanda kumupatsa zojambulazo ndi malongosoledwe ake kumakhala kowononga.
Mofananamo, ngati mukuyembekeza kuti womasulira akupatseni zotulutsa kuchokera m'malingaliro ake popanda chidziwitso chomveka bwino pabizinesi yanu zidzabweretsa ntchito yomasulira yoyipa komanso yosokoneza.
Muyenera kupeza zambiri za omasulira za Unique Selling Propositions (USPs), mtundu wabizinesi yanu, zolinga zanu, omvera anu ndi zinthu zina zofunika kwambiri zomwe mukulimbikira. Kapena mungadabwe ndi zomwe akupereka chifukwa alibe matsenga oti achite. Munthu womasulira ali ngati munthu wantchito amene ali ndi zida zofunika koma amafunikira kudziwa mtundu wa utumiki umene mukufuna kuti achite. Kusunga mafotokozedwe ofunikira ndi chidziwitso cha bizinesi yanu kuchokera kwa womasulira kungakuwonongeni kuposa zabwino.
Omasulira aumunthu amachita bwino mukamawapatsa zonse zofunika pabizinesi yanu. Nthawi zonse mukafuna kulemba ntchito womasulira nthawi ina, musamubisire mfundo zofunika komanso zazing'ono. Kupereka zotsatira zomwe mukufuna ndi womasulira kumadalira kudziwa kwake zolinga zanu zazikulu ndi masomphenya.
Chigawo chachiwiri (2): Tumizani Zoyenera kuchita ndi Zosachita kuchokera ku Kawonedwe ka Malo
Katswiri womasulira ayenera kudziŵa bwino chinenero chimene akumasuliracho komanso chinenero chimene akumasulira. Ndizofunikira kudziwa kuti ngakhale zili choncho, sangakhale katswiri pankhani ya chidziwitso cha mapangidwe, chikhalidwe ndi chilengedwe chomwe chingakhale chokhudza kugwiritsa ntchito chinenero chilichonse. Ngati zili choncho, nthawi zina, owerenga akumaloko a zomasulira zotere angadabwe ndipo mwina angakhumudwe akapeza njira ndi m'mene womasulirayo amamasulira kapena kutanthauza mawu, ziganizo kapena mawu enaake. Nthawi zambiri, kumasulira kapena kuyimira mawu ena molakwika kumakhala nkhani yokangana pakati pa anthu omwe ali ndi malingaliro osiyanasiyana komanso omwe alibe chikhalidwe kapena miyambo.
Kuti tipereke chitsanzo chowonjezereka, kalembedwe ka Chingelezi kwa Achimereka ndi kosiyana ndi a British. Ku America, 'tchuthi' sichofanana ndi 'tchuthi' ndipo 'zipinda' sizifanana ndi 'flats'. Chifukwa chake, muyenera kulola omvera anu kuti amveke bwino kwa womasulira ndikuzindikira zoyenera kuchita ndi zomwe sitiyenera kuchita m'Chingerezi chifukwa Achimereka amalankhula mosiyana. Izi ziyenera kuchitidwa ngakhale ngati chinenero chimene magwero chilili chikulola kusinthanitsa mawu oterowo popanda kusintha matanthauzo ake oyambirira. Izi zikutsimikizira mfundo yoti ngakhale nthawi zambiri, mawu ofanana ndi mawu amatha kupezeka m'chilankhulo chomwe mukufuna, izi sizingakhale ndi tanthauzo lenileni, perekani cholinga cholondola kapena kutulutsa zotsatira zoyenera kuti mumve uthenga womwe mwini bizinesiyo akufuna.
Malangizo oyambirira ayenera kuperekedwa kwa womasulirayo kuti azitha kugwira bwino ntchito yake ndi kutulutsa mawu abwinoko pamene amakumbukira zikhulupiriro zachipembedzo kapena chikhalidwe cha omvera.
Gawo lachitatu (3): Mudziwitseni Womasulirayo ngati mukufuna kumasulira liwu ndi liwu
Liwu lomasulira liwu, lomwe limadziwikanso kuti kumasulira liwu ndi liwu, ndiko kumasulira mawu kuchokera ku chilankhulo kupita ku chilankhulo chomwe akumasulira popanda kuganizira tanthauzo la mawuwo. Izi zikutanthauza kuti chinenero chochokera ku gwero chimamasuliridwa liwu ndi liwu popanda kulingalira za kupereka malingaliro olondola. Chithunzi chili m'munsichi chikuwonetsa chitsanzo cha momwe mawu akuti "Muli bwanji" mu Chingerezi adzamasuliridwe, liwu ndi liwu m'Chifalansa. Muchitsanzo ichi, mupeza kuti zotulutsa sizili zofanana ndi momwe zimagwiritsidwira ntchito m'chinenero chomwe mukufuna; Comment ça va
Kutanthauzira liwu ndi liwu sikwabwino nthawi zonse. Mwachitsanzo, kumasulira mawu ophiphiritsa liwu ndi liwu kungatanthauze mawu a m’chinenero cha magwero mosiyana koma kungalephere kupereka tanthauzo lenileni la mawu ophiphiritsawo m’lingaliro lonse.
Ngakhale nthawi zambiri sizikhala zabwino kwambiri, komabe zikafika pakumasulira zida zaukadaulo, mapepala amaphunziro, zolemba zasayansi kapena zamalamulo, zimalimbikitsidwa kwambiri. Chifukwa chake n'chakuti mabuku oterowo amafunikira kutsata kotheratu ndi kugwirizanitsa ndi mawu a gwero popanda kupatuka pakuwonjezera kapena kuchotsa kalikonse pamawu oyamba.
Izi sizili choncho pomasulira mabulogu, masamba ndi zinthu zina zama digito zomwe zimakonda msika. Ngakhale kuti kumasulira sikungakhale zana limodzi (100%) kwenikweni, nthawi zambiri ndi bwino kumasulira mawu, ziganizo ndi mawu m'njira yolankhulirana. ConveyThis, womasulira webusayiti amapereka zomasulira zabwino kwambiri zokhala ndi mwayi womasulira mwaukadaulo ndi womasulira wamunthu.
Kumbukirani kuti tili m'dziko lazamalonda masiku ano, pali mitundu yosiyanasiyana yazinthu ndi ntchito. Mayina amtundu, zizindikiro, ndi ma motto ndizomwe zimawonedwa pozungulira. Zinthu zachikhalidwe komanso chikhalidwe cha chikhalidwe zimatsimikizira mfundozi chifukwa chakuti malonda ndi mautumikiwa ndi okhudzidwa ndi chikhalidwe komanso chikhalidwe. Amayang'ana omvera a chikhalidwe china. Chifukwa chake, makasitomala omwe angakhale makasitomala ndi omvera, miyambo, miyambo, zikhulupiriro zachipembedzo, mfundo zamakhalidwe abwino, machitidwe a ndale, ndi zina zotero zimakhala ndi chiyambukiro pa zomwe zimagulitsidwa.
Mabizinesi ena, nthawi zambiri, chifukwa chazifukwa zosiyanasiyana amakonda kumasulira komwe kumayenderana ndi mawu oyamba. Ngati zili choncho, mwini bizinesiyo ayenera kudziwitsa womasulirayo mwamsanga zimene akufuna. Apo ayi, womasulirayo angasankhe kumasulira malembawo m’mawu ndi m’njira imene akuona kuti n’njolondola komanso yabwino kwambiri kuti afotokoze mfundo za m’mabuku ake.
Pakadali pano, ngati titi tifotokoze mwachidule zomwe zakambidwa mpaka pano, womasulira atha kupereka ntchito yomasulira yolakwika ngati waletsedwa kupeza chidziwitso chofunikira komanso malingaliro oyenera okhudzana ndi masomphenya anu, omvera anu, kukula kwa bizinesiyo ndi fotokozani zolinga zanu chifukwa kumasulira koyenera ndi kuyimira mayina amtundu wanu, zizindikiritso, ndi mawu oyambira kuchokera kugwero ndi chikhalidwe kupita kuchilankhulo china zomwe zimayang'ana anthu azikhalidwe zina zimalankhula zambiri za mtundu wanu.
Ndikoyeneranso kukhala ndi munthu wodziwa kale zomwe bizinesi yanu ndi gawo lake ilili kuti akuthandizireni ntchito yanu yomasulira chifukwa izi zidzakhudza kwambiri zomwe ziyenera kuperekedwa mwachitsanzo mungafunike kuwonjezera kuti kukhala ndi chidziwitso mu bizinesi. kumasulira kogwirizana ndi chofunikira pantchitoyo. Choncho, nthawi ina pamene womasulira akadzakuuzani ntchito yolakwika, fufuzani ngati mwayesa kugwiritsa ntchito mfundo zitatu (3) zimene zili m’nkhani ino musanaimbe mlandu womasulirayo chifukwa chakuti kumasulira kolakwika sikumakhala vuto la womasulirayo.