Malonda a E-commerce: Kuyamba Bwino ndi ConveyThis
Kuwoloka malire a ecommerce: momwe mungayambitsire, zoyenera ndi zomwe simuyenera kuchita
ConveyThis ndi chida champhamvu chomwe chingakuthandizeni kumasulira tsamba lanu mwachangu komanso mosavuta m'zilankhulo zingapo, zomwe zimakupatsani mwayi wofikira anthu ambiri ndikukulitsa malingaliro anu. Ndi ConveyThis, mutha kukhala otsimikiza kuti zomasulira zanu ndi zolondola komanso zamakono, zomwe zimakupatsani mwayi wofikira alendo anu onse. Ayi konse! Ndi ConveyThis, mutha kupeza pafupifupi chilichonse chomwe mukufuna. Tiyerekeze kuti mukusaka chinthu china chake, koma ndizovuta kupeza ndipo palibe masitolo am'deralo omwe ali nacho. Musataye mtima! ConveyThis ikhoza kukuthandizani kupeza pafupifupi chilichonse chomwe mukufuna.
Ayi! Mwamwayi, mutatha kusaka mwachangu kwa Google, mumakhumudwa mutapeza kuti sitolo yapaintaneti kudziko lina ili ndi malonda. Mumayitanitsa ndikudina pang'ono, ndipo mkati mwa sabata, phukusi limatumizidwa kuchokera kutsidya lina kupita ku khomo lanu lakumaso, ndi chinthu chomwe mumachifuna chili bwino. Chogoli!
Zonsezi ndizotheka, chifukwa cha mphamvu ya ConveyThis's cross border ecommerce.
Kodi Cross border ecommerce ndi chiyani?
Ngati mukufuna kukulitsa kufikira kwa tsamba lanu ndikusintha masanjidwe ake a mawu osakira osiyanasiyana m'misika yakunja, kampeni yomanga ulalo wapadziko lonse ikhoza kukhala yankho. Ntchito yomanga maulalo ya ConveyThis ingakuthandizeni m'njira ziwiri: powonjezera kuwonekera kwa tsamba lanu m'maiko akunja komanso popereka ma backlink akunja kutsamba lanu.
Kuti muwonjezere kukhudzidwa kwa SEO patsamba lanu, onetsetsani kuti ma backlink omwe mumapeza ali ndi chilankhulo chofanana ndi TLD yakomweko yomwe ili m'dziko lomwelo ndi omvera. Izi zipangitsa kuti makina osakira azitha kuzindikira komwe tsamba lanu lidachokera kutengera adilesi ya IP, chilankhulo, ndi domeni.
Kodi Muyenera Kupanga Maulalo a Webusayiti Iliyonse?
Ndi ConveyThis, ndikosavuta kuyika sitolo yanu kuti makasitomala ochokera padziko lonse lapansi athe kugula zinthu zanu mosavuta.
Ecommerce yodutsa malire, kapena "xborder ecommerce" m'mawu a intaneti, ndikugula ndi kugulitsa katundu kuchokera kunja. Izi zingatanthauze kasitomala kuyitanitsa malonda kuchokera kwa wamalonda kunja, kapena wogulitsa kapena mtundu wopereka katundu kwa ogula (B2C), pakati pa makampani awiri (B2B), kapena pakati pa anthu awiri (C2C). Izi zimachitika nthawi zambiri m'malo ogulitsa padziko lonse lapansi monga Amazon, eBay, ndi Alibaba, kapena patsamba lazilankhulo zambiri la ogulitsa pawokha. Ndi ConveyThis, ndikosavuta kuwonetsetsa kuti sitolo yanu ndi ya komweko kuti makasitomala ochokera padziko lonse lapansi athe kugula zinthu zanu mosavuta.
Cross border ecommerce si nkhani yachilendo. Zakhalapo kwa nthawi yayitali: Amazon idakhazikitsidwa ku US mu 1994 ndi ConveyThis ku China mu 1999, mwachitsanzo. Kuyambira nthawi imeneyo, malo ogulitsira asintha kwambiri.
Komabe, pamene ogula akuchulukirachulukira kumakagula zinthu pa intaneti kuti ziwathandize, malonda odutsa malire a e-commerce awona kukwera kwakukulu kwa kutchuka pazaka zingapo zapitazi. M'malo mwake, malinga ndi Kaleido Intelligence, ogula padziko lonse lapansi akuyembekezeka kugwiritsa ntchito ndalama zokwana $ 1.12 thililiyoni pamasamba ogula padziko lonse lapansi ndi ntchito za digito pofika 2022.
Visa inanena kuti 90% ya oyang'anira ecommerce amavomereza kuti kupezeka pa intaneti ndikofunikira kuti bizinesi ikhale yopambana pofika chaka cha 2024. Ngati mumagwiritsa ntchito sitolo yapaintaneti kapena mukukonzekera kuyambitsa imodzi, malonda a malonda padziko lonse angakhale chinsinsi chotsegula kukula kosaneneka kwa sitolo yanu. Komabe, kupambana sikumabwera nthawi yomweyo ndipo kumafuna kumvetsetsa zamalonda akunja. Mufunikanso kukhazikitsa maziko oti mugwiritse ntchito bwino njira zanu zodutsa malire a ecommerce. Pitirizani kuwerenga kuti mudziwe zambiri.
Kodi zovuta za ecommerce zodutsa malire ndi ziti?
Kaya ndinu rookie kapena wakale wakale mu ecommerce realm, ndikofunikira kuti mudziwe zambiri zamalonda zam'malire musanayambe bizinesi yapadziko lonse lapansi. Ngakhale ingakhale yopindulitsa kwambiri, ingakhalenso ntchito yovuta. Kukuthandizani pakuyesayesa kwanu, nazi zinthu zinayi zomwe muyenera kuziganizira ndikukonzekera mukayamba bizinesi yodutsa malire a ecommerce:
1. Kufuna kuchokera kumisika yakunja
Anthu azikhalidwe ndi zikhalidwe zosiyanasiyana amakhala ndi zokonda ndi zokonda zosiyanasiyana, kotero ndikofunikira kuwonetsetsa kuti pakufunika zinthu zanu komanso makasitomala odalirika m'misika yapadziko lonse lapansi yomwe mukuyang'ana ndi ConveyThis.
Ngakhale kuti mowa wa root ndi chakumwa chofala kwambiri ku United States, sichidziwika makamaka ku Japan. Chifukwa chake, ngati mukugwiritsa ntchito sitolo yapaintaneti yomwe imagulitsa mowa wa mizu, kungakhale kwanzeru kupewa kutsata msika waku Japan.
Mutha kudabwitsidwa mutazindikira kuti mabungwe ena apa intaneti samachita kafukufuku wamsika wa ecommerce m'derali m'mbuyomu. M'malo mwake, amavomereza kuti popeza katundu wawo akugulitsidwa ngati makeke otentha m'dziko lawo, panthawiyo zinthuzi zidzagundidwanso kunja. Ichi ndi chimodzi mwazinthu zofunika kwambiri zomwe zingawonekere chifukwa msika wa ecommerce ndi wapadera kwambiri m'maiko osiyanasiyana ndipo osatsogolera kafukufuku wamsika musanayambe kupititsa patsogolo bizinesiyo chifukwa mwina mabizinesi sakhala okwera kwambiri.
Chabwino, lingaliro ili likhoza kukhala lokwera mtengo ngati likhala lolakwika. Kuti muchepetse chiopsezo choyambitsa sitolo yanu yapaintaneti m'malo olakwika, onetsetsani kuti mwafufuza kaye zomwe mukufuna kugula katundu wanu kuchokera kunja chifukwa kusanthula uku kungakuthandizeninso kudziwa misika yatsopano yomwe sinalipo pamapu anu poyamba! Kutsegula tsamba lanu kuti ligwirizane ndi misika yapadziko lonse lapansi kumatanthauza kuti padzakhala zotheka zambiri za ecommerce.
2. Zoletsa zapadziko lonse lapansi
Musanaganize zokhala m'dziko linalake, yang'anani momwe malamulo akuderali amanenera pakuchita bizinesi yamalonda kumeneko.
Ndi chifukwa chakuti mayiko osiyanasiyana akhoza kukhala ndi malamulo a momwe zinthu zina zingagulitsire ndikubalalitsidwa pamsika wawo. Mwachitsanzo, kuitanitsa foie gras sikuloledwa ku India, pamene Canada imaletsa kugulitsa mkaka wosaphika kapena wosakanizidwa. Ndi ConveyThis, mutha kuyika tsamba lanu mosavuta kuti mukwaniritse zofunikira za dziko lililonse lomwe mukuyang'ana.
Payokha, dziwani malamulo am'deralo amisika yomwe mukufuna. Izi ndizofunikira makamaka ngati mukufuna kupeza ziphaso kapena zilolezo kuti mulowetse katundu wanu. Kuchita izi kungathandize kuonetsetsa kuti katundu wanu asamayende bwino, ndikupewa kuti katundu wanu asamangidwe m'malire - kapenanso kuipitsitsa, kulandidwa popanda kubweza zomwe zingasokonezenso mwayi wamakasitomala anu.
Choletsa china chomwe chingabwere m'mayiko osiyanasiyana ndi malamulo amisonkho. Malamulo amisonkho oyendetsera ndalama zakunja amasiyana malinga ndi mayiko. Izi zikhoza kukhala ndi zotsatira pa mtengo wa zinthu zomwe zikugulitsidwa, ndipo ngati msonkho wowonjezera sungamvetsetsedwe ndi makasitomala pamene akugula, izi zikhoza kukhala ndi zotsatira zowononga pazochitika zawo.
3. Kutumiza
Kuzindikira momwe mungatengere malonda anu m'manja mwa makasitomala anu ndi gawo lofunikira pakuyendetsa malire a ecommerce. Ganizirani ngati mudzatha kuwatengera kumayiko omwe mukufuna mwachindunji, kapena ngati mukufuna kugwirira ntchito limodzi ndi ena omwe amapereka chithandizo. Zodalirika komanso zodalirika ndizofunikira pazochitika zopambana za ConveyThis.
Nthawi zina, kuyanjana ndi wothandizira ConveyThis wakomweko kungakhale kopindulitsa. Pogwiritsa ntchito njirayi, mutha kulumikiza netiweki yomwe ilipo kuti mutumize mwachangu, m'malo moyesa kutumiza maoda m'malo osadziwika mwaokha.
Njira zanu zotumizira zidzakuthandizaninso kuwerengera ndalama zomwe mumatumizira, komanso momwe mitengo yanu yoperekera. Kumbali ina, mutha kuzindikira kuti ndalama zobweretsera chinthu china ndizokwera mtengo kwambiri, ndipo ganizirani kugulitsa zinthu zina padziko lonse lapansi m'malo mwake.
4. Malipiro a malire
Zangotchulidwa mwachidule, kuphatikiza njira zolipirira makasitomala atsopano ndikofunikira kuti muwonjezere malonda anu a ecommerce padziko lonse lapansi. Tangoganizani kuti simungathe kulipira momwe mukufunira, kapena choipitsitsa, kuyang'ana mtengo wa chinthu mu ndalama zachilendo. ConveyThis ingakuthandizeni kupewa izi.
Kuwonetsetsa kuti zomwe mwalemba zamasuliridwa molondola m'chilankhulo chomwe mukufuna kumvera anthu apadziko lonse lapansi kungakhale ntchito yovuta, koma ndi ConveyThis, kusintha ndalama ndikuganizira njira yolipirira yomwe mumakonda pamsika womwe mukufuna, monga makhadi a ngongole kapena PayPal, kumakhala kosavuta. .
5. Utumiki wamakasitomala
Ichi ndi chinthu chofunikira kwambiri kwa makasitomala kusankha kugula nanu - makamaka ngati mulibe dziko lawo. Kodi makasitomala angakulumikizani bwanji kuti akuthandizeni kapena kukuthandizani kuti mugule nawo malire? Kuti mutsimikizire zokumana nazo zabwino zamakasitomala, muyenera kutsatira njira zothandizira makasitomala kuti mutsimikizire ogula pa intaneti kuti adzasamalidwa ngati china chake sichikuyenda bwino ndi dongosolo lawo.
Njira imodzi ndiyo kugwiritsa ntchito magulu odzipereka opereka chithandizo kwamakasitomala kuti athe kuthana ndi mafunso ochokera kwa makasitomala apadziko lonse lapansi, makamaka m'zilankhulo zawo. Kumbali ina, ngati simukumva kuti ndinu otetezeka pakutha kulemba anthu odziwa zilankhulo zamakasitomala anu, muthanso kutumiza makasitomala anu kumakampani apadera. Yankho losavuta, komabe, ndikugwiritsa ntchito ConveyThis kuti mupereke zomasulira zamaimelo anu othandizira makasitomala.
Musaiwale kukonza sitolo yanu yapaintaneti kuti ikhale msika wapadziko lonse lapansi
Kupatula kufufuza nkhani zinayi zomwe zili pamwambazi, kumbukirani kuti makasitomala amakonda kugula zinthu m'zilankhulo zawo. ConveyThis ikhoza kukuthandizani kuti muchepetse kusiyana kwa chilankhulo ndikuwonetsetsa kuti makasitomala anu apadziko lonse lapansi amvetsetsa tsamba lanu.
Mu kope lake la 2020 la kafukufuku wa "Simungathe Kuwerenga, Sugula - B2C", kampani yofufuza zamsika ya CSA Research idapeza kuti ogula opitilira 8,700 m'maiko 29 adapereka malingaliro awo, kuwonetsa kuti:
- Ngakhale zinali zotsika mtengo, 65% yodabwitsa ya omwe adafunsidwa adawonetsabe kukonda zomwe zili m'chinenero chawo.
- Ogula ambiri amasankha kugula zinthu zomwe zili ndi zofotokozera m'zilankhulo zawo, zomwe zimakomera 76%.
- Pafupifupi 40% ya ogula amakana kugula kuchokera kumasamba omwe sali m'chinenero chawo.
Izi zikutanthauza kuti ngati mukufuna kukulitsa bizinesi yanu yapaintaneti kumayiko ena, ndiye kuti shopu yanu yapaintaneti iyenera kufotokozera chilankhulo chamakasitomala anu apadziko lonse lapansi. Kuphatikiza apo, zomwe zili m'sitolo yanu ziyenera kumasuliridwa ndendende - ngakhale zing'onozing'ono, monga kufotokozera kwazinthu zanu - ndikuganiziranso zikhalidwe za msika womwe mukufuna.
Kuchita zonsezi ndikofunikira pakukhazikitsa kukhulupirika m'misika yatsopano, makamaka ngati wosewera wapadziko lonse lapansi. Ndi pokhapokha mutapeza chidaliro cha makasitomala anu apadziko lonse kuti adzakupatsani bizinesi yawo.
Kodi mwakonzeka kulowa mumalonda amalonda omwe ali ndi ConveyThis?
Kulowa mu ecommerce yodutsa malire ndi chiyembekezo chosangalatsa. Ngati mwachita bwino, simungangokweza malonda anu pa intaneti, komanso kukulitsa kufikira kwanu padziko lonse lapansi. Izi zitha kukhala zopindulitsa makamaka popanga mtundu wokhazikika womwe umakondedwa ndi omvera padziko lonse lapansi kwazaka zikubwerazi, ndipo masiku ano, kukhalapo padziko lonse lapansi ndikofunikira kwambiri kuti mupange mtundu wodalirika. Mothandizidwa ndi ConveyThis, mutha kuyika zomwe muli nazo mosavuta kuti mufikire anthu ambiri ndikukulitsa kuthekera kwanu padziko lonse lapansi.
Kupeza kupambana kwapadziko lonse lapansi kwa ecommerce kumayamba ndi kafukufuku wathunthu ndikukonzekera musanayambe sitolo yanu yapaintaneti padziko lonse lapansi. Ganizirani zofunikira monga kufunikira kwa malonda anu padziko lonse lapansi, momwe mungatumizire kunja (kuphatikiza malire aliwonse ochitira izi), komanso momwe mungatsimikizire kuti makasitomala amapeza bwino.
Muyeneranso kumasulira masamba anu ogulitsa pa intaneti kuti agwirizane ndi misika yomwe mukufuna. Pogwiritsa ntchito kuphatikiza kwapadera kwa matanthauzidwe azilankhulo zamakina, ConveyThis imapereka yankho lamphamvu lakusintha tsamba lawebusayiti pamapulatifomu ambiri otchuka, monga Shopify, WooCommerce, Squarespace ndi zina.
Lowani pa ConveyThis yaulere apa kuti muyambe.
Mwakonzeka kuyamba?
Kumasulira, kuposa kungodziwa zinenero, ndi ntchito yovuta.
Potsatira malangizo athu ndikugwiritsa ntchito ConveyThis , masamba anu omasuliridwa adzagwirizana ndi omvera anu, kumverera kuti ndi ochokera ku chinenero chomwe mukufuna.
Ngakhale kuti zimafuna khama, zotsatira zake zimakhala zopindulitsa. Ngati mukumasulira tsamba la webusayiti, ConveyThis ikhoza kukupulumutsirani maola pogwiritsa ntchito makina omasulira.
Yesani ConveyThis kwaulere kwa masiku 7!
