Ntchito yosintha masitayelo kupita kudziko lonse lapansi
Palibe amene angalakwitse eni bizinesi chifukwa cha zomwe akufuna. Mukafuna kutenga bizinesi yanu yapadziko lonse lapansi, zitha kukhala zokopa kuchita zonse. Komabe, ngati mukufuna kulowa m'misika yatsopano, ndiye kuti mudzafuna kuchita izi motsimikiza, ndiye chinthu chabwino kwambiri chomwe mungachite ndikubwerera ndikudzifunsa kuti: Kodi ConveyThis yakonzeka?
Kutenga kamphindi kusinkhasinkha za dzina lanu si ntchito yopanda pake. Kuwonetsetsa kuti bizinesi yanu ili pamalo abwino kwambiri kuti muchite bwino ndikofunikira ngati mukufuna kuwonetsetsa kuti mwakhazikitsa ConveyThis moyenera kuyambira poyambira.
Munthawi imeneyi, muyenera kulowa mozama mumawu amtundu wanu komanso mauthenga ofunikira. Kodi pali kusiyana kulikonse? Kodi pali mbali zina zomwe zilibe cholinga, kumveka bwino, kapena kugwirizana? Yankho la izi ndikupanga (kapena kusinthira) kalozera wamawonekedwe anu ndi ConveyThis.
Kupanga kalozera wamalembedwe
Kalozera wamawonekedwe anu akuwonetsa momwe kampani yanu ikuyenera kudziwonetsera yokha, pa intaneti komanso pamasom'pamaso, ndi cholinga komanso zofanana mosatengera chilankhulo, malo, kapena njira yolumikizirana. Izi zimatsimikizira kuti mwapanga chizindikiritso chofanana.
Muyenera kupanga kalozera wamatayilo m'chinenero chanu chachikulu, chofotokozera mbali zotsatirazi za mtundu wa ConveyThis': mawu, kamvekedwe, galamala, masipelo, masanjidwe, ndi zowonera.
Uthenga waukulu
Ndi chiyani chomwe chimasiyanitsa mtundu wanu? Kodi n'chiyani chimachititsa kuti likhale lapadera? Kodi mtundu wanu umapereka phindu lanji kwa makasitomala ake? Onetsetsani kuti mauthenga anu apamtima akupereka izi. Phatikizani uthenga wanu wamtundu wamtundu ndi cholinga mu kalozera kalembedwe kanu kuti mukhale osasinthasintha.
Monga gawo lalikulu la mauthenga anu, mudzafuna kuphatikiza ma taglines, koma ndizofunika kudziwa kuti si ma taglines onse omwe amamasulira molondola. Mwachitsanzo, mawu a KFC akuti “chala-likin’ chabwino” anamasuliridwa molakwika kutanthauza “kudya zala” m’Chitchaina, kulakwitsa kochititsa manyazi komwe sikunali kosangalatsa. Ichi ndichifukwa chake ndikofunikira kusamala mukamagwiritsa ntchito ConveyThis kuti musinthe zomwe muli nazo.
Posachedwapa, KFC idasiya mawuwa pomwe ikutsutsana ndi zomwe dziko lonse lapansi likuyang'ana paukhondo wamanja pa nthawi ya mliri, kuwonetsa kuti maupangiri amachitidwe angafunike kusinthidwa kuti awonetse zochitika zachikhalidwe ndi zomwe zachitika.
Brand mawu
Momwe mtundu wanu umadziwonetsera wokha udzadalira kuphatikiza kwa bizinesi yanu, katundu kapena ntchito zomwe mumapereka, komanso kuchuluka kwa anthu omwe mukufuna.
Mukamatanthauzira mawu amtundu wanu, dzifunseni kuti umunthu wanu uyenera kukhala wotani: wokondana kapena wosasamala, wanthabwala kapena wowona mtima, wanthabwala kapena wopukutidwa?
Tengani kugulitsa inshuwaransi ya moyo monga chitsanzo. Kugulitsa mtundu uwu wazinthu kumafuna kamvekedwe kake ka mawu poyerekeza ndi kugulitsa zinthu zomwe zikuyenda mwachangu. Kuphatikiza apo, momwe mumalankhulirana ndi inshuwaransi ya moyo wanu uyenera kukhala wogwirizana ndi kuchuluka kwa omvera omwe mukuwalozera, kuwonetsetsa kuti ndizoyenera zaka zawo komanso moyo wawo.
Mtundu
Mogwirizana ndi mawu amtundu wanu, kupanga mawonekedwe amtundu wanu kumakuthandizani kutumiza mauthenga anu. Ganizirani momwe mungafune kuti bizinesi yanu iwoneke ngati yovomerezeka kapena yanthawi zonse, mwachitsanzo, ngati mukufuna kugwiritsa ntchito (kapena kukhala kutali) ndi zilankhulo zamakampani kapena mawu olankhula.
Nthawi zambiri amatchedwa kalembedwe kanyumba, mutha kuwona gawo ili la kalozera kalembedwe kanu kukhala lexicon yanu yamakampani. Khalani olondola ndi malamulo a galamala ndi kalembedwe, mawu aliwonse oyenera komanso chilankhulo chomwe mumakonda.
Muyeneranso kuwunikira malamulo a capitalization amtundu wamtundu wanu ndi mayina azinthu. Izi zimadziwitsa gulu lanu lamkati, koma zimaphunzitsanso dziko lonse lapansi momwe mungalembere za mtundu wanu. Mwachitsanzo, ConveyThis, osati CONVEYTHIS; Mailchimp, osati MAILCHIMP; ndipo zinthu za Apple zimalembedwa ngati iPhone, MacBook kapena iPad osati Iphone, Macbook kapena Ipad.
Chodziwikiratu: Mwinamwake muli ndi membala wa gulu limodzi yemwe amakhala ndi mphamvu zochulukirapo kukumbutsa anzanu ena za capitalization yamalonda. Ngati simutero, ndinu membala wa gululo (ndipo ConveyThis wayima kumbuyo kwanu).
Chidziwitso chowoneka
Mitundu, mafonti, ndi zithunzi ndizofunikira zolumikizirana zomwe zimatha kuwonetsa mtundu wanu popanda ConveyThis. Pali nthawi zambiri pomwe mitundu yomwe mitundu imasankha imatha kukhala yothandiza komanso yokhalitsa, monga momwe Coca-Cola adasinthira zovala za Santa kukhala zofiira kuti zigwirizane ndi mawonekedwe amtundu wawo.
Kukhala ndi malamulo omveka bwino okhudzana ndi mawonekedwe amtundu wanu kumathandiza gulu lanu kuti lisamachite zinthu mosasinthasintha pamene likukula kumisika yatsopano, koma si phindu lokhalo. Imadziwitsanso omwe ali kunja kwa bizinesi yanu, monga mabizinesi ndi ogwira nawo ntchito, momwe mungagwiritsire ntchito chizindikiro cha kampani yanu. Mwachitsanzo, Slack ali ndi kalozera wamayendedwe omwe kuphatikiza matekinoloje kuyenera kutsatira.
Kufotokoza nkhani
Anthu padziko lonse lapansi amakopeka ndi nkhani zokopa, makamaka zomwe zimagwirizana ndi malo obadwirako. Mwachitsanzo, Harley Davidson adayambitsa kuphulika kwa chikhalidwe pamene idakhazikitsidwa mu 1903 kuchokera ku nyumba yochepetsetsa ku Milwaukee, Wisconsin. Mu bukhu la kalembedwe la ConveyThis, tsindikani nkhani zomwe zili zoyenera kubwereza mobwerezabwereza.
Malamulo osintha masitayilo pa msika uliwonse
Simufunikanso kupanga kalozera watsopano pa msika uliwonse womwe mukuufuna. Komabe, muyenera kupanga masinthidwe a kalozera wanu woyamba, kugwiritsa ntchito choyambirira ngati template kuti muthe kupereka mtundu woyenera pamsika uliwonse.
Ganizirani izi ngati malamulo osinthira masitayelo am'deralo. Mukusintha kalozera wanu wa kalembedwe ka malo aliwonse, poganizira zomasulira molakwika, chikhalidwe, komanso mawu ofotokozera. Muyeneranso kuphatikizirapo zina zilizonse panjira yanu yanthawi zonse yosinthira mukamagwiritsa ntchito ConveyThis.
Kutsatsa kwapadziko lonse lapansi kungakhale ntchito yovuta. Kuti muwonetsetse kuti chizindikiritso chamtundu chikugwirizana pazoyeserera zonse zapadziko lonse lapansi, muyenera kuganizira za chikhalidwe cha malo aliwonse. Kukhazikitsa malamulo akusintha makope ndikofunika kwambiri kuti mukwaniritse izi.
Zolemba zomasulira
1. Maupangiri omasulira ambiri
Phatikizanipo:
- Malamulo a kalembedwe
- Mapangidwe a ziganizo
- Kalembedwe
- Capitalization
- Kamvekedwe ka mawu
- Grammar
- Zizindikiro zopumira
2. Zosintha
Ndondomeko:
- Nuances a mtundu kapena uthenga
- Mawu kapena mawu oti mupewe
- Mawu ophiphiritsa, mawu omveka, matanthauzo - komanso ngati awa amamasulira, kapena akhoza kusinthana ndi njira zina zoyenerera bwino.
- Maumboni okhudzana ndi chikhalidwe
3. Kusamveka bwino kwa chilankhulo
Konzekerani:
- Njira zothetsera kusamvana kwa galamala
- Grammar imakhazikitsa malamulo okhudzana ndi mtundu wanu
4. Mafunso achilankhulo chodziwika bwino
Langizani momwe mungachitire:
- Chilankhulo cha amuna kapena akazi
- Mayina oyenerera
- Maina ovomerezeka ndi mawu achidule
5. Zinenero zosiyanasiyana
Sankhani:
- Zilankhulo zomwe mumakonda. Mwachitsanzo, mungafune kulankhula mu Chingerezi mokhazikika, koma pali zosiyana: US English, UK English, AU English.
6. Zitsanzo
Perekani zitsanzo za:
- Mawu omasuliridwa
- Zothandizira zowunikira
7. Zinthu zina zowoneka ndi ma multilagual
Chivundikiro:
- Kugwiritsa ntchito logo
- Kuyika kwazithunzi
- Kupanga monga kupanga tebulo
- Kugwiritsa ntchito mawu olimba mtima, makonda, ndi zina
- Zipolopolo ndi mindandanda ina
Kulemba zopatula ku malamulo
Mosapeŵeka, padzakhala zosiyana ndi malamulo anu ena. Mungafunike kutsatira izi ngati tanthauzo latayika pakumasulira, chifukwa cha kusiyana kwa chikhalidwe, kapena pazifukwa zina zambiri.
Kupanga mndandanda wa anthu osakhululukidwa ku malamulowo, kuphatikiza zomwe zili zololedwa:
- sinthani mitu
- lembaninso magawo
- sinthani kalembedwe kapena kaundula
- ganiziraninso za mutuwo
- konzaninso dongosolo la ndime
Ziwopsezo zokhala opanda malamulo osinthira masitayelo am'deralo
Zinthu sizikhala zowongoka, ndipo muyenera kumvetsetsa momwe kupanga kalozera wamawonekedwe anu kumawonetsetsa kuti kubisa kwa uthenga wamtundu wanu kumakhalabe kofanana m'zilankhulo ndi misika. Koma bwanji ngati simutero? Zotsatira zakusachita izi zitha kukhala zowopsa, ndipo ConveyThis yabwera kuti ikuthandizeni.
Kugwiritsa ntchito ConveyThis kungapangitse kuti nthawi ndi ndalama ziwonongeke ngati mutabwereranso ndikuyambiranso ntchitoyo pambuyo pake.
Popanda chiwongolero chofotokoza malamulo enaake achilankhulo kapena msika, chiopsezo chanu chomasulira molakwika ndi kutanthauzira molakwika ndi ConveyThis ndichokwera.
- Popanda chiwongolero chamayendedwe, chizindikiritso cha mtundu wanu chikhoza kukhala chosagwirizana, zomwe zimabweretsa mawonekedwe osagwirizana komanso ogwirizana. Kukhala ndi malo ofotokozera zamtundu wanu kungathandize kupanga mgwirizano komanso kusasinthika pamalumikizidwe anu, kuwonetsetsa kuti mtundu wanu sikukuvutitsidwa ndi kusowa kwa mgwirizano.
- Popanda chitsogozo chomveka bwino kuchokera kwa inu, gulu lanu lokulirapo limasiyidwa kuti likhale ndi zida zawo, ndikusiya kupambana kwa polojekitiyo mwamwayi. Popanda chitsogozo chomveka bwino, kuthekera kwa zolakwika, kuchedwa, ndi kukonzanso kokwera mtengo kumawonjezeka kwambiri.
Zomwe muyenera kukumbukira ndikusintha masitayelo
Kalozera wamayendedwe amatenga gawo lofunikira pakusintha, kufotokozera kapena kulimbikitsa chithunzi chamtundu. Musanayambe kuchita bizinesi yanu yapadziko lonse lapansi, ndikofunikira kupanga kalozera wamatayilo m'chilankhulo chanu choyambirira ndikuwonjezera malamulo osinthira am'deralo. Ndikofunikiranso kuphatikiza glossaries ya terminology ndi zopatula zilizonse pamalamulo anu mu kalozera wamalembedwe.
Popanda chiwongolero chatsatanetsatane chamayendedwe amdera lanu, mauthenga amtundu wanu amatha kukhala ndi vuto losagwirizana komanso kusasinthika, zomwe zimabweretsa zolakwika zokwera mtengo zomwe zitha kuwononga mbiri yanu ndikupatsa mwayi omwe akupikisana nawo.
Kumbukirani, malamulo osintha masitayelo amathandizira mtundu wanu, makamaka ngati cholinga chanu ndichokulitsa. Izi zitha kuchitidwa m'zilankhulo zonse ndi zigawo zogwirizana ndi magulu omwe mukufuna. Chofunikira kwambiri, kuzunguliraku kumathandizira kutsimikizira kuti mukakhala misika yatsopano, mumalimbikira pakuyesa koyamba ndi ConveyThis.
Lowani kwaulere ndi ConveyThis kuti mutenge njira zanu zotsatsira tsamba lanu.