Ndizodziwika bwino kuti kwa wochita bizinesi aliyense kuyika chinthu chatsopano pamsika nthawi zonse kumakhala kovuta, popeza pali zinthu zambiri zomwe zingakhudze dongosolo lathu la bizinesi , kuphatikiza kufunikira. Ngati mukukonzekera kukhazikitsa chinthu chatsopano, mukufuna kuonetsetsa kuti mukudziwa kagawo kakang'ono kanu komanso kuthekera kokhala ndi zokwanira zokwanira kuti mupewe kutayika kwakukulu. M'nkhaniyi, mupeza zifukwa zambiri zomwe kuwerengera kufunikira kwa msika kudzakhudza dongosolo lanu moyenera ngati mungaganizire zina.
Podziwa kufunikira kozindikira kupambana kapena kulephera kwa zinthu zathu zatsopano pamsika, ndikofunikira kumvetsetsa kufunikira kwa msika kungatithandize kukhazikitsa mbali zina zabizinesi yathu monga njira zamitengo, zoyambira zamalonda, kugula pakati pa ena. Kuwerengera kufunikira kwa msika kungatidziwitse kuti ndi anthu angati omwe angagule zinthu zathu, ngati ali okonzeka kulipira, chifukwa cha izi, nkofunika kukumbukira osati zinthu zomwe zilipo komanso zomwe timapikisana nazo.
Kufuna kwa msika kumasinthasintha chifukwa cha zinthu zingapo, zomwe zimakhudza mitengo. Anthu ochulukirapo ogula zinthu zanu amatanthauza kuti ali okonzeka kukulipirani ndipo izi zitha kuwonjezera mtengo wake, nyengo yatsopano kapena tsoka lachilengedwe lingachepetse kufunikira komanso mtengo. Kufuna kwa msika kumatsatira mfundo ya malamulo a kaphatikizidwe ndi zofuna. Malinga ndi The Library of Economics and Liberty “ Lamulo la kasamalidwe kazinthu limati kuchuluka kwa zinthu zabwino zomwe zaperekedwa (mwachitsanzo, kuchuluka kwa eni kapena opanga omwe akugulitsa) kumakwera mtengo wamsika ukakwera, ndikutsika mtengowo ukatsika. Mosiyana ndi zimenezo, lamulo la zofuna (onani zofuna ) likunena kuti kuchuluka kwa zinthu zabwino zomwe zimafunidwa kumatsika pamene mtengo ukukwera, ndipo mosiyana ".
Pochita kafukufuku wamsika ndikofunika kuganizira anthu ambiri momwe mungathere, ngakhale zingakhale zosavuta kuyang'ana kwambiri omwe angakonde malonda anu, padzakhala anthu omwe angathe kulipira chinthu china koma sangatero. fotokozani cholinga chanu. Mwachitsanzo, anthu ena amakonda kwambiri zinthu zodzikongoletsera koma sizingatsimikizire ngati malonda athu ndi okongola kapena ayi kwa omwe angakhale makasitomala. Kufuna kwa msika kumatengera zambiri kuposa zofuna za munthu payekha, ndipamene mumasonkhanitsa zambiri zodalirika.
Mzere wokhotakhota wamsika umatengera mitengo yazinthu, mzere wa "x" umayimira kuchuluka kwa nthawi zomwe chinthucho chagulidwa pamtengowo ndipo mzere wa "y" umayimira mtengo. Mzerewu umayimira momwe anthu amagulira zinthu zochepa chifukwa mtengo wake ukuwonjezeka. Malinga ndi myaccountingcourse.com Njira yokhotakhota pamsika ndi graph yomwe imawonetsa kuchuluka kwa zinthu zomwe ogula akufuna ndikutha kugula pamitengo inayake.
Kaya mukufuna kuwerengera kufunikira kwa msika wanu m'dera lanu kapena padziko lonse lapansi, kumaphatikizapo kufunafuna zambiri, deta ndi maphunziro okhudza gawo lanu. Mungafunike njira zosiyanasiyana zopezera zidziwitso, mutha kuyang'ana msika mwakuthupi komanso kugwiritsa ntchito manyuzipepala, magazini, masitolo ogulitsa ecommerce ndi malo ochezera a pa Intaneti kuti mudziwe zomwe zikuchitika komanso zomwe makasitomala angagule pakanthawi kochepa. Mutha kuyesanso zoyeserera monga kugulitsa chinthu pamtengo wochotsera ndikuwona momwe makasitomala anu amachitira, kutumiza kafukufuku kudzera pa imelo kapena pawailesi yakanema ndi lingaliro labwino kwambiri kuti zinthu kapena ntchito zigawane ndi makasitomala komanso kuti atumize kwa omwe akulumikizana nawo. , kufunsa zomwe amaganiza pazinthu zina za malonda anu, ena mwa kafukufukuyu angakhale othandiza pamlingo wamba.
Zikafika kubizinesi yakumaloko yomwe ikufuna kukulitsa msika womwe ukufunidwa, kuwerengera kufunikira kwa msika padziko lonse lapansi kudzera munjira zomwe tazitchula kale zikuyimira gawo lofunikira kumvetsetsa makasitomala, opikisana nawo komanso zomwe akufuna. Izi zingawathandize kukula ndikukula padziko lonse lapansi koma kodi pali njira zosavuta zofikira anthu ambiri? Kodi ndizotheka kugulitsa katundu wathu kunja kwa mzinda wathu? Apa ndi pamene teknoloji imagwira ntchito yake mu ndondomeko yathu yamalonda.
Kodi chimachitika ndi chiyani tikamalankhula za e-commerce ?
Malonda a E-commerce monga momwe dzina lake limanenera, zonse zimakhudza malonda a zamagetsi kapena pa intaneti, bizinesi yathu ikugwiritsidwa ntchito pa intaneti komanso kugwiritsa ntchito intaneti pazinthu zathu kapena ntchito zathu. Pali nsanja zingapo masiku ano za bizinesi yamtunduwu komanso kuchokera ku sitolo yapaintaneti kupita ku tsamba lawebusayiti kuti mugulitse ntchito zanu, nsanja monga Shopify , Wix , Ebay ndi Weebly akhala gwero labwino kwambiri lazamalonda zamalonda pa intaneti.
Mitundu yamitundu yama E-commerce
Tipeza mitundu ingapo yamabizinesi a e-commerce kutengera bizinesi - kulumikizana kwa ogula. Malinga ndi shopify.com tili ndi:
Business to Consumer (B2C): pamene malonda agulitsidwa mwachindunji kwa ogula.
Business to Business (B2B): pamenepa ogula ndi mabungwe ena abizinesi.
Consumer to Consumer (C2C): pamene ogula amaika malonda pa intaneti kuti ogula ena agule.
Consumer to Business (C2B): apa ntchito imaperekedwa kwa bizinesi ndi wogula.
Zitsanzo zina za Ecommerce ndi Retail, Wholesale, Dropshipping, Crowdfunding, Subscription, Physical products, Digital products and Services.
Ubwino woyamba wa mtundu wa e-commerce mwina ndikumangidwa pa intaneti, komwe aliyense angakupezeni, mosasamala kanthu komwe ali, bizinesi yapadziko lonse lapansi ikugwiradi ngati mukufuna kuyambitsa dongosolo lanu. Ubwino wina ndi mtengo wotsika wandalama, taganizirani izi, mungafunike tsamba lawebusayiti m'malo mwa malo osungirako zinthu komanso zonse zomwe zimafunikira kuchokera pamapangidwe mpaka zida ndi antchito. Ogulitsa kwambiri ndi osavuta kuwonetsa ndipo, ndithudi, zingakhale zosavuta kukopa makasitomala anu kuti agule zinthu zatsopano kapena zomwe timaziona kuti ndizofunikira m'zinthu zathu. Izi zitha kupanga kusiyana kwakukulu tikayambitsa dongosolo labizinesi kapena kwa iwo omwe akufuna kutenga bizinesi yawoyawo kuchokera komwe amakhala kupita ku bizinesi yapaintaneti.
Ziribe kanthu mtundu wabizinesi yomwe mukufuna kuyambitsa, mwina mumafuna kuti ikhale yokhazikika pabizinesi yomwe ikufunika kokhazikika, tikudziwa kuti kufunikira kwa msika kumasinthasintha chifukwa zinthu zina zimakhala zanyengo koma pali zinthu kapena ntchito zomwe zimafunikira kokhazikika pakapita nthawi. . Ngakhale chidziwitso chofunikira chimachokera mwachindunji kwa makasitomala anu, masiku ano, pali njira zingapo zopezera zidziwitso zamtengo wapatali monga malo ochezera a pa Intaneti ndi injini zosaka.
Kodi malo ochezera a pa Intaneti ndi makina osakira angathandize bwanji?
Iyi mwina ndi njira imodzi yosavuta komanso yachangu kwambiri yolumikizirana ndi makasitomala anu komanso kuwadziwa bwino. Masiku ano tili ndi mapulogalamu angapo monga Twitter , Pinterest , Facebook kapena Instagram kuti tigawane ndikusaka zambiri, malonda ndi ntchito zomwe timakonda.
Gwiritsani ntchito malo ochezera a pa Intaneti kuti mulowetse mawu osakira ndikupeza zolemba zingapo zokhudzana ndi mawu osakirawo, zolemba zomwe zingakupatseni chidziwitso chokhudza malingaliro a anthu, ziyembekezo ndi momwe akumvera pazochitika zina, malonda kapena ntchito. Kusaka kafukufuku, malipoti amakampani ndi chidziwitso chogulitsa zinthu pakusaka kwakanthawi kwa Google kungakhale chiyambi chabwino, zotsatira zake zingatithandize kudziwa kufunikira kwa zinthu zinazake munthawi inayake, ndikofunikiranso kukumbukira mitengo ndi mpikisano.
Gwiritsani ntchito zida zokometsera injini zosaka monga:
Malinga ndi Google's SEO Starter Guide, SEO ndi njira yopangira tsamba lanu kukhala labwino pamainjini osakira komanso dzina lantchito la munthu amene amachita izi kuti azipeza ndalama.
Keyword Surfer , chowonjezera chaulere cha Google Chrome komwe mumapeza masamba azotsatira zamtundu wakusaka, zikuwonetsa kuchuluka kwakusaka, malingaliro ofunikira komanso kuchuluka kwa anthu omwe ali patsamba lililonse.
Mukhozanso kulembera mawu osakira kuti muwone nthawi zambiri ogwiritsa ntchito akufufuza zokhudzana ndi mitu imeneyo pa Google Trends , ichi chingakhale chida chothandizira kuti mudziwe zambiri zapafupi.
Chida ngati Google Keyword Planner chingakuthandizeni kusaka mawu osakira ndipo zotsatira zake zitha kutengera kusaka pafupipafupi pamwezi. Mungafunike akaunti ya Google Ads pa izi. Ngati lingaliro lanu likuyang'ana dziko lina, ndizothekanso ndi chida ichi.
Poyambiranso, tonse takhala ndi dongosolo la bizinesi ndi lingaliro latsopano lazinthu, ena aife tikufuna kuchita bizinesi yakuthupi ndipo ena ayambitsa bizinesi yapaintaneti. Ndikofunika osati kungophunzira za maziko ndi zomwe zingatithandize kuyambitsa bizinesi yabwino komanso kuphunzira za makasitomala athu ndi zomwe zingawathandize kukhutira ndi malonda athu. Ngakhale zowonera zakale ndizabwino, masiku ano timawerengera malo ochezera a pa Intaneti ndi makina osakira kuti atithandize kuchita izi ndipo zonse zimatengera zomwe makasitomala athu amakonda. Kukhazikitsa chinthu chathu chotsatira motengera kuwerengera kwabwino kwa msika kungatithandize kukulitsa bizinesi yathu mdera lathu kapena padziko lonse lapansi ndipo tidzapewa kutayika.
Tsopano popeza mukudziwa kufunikira kwa kafukufuku wofuna msika, mungasinthe chiyani mu dongosolo lanu labizinesi?