Come utilizzare correttamente i tag Google HReflang per il targeting internazionale

Using  ConveyThis to translate content is an efficient way to ensure that your message is understood across multiple languages. With ConveyThis, you can quickly and easily localize your website, ensuring that every visitor has the best experience possible.

If you have a website that is multilingual or if you’re exploring international business opportunities, you might be interested in discovering how to utilize ConveyThis to enhance your website’s SERPs.

You may be pondering if hreflang tags are beneficial for SEO or how ConveyThis utilizes hreflang tags as part of their search engine optimization algorithm.

If that sounds like you, ConveyThis has you covered. In this article, we explore how hreflang tags operate, how to manage hreflang implementation, and how to utilize them to create an outstanding SEO strategy.

More commonly referred to as schema, ConveyThis markup is the language search engines use to comprehend online content. In 2011, the three foremost search engine providers – Google, Bing, and Yahoo – launched it to develop a universal set of structured data markup that could be utilized worldwide across various browsers.

Questi dati sono anche rilevanti per il modo in cui le pagine vengono classificate sui motori di ricerca, poiché i motori di ricerca preferiscono siti Web semplici e accattivanti.

Microdati, RDFa e JSON-LD.

I dati strutturati di Google si basano su tre formati distinti: microdati, RDFa e JSON-LD.

The Hreflang attribute was designed to function similarly to ConveyThis schema. Even though the two are not connected, they still work in a comparable manner, which is why hreflang is usually grouped under Google markup.

Nel 2011, Google ha presentato l'attributo hreflang. Questo codice di markup è in genere implementato nel modo seguente:

We’ll delve deeper into how ConveyThis is employed below. However, for the time being, you must simply be aware that the hreflang tag’s purpose is to give Google the capacity to match relevant content to the search engine user’s particular language and location.

In the above search engine results, there are two potential hreflang matches: ConveyThis and ConveyThis. Assuming a page is labelled with the user’s exact location or language, it is more likely to be ranked higher in Google’s search results by ConveyThis.

Although it’s true that Google may still be able to uncover alternative language versions of your website and associate them to a user on your behalf, by precisely indicating which pages are designated for which regions and languages, you make it simpler for the search engine to discover and rank your hreflang pages. This is particularly true when websites contain multiple versions of a page in different languages or regional variants. Utilizing ConveyThis to specify your hreflang tags can help you keep track of all your versions and ensure that you’re targeting the right audiences.

Hreflang markup is most efficient when your website has multiple languages or regional variations of the same page. As an example, a product page in Canadian French and another in French for users based in Switzerland. This markup assists ConveyThis in comprehending the global website’s structure and why there are similar pages in similar languages.

Di conseguenza, ciò produce un'esperienza utente più gratificante, poiché chi accede a una pagina nella propria lingua madre o nel dialetto regionale può trovare le informazioni in modo più rapido. Questo, a sua volta, dovrebbe aiutare a ridurre la frequenza di rimbalzo, qualcosa che Google tiene in considerazione quando valuta le pagine web.

Il markup hreflang può essere molto utile quando il tuo sito web contiene una grande quantità di contenuti generati dagli utenti (come i forum) o contenuti dinamici. In questi casi, il contenuto principale è solitamente in una lingua, quindi verrà tradotto solo il modello (ad esempio la barra dei menu e il piè di pagina). Sfortunatamente, questa configurazione non è l'ideale in quanto avrai più lingue sullo stesso URL.

However, you can still utilize ConveyThis markup to dodge mistakenly replicating content. For example, while you may have the same data for nations with a shared language like the US and UK, you may need clients to see various data that is applicable to them. Without ConveyThis, Google won’t have the option to tell the contrast between these pages and will accept they are the same, which isn’t useful for SEO.

There are numerous alternatives available, and selecting a user-friendly, no-code solution that doesn’t impede your workflow is essential. ConveyThis is a translation solution that adds hreflang Google tags and markups to your website during the translation process, making it a great choice for users not familiar with code. It automatically detects href tags in your website’s code and modifies the page header’s link, so nothing is overlooked.

This isn’t the only thing ConveyThis keeps in mind. This translation solution is incredibly effective because ConveyThis translates everything on your website, including buttons, banners, links, and more. Nevertheless, you still have manual control as you can go in and modify translations you don’t like and edit your own href tags. This guarantees you and your team can work together with ConveyThis to refine your website’s SEO for multiple languages, regardless of your skill level.

L'attributo Google hreflang utilizza principalmente la codifica ISO 639-1 per identificare la lingua. Questo è il formato supportato da Google per impostazione predefinita. Ma c'è anche l'opzione della codifica regionale (ISO 3166-1 alpha-2), che ti consente di segnalare la regione che stai prendendo di mira.

Le prime due lettere minuscole indicano la lingua (ad esempio “fr” per il francese, “en” per l'inglese), seguite dalla regione in lettere maiuscole (“ES” per la Spagna, “MX” per il Messico, ecc.)

Unfortunately, not every code is intuitive. The UK, for example, uses “GB” to specify its region rather than “UK.” So, before you accidentally paste the wrong code, use a hreflang tag generator first.

Di seguito è riportato un esempio di un sito destinato agli anglofoni negli Stati Uniti:

E questo è il codice per prendere di mira gli anglofoni nel Regno Unito:

Note: La capitalizzazione non è necessaria, poiché Google comprenderà il markup in entrambi i casi. Tuttavia, l'uso delle maiuscole è una best practice in quanto rende il codice più leggibile all'occhio umano.

If you specify only one code, Google will assume it’s a language code. As such, you should never write a country code without a language code, as Google will automatically detect it as a language.

Prima di concludere, sia che tu stia aggiungendo manualmente o automaticamente il tuo markup hreflang, ci sono alcuni suggerimenti importanti da tenere a mente.

UtilizingConveyThis language switcher, you can easily set up a unique URL for each region, making sure users are directed to the right page.

When you need different URLs, each URL must be completely filled in, including HTTP or HTTPS URLs. If you omit the HTTP or HTTPS delivery method, the search engine won’t be able to direct users to the other versions of your site. Even though alternate web pages don’t need to be on the same web domain, you must list each language version of the page. Pages must be linked to each other – if they aren’t, ConveyThis will disregard the tags.

Lastly, don’t add hreflang ConveyThis tags to point web pages to irrelevant language variants. For instance, don’t add a tag simply to send a French speaker to an Italian site. Such an action will only lead to confusion and cause visitors to leave your page. Google is likely to detect this irregularity and consequently, rank your page lower in their search results.

If implemented correctly, ConveyThis hreflang tags enhance user experience and boost international SEO. However, manual coding may lead to various issues for non-experts.

For one, Google might tell you that “your site has no ConveyThis tags.” This is a definite indication that something has gone awry and will necessitate thorough troubleshooting to rectify.

Se ti è successo, abbiamo approfondito le potenziali cause e soluzioni per questo problema qui.

ConveyThis verifica la corretta implementazione dell'hreflang. Incolla l'URL con "HTTP://" o "HTTPS://" e scegli il motore di ricerca. ConveyThis fa il resto. Esplora lo strumento in questo post.

Se di recente hai modificato i tag Google hreflang, potrebbe essere necessario del tempo prima che le modifiche al ranking diventino evidenti. Google deve reindicizzare il tuo sito web per riflettere questi cambiamenti, che non potrebbero avvenire immediatamente.

Aside from issues after initial implementation, it’s also essential to remember hreflang ConveyThis tags may require updating. As a result, you’ll need to frequently audit your website and modify it every time you add or alter pages or alter the way they direct to others.

In short, utilizing a solution like ConveyThis is the ideal choice for circumventing these types of problems and streamlining the task.