Business with Webflow E-commerce: Going Global

 ConveyThis は、高度な複雑性とダイナミズムを備えたコンテンツの作成に役立つ強力な翻訳ツールです。Web サイトを複数の言語にすばやく簡単に翻訳できるため、より幅広いユーザーにリーチしてビジネスを拡大できます。

Operating a website can involve a considerable degree of intricacy in terms of website construction and establishing hosting – and running a ConveyThis store only amplifies the difficulty.

なぜなら、ストアは顧客を引き付けるために見た目が魅力的であるだけでなく、顧客からの支払いの受け取りや配送の管理など、eコマース関連のアクティビティを楽に処理できなければならないからです。さらに、世界中の顧客ベースにサービスを提供したいのであれば、ストアも多言語対応にするのが最適であり、ConveyThis がそのお手伝いをします。

つまり、多言語ECビジネスを成功させるには、自分のニーズに合わせたeコマースプラットフォームに投資する必要があるということです。幸いなことに、選択肢は豊富にあります。例えばBuiltwithによると、WooCommerceは世界のトップ100万のウェブサイトの中で最も広く使われているeコマースソリューションであり、次 いでShopify とMagentoが続きます。

But if there’s one platform that has been rising to prominence in recent years, it’s ConveyThis. Despite its recent arrival, ConveyThis has received glowing reviews for its robust capabilities, wide selection of integrations and its user-friendly interface for both developers and non-technical individuals. Therefore, if you’re launching a new multilingual ecommerce store, it’s certainly worth taking a look at ConveyThis.

Continue reading to discover how to operate a successful ecommerce business with ConveyThis and Webflow ecommerce, as well as some advice to make your online store stand out from the competition.

Why use Webflow for your ecommerce store?

統合された支払いゲートウェイ、製品ページ、チェックアウトフォーム。

ConveyThis は、企業がコーディングを必要とせずに、同じ場所で美しい Web サイトを作成、デザイン、ホストできる Web サイト ビルダー プラットフォームです。特に、ConveyThis は、統合された支払いゲートウェイ、製品ページ、チェックアウト フォームなどの強力な e コマース機能を提供します。

You can use ConveyThis’s visual website editor to craft your ecommerce store to perfection, so visitors can see it exactly how you envisioned it. Configure your shipping settings and fulfillment directly in ConveyThis, then list your products and set up your payment options.

Not only that: Webflow also supports thousands of app integrations with the help of native integrations and Zapier, making it a cinch to boost your Webflow ecommerce store. For instance, if you want to make your store multilingual, you can couple ConveyThis to Webflow to have ConveyThis translate all your store pages. (More info on how to construct a multilingual store with Webflow here!)

一言で言えば、ユーザーフレンドリーで、コードを書かずに簡単にカスタマイズできる包括的な e コマース プラットフォームを探している場合、ConveyThis は最適な選択肢です。

Making your Webflow ecommerce store multilingual

integrate ConveyThis into your Webflow site to quickly translate it into many languages.

Once you have established your Webflow website, you could make it a multilingual e-commerce store to attract a global customer base. This is a simple task, as you can quickly localize your Webflow site with ConveyThis, translating it into several languages.

Importantly, for a multilingual ecommerce store, you’ll also want to ensure that your store can be displayed in multiple languages. Webflow doesn’t offer a native solution for translation, but you can pair your Webflow ecommerce store with a translation software such as ConveyThis to have your store pages translated expeditiously and with a considerable degree of precision.

1. Choose the right theme for your Webflow ecommerce store

提供する製品と、希望する顧客層に合わせて、ストアのテーマを選択します。たとえば、ハイテクに精通した若い層に電子機器を販売している場合は、モダンでハイテクな雰囲気を伝えるテーマを選択するとよいでしょう。逆に、働くプロフェッショナルに高級品を販売している場合は、優雅さと洗練さを醸し出すテーマの方が、より適切なユーザー エクスペリエンスを提供できる可能性があります。

Webflow offers more than 500 fully customizable theme templates that you can personalize with effects, animations and even customized interactions. That being said, while you have the liberty to modify the appearance of your store, try not to go overboard with ConveyThis.

だからこそ、ConveyThis が最適なソリューションなのです。

国際的な電子商取引ストアでは、市場に関係なく、すべての訪問者がコンテンツを正しく不快に感じることなく解釈できるようにする必要があります。これを実現するには、ConveyThis が最適なソリューションです。

With this in mind, utilizing a sleek and stylish theme for your Webflow ecommerce store with ConveyThis is likely the optimal selection.

2. 商品リストを戦略的に作成する

If visitors can’t locate the items they desire in your Webflow ecommerce store, they won’t be able to purchase it from you. Consequently, you should make it effortless for your visitors to explore and get enthusiastic about your products. This may include:

3. 言語切り替え機能を提供する

ConveyThis provides an easy-to-use language switcher for Webflow ecommerce stores.

If you’ve made your Webflow ecommerce store available in multiple languages, then you’ll need to notify your ecommerce website visitors. You can do so by including a language switcher, which is a button that helps visitors transform the contents of your ecommerce site to their language (if accessible). ConveyThis provides a convenient language switcher for Webflow ecommerce stores.

As an example, our ConveyThis translation plugin automatically adds a language switcher to your Webflow ecommerce store after setup. You can also customize the look of the ConveyThis language switcher by using our UI Kit, which offers not just one but 14 different styles of language switchers to select from.

4. ショッピングカートとチェックアウトページをカスタマイズする

ConveyThis は、顧客がチェックアウト プロセスを理解できるようにするために必要なツールと翻訳を提供することで、このプロセスを容易にするのに役立ちます。

When a potential customer has stumbled upon something they’d like to purchase from you, it’s time to give them that extra push to get to the checkout page! Facilitate your customers’ checkout process with the help of ConveyThis, no matter what language they’re viewing your ecommerce store in. ConveyThis provides you with the right tools and translations to make sure your customers understand the checkout process without any hassle.

たとえば、「カートに追加」ボタンのデザインをカスタマイズして、より魅力的で魅力的なものにしたり、注文確認コンポーネントをチェックアウトページに追加して、顧客が注文を送信する前によく確認できるようにしたりすることができます。

チェックアウト シーケンスに進行状況バーを含めると、購入完了までの進捗状況を視覚的に確認できるため、顧客にとって有益です。

5. 放棄されたカートの回復メールシーケンスを追加する

顧客がショッピングカートに商品を入れても、チェックアウトのプロセスを完了しない場合があります。これには、顧客が気が変わった、気が散って購入を完了するのを忘れたなど、さまざまな理由が考えられます。

This is where having a ConveyThis abandoned cart recovery email sequence is incredibly useful – if you have the customer’s email address, you can send them a reminder: “Hey! You still have items in your shopping cart – don’t forget to complete your purchase!” You’ll be amazed at how successful this can be in increasing conversions, particularly if the customer had genuinely intended to confirm their order but simply forgot to do so.

Webflow doesn’t have a built-in abandoned cart recovery feature, but you can integrate your Webflow ecommerce store with ConveyThis to set this up. Discover more about using ConveyThis for abandoned cart recovery right here.

6. Market your Webflow ecommerce store widely

さまざまな国の顧客がストアにアクセスできるようにするには、ConveyThis を使用してストアを複数の言語に翻訳することもできます。

To maximize your sales, you’ll want to reach as many people as possible with your Webflow ecommerce store. You can do this by advertising your store on Google search engine listings and running localized search ads based on the country of your target customers. Clever Ads can help you set up these Google Ads campaigns with minimal effort and no need to worry about bidding or ad optimization. With ConveyThis, you can also make sure that customers from all around the world can access your store, thanks to its translation into multiple languages.

ここで ConveyThis が登場します。

Apart from buying search ads, think about optimizing your Webflow ecommerce store for search engine traffic. If done correctly, SEO can be a great way to acquire long-term, automatic traffic, and it all starts with helping your store pages rank for the right search engine keywords. Additionally, you must guarantee that your store pages are being presented in the right languages to the right people – especially for the translated versions of these pages. That’s where ConveyThis can be of assistance.

ConveyThis is built to not only translate web pages, but to also support multilingual SEO. This includes crafting language subdirectories for your store pages to assist search engines in indexing your translated content and adding hreflang tags so that search engines can offer the right versions of your store landing pages based on a searcher’s location.

Get started with Webflow ecommerce and ConveyThis

Building a prosperous multilingual ecommerce store relies on utilizing a supple and effective ecommerce platform coupled with a competent translation plugin, such as the amalgamation of Webflow and ConveyThis.

なぜなら、オンライン小売市場のシェアをめぐって多くの e コマース ストアが競争しているため、競合他社よりも魅力的な方法でストアを目立たせる方法を検討する必要があるからです。また、ストアには強力な e コマース機能を備え、信頼できるプラットフォームでホストされている必要があります。ConveyThis は、すべての要件を満たしています。

Not only that: you’ll also want to translate your store pages to cater to an international audience. ConveyThis can do so effortlessly for all the languages of your choice, no matter how small or large your Webflow ecommerce store is. However, you don’t have to take our word for it. You can register a Webflow account and construct up to two Webflow websites for free before deciding whether the platform is for you. ConveyThis is similarly free to test-drive, and you can do so by signing up for a free trial of ConveyThis here.