How American Integrity serves Florida homeowners in Spanish
Insurance is decided on detail
The whole policy in Spanish — not a summary of it
- English source of truth
- Spanish live since 2024
- 400,022 words translated
- Switcher on every page
Espagnol
Live second language
400,022
Words translated
4,194
Views on translated pages
2024
Live since April
Le défi
An exclusion clause is not something you want to read in your second language
American Integrity insures Florida homes — houses, condos, and high-value estates — in a state where a large share of homeowners speak Spanish at home. Insurance turns on detail: what a policy covers, what it excludes, what a deductible means after a hurricane, and how to file a claim when it matters.
A homeowner reading that in a second language is being asked to make an expensive decision with less information than everyone else. The gap was not marketing copy. It was the material people act on.
What they did
Kept the site they had, and added a second language on top of it
Pas de reconstruction
ConveyThis sits on the existing site. There is no second CMS, and no parallel set of pages for someone to keep in step by hand.
The substance, not the surface
More than 400,000 words are translated — coverage descriptions, policy documents, and claim steps, rather than headlines and a contact form.
It stays current
New and edited pages are picked up as they are published, so the Spanish site does not drift behind the English one as products change.
Questions insurers ask before translating
- Why does a Florida insurer translate its website into Spanish?
- Insurance is decided on detail — what a policy covers, what it excludes, and how to file a claim. Florida has one of the largest Spanish-speaking populations in the United States, and a homeowner reading those details in a second language is being asked to make an expensive decision with less information than everyone else.
- Which parts of an insurance site need translating?
- The pages people act on: coverage descriptions, policy documents, claim steps, and contact routes. American Integrity has translated more than 400,000 words of that material into Spanish, so the Spanish site carries the same substance as the English one rather than a summary of it.
- Does translating an insurance website require a rebuild?
- No. American Integrity kept its existing site and added ConveyThis on top. The Spanish version went live in April 2024 with a language switcher on every page — no second CMS, no duplicate content to maintain by hand.
- How are new pages kept translated?
- ConveyThis detects new and changed content as it is published and translates it, so the Spanish version does not drift behind the English one. Terms that must read a particular way — product names, legal phrases — can be fixed in the glossary so every page uses them consistently.
La traduction, bien plus que la simple connaissance des langues, est un processus complexe.
En suivant nos conseils et en utilisant ConveyThis , vos pages traduites trouveront un écho auprès de votre public, se sentant natif de la langue cible.
Même si cela demande des efforts, le résultat est gratifiant. Si vous traduisez un site Web, ConveyThis peut vous faire gagner des heures grâce à la traduction automatique automatisée.
Commencez par ConveyThis sur notre forfait gratuit — aucune carte de crédit requise !
